• The Journal of Asian Finance, Economics and Business
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• v.9 no.3
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• pp.65-76
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• 2022

This study will examine the relationship between social support from the work and family domains, referred to as multiple social network ties (MSNT), and employees' job and family-related performance outcomes during the COVID-19 crisis. The study also demonstrates the importance of employees' work-family balance (WFB) in moderating the association between MSNT and job and family-related performance. A two-wave design was used to collect data from 320 managerial level personnel in Pakistan's textile sector. The path analysis technique of structural equation modelling (SEM) was used to analyze the responses. In times of crisis, social support mechanisms could potentially replace organizational support mechanisms for employees dealing with work and family obligations, according to the study. The findings of this study show that work-family balance is a significant partial mediator between MSNT and employees' job and family-related outcomes during the COVID-19 pandemic, according to a best-fit model. This research supports the pragmatic view of MSNT's action mechanism in generating jobs for employees and family-related results, especially in uncertain situations. According to the findings, employees who have a positive work-life balance are happier and more productive in both work and personal life. It has major implications for human resource management (HRM) research and practice.

• Asia Marketing Journal
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• v.12 no.2
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• pp.155-175
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• 2010

Most of the service industries including finance and telecommunications have become matured and saturated. The competitions have become severe while the differences among brands become smaller. Therefore maintaining good relationships with customers has been critical for the service providers. In case of credit card and debit card, the similar patterns are shown. It is important for them to maintain good relationships with customers, and therefore, they have used marketing program which provides customized services to customers and utilizes the membership programs. Not only do they build and maintain good relationships, but also highlight their brands from the emotional aspects. For example, KB Card or Hyundai Card uses well-known designers' works for their credit card design. As well, they differentiate the designs of credit cards to stress on their brand personalities. BC Card introduced the credit card with perfume that a customer would like. Even though the credit card is small and not shown to public easily, it becomes more important for those companies to touch the customers' feelings with the brand personalities and their images. This is partly because of changes in consumers' lifestyles. Y-generations becomes highly likely to express themselves in many different ways and more emotional than X-generations. For the Y-generations, therefore, even credit cards in the wallet should be personalized and well-designed. In line with it, credit cards with good design can be seen as an example of brand identity, where different design for each customer can be used to recognize the membership groups that customers want to belong. On the other hand, these credit card companies offer the special treatment benefits for those customers who are heavy users for the cards. For example, those customers who love sports will receive some special discounts when they use their credit cards for sports related products. Therefore this study attempted to explore the relationships between relational benefits, brand identification and loyalty. It has been well known that relational benefits and brand identification lead to loyalty independently from many other studies, but there has been few study to review all the three variables all together in a research model. Furthermore, as reviewed above, in the card industry, many companies attempt to associate the brand image with their products to fit their customers' lifestyles while relational benefits are still playing an important role for their business. Therefore in our research model, relational benefits, brand identification, and loyalty are all included. We focus on the mediating effect of brand identification. From the relational benefits perspective, only special treatment benefit and confidence benefit are included. Social benefit is not applicable for this credit card industry because not many cases of face-to-face interaction can be found. From the brand identification perspective, personal brand identity and social brand identity are reviewed and included in the model. Overall, the research model emphasizes that the relationships between relational benefits and loyalty will be mediated by the effect of brand identification. The effects of relational benefits which are confidence benefit and special treatment benefits on loyalty will be realized when they fit to the personal brand identity and social brand identity. In the research model, therefore, the relationships between confidence benefit and social brand identity, and between confidence benefit and personal identity are hypothesized while the effects of special treatment benefit on social brand identity and personal brand identity are hypothesized. Loyalty, then, is hypothesized to have positive relationships with personal brand identity and social brand identity. In addition, confidence benefit among the relational benefits is expected to have a direct, positive relationship with loyalty because confidence benefit has been recognized as a critical factor for good relationships and satisfaction. Data were collected from college students who have been using either credit cards or debit cards. College students were regarded good subjects because they are in Y-generation cohorts and have tendency to express themselves more. Total sample size was two hundred three at the beginning, but after deleting those data with many missing values, one hundred ninety-seven data points were remained and used for the model testing. Measurement items were brought from the previous literatures and modified for this research. To test the reliability, using SPSS 14, chronbach's α was examined and all the values were from .874 to .928 exceeding over .7. Using AMOS 7.0, confirmatory factor analysis was conducted to investigate the measurement model. The measurement model was found good fit with χ²(67)=188.388 (p= .000), GFI=.886, AGFI=.821, CFI=.941, RMSEA=.096. Using AMOS 7.0, structural equation modeling has been used to analyze the research model. Overall, the research model fit were χ²(68)=188.670 (p= .000), GFI=.886, AGFI=,824 CFI=.942, RMSEA=.095 indicating good fit. In details, all the paths hypothesized in the research model were found significant except for the path from social brand identity to loyalty. Personal brand identity leads to loyalty while both confidence benefit and special treatment benefit have a positive relationships with personal and social identities. As well, confidence benefit has a direct positive effect on loyalty. The results indicates the followings. First, personal brand identity plays an important role for credit/debit card usage. Therefore even for the products which are not shown to public easy, design and emotional aspect can be important to fit the customers' lifestyles. Second, confidence benefit and special treatment benefit have a positive effects on personal brand identity. Therefore it will be needed for marketers to associate the special treatment and trust and confidence benefits with personal image, personality and personal identity. Third, this study found again the importance of confidence and trust. However interestingly enough, social brand identity was not found to be significantly related to loyalty. It can be explained that the main sample of this study consists of college students. Those strategies to facilitate social brand identity are focused on high social status groups while college students have not been established their status yet.

• Journal of Korean Home Economics Education Association
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• v.29 no.4
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• pp.49-64
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• 2017

The purpose of this study was to explore ways to help improve adolescents' happiness by exploring the influences of emphatic ability and family strengths on happiness. This subjects were 514 middle school students living in Gwangju. Data were collected from self-report questionnaires and analyzed with SPSS 22.0 program. The major findings were as follows; First, the adolescents' emphatic ability('viewpoint', 'identity', 'emphatic interest'), family strengths('family respect and affection', 'role sharing and problem solving', 'communication and bonds', 'financial stability') and happiness scores were higher than the median(3.00). Emphatic ability('viewpoint', 'identity', 'emphatic interest', 'personal suffering') and family strengths('communication and bonds') showed significant difference according to gender. Second, the adolescents' happiness was influenced by 'family respect and affection', 'role sharing and problem solving', 'financial stability', 'personal suffering', 'identity', and 'emphatic interest'. Adolescents' happiness was explained about 39% by these variables. In other words, the higher family respect and affection, both higher role sharing and problem solving and higher financial stability, with lower personal suffering and higher identity and higher emphatic interest showed the higher happiness. These findings demonstrate the emphatic ability and family strengths in adolescents influence on the level of happiness. As such, in order to improve the happiness of adolescents, it is necessary to energize those programs focus on the forming healthy family relationships and to design finance assistance programs that could attempt to minimise financial gap. Additionally, it is necessary to develop programs aimed to enhance emphatic ability and continue such programs in homes as well as at schools. Finally, it is necessary to implement curriculum that may improve family strengths and emphatic ability, which have influenced on the happiness in adolescents. Since the subject "Technology & Home Economics" helps to enhance family strengths, emphatic ability and eventually amplifies the happiness, it is necessary to expand and reinforce it as well as to make it a mandatory subject.

• Journal of Distribution Research
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• v.15 no.3
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• pp.111-137
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• 2010

The basic purpose of this study is to investigate perceived quality and service personal value affecting the result of long-term relationship between service buyers and suppliers. This research presented a constructive model(perceived quality affecting the service personal value and the moderate effect of NFC) in the on off line and then propose the research model base on prior researches and studies about relationships among components of service. Data were gathered from respondents who visit at the education service market. For this study, Data were analyzed by AMOS 7.0. We integrate the literature on services marketing with researches on personal values and perceived quality. The SERPVAL scale presented here allows for the creation of a common ground for assessing service personal values, giving a clear understanding of the key value dimensions behind service choice and usage. It will lead to a focus of future research in services marketing, extending knowledge in the field and stimulating further empirical research on service personal values. At the managerial level, as a tool the SERPVAL scale should allow practitioners to evaluate and improve the value of a service, and consequently, to define strategies and actions to address services for customers based on their fundamental personal values. Through qualitative and empirical research, we find that the service quality construct conforms to the structure of a second-order factor model that ties service quality perceptions to distinct and actionable dimensions: outcome, interaction, and environmental quality. In turn, each has two subdimensions that define the basis of service quality perceptions. The authors further suggest that for each of these subdimensions to contribute to improved service quality perceptions, the quality received by consumers must be perceived to be reliable, responsive, and empathetic. Although the service personal value may be found in researches that explore individual values and their consequences for consumer behavior, there is no established operationalization of a SERPVAL scale. The inexistence of an established scale, duly adapted in order to understand and analyze personal values behind services usage, exposes the need of a measurement scale with such a purpose. This need has to be rooted, however, in a conceptualization of the construct being scaled. Service personal values can be defined as a customer's overall assessment of the use of a service based on the perception of what is achieved in terms of his own personal values. As consumer behaviors serve to show an individual's values, the use of a service can also be a way to fulfill and demonstrate consumers'personal values. In this sense, a service can provide more to the customer than its concrete and abstract attributes at both the attribute and the quality levels, and more than its functional consequences at the value level. Both values and services literatures agree, that personal value is the highest-level concept, followed by instrumental values, attitudes and finally by product attributes. Purchasing behaviors are agreed to be the end result of these concepts' interaction, with personal values taking a major role in the final decision process. From both consumers' and practitioners' perspectives, values are extremely relevant, as they are desirable goals that serve as guiding principles in people's lives. While building on previous research, we propose to assess service personal values through three broad groups of individual dimensions; at the self-oriented level, we use (1) service value to peaceful life (SVPL) and, at the social-oriented level, we use (2) service value to social recognition (SVSR), and (3) service value to social integration (SVSI). Service value to peaceful life is our first dimension. This dimension emerged as a combination of values coming from the RVS scale, a scale built specifically to assess general individual values. If a service promotes a pleasurable life, brings or improves tranquility, safety and harmony, then its user recognizes the value of this service. Generally, this service can improve the user's pleasure of life, since it protects or defends the consumer from threats to life or pressures on it. While building upon both the LOV scale, a scale built specifically to assess consumer values, and the RVS scale for individual values, we develop the other two dimensions: SVSR and SVSI. The roles of social recognition and social integration to improve service personal value have been seriously neglected. Social recognition derives its outcome utility from its predictive utility. When applying this underlying belief to our second dimension, SVSR, we assume that people use a service while taking into consideration the content of what is delivered. Individuals consider whether the service aids in gaining respect from others, social recognition and status, as well as whether it allows achieving a more fulfilled and stimulating life, which might then be revealed to others. People also tend to engage in behavior that receives social recognition and to avoid behavior that leads to social disapproval, and this contributes to an individual's social integration. This leads us to the third dimension, SVSI, which is based on the fact that if the consumer perceives that a service strengthens friendships, provides the possibility of becoming more integrated in the group, or promotes better relationships at the social, professional or family levels, then the service will contribute to social integration, and naturally the individual will recognize personal value in the service. Most of the research in business values deals with individual values. However, to our knowledge, no study has dealt with assessing overall personal values as well as their dimensions in a service context. Our final results show that the scales adapted from the Schwartz list were excluded. A possible explanation is that although Schwartz builds on Rokeach work in order to explore individual values, its dimensions might be especially focused on analyzing societal values. As we are looking for individual dimensions, this might explain why the values inspired by the Schwartz list were excluded from the model. The hierarchical structure of the final scale presented in this paper also presents theoretical implications. Although we cannot claim to definitively capture the dimensions of service personal values, we believe that we come close to capturing these overall evaluations because the second-order factor extracts the underlying commonality among dimensions. In addition to obtaining respondents' evaluations of the dimensions, the second-order factor model captures the common variance among these dimensions, reflecting the respondents' overall assessment of service personal values. Towards this fact, we expect that the service personal values conceptualization and measurement scale presented here contributes to both business values literature and the service marketing field, allowing for the delineation of strategies for adding value to services. This new scale also presents managerial implications. The SERPVAL dimensions give some guidance on how to better pursue a highly service-oriented business strategy. Indeed, the SERPVAL scale can be used for benchmarking purposes, as this scale can be used to identify whether or not a firms' marketing strategies are consistent with consumers' expectations. Managerial assessment of the personal values of a service might be extremely important because it allows managers to better understand what customers want or value. Thus, this scale allows us to identify what services are really valuable to the final consumer; providing knowledge for making choices regarding which services to include. Traditional approaches have focused their attention on service attributes (as quality) and service consequences(as service value), but personal values may be an important set of variables to be considered in understanding what attracts consumers to a certain service. By using the SERPVAL scale to assess the personal values associated with a services usage, managers may better understand the reasons behind services' usage, so that they may handle them more efficiently. While testing nomological validity, our empirical findings demonstrate that the three SERPVAL dimensions are positively and significantly associated with satisfaction. Additionally, while service value to social integration is related only with loyalty, service value to peaceful life is associated with both loyalty and repurchase intent. It is also interesting and surprising that service value to social recognition appears not to be significantly linked with loyalty and repurchase intent. A possible explanation is that no mobile service provider has yet emerged in the market as a luxury provider. All of the Portuguese providers are still trying to capture market share by means of low-end pricing. This research has implications for consumers as well. As more companies seek to build relationships with their customers, consumers are easily able to examine whether these relationships provide real value or not to their own lives. The selection of a strategy for a particular service depends on its customers' personal values. Being highly customer-oriented means having a strong commitment to customers, trying to create customer value and understanding customer needs. Enhancing service distinctiveness in order to provide a peaceful life, increase social recognition and gain a better social integration are all possible strategies that companies may pursue, but the one to pursue depends on the outstanding personal values held by the service customers. Data were gathered from 284 respondents in the korean discount store and online shopping mall market. This research proposed 3 hypotheses on 6 latent variables and tested through structural equation modeling. 6 alternative measurements were compared through statistical significance test of the 6 paths of research model and the overall fitting level of structural equation model. and the result was successful. and Perceived quality more positively influences service personal value when NFC is high than when no NFC is low in the off-line market. The results of the study indicate that service quality is properly modeled as an antecedent of service personal value. We consider the research and managerial implications of the study and its limitations. In sum, by knowing the dimensions a consumer takes into account when choosing a service, a better understanding of purchasing behaviors may be realized, guiding managers toward customers expectations. By defining strategies and actions that address potential problems with the service personal values, managers might ultimately influence their firm's performance. we expect to contribute to both business values and service marketing literatures through the development of the service personal value. At a time when marketing researchers are challenged to provide research with practical implications, it is also believed that this framework may be used by managers to pursue service-oriented business strategies while taking into consideration what customers value.

• Korean Security Journal
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• no.39
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• pp.269-294
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• 2014

Korea is concerned with information security industry due to recent leak-out private information of 3 card companies. Executives are aware of damage from breach of security such as personal data spill, is more dangerous than any other financial risks. The information security industry, which was limited in physical security and network security formerly, is evolving into convergence security of public and facility security industry. The field of interest has also been changed into security of smart phone and intelligence image recently, from firewall or Anti-virus. The convergence security is originally about access control of facility, but recently its demand has been increased mostly by public institutions and major companies. The scope of the industry also varies from finance, education, distribution, national defense, medical care to automobile industry. The market of convergence security has been expanded and new various products and services of security of intelligent vehicle, 'U' healthcare, finance, smart grid and key industries are also developed. It is required to create and enhance of new curriculum and cultivate human resources for the development of knowledge information security industry. Raising standard of education and security consciousness of the nation is also necessary to strengthen the global competitiveness.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.13 no.3
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• pp.157-163
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• 2013

Data mining is a useful technology that can support new discoveries based on the pattern analysis and a variety of linkages between data, and currently is utilized in various fields such as finance, marketing, medical. In this paper, we propose an effective utilization method of data based on analysis of spatial data mining. We make use of basic data of foreigners living in Seoul. However, the data has some features distinguished from other areas of data, classification as sensitive information and legal problem such as personal information protection. So, we use the basic statistical data that does not contain personal information. The main features and contributions of the proposed method are as follows. First, we can use Big Data as information through a variety of ways and can classify and cluster Big Data through refinement. Second. we can use these kinds of information for decision-making of future and new patterns. In the performance evaluation, we will use visual approach through graph of themes. The results of performance evaluation show that the analysis using data mining technology can support new discoveries of patterns and results.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.46 no.1
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• pp.23-31
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• 2009

Recently, biometric techniques such as face recognition, finger-print recognition and iris recognition have been widely applied for various applications including door access control, finance security and electric passport. This paper presents the method of using finger-vein pattern for the personal identification. In general, when the finger-vein image is acquired from the camera, various conditions such as the penetrating amount of the infrared light and the camera noise make the segmentation of the vein from the background difficult. This in turn affects the system performance of personal identification. To solve this problem, we propose the novel and fast method for extracting the finger-vein region. The proposed method has two advantages compared to the previous methods. One is that we adopt a locally adaptive thresholding method for the binarization of acquired finger-vein image. Another advantage is that the simple morphological opening and closing are used to remove the segmentation noise to finally obtain the finger-vein region from the skeletonization. Experimental results showed that our proposed method could quickly and exactly extract the finger-vein region without using various kinds of time-consuming filters for preprocessing.

• Journal of The Korean Association For Science Education
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• v.35 no.3
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• pp.455-463
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• 2015

Korea received foreign aid for science education in 1960-70, now, Korea is one of the most advanced countries in the world and provides not only official development assistance through government grants or ODA but also private aids through voluntary services to less developed countries. Korean science teachers have been offering voluntary services in Timor-Leste since 2004, starting on personal level and now by through the Korean Science Teachers Association. This study aims to describe the voluntary activity by Korean science teachers in Timor-Leste, to analyze the conflict points revealed in the activity, and to search the meaning of the activity in respect of science education. This study used methods like document analysis, interview of the participants, participants' observation, a case study, and member check. This activity has involved various conflicts in finance, curriculum, pedagogy, educational instrument, environment, language, chronological issues, and perceptions. This activity was not a one-sided offer of aid, but an opportunity for personal development and self-reflection, and a basis for discussion on science education. There are many difficulties in this work, which is carried out at the teachers' own expense. More concern should be paid on this volunteer service from educational institutions and academic world.

• Industry Promotion Research
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• v.8 no.2
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• pp.21-27
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• 2023

This study studies the policies and use cases of the government and the financial sector for artificial intelligence, and the future policy tasks of the financial sector. want to derive According to Gartner, noteworthy technologies leading the financial industry in 2022 include 'generative AI', 'autonomous system', 'Privacy Enhanced Computation (PEC) was selected. The financial sector is developing new technologies such as artificial intelligence, big data, and blockchain. Developments are spurring innovation in the financial sector. Data loss due to the spread of telecommuting after the corona pandemic As interests in sharing and personal information protection increase, companies are expected to change in new digital technologies. Global financial companies also utilize new digital technology to develop products or manage and operate existing businesses. I n order to promote process innovation, I T expenses are being expanded. The financial sector utilizes new digital technology to prevent money laundering, improve work efficiency, and strengthen personal information protection. are applying In the era of Big Blur, where the boundaries between industries are disappearing, the competitive edge in the challenge of new entrants In order to preoccupy the market, financial institutions must actively utilize new technologies in their work.

• KSCI Review
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• v.14 no.2
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• pp.255-262
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• 2006

A Malicious code is used to SMiShing disguised as finance mobile Vishing, using Phishing, Pharming mail, VoIP service etc. to capture of personal information. A Malicious code deletes in Anti-Virus Spyware removal programs. or to cure use. By the way, the Malicious cord which is parasitic as use a DLL Injection technique, and operate are Isass.exe, winlogon.exe. csrss.exe of the window operating system. Be connected to the process that you shall be certainly performed of an exe back, and a treatment does not work. A user forces voluntarily a process, and rebooting occurs, or a blue screen occurs, and Compulsory end, operating system everyone does. Propose a treatment way like a bird curing a bad voice code to use a DLL Injection technique to occur in these fatal results. Click KILL DLL since insert voluntarily an end function to Thread for a new treatment, and Injection did again the Thread which finish an action of DLL, and an end function has as control Thread, and delete. The cornerstone that the treatment way that experimented on at these papers and a plan to solve will become a researcher or the revolutionary dimension that faced of a computer virus, and strengthen economic financial company meeting Ubiquitous Security will become.