• Journal of Korean Clinical Health Science
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• v.2 no.3
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• pp.188-194
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• 2014

Purpose. The aim of this study was to provide for guidance of life, counsel and check their mental condition and analysis of correlation between MBTI personality type and emotional experience in university students. Methods. Data was analyzed by students whom participated in the research on the diagnose of mind of students from m university men and woman who accomplished to MBTI personality survey. Results. These result emotional experience of male-female that had deserved hospitality(p=0.22) statistically. This result had deserved emotional experience of extraversion personality of MBTI personality type in hospitality(p=0.000),introvert personality type in interpersonal sensitivity(p=0.002). It had deserved thinking extraversion personality type in obsessive-compulsive(p=0.000)emotional personality type in depression(p=0.000)in hostility(p=0.000). It had deserved judgement personality type in interpersonal sensitivity(p=0.043). Conclusions. The results of this study were as follow. Frist as a result of MBTI personality type of emotional experience on extraversion it was found that hospitality was leveled high and personality type of introversion is that Interpersonal sensitivity was leveled high. Thinkful personality type was leveled high on obsessive-compulsive. As a result of this study, personality indexes of MBTI of university student, it was found that there was related to emotional experience.

• Journal of Information Technology Services
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• v.19 no.3
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• pp.35-56
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• 2020

The purpose of this study is to measure corporate personality by analyzing the internal employees' corporate reviews and to identify the impact of the representative corporate personality on the relationship between job satisfaction of internal employees and the turnover rate of the company. To this end, we first created a dictionary of words representing the corporate personality with a Word2vec method based on words explaining five corporate personalities, such as reliability, initiative, practicality, activism, and femininity, obtained from the preceding study. Next, we analyzed reviews which were written by internal employees on their companies to measure the score of corporate personality at a review level, aggregated the review level scores for each company to calculate the company level score of corporate personality, and assigned to each company the corporate personality with the maximum score among the five such scores. Also, job satisfaction and turnover rate were measured from internal employees' corporate evaluation scores and the percentage of former employees of each company who left a review on the company, respectively. This study collected datasets of corporate reviews, employee information, and corporate information from Job-Planet from 2014 to 2017, conducted a technical statistic check and correlation analysis to confirm the suitability of the datasets, and performed linear regression analysis to evaluate the research model and verify hypotheses. As a result of the analysis, the job satisfaction of the internal staff has a significant negative impact on the corporate's turnover rate. In addition, companies having a personality of reliability, initiative and femininity also showed a significant cause-and-effect relationship between job satisfaction and turnover rate and among them, job satisfaction of companies having a personality, initiative, showed a greater impact on turnover rate. In sum, we not only proposed a novel method of measuring corporate personality, but also showed that corporates need to identify its corporate personality and to utilize a different strategy to reduce their employee's turnover rate depending on the corporate personality.

• Journal of Families and Better Life
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• v.30 no.1
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• pp.65-76
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• 2012

The purpose of this study was to investigate effects of maladaptive personality (borderline personality, narcissistic personality, and dependent personality) and conflict behavior on marital adjustment(dyadic satisfaction, dyadic consensus, dyadic cohesion, and affectional expression) among married women. Subjects in this study were 725 married women who lived in Cheong-buk, in Gyeonggi province, Korea. Data were analyzed by the methods of frequency, percentage, Cronbach's ${\alpha}$, and factor analysis, Pearson's correlation, and hierarchical regression using SPSS-WIN version 12.0. The results of this study were as follows: 1) the less borderline personality was perceived, the more narcissistic personality was perceived, In addition, a greater perceived amount of destructive conflict behavior of wives was linked to highdyadic satisfaction in the wives'. Wives' destructive conflict- behavior was the most important parameter to predict dyadic satisfaction. 2) The less borderline personality was perceived, the less dependent personality was perceived, while the more narcissistic personality was perceived, the more destructive conflict behavior of husbands was perceived, with the, wives' incidence of dyadic consensus appearing high. Husbands' destructive conflict behavior was the most important parameter to predict a dyadic consensus. 3) The less borderline personality was perceived, the more narcissistic personality was perceived, In addition, more destructive conflict behavior of the husbands was linked to highdyadic cohesion in the wives'. Husbands' destructive conflict behavior was the most important to predict dyadic cohesion relatively. 4) The more destructive conflict behavior of wives was perceived, the higher the wives' affectional expression appeared. The wives' destructive conflict behavior was the most important parameter to predict affectional expression.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.7 no.3
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• pp.479-488
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• 2000

The purpose of this study was to explore the personality and eating behavior among adult women. The subjects for the study were 237 adult women, who live in Seoul. The survey instruments were to develop for personality and eating behavior. Data were collected between November 6 and November 27 in 2000 and analyzed using the SPSS program. The result of this study are as fellows: 1. Six factors (perfection, emotion, autonomy, consideration for other, evaluate from other, dependency) emerged from personality, and these contributed 55.29% of the variance in the total score. 2. Three factors(craving, food intake according to emotion, eating habit) emerged from eating behavior, and these contributed 49.23% of the variance in the total score. 3 There were significant correlation between personality and eating behavior(r=.32, p=.00). 4. In the relationships between craving and personality, perfection, emotion, autonomy, consideration for other, evaluate from other, dependency showed a statistically significant correlation. 5. In the relationships between food intake according to emotion and personality, perfection, evaluate from other, dependency showed a statistically significant correlation. 6. In the relationships between eating habit and personality, perfection, autonomy, consideration for other, evaluate from other, dependency showed a statistically significant correlation. This study suggest that perfection, evaluation from other, dependency dimension of personality may be important factor for regulation of eating behavior.

• Journal of the East Asian Society of Dietary Life
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• v.16 no.2
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• pp.207-214
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• 2006

The purpose of this study was to examine the impacts of brand personality and employee personality on employee brand identification. The questionnaire developed for this study was distributed to 460 employees in F&B (food and beverage) departments and kitchen of 11 deluxe hotels in Seoul. A total of 398 questionnaires were used for analysis (86.5%) and the statistical analyses were completed using SPSS Win(12.0) for descriptive analysis, reliability analysis, t-test, and regression analysis. The results showed that employee brand identification was stronger at higher position, and also stronger among F&B department employees than among kitchen cooks. In addition, international hotels showed a higher level of employee brand identification than local hotels. Employee brand identification was also affected by hotel brand personality and employee personality. The dimension of 'sincerity' had the strongest effect on brand identification, followed by the dimensions of 'excitement' and 'sophistication'. Especially, when the hotel brand personality was lower than the employee personality at the dimension of 'sincerity', the level of employee brand identification was much lower. Overall, employee brand identification, which is a key factor for successful brand delivery to customer, could be enhanced through strong strategies to improve the brand personality dimensions and enhance employee development.

• The Journal of Fisheries Business Administration
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• v.40 no.3
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• pp.51-68
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• 2009

The purpose of this study is to investigate the effect of Brand Personality to Marine Tourism Destination Images and Intention to Recommend. For this purpose, factor analysis was applied to 42 of J.Aaker's Brand Personality Scale and 5 personality dimensions were extracted. This analysis was also applied for cognitive and affective images and two of cognitive images and three of affective images were extracted. Multiple regression was done to estimate the relative effects of Brand Personality to both cognitive and affective images and intention to recommend. The results indicated brand personality influenced on both cognitive and affective images and intention to recommend directly and also found affective images was influenced by cognitive images. The results also suggested useful insight for future study. The Brand Personality Scale which developed for the product by Aaker might not be suitable for measuring the marine tourism destination brand personality and necessary to develop the new scale suitable for marine tourism destination personality, and be needed to study together with other moderating variance such as satisfaction and congruency with image to verifying the exact effect between different variables.

• Journal of Distribution Science
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• v.18 no.10
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• pp.5-14
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• 2020

Purpose: Early morning delivery markets have grown exponentially in the last few years. This study aims to verify the effects of brand experience factors and brand personality factors of Market Kurly, a representative early morning delivery brand, on brand attachment and brand loyalty. Research design, data, and methodology: For this purpose, 204 ordinary people in their 20s and 40s who have experience in using Market Kurly were surveyed. 7 hypotheses were verified by using hierarchical regression analysis. Results: Affective experience, intellectual experience, and behavioral experience among brand experience factors had a positive effect on brand attachment. Also, brand personality-self-image congruence and brand personality-human brand congruence as brand personality factors had a positive effect on brand attachment. The brand attachment was identified as an important preceding factor to explain the brand loyalty of Market Kurly. Conclusions: When applying brand experience factors to the early morning delivery service context, each brand experience factor affected brand attachment and brand loyalty. The scope of research on brand personality-self-image congruence was expanded in that it considered both brand personality-human brand congruence and brand personality-self-image congruence. This study provides academic and practical implications by revealing that brand experience factors and brand personality factors can positively affect brand attachment and brand loyalty.

• Journal of Fisheries and Marine Sciences Education
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• v.19 no.2
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• pp.206-218
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• 2007

The purpose of this study was to investigate effects of critical thinking dispositions on vocational personalities in university students. Subjects were 111 University students in Busan. The questionnaire used in this research were Holland's Vocational Personality Questionnaire and California Critical Thinking Disposition Inventory. The results were analyzed by correlation analysis and enter multiple regression using the SPSS statistical package (SPSS for windows 12.0; SPSS Inc., Chicago, IL, USA). The study results were as follow: First, the students had much more S and R vocational personality characteristics than the others in vocational personality characteristics and had higher inquisitiveness and self-confidence scores than the others in critical thinking dispositions. Second, there were significant relationships between vocational personality types and critical thinking dispositions. Third, some of the vocational personality types were affected by the critical thinking dispositions. Especially I, E, and C personality of vocational personalities were prospected by critical thinking dispositions. Therefore, It's necessary that we understand the relationships between vocational personality types and critical thinking dispositions. Also we have to think over how to development career programs for university students to match to the learner's vocational personality type and critical thinking dispositions.

• Journal of Physiology & Pathology in Korean Medicine
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• v.18 no.6
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• pp.1892-1895
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• 2004

The purpose of this study was to investigate the personality traits in constitutional types. The Questionnaire for the Sasang Constitution Classification Ⅱ and Eysenck Personality Questionnaire were completed by 155 university students. Statistical analyses of the Questionnaire for the Sasang Constitution Classification Ⅱ and Eysenck Personality Questionnaire scale scores and results are as follows : First, Personality differences in constitutional types are revealed significantly with respect to Eysenck Personality Questionnaire scales such as neuroticism, addiction, and criminality. Second, there is a significant difference between Eum(음) type and Yang(양) type along psychoticism and neuroticism. Third, sex difference is significant along the dimension of extraverion-intraversion.

• Knowledge Management Research
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• v.18 no.4
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• pp.119-136
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• 2017

This paper focuses on proactive personality as one of the main personality traits relevant to knowledge sharing and examines how this personal trait influences knowledge sharing behavior. Moreover, in order to consider the interactive effect between proactive personality and a contextual factor, this study utilized the construct of LMXSC which can reveal restoration of resource losses due to knowledge sharing. Because LMXSC can have opposite directions depending on used theories, this study investigates how LMXSC moderates the relationship between proactive personality and knowledge sharing behavior by using conservation of resources theory and trait activation theory. This study tests hypotheses with the data of supervisor-employee dyads in various industries. An empirical results showed that proactive personality increased knowledge sharing behavior and LMXSC strengthened the positive relationship between proactive personality and knowledge sharing behavior as conservation of resources theory predicts. Based on these theoretical arguments and empirical findings, this study suggests theoretical and practical implications, limitations, and the directions of future research.