• Title/Summary/Keyword: Personalized Information

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Developing a deep learning-based recommendation model using online reviews for predicting consumer preferences: Evidence from the restaurant industry (딥러닝 기반 온라인 리뷰를 활용한 추천 모델 개발: 레스토랑 산업을 중심으로)

  • Dongeon Kim;Dongsoo Jang;Jinzhe Yan;Jiaen Li
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.31-49
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    • 2023
  • With the growth of the food-catering industry, consumer preferences and the number of dine-in restaurants are gradually increasing. Thus, personalized recommendation services are required to select a restaurant suitable for consumer preferences. Previous studies have used questionnaires and star-rating approaches, which do not effectively depict consumer preferences. Online reviews are the most essential sources of information in this regard. However, previous studies have aggregated online reviews into long documents, and traditional machine-learning methods have been applied to these to extract semantic representations; however, such approaches fail to consider the surrounding word or context. Therefore, this study proposes a novel review textual-based restaurant recommendation model (RT-RRM) that uses deep learning to effectively extract consumer preferences from online reviews. The proposed model concatenates consumer-restaurant interactions with the extracted high-level semantic representations and predicts consumer preferences accurately and effectively. Experiments on real-world datasets show that the proposed model exhibits excellent recommendation performance compared with several baseline models.

A Study on Developing a Web Care Model for Audiobook Platforms Using Machine Learning (머신러닝을 이용한 오디오북 플랫폼 기반의 웹케어 모형 구축에 관한 연구)

  • Dahoon Jeong;Minhyuk Lee;Taewon Lee
    • Information Systems Review
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    • v.26 no.1
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    • pp.337-353
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    • 2024
  • The purpose of this study is to investigate the relationship between consumer reviews and managerial responses, aiming to explore the necessity of webcare for efficiently managing consumer reviews. We intend to propose a methodology for effective webcare and to construct a webcare model using machine learning techniques based on an audiobook platform. In this study, we selected four audiobook platforms and conducted data collection and preprocessing for consumer reviews and managerial responses. We utilized techniques such as topic modeling, topic inconsistency analysis, and DBSCAN, along with various machine learning methods for analysis. The experimental results yielded significant findings in clustering managerial responses and predicting responses to consumer reviews, proposing an efficient methodology considering resource constraints and costs. This research provides academic insights by constructing a webcare model through machine learning techniques and practical implications by suggesting an efficient methodology, considering the limited resources and personnel of companies. The proposed webcare model in this study can be utilized as strategic foundational data for consumer engagement and providing useful information, offering both personalized responses and standardized managerial responses.

Major Class Recommendation System based on Deep learning using Network Analysis (네트워크 분석을 활용한 딥러닝 기반 전공과목 추천 시스템)

  • Lee, Jae Kyu;Park, Heesung;Kim, Wooju
    • Journal of Intelligence and Information Systems
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    • v.27 no.3
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    • pp.95-112
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    • 2021
  • In university education, the choice of major class plays an important role in students' careers. However, in line with the changes in the industry, the fields of major subjects by department are diversifying and increasing in number in university education. As a result, students have difficulty to choose and take classes according to their career paths. In general, students choose classes based on experiences such as choices of peers or advice from seniors. This has the advantage of being able to take into account the general situation, but it does not reflect individual tendencies and considerations of existing courses, and has a problem that leads to information inequality that is shared only among specific students. In addition, as non-face-to-face classes have recently been conducted and exchanges between students have decreased, even experience-based decisions have not been made as well. Therefore, this study proposes a recommendation system model that can recommend college major classes suitable for individual characteristics based on data rather than experience. The recommendation system recommends information and content (music, movies, books, images, etc.) that a specific user may be interested in. It is already widely used in services where it is important to consider individual tendencies such as YouTube and Facebook, and you can experience it familiarly in providing personalized services in content services such as over-the-top media services (OTT). Classes are also a kind of content consumption in terms of selecting classes suitable for individuals from a set content list. However, unlike other content consumption, it is characterized by a large influence of selection results. For example, in the case of music and movies, it is usually consumed once and the time required to consume content is short. Therefore, the importance of each item is relatively low, and there is no deep concern in selecting. Major classes usually have a long consumption time because they have to be taken for one semester, and each item has a high importance and requires greater caution in choice because it affects many things such as career and graduation requirements depending on the composition of the selected classes. Depending on the unique characteristics of these major classes, the recommendation system in the education field supports decision-making that reflects individual characteristics that are meaningful and cannot be reflected in experience-based decision-making, even though it has a relatively small number of item ranges. This study aims to realize personalized education and enhance students' educational satisfaction by presenting a recommendation model for university major class. In the model study, class history data of undergraduate students at University from 2015 to 2017 were used, and students and their major names were used as metadata. The class history data is implicit feedback data that only indicates whether content is consumed, not reflecting preferences for classes. Therefore, when we derive embedding vectors that characterize students and classes, their expressive power is low. With these issues in mind, this study proposes a Net-NeuMF model that generates vectors of students, classes through network analysis and utilizes them as input values of the model. The model was based on the structure of NeuMF using one-hot vectors, a representative model using data with implicit feedback. The input vectors of the model are generated to represent the characteristic of students and classes through network analysis. To generate a vector representing a student, each student is set to a node and the edge is designed to connect with a weight if the two students take the same class. Similarly, to generate a vector representing the class, each class was set as a node, and the edge connected if any students had taken the classes in common. Thus, we utilize Node2Vec, a representation learning methodology that quantifies the characteristics of each node. For the evaluation of the model, we used four indicators that are mainly utilized by recommendation systems, and experiments were conducted on three different dimensions to analyze the impact of embedding dimensions on the model. The results show better performance on evaluation metrics regardless of dimension than when using one-hot vectors in existing NeuMF structures. Thus, this work contributes to a network of students (users) and classes (items) to increase expressiveness over existing one-hot embeddings, to match the characteristics of each structure that constitutes the model, and to show better performance on various kinds of evaluation metrics compared to existing methodologies.

Impact of Net-Based Customer Service on Firm Profits and Consumer Welfare (기업의 온라인 고객 서비스가 기업의 수익 및 고객의 후생에 미치는 영향에 관한 연구)

  • Kim, Eun-Jin;Lee, Byung-Tae
    • Asia pacific journal of information systems
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    • v.17 no.2
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    • pp.123-137
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    • 2007
  • The advent of the Internet and related Web technologies has created an easily accessible link between a firm and its customers, and has provided opportunities to a firm to use information technology to support supplementary after-sale services associated with a product or service. It has been widely recognized that supplementary services are an important source of customer value and of competitive advantage as the characteristics of the product itself. Many of these supplementary services are information-based and need not be co-located with the product, so more and more companies are delivering these services electronically. Net-based customer service, which is defined as an Internet-based computerized information system that delivers services to a customer, therefore, is the core infrastructure for supplementary service provision. The importance of net-based customer service in delivering supplementary after-sale services associated with product has been well documented. The strategic advantages of well-implemented net-based customer service are enhanced customer loyalty and higher lock-in of customers, and a resulting reduction in competition and the consequent increase in profits. However, not all customers utilize such net-based customer service. The digital divide is the phenomenon in our society that captures the observation that not all customers have equal access to computers. Socioeconomic factors such as race, gender, and education level are strongly related to Internet accessibility and ability to use. This is due to the differences in the ability to bear the cost of a computer, and the differences in self-efficacy in the use of a technology, among other reasons. This concept, applied to e-commerce, has been called the "e-commerce divide." High Internet penetration is not eradicating the digital divide and e-commerce divide as one would hope. Besides, to accommodate personalized support, a customer must often provide personal information to the firm. This personal information includes not only name and address, but also preferences information and perhaps valuation information. However, many recent studies show that consumers may not be willing to share information about themselves due to concerns about privacy online. Due to the e-commerce divide, and due to privacy and security concerns of the customer for sharing personal information with firms, limited numbers of customers adopt net-based customer service. The limited level of customer adoption of net-based customer service affects the firm profits and the customers' welfare. We use a game-theoretic model in which we model the net-based customer service system as a mechanism to enhance customers' loyalty. We model a market entry scenario where a firm (the incumbent) uses the net-based customer service system in inducing loyalty in its customer base. The firm sells one product through the traditional retailing channels and at a price set for these channels. Another firm (the entrant) enters the market, and having observed the price of the incumbent firm (and after deducing the loyalty levels in the customer base), chooses its price. The profits of the firms and the surplus of the two customers segments (the segment that utilizes net-based customer service and the segment that does not) are analyzed in the Stackelberg leader-follower model of competition between the firms. We find that an increase in adoption of net-based customer service by the customer base is not always desirable for firms. With low effectiveness in enhancing customer loyalty, firms prefer a high level of customer adoption of net-based customer service, because an increase in adoption rate decreases competition and increases profits. A firm in an industry where net-based customer service is highly effective loyalty mechanism, on the other hand, prefers a low level of adoption by customers.

Study of Sources Affecting Customer Satisfaction in Healthcare Service Business: with Focus on Comparison of Wellbeing Care, Yoga, and Fitness Businesses (건강관리 서비스 산업에서 고객만족에 영향을 미치는 요인에 관한 연구 - 산림 건강치유, 요가, 휘트니스 산업비교를 중심으로 -)

  • Kim, Joon-Ho;Choi, Ji-Eun
    • Management & Information Systems Review
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    • v.29 no.4
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    • pp.305-332
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    • 2010
  • This study was searching for elements affecting satisfaction of customers by comparing health management service businesses such as wellbeing care, yoga, and fitness. The discovered elements were analyzed and verified to find which elements are affecting what businesses through case studies. Multidirectional analysis was implemented for each service type using program, physical environment, and provided service drawn from the previous researches with SERVQUAL criteria and measured values on customer satisfactions. According to the analysis, physical environment in forest wellbeing care, program in yoga, and provided service in fitness were the most affecting elements. Thus, each health management service business must consider the lifestyle and trend of customers, and the specialized service corresponding to its uniqueness must be provided to customers. Surely, modernized exercise equipment, personalized program, and comfortable-luxurious settings are must have in order to be competitive. In addition, the business owners have to realize that customers are moving to quality from quantity. This means exercise must be brought up to the level of social value for relationship and links rather than left at the level of simple physical and mental trainings. To achieve these, other programs to support relationship among customers and circulating system with friendly environment must be considered at the same time.

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A Study on the Service and Performance factors of Public EA (공공부문 EA 서비스요인과 성과에 관한 연구)

  • Shin, Daul;Park, Joo-Seok;Park, JaeHong
    • Journal of Information Technology and Architecture
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    • v.11 no.4
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    • pp.409-426
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    • 2014
  • Korea has won 3 times in a row in the evaluation of e-government services in 2014. And the last year, the government-EA has been awarded the UN Public Service Award. Because of the development and execution of personalized integrated services based on the government-EA, Korea has won the two award from the UN. EA has been selected and proceeded as one of the 31 e-Government projects in early period, in 2005 the law which public sector must adopt the EA for efficient informatization had been enacted. Many public agencies in which actively utilized to derive such as internal and external performance through the EA. On the other hand, in the last 10 years, some public agencies have still been as recognized level of management in the EA. In this study, the main purpose is that to find out what is a major factor for successful use and result of EA, what is the EA success Model and how to examine it. To do that, this study will study the related prior research such as EA services, information systems success factors, performance measures, and develop the success model for EA and then examine the model. This study will contribute great implications in practical and theoretical in EA success model because this is the nation's first research that SERVQUAL model and the IS Success Model(DeLone & McLean 2003) has been combined and examined.

The effect of entrepreneurial motivation on the entrepreneurial performance focusing on potential entrepreneurs and entrepreneurs: Mediating role of entrepreneurship (창업동기요인이 예비창업자와 기창업자의 창업성과에 미치는 영향 : 기업가정신의 매개효과를 중심으로)

  • Lee, Byeong-Gweon;Jeon, In-Oh
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.213-230
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    • 2014
  • Increasing unemployment rate and creation of new jobs are most important issues around the world recently. Then many developed countries, including Republic of Korea, establish and enforce a variety of start-up activation policies to increase employment rate and boom up the national economy. Establishing linkage of entrepreneurship motivation, entrepreneurship, entrepreneurial intention and firm performance, focusing on potential entrepreneurs and entrepreneur, it could provide personalized and targeted entrepreneurial policy programs to increase entrepreneurship, because entrepreneurship is the most important factor to activate startups. On this study, it established factors of entrepreneurial motivation on potential entrepreneurs and entrepreneurs, and analyzed the linkage of factors of entrepreneurial motivation, entrepreneurship, entrepreneurial intention(potential entrepreneurs) and firm performance(entrepreneurs). For analysis, this study conducted descriptive statistics, reliability analysis, factor analysis to verify validity, correlation analysis, and regression to analyze influence between factors. Potential entrepreneurs group has 202 samples, and findings show self-efficacy, social network, economic status and government policy influence on entrepreneurship positively. And self-efficacy, startup education, economic status and government policy have a positive effect on entrepreneurial intention, too. Entrepreneurs group has 212 samples, and findings show self-efficacy, social network and economic status influence on entrepreneurship. And each linkage has a positive effect, that self-efficacy - financial and non-financial performance, startup education - financial and technological performance, social network - financial performance, economic status - financial and non-financial performance, and government policy - financial and technological performance.

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A Study on the Lower Body Muscle Strengthening System Using Kinect Sensor (Kinect 센서를 활용하는 노인 하체 근력 강화 시스템 연구)

  • Lee, Won-hee;Kang, Bo-yun;Kim, Yoon-jung;Kim, Hyun-kyung;Park, Jung Kyu;Park, Su E
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.11
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    • pp.2095-2102
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    • 2017
  • In this paper, we implemented the elderly home training contents provide individual exercise prescription according to the user's athletic ability and provide personalized program to the elderly individual. Health promotion is essential for overcoming the low health longevity of senior citizens preparing for aging population. Therefore, the lower body strengthening exercise to prevent falls is crucial to prevent a fall in the number of deaths of senior citizens. In this game model, the elderly are aiming at home training contents that can be found to feel that the elderly are going out of walk and exercising in the natural environment. To achieve this, Kinect extracts a specific bone model provide by the Kinect Sensor to generate the feature vectors and recognizes the movements and motion of the user. The recognition test using the Kinect sensor showed a recognition rate of about 80 to 97%.

An Instruction-learning Model through the Cyber Home Learning System 2.0 for Elementary Social Studies Underachievers (초등학교 사회과 학습부진학생을 위한 사이버 가정학습 2.0 교수학습모형 연구)

  • Lee, MyungGeun;Choi, Yong-Hun;Lee, Jung Min
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.11
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    • pp.207-214
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    • 2012
  • This study tried to propose an optimal instruction-learning model for the cyber home learning system2.0 through grounded theory. In-depth interviews were conducted to investigate causes of underachievement and the causes were categorized according to common concepts. A total of 25 causes of underachievement could be grouped into four categories and eight sub-categories, as a result. Underachievers, then, participated in the lessons utilizing the cyber home learning system2.0 and their cognitive change process about learning was analyzed from reflectional journals and in-depth interviews with a teacher. It was found that underachievers were participated in learning by passing through 5 processes; adaptation to the cyber home learning system2.0, basic knowledge learning, task implementing, rounds of group discussions, feedbacks and evaluation. Based on analysis of these five processes, this study proposed a conditional matrix for the cyber home learning system 2.0 as the most personalized model for underachieving students.

T-DMB Hybrid Data Service Part 1: Hybrid BIFS Technology (T-DMB 하이브리드 데이터 서비스 Part 1: 하이브리드 BIFS 기술)

  • Lim, Young-Kwon;Kim, Kyu-Heon;Jeong, Je-Chang
    • Journal of Broadcast Engineering
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    • v.16 no.2
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    • pp.350-359
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    • 2011
  • Fast developments of broadcasting technologies since 1990s enabled not only High Definition Television service providing high quality audiovisual contents at home but also mobile broadcasting service providing audiovisual contents to high speed moving vehicle. Terrestrial Digital Multimedia Broadcasting (T-DMB) is one of the technologies developed for mobile broadcasting service, which has been successfully commercialized. One of the major technical breakthroughs achieved by T-DMB in addition to robust vehicular reception is an adoption of framework based on MPEG-4 System. It naturally enables integrated interactive data services by using Binary Format for Scene (BIFS) technology for scene description and representation of graphics object and Object Descriptor Framework representing multimedia service components as objects. T-DMB interactive data service has two fundamental limitations. Firstly, graphic data for interactive service should be always overlaid on top of a video not to be rendered out of it. Secondly, data for interactive service is only received by broadcasting channel. These limitations were considered as general in broadcasting systems. However, they are being considered as hard limitations for personalized data services using location information and user characteristics which are becoming widely used for data services of smart devices in these days. In this paper, the architecture of T-DMB hybrid data service is proposed which is utilizing broadcasting network, wireless internet and local storage for delivering BIFS data to overcome these limitations. This paper also presents hybrid BIFS technology to implement T-DMB hybrid data service while maintaining backward compatibility with legacy T-DMB players.