• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.59-80
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• 2004

As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.

• Journal of Fisheries and Marine Sciences Education
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• v.19 no.1
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• pp.91-100
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• 2007

The purpose of this study was to compare personality existed in the populations of the mentally retarded with and without Down syndrome. For this purpose, two research questions were proposed. (a) Is there any difference of personality existed between two groups? (b) Is there any difference of sub-personality existed between two groups by disability degree? Participants in this are 159 people with mental retardation(the mentally retarded with Down syndrom: 82, the mentally retarded without Down syndrom : 77) in P and S cities. First of all, the reliability in measurement instrument was verified through a pre-study. For the first research question, t-test was used. And two way ANOVA was used to investigate the second research question. The results of this study were as follows:First, according to the result of t-test, there were significant differences of personality scores between two groups. And there were significant differences between the mentally retarded with and without Down syndrome regard to expectation of success, outerdirectedness, positive or negative responding tendency, curiosity among sub-personality factors. Second, the result of the two way ANOVA analysis, no meaningful statistically difference in personality by degree of the impairment. But It showed difference regard to effectancy motivation, expectation of success, curiosity among sub-personality factors between the mentally retarded with and without Down syndrome by impairment degree.

• Culinary science and hospitality research
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• v.18 no.5
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• pp.33-44
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• 2012

The purpose of this study is to investigate the impact of experiential marketing on brand personality in the hotel restaurant. Especially, it verifies the relationship between experiential marketing and brand personality factors in hotel restaurants. Research methods targeting customers with deluxe hotel dining experience draw detailed brand personality factors and hotel restaurant experiences, along with an investigation of relationship between brand personality and strategic experience. As a result, among five factors of sense, emotions, perception, behavior, and relationship, only action and relationship influence competence, good feelings, activity, sophistication among five factors of competence, good feelings, activity, sophistication and strength. Therefore, future research should include the comparison of brand personality dimensions and the development of criteria for brand personality.

• Journal of Family Relations
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• v.20 no.4
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• pp.25-45
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• 2016

Objectives: The purpose of this study was to explore socio-demographic factors, personality factors, socio-psychological factors, and relationship factors related to happiness of young children's fathers. Method: Subjects of this study were fathers who had 3, 4 and 5 years old children attending childcare centers. Data were analyzed by SPSS 18.0 program. Results: First, father's subjective well-being was predicted by father's extraversion of personality, job satisfaction, satisfaction of economic status, marital intimacy, and relationship with child. Marital intimacy was the strongest predictor of father's subjective well-being. Second, father's global life satisfaction was associated with occupational status, family monthly income, father's extraversion of personality, satisfaction of economic status, marital intimacy, and relationship with child. Father's global life satisfaction was explained by satisfaction of economic status the most. Third, father's meaning of life was related to father's educational level, father's extraversion of personality, job satisfaction, satisfaction of economic status, marital intimacy, and relationship with child. Father's meaning of life was explained by relationship with child the most. Fourth, father's positive emotion was predicted by father's extraversion of personality, job satisfaction, satisfaction of economic status, marital intimacy, and relationship with child. Extraversion of personality was the strongest predictor for father's positive emotion. Fifth, neuroticism of personality and marital intimacy were related to father's negative emotion, and neuroticism of personality was the strongest predictor for father's negative emotion. Conclusions: The findings of this research provide the fundamental source for increasing father's happiness which can be used to establish the educational programs, counseling, and policy on general public's happiness.

• Journal of Families and Better Life
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• v.20 no.2
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• pp.123-134
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• 2002

This study examined the effects of children′s personality traits on children′s emotional intelligence. The Subjects were 1060 5th graders of elementary schools located in four cities of Seoul, Suwon, Daejeon, and Daegu, Korea. The results indicated that girls in general showed more of the positive personality traits and higher emotional intelligence(EI) than boys did. Reflectiveness and sociability among seven personality factors had positive effects on all of the four EI factors. Responsibility factor of personality positively affected "self-regulation and emotion utilization" of both boys and girls, while activity factor had a positive effect on "other-regulation and self-expression". Stability had a possitive effect on "self-regulation and emotion utilization" among girls, whereas superiority had a negative effect on "empathy" among boys.

• Journal of Society of Preventive Korean Medicine
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• v.20 no.3
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• pp.21-29
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• 2016

Objectives : The purpose of this study is to determine the Korean medicine brand personality awareness of university students and to determine how the Korean medicine brand personality affects the perceived value. Methods : The data for this study were collected through a self-administered survey to 173 subject from students enrolled in the University in B city. Frequency analysis, factor analysis, t-test, ANOVA, multiple regression analysis were used for the statistical analysis. Results : The result of factor analysis, seven factors were extracted. That was refinement, pleasure, trust, warmhearted, capacity, handsomeness, individuality. Overall, capacity, trust, warmhearted, handsomeness scores of Korean medicine brand personality score was higher than individuality, pleasure, refinement. Especially warmhearted, capacity affects the perceived value. Conclusions : Seven Korean medicine brand personality factors were extracted. Warmhearted, capacity affects the perceived value. It is necessary to develop the Korean medical management strategy and Korean medical policy.

• Journal of the Korean Society of Safety
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• v.21 no.5 s.77
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• pp.77-83
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• 2006

The purpose of this study is to assess the organizational personality types, employee-organization fits and the job satisfaction/involvement in a Korea standard nuclear power plant(NPP), which is a representative safety work place. First we chose 427 procedures that are related to safety out of 777 officially managed procedures referenced by 13.5 of FSAR(final safety analysis report). Next, we finally chose 70 procedures of 8 divisions for 44 employees regarding the duties for NPPs' division, experiences of operations, an operational know-how, and the indication of operational weakness. This study used OPTI(organizational personality type indicators) and the combination of 4 preference types for determining the organizational personality to produce personality types of organizations for NPPs' division. To assess the job satisfaction and involvement, we used a questionnaire and an interview, for 300 employees(83.5%) of the Korea standard NPP.

• Culinary science and hospitality research
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• v.23 no.6
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• pp.118-126
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• 2017

The purposes of this study were to estimate the relationship between Big 5 personality factors of prep-entrepreneur and entrepreneurial intention, and to identify the moderating effects of risk sensitivity on the relationship. There is a total of 181 questionnaire surveys distributed and 152 data were used for analysis with erasing incomplete responses. The data analysis was conducted to utilize frequency analysis and regression analysis with SPSS WIN 22.0. The results of this study demonstrated that there are only 2 factors, neuroticism and extraversion, significantly influence on entrepreneurial intention, while conscientiousness, agreeableness and openness to experience do not have significant impacts on entrepreneurial intention. Furthermore, risk sensitivity effects on the relationship between Big-5 personality factor and entrepreneurial intention. This study may contribute to help prep-entrepreneur by using baseline data. Prep- entrepreneur could know their personality factor and confirm their consideration about entrepreneurial intention. Meanwhile, for the market-oriented implication, this study suggested that it is instrumental and significant for knowing prep-entrepreneur's personality factor and their entrepreneurial intention before starting foodservice business.

• Journal of Korean Public Health Nursing
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• v.18 no.2
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• pp.234-242
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• 2004

The purpose of this study was study to prevalence and related factors of Hwabyung for the aged woman in rural community. A self-administered questionnaire survey was carried out for 616 Aged Woman Living in Uiseong County from March 1 to April 20, 2004. Collected data was analyzed by the $x^2-test$. The result of this study was as follows: Prevalence rate of Hwabyung was $13.3\%$ in Aged Woman Living in Rural Community. The factors of agricultural village feminine Hwabyung were personality, husbands. Prevalence rate this Hwabyung was high if a husband had angry work wife's personality was blunt and a wife had angry her husband. The reason to have got angry at a husband was liquor, a whoring. personality problem. It is necessary that community supports the aged woman and she develops own personality for development of own personality and solution of husband's problem in oder to low prevalence rate of Hwabyung for the aged woman in rural community.

• Korean Journal of Human Ecology
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• v.12 no.3
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• pp.275-286
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• 2003

The purposes of this study were to identify the relationship between children's personality traits and self-esteem, and to find out if there were any differences in the relationship patterns in terms of children's sex. The questionnaire were collected from 984 subjects in 5th grade of elementary schools located in cities of Seoul, Suwon, Daejeon, and Daegu. Results showed that personality factors such as stability, sociability, responsibility, and superiority had stronger correlations with self-esteem factors whereas masculinity, activity level, and reflectivity did so to a less degree. Children's personality factors such as superiority, sociability and responsibility were better predictors of their self-esteem factors such as scholastic competence, social acceptance and general self-worth. Girls showed higher level of stability, sociability, responsibility and superiority, however there was no sex difference in the self-esteem such as scholastic competence, social acceptance and general self-worth. Children's behavioral conduct were mainly explained by masculinity, activity level, and responsibility. Responsibility turned out to be the strongest predictor of behavioral conduct among boys, while the activity level did among girls.