• Title/Summary/Keyword: Personality

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Relationship of Information Technology User Personality, Security and Control (보안 및 통제와 정보기술 사용자의 성격의 관계)

  • Lee, Jang-Hyung;Kim, Jong-Won
    • The Journal of Information Systems
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    • v.19 no.3
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    • pp.1-12
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    • 2010
  • Personality is comprehensive nature of the mood and attitude of people, most clearly revealed in the interaction with other people. This study is a analysis on personality type to information system security and control from financial institute employee. Based on 'The Big Five' personality model, this study develops hypothetical causal relationships of potential organization member's personality and their information system security and control. Research hypotheses are empirically tested with data collected from 901 employees. Results show that employees of high level security mind are the owner of conscientious and emotional stable personality and the employees of high level control mind are the owner of agreeable and emotional stable personality. Therefore the owner of agreeable and stable personality is higher security and control than others.

The Impact of Parent Company Attributes on e-Brand Personalities (온라인 패션 쇼핑몰의 모기업 특성이 e-브랜드 개성에 미치는 영향)

  • Jung, Seung-Hwa;Lee, Yu-Ri
    • Journal of the Korean Society of Costume
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    • v.61 no.5
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    • pp.64-76
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    • 2011
  • Consumers attribute human personality to products or stores as well as brands. As brand personality is imprinted to a consumer's mind, in e-commerce, the concept of store personality needs to be examined by comprehending the e-brand personality. Unlike the recent studies that focus primarily on the portal site, we attempt to identify e-brand personality of online shopping malls that sell fashion products. This study also examined the impact of the parent company's attributes on e-brand personality. A survey was conducted to 240 females and 240 males in their 20s or 30s. E-brand personality of three different types of the Internet shopping mall was evaluated by 160 respondents, respectively. As a result, we found that Internet shoppers perceive that e-brands have four distinct personality dimensions: young, reliable, sophisticated, and creative. Among the four dimensions, "young" and "reliable" showed the most significant influence on intention to visit the shopping mall site. Besides, e-brand personality varied with parent companies' attributes such as reputation, credibility, and fashion industry-relatedness. Especially, credibility of the parent company showed a strong positive relationship with e-brand personality.

A Study on the student pilots' Flight Achievement influenced by Correlation between Personality type of Student Pilots and Flight Instructors (학생조종사의 성격유형 및 비행교관과의 성격유형 조합이 비행훈련성취도에 미치는 영향)

  • Han, Hoon-Hee;Jang, Min-Shik;Shin, Dai-Won
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.17 no.3
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    • pp.7-13
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    • 2009
  • This study examined 1) student pilots' personality types, 2) the correlation between students' personality types and their achievement in flight training, 3) the correlation between students' personality types and Instructor Pilot(IP)s' personality type. The study used the Korean version of Myers-Briggs Type Indicator (MBTI) form. A total of 164 students in the year of 2000-2003 completed the inventory. The noticeable majority of student pilot were extroverted (59.6%) - Sensing (79.5%) - Thinking (70.2%) - Judgers (68.9%). Comparing personality types with flight achievement in showed no significant correlation. There was, however, a significant difference seen in comparing personality types with students' flight achievements. Thinking-type students showed higher flight achievements than feeling-type, and some of the personality types combination affects trainee's flight achievement. When both student and the Instructor have same attitude such as E-E or I-I, student's flight achievement was higher than when they have opposite attitude of personality. these findings implicate that the cooperation of students' and IP's personality could affect the students' flight achievement.

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The Study of Scent Preference of Natural Aroma Essential Oil to MBTI Personality Type in University Students (대학생의 MBTI성격 유형에 따른 천연아로마 선호도에 미치는 실태연구)

  • Kim, Young-Sun;Lee, Kum-Bee
    • Journal of Korean Clinical Health Science
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    • v.4 no.1
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    • pp.510-521
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    • 2016
  • Purpose. The aim of this study was to provide Aromatherapist with analysis of correlation between MBTI personality type and scent preference of natural aroma essential oil in university students. Methods. Data was analyzed by students whom participated in the research on the scent preference of natural aroma essential oil of students from m university who accomplished to MBTI personality survey. Results. As a result, the introverted personality types more liked Peppermint and felt more intensive scent than extroverted personality types did(p=0.006). Extroverted personality types recognized Neroli as feminine scent(p=0.034) and introverted personalty types recognized Frankincense as feminine scent(p=0.045). Extroverted personality types felt that Juniper berry is exciting scent(p=0.036) and that Rosemary(p=0.044) and Lavender(p=0.030) are eco-friendly scent. And introverted personality types relatively less did than extroverted personality types. Conclusions. This study is to get a basic data of aroma preference of university students by looking into the influence that MBTI personality type affect natural aroma preference and to use this data for ease off school stress and job seekng stess and counsel the students.

The Life Style and Quality of Life according to the Pattern of Type D Personality in Patients with Hypertension (고혈압 환자의 D유형 성격 양상에 따른 생활습관과 삶의 질)

  • Son, Youn Jung;Song, Eun Kyeung
    • Korean Journal of Adult Nursing
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    • v.19 no.4
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    • pp.644-655
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    • 2007
  • Purpose: The purposes of this study were to describe the pattern of type D personality, to compare the life style and quality of life between type D personality and non-type D personality patients, and to investigate the factors influencing quality of life in patients with hypertension. Methods: A cross sectional, descriptive study was used. The participants in this study were 193 outpatients who were diagnosed with hypertension at two university hospitals in urban area, Korea. The data was collected from December, 2006 to January, 2007. Type D personality was measured by the DS-14 scale. Results: The prevalence of type D personality was 83.9%. Patients of type D personality were significantly different in educational status, monthly income, fat intake and exercise, and had a lower overall quality of life than patients of non-type D personality. Under controlled general characteristics and life style factors, multiple linear regression analysis was performed. The most significant factor influencing quality of life in hypertensive patients was type D personality, and this factor explained their quality of life with a variance of 14.8%. Conclusions: Various programs for psychological intervention are required to control for the distressed personality of patients with hypertension. Further studies should be conducted prospectively on a larger patient population.

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The Effects of Antecedents of Outdoor Sportswear Brand Personality on Brand Personality, Attachment and Commitment (아웃도어 스포츠 의류 브랜드 개성의 영향요인이 브랜드 개성, 브랜드 애착 및 몰입에 미치는 영향)

  • Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.4
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    • pp.63-81
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    • 2013
  • This study examines the impacts of antecedents on the outdoor sportswear brand personality dimensions and identifies the effects of brand personality dimensions on brand attachment and brand commitment. An online survey was conducted on women in their 20s to 50s, who have experienced to purchase the outdoor sportswear before and 420 responses were analyzed. The results of this study were as follows: 1) The results of factor analysis and the reliability test on the outdoor sportswear brand personality clearly showed factorial structures that include sincerity, excitement, vitality, and prestige. 2) The antecedents of brand personality including quality, price, advertising, and store environment had different influences on the outdoor sportswear brand personality. 3) The dimensions of outdoor sportswear brand personality had a different influence on the brand attachment and commitment. 4) The brand attachment showed a significantly positive influence on the brand commitment. This study indicates that the brand personality could be a useful tool for enhancing the brand attachment and commitment and marketers should develop and utilize the marketing mix according to the brand personality which they want to convey.

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A Study on Game Character Personality Model Considering the Interaction (상호작용을 고려한 게임 캐릭터 성격 모델 연구)

  • Nam, KiTeok;Kihl, Taesuk
    • Journal of Korea Game Society
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    • v.20 no.2
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    • pp.27-34
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    • 2020
  • Game characters provide a path to connect and interact between game designers and players through the personality. We need to study the personality design of game characters considering the interaction. The character's personality is formed through 'design elements' and 'personality factors' according to the intention of the game designers. It is formed to the ultimate character's personality by interacting with the player's personality factor. 14 design elements and 40 personality factors were extracted. This study suggests a 'game character personality model' considering the interaction.

Effects of Personality by Each Sasang Constitution on Sleep (체질별 성격요인이 수면에 미치는 영향)

  • Kim, Sang-Hyuk;Park, Ki-Hyun;Jeong, Kyoungsik
    • Journal of Sasang Constitutional Medicine
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    • v.33 no.3
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    • pp.127-137
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    • 2021
  • Objectives The purpose of this study was to identify the effects of personality by each Sasang constitution on sleep using Positive Affect and Negative Affect Schedule(PANAS) and NEO-personality inventory(NEO-PI). Methods The subjects of this study were 2,078 people who had information on Sasang constitutional type and personality(PANAS, NEO-PI) among the data established at the Korean Medicine Data Center. Sleep time and sleep quality were investigated through self-written questionnaires. Sleep time was collected by hand-writing, and sleep quality was checked on a 4 point Likert scale. Pearson correlation analysis was conducted to see the correlation between personality and sleep in each constitutional type. Logistic regression was performed using personality as independent variables to find out how much personality affects sleep time. In order to find out how much personality affects sleep quality, regression analysis was performed using personality as independent variables. Results & Conclusions Sleep time was hardly affected by personality. As a result of Pearson correlation analysis, sleep time in all subjects did not show a significant correlation with personality. In logistic regression on sleep time as the dependent variable, no statistically significant results were obtained except for the Negative Affect(NA) in Taeeumin. Sleep quality showed a statistically significant correlation with the negative affect(NA), neuroticism(N), extraversion(E), Physical Component Summary(PCS) and Mental Component Summary(MCS). As a result of regression analysis on sleep quality as the dependent variable, neuroticism(N), negative affect(NA), positive affect(PA), and extraversion(E) were found in the factors affecting sleep quality. Besides, how much personality affected sleep quality might differ in each constitution. In all constitutions, sleep quality was affected by N, but the rank of N was different in each constitution. The sleep quality of Soyangin was not affected by E, and the sleep quality of Taeeumin was specifically affected by O.

Effects of Married Women's Maladaptive-Personality Conflict-Behavior on Marital Adjustment (기혼여성의 부적응적 성격과 부부간의 갈등행동이 부부적응에 미치는 영향)

  • Song, Du-Ri;Mun, Jeong-Suk;Kim, Yeong-Hee
    • Journal of Families and Better Life
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    • v.30 no.1
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    • pp.65-76
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    • 2012
  • The purpose of this study was to investigate effects of maladaptive personality (borderline personality, narcissistic personality, and dependent personality) and conflict behavior on marital adjustment(dyadic satisfaction, dyadic consensus, dyadic cohesion, and affectional expression) among married women. Subjects in this study were 725 married women who lived in Cheong-buk, in Gyeonggi province, Korea. Data were analyzed by the methods of frequency, percentage, Cronbach's ${\alpha}$, and factor analysis, Pearson's correlation, and hierarchical regression using SPSS-WIN version 12.0. The results of this study were as follows: 1) the less borderline personality was perceived, the more narcissistic personality was perceived, In addition, a greater perceived amount of destructive conflict behavior of wives was linked to highdyadic satisfaction in the wives'. Wives' destructive conflict- behavior was the most important parameter to predict dyadic satisfaction. 2) The less borderline personality was perceived, the less dependent personality was perceived, while the more narcissistic personality was perceived, the more destructive conflict behavior of husbands was perceived, with the, wives' incidence of dyadic consensus appearing high. Husbands' destructive conflict behavior was the most important parameter to predict a dyadic consensus. 3) The less borderline personality was perceived, the more narcissistic personality was perceived, In addition, more destructive conflict behavior of the husbands was linked to highdyadic cohesion in the wives'. Husbands' destructive conflict behavior was the most important to predict dyadic cohesion relatively. 4) The more destructive conflict behavior of wives was perceived, the higher the wives' affectional expression appeared. The wives' destructive conflict behavior was the most important parameter to predict affectional expression.

The Study of Emotional Experience to MBTI Personality Type in University Students (대학생의 MBTI성격 유행에 따른 정서적 경험에 미치는 실태연구)

  • Lee, Kum-Bee;Lee, Tae-Young;Lee, Han-Chun
    • Journal of Korean Clinical Health Science
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    • v.2 no.3
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    • pp.188-194
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    • 2014
  • Purpose. The aim of this study was to provide for guidance of life, counsel and check their mental condition and analysis of correlation between MBTI personality type and emotional experience in university students. Methods. Data was analyzed by students whom participated in the research on the diagnose of mind of students from m university men and woman who accomplished to MBTI personality survey. Results. These result emotional experience of male-female that had deserved hospitality(p=0.22) statistically. This result had deserved emotional experience of extraversion personality of MBTI personality type in hospitality(p=0.000),introvert personality type in interpersonal sensitivity(p=0.002). It had deserved thinking extraversion personality type in obsessive-compulsive(p=0.000)emotional personality type in depression(p=0.000)in hostility(p=0.000). It had deserved judgement personality type in interpersonal sensitivity(p=0.043). Conclusions. The results of this study were as follow. Frist as a result of MBTI personality type of emotional experience on extraversion it was found that hospitality was leveled high and personality type of introversion is that Interpersonal sensitivity was leveled high. Thinkful personality type was leveled high on obsessive-compulsive. As a result of this study, personality indexes of MBTI of university student, it was found that there was related to emotional experience.