• Asia pacific journal of information systems
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• v.22 no.4
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• pp.125-149
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• 2012

As the smart phone is propagating rapidly, the importance of mobile advertisement has also grown. One of the main characteristics of the Internet and smart phone advertising is that they can deliver personalized advertisements to each customer. The smart phone enables the identification of additional personalized information such as the customer's location and the accessibility to the site at any place any time. As the Internet platform becomes richer, firms that offer the ad services via the wired PC Internet and wireless smart phone are seeking various types of personalized ads. However, their service platform and Information and Communication Technology (ICT) platform should be suitable to the characteristics of personalized ads. This research explores various types of personalized ad methods and evaluates their adequacy encompassing four types of ad service platforms (such as search portal, news portal, e-mall servers, and SNS) and two types of ICT platforms (PC Internet and smart phone). To this end, we classified the personalized ads into seven types: three basic types and four composite types. The basic types of ad methods are identified by considering the current activity that the customer is engaged, the individual profile and log history, and the customer's current location or planning location. Four composite types of ad methods are constructed as the combination of these basic types. For those types of ad methods, we evaluate whether each ad method adequately maps with four types of ad service platforms and two types of ICT platforms. We proposed a metric of evaluation and demonstrated the concept with illustrative numbers. Specifically, we analyze and compare personalized ad methods in three ways. Firstly, the possibility of implementing a personalized ad method on the platform is analyzed to confirm the degree of suitability. Secondly, the value of personalized ad method is analyzed based on the customer accessibility. Lastly, expected effectiveness for each personalized ad method is computed by multiplying the possibility and the value. Through this kind of analysis, the ad service providers as well as advertising companies can evaluate what kinds of personalized ad methods and platforms are possible and suitable to maximize their ad effectiveness on the Internet and smart phone platforms.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.7
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• pp.1728-1736
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• 2015

Several algorithms have been developed to classify arrhythmia which either rely on specific ECG(Electrocardiogram) database. Nevertheless personalized difference of ECG signal exist, performance degradation occurs because of carrying out diagnosis by general classification rule. Most methods require accurate detection of P-QRS-T point, higher computational cost and larger processing time. But it is difficult to detect the P and T wave signal because of person's individual difference. Therefore it is necessary to design efficient algorithm that classifies different arrhythmia in realtime and decreases computational cost by extracting minimal feature. In this paper, we propose arrhythmia classification method using QRS Pattern of ECG signal according to personalized type. For this purpose, we detected R wave through the preprocessing method and define QRS pattern of ECG signal by QRS feature Also, we detect and modify by pattern classification, classified arrhythmia duplicated QRS pattern in realtime. Normal, PVC, PAC, LBBB, RBBB, Paced beat classification is evaluated by using 43 record of MIT-BIH arrhythmia database. The achieved scores indicate the average of 99.98%, 97.22%, 95.14%, 91.47%, 94.85%, 97.48% in PVC, PAC, Normal, BBB, Paced beat classification.

• Journal of Gastric Cancer
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• v.13 no.3
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• pp.129-135
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• 2013

Gastric cancer is the second leading cause of cancer-related deaths worldwide. In advanced and metastatic gastric cancer, the conventional chemotherapy with limited efficacy shows an overall survival period of about 10 months. Patient specific and effective treatments known as personalized cancer therapy is of significant importance. Advances in high-throughput technologies such as microarray and next generation sequencing for genes, protein expression profiles and oncogenic signaling pathways have reinforced the discovery of treatment targets and personalized treatments. However, there are numerous challenges from cancer target discoveries to practical clinical benefits. Although there is a flood of biomarkers and target agents, only a minority of patients are tested and treated accordingly. Numerous molecular target agents have been under investigation for gastric cancer. Currently, targets for gastric cancer include the epidermal growth factor receptor family, mesenchymal-epithelial transition factor axis, and the phosphatidylinositol 3-kinase-AKT-mammalian target of rapamycin pathways. Deeper insights of molecular characteristics for gastric cancer has enabled the molecular classification of gastric cancer, the diagnosis of gastric cancer, the prediction of prognosis, the recognition of gastric cancer driver genes, and the discovery of potential therapeutic targets. Not only have we deeper insights for the molecular diversity of gastric cancer, but we have also prospected both affirmative potentials and hurdles to molecular diagnostics. New paradigm of transdisciplinary team science, which is composed of innovative explorations and clinical investigations of oncologists, geneticists, pathologists, biologists, and bio-informaticians, is mandatory to recognize personalized target therapy.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.1
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• pp.446-465
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• 2015

In this modern era of technology and information, e-learning approach has become an integral part of teaching and learning using modern technologies. There are different variations or classification of e-learning approaches. One of notable approaches is Personal Learning Environment (PLE). In a PLE system, the contents are presented to the user in a personalized manner (according to the user's needs and wants). The problem arises when a new user enters the system, and due to the lack of information about the new user's needs and wants, the system fails to recommend him/her the personalized e-learning contents accurately. This phenomenon is known as cold-start problem. In order to address this issue, existing researches propose different approaches for recommendation such as preference profile, user ratings and tagging recommendations. In this research paper, the implementation of a novel interaction-based approach is presented. The interaction-based approach improves the recommendation accuracy for the new-user cold-start problem by integrating preferences profile and tagging recommendation and utilizing the interaction among users and system. This research work takes leverage of the interaction of a new user with the PLE system and generates recommendation for the new user, both implicitly and explicitly, thus solving new-user cold-start problem. The result shows the improvement of 31.57% in Precision, 18.29% in Recall and 8.8% in F1-measure.

• Journal of Internet Computing and Services
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• v.12 no.2
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• pp.63-73
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• 2011

In general, conventional search engines provide the same search results for the same queries of users, and however such techniques do not consider users' characteristics. To overcome this problem, we need a new way of personalized search which returns customized search results according to users' preference. In this paper, we propose a concept network profile-based personalized web search system in which the concept network is developed for accumulating users' characteristics. The concept network-based user profile is used to expand initial search queries to achieve personalized search. The concept network is a network structure of concepts where each concept is generated whenever each query is submitted, and it can be defined as a set of keywords extracted from the selected documents. Furthermore, we have improved the concept networks by augmenting intent keywords of each concept with a set of classification tags, called folksonomy, assigned to each document. For an additional personalized search technique, we propose a new re-ranking method that analayzes the degree of overlapped search results.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.6
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• pp.949-964
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• 2021

Accumulation of high-quality data is crucial for AI learning. The goal of using AI in fashion service is to propose of a creative, personalized solution that is close to the know-how of a human operator. These customized solutions require an understanding of fashion products and emotions. Therefore, it is necessary to accumulate data on the attributes of fashion products and fashion emotion. The first step for accumulating fashion data is to standardize the attribute with coherent system. The purpose of this study is to propose a fashion emotional classification system. For this, images of fashion products were collected, and metadata was obtained by allowing consumers to describe their emotions about fashion images freely. An emotional classification system with a hierarchical structure, was then constructed by performing frequency and CONCOR analyses on metadata. A final classification system was proposed by supplementing attribute values with reference to findings from previous studies and SNS data.

• Journal of the Korea Society of Computer and Information
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• v.13 no.7
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• pp.247-256
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• 2008

This research is to develop product retrieval system through simplified communication by applying intelligent agent technology based on automatically created domain ontology to present solution on problems with e-commerce system which searches in the web documents with a simple keyword. Ontology development extracts representative term based on classification information of international product classification code(UNSPSC) and jewelry websites that is applied to analogy relationship thesaurus to establish standardized ontology. The intelligent agent technology is applied to retrieval stage to support efficiency of information collection for users by designing and developing e-commerce system supported with semantic web. Moreover, it designs user profile to personalized search environment and provide personalized retrieval agent and retrieval environment with inference function to make available with fast information collection and accurate information search.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.5
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• pp.1097-1104
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• 2011

In this paper, we propose a semantic web approach for personalized book recommendation. Our approach takes advantage of the content-based recommendation and improves its disadvantage that users should input their interesting fields into all book search systems they use. Our approach provides the sharing of users' profile with their interesting fields by enabling user's interesting fields to be described over each book classification ontology of various book information providers. We also provide a middleware that manages users' profiles written in RDF and analizes similarity between user's interesting field and each concept over the book classification ontology. Our approach provide better performance than traditional keyword-based search by sharing the user's profile among book recommendation systems.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.16 no.6
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• pp.3-13
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• 2006

Internet mail has become a common communication method to send and receive an amount of data due to the tremendous high speed Internet service increment. But in other respect, the risk and damage of Junk mail is growing rapidly and nowadays Junk mail delivery problem is becoming more serious, because this is used for an attack or propagation scheme of malicious code. It's a most dangerous dominant cause for computer system accident. This paper shows the Junk mail characteristic which is based on the analysis of mail log in reality and then shows the implementation of the FQDN (Fully Qualified Domain Name) check and Personalized classification system and evaluates its performance.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.181-191
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• 2016

We analyzed the search word of the media content in the IPTV service, and as a result we found that an important factor is general meta information as well as content(material, plot, etc.) and emotion information in the media content selection criteria of customers. Therefore, in this research, in order to efficiently provide various media contents of IPTV to users, we designed the emotion classification system for utilizing the emotion information of the media content. Next, we proposed 'personalized media contents curation system based on emotion information' for organizing the media contents, through the various processing steps. Finally, to demonstrate the effectiveness of this system, we conducted a user satisfaction survey(72.0 points). In addition, the results of comparing the results based on popularity and the results of the proposed system showed that the ratio leading to the actual users' viewing behavior was 10 times higher.