• 제목/요약/키워드: Personal Data Store

검색결과 142건 처리시간 0.019초

할인점 의류매장의 서비스품질과 고객만족이 재구매의도와 구전의도에 미치는 영향 (The Impacts of Service Quality and Customer Satisfaction on Re-purchase and Word of Mouth)

  • 이옥희;강영의
    • 패션비즈니스
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    • 제13권5호
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    • pp.110-120
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    • 2009
  • The goal of this study was to investigate the influence of customer service quality on customer satisfaction. Also the object of this study is to indicate the influence on word of mouth and intention of repurchase which is a variable of customer satisfaction. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data was analyzed by percentage, frequency, mean, factor analysis, reliability, regression using the SPSS program. The five hypotheses set in the research model, all were selected through empirical analysis. Main findings are as follows: As a result of factor analysis, customer service quality of discount store verified four items, that is, personal service, VMD of stores/atmosphere, store policy, product assortment. As a result of regression analysis, customer service quality influenced customer satisfaction. The intention of repurchase and word of mouth received a positive influence from customer satisfaction. The intention of repurchase influenced the word of mouth, and it received a positive influence from the word of mouth.

일본 여대생의 라이프스타일과 의류구매행동에 관한 연구 (A Study on the Japanese University Students' Clothing Buying Behavior according to Their Lifestyle)

  • 이옥희;김진경
    • 한국의류학회지
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    • 제29권2호
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    • pp.298-306
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    • 2005
  • The Main objective of this study was to investigate the relationship between lifestyle and clothing buying behavior of college female students in Japan. A questionnaire was developed to measure clothing urchasing motives, fashion information sources, evaluation criteria of clothing, store attribute and lifestyle, The questionnaire was administered to 131 female college students in Tokyo of Japan. the data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The results of the study were as follows : 1. The female college students were classified into fourth subdivisions by the cluster analysis; rational group, economic group, progressive group, fashion-oriented group. 2. The clothing purchasing motives o consumers were significantly different according to lifestyle subdivision in social, personal. 3. In the case of fshion information sources, significant differences were found according to lifestyle subdivision in mass media information, information by marketer, information by consumer. 4. The evaluation criteria of clothing were significantly different depending on lifestyle subdivision in esthetic, quality and management, external criterion. 5. The store attribute were significantly different depending on lifestyle subdivision in convenience, service and atmosphere of store.

소비자 의류 제품 지식과 외적 정보 탐색 활동에 관한 연구 (Consumer's Product Knowledge and Information Search related to Clothing)

  • 이지연;박재옥
    • 한국의류학회지
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    • 제21권3호
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    • pp.641-654
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    • 1997
  • The purpose of this study is to investigate the relationship between the consumer's product knowledge and his/her ability to obtain information when buying clothing. For the purpose of this study, questionnaires were given to 550 university students living in Seoul and the Kwgi area. The questionnaires were designed to measure the consumer's knowledge about examine his/her method of gathering information and to obtain some personal information Vsing a base of 407 students, data was analyzed through cross- tabulation, the chi square test, the t-test, the one-way ANOVA accompanied by a post-hoc analysis with the Tukey method, Pearson's correlation coefficient, and the Spearman rho. The results of this study were as follows. 1) There was a significant difference in the amount of iuormation seeking between groups with different knowledge related to clothing. 2) The use of information sources was found to be significantly related to the consumer's subjective and objective knowledge. 3) The consumer's level of knowledge about clothing was related to the store characteristics that he/she took into consideration. The difference between the groups came from the number of store characteristics taken into consideration, rather than from the contents. The group that had more knowledge related to clothing was more aware of store characteristics than the other level stoup. Price, quality, uniqueness, and variety of clothing were equally important to by groups. 4) A moderate relationship was found between the consumer's subjective and objective knowledge, and between his/her purchasing experience and objective knowledge. There was a relatively high relationship between purchasing experience and subjective knowledge.

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상황과 인규통계적 특성을 사전적 모형으로 연계시킨 혜택세분화 연구 -추구혜택, 지각된 위험, 상점 속성의 중요도 및 상점 선택 행동에 대한 상호작용효과를 중심으로- (Person-Situation Benefit Segments of the Female Apparel Market in Seoul by a Prior Segmentation Method Benefit Soughts of Clothing, Perceived Risk, Importanc of Store Attribute, Store-Type Choice -)

  • 홍희숙
    • 한국의류학회지
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    • 제20권6호
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    • pp.1151-1165
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    • 1996
  • The purpose of this study was to identify the pratical applicability of person-situation benefit segmentations of the female apparel market in Seoul by a prior segmentation method. The specific objectives of this study were 1) to identify the useful demographic variables for person-situation benefit segmentations of the female apparel market, 2) to assess that person- situation benefit segmentations of 1.he female apparel market are accessit)le by developing a profile of each segment based on the interactions of situation and personal characteristics on perceived risk, importance of store attributes and store-type choice, and on brand type prefered by each segment. 3) to assess the validity of person-situation benefit segmentations of the female apparel market in terms of easy accessibility. The data were collected via a questionnaire from 601 housewives of ages 20's to 50's living in Seoul, Korea. The data were analyzed by factor analysis, repeated measure two- way ANOVA and X2-test. The results of this study were as follows. First, the age-by-situation segmention basis and the education-by-situation segmention basis were useful for person-situation benefit segmentations of the female apparel market. Second, there were found three benefit segments (Youth/Fashion oriented users, Brand oriented users and Apathetic users of clothing) using age-by-situation segmention basis. Using education-by-situation segmention basis, five segments (Economic-value, Youth/Fashion, Brand/Self-expression Self-expression, and Apathetic users of clothing) were identified. And beifit segments classified by the age-by-situation segmention and education-by-situation segmention approach were accessible. Third, the pratical applicability of person-situation befeift segmentations of the female apparel market by a prior segmentation method were suggested.

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AHP를 활용한 개인 클라우드 스토리지 서비스 선택 요인에 관한 연구 (A Study on Selection Factors of Personal Cloud Storage Service Using AHP)

  • 조현;조혜경;김영희;김하얀;전현정;이재광
    • 한국IT서비스학회지
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    • 제14권3호
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    • pp.197-215
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    • 2015
  • Recently, many internet users are using cloud computing. Users can manage, store and share their data and information by using personal cloud storage. In this paper, we aim to figure out influencing factors on personal cloud storage selection. The causal relationship between factors were identified through a importance analysis by using AHP(Analytic Hierarchy Process). AHP is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. Research model consists of upper factorsincluding system factor, service factor and user factor. 12 lower factors and 6 alternatives were also analyzed. Asa result, system factor of 3 upper factors was found as the most important factor. Purpose-coincidence, security andaccessibility were top 3 factors among lower factors. N drive showed top importance value. We also conducted ANOVAby classifying 4 groups according to gender, age, currently used cloud and cloud to use. The results of this researchcan be useful guidelines for cloud computing industry.

소프트웨어 유통에 있어 공개소프트웨어 중개자의필요성에 대한 연구 (A Study on the necessity of Open Source Software Intermediaries in the Software Distribution Channel)

  • 이승창;서응교;안성혁;박훈성
    • 유통과학연구
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    • 제11권2호
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    • pp.45-55
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    • 2013
  • Purpose - The development and implementation of OSS (Open Source Software) led to a dramatic change in corporate IT infrastructure, from system server to smart phone, because the performance, reliability, and security functions of OSS are comparable to those of commercial software. Today, OSS has become an indispensable tool to cope with the competitive business environment and the constantly-evolving IT environment. However, the use of OSS is insufficient in small and medium-sized companies and software houses. This study examines the need for OSS Intermediaries in the Software Distribution Channel. It is expected that the role of the OSS Intermediary will be reduced with the improvement of the distribution process. The purpose of this research is to prove that OSS Intermediaries increase the efficiency of the software distribution market. Research design, Data, and Methodology - This study presents the analysis of data gathered online to determine the extent of the impact of the intermediaries on the OSS market. Data was collected using an online survey, conducted by building a personal search robot (web crawler). The survey period lasted 9 days during which a total of 233,021 data points were gathered from sourceforge.net and Apple's App store, the two most popular software intermediaries in the world. The data collected was analyzed using Google's Motion Chart. Results - The study found that, beginning 2006, the production of OSS in the Sourceforge.net increased rapidly across the board, but in the second half of 2009, it dropped sharply. There are many events that can explain this causality; however, we found an appropriate event to explain the effect. It was seen that during the same period of time, the monthly production of OSS in the App store was increasing quickly. The App store showed a contrasting trend to software production. Our follow-up analysis suggests that appropriate intermediaries like App store can enlarge the OSS market. The increase was caused by the appearance of B2C software intermediaries like App store. The results imply that OSS intermediaries can accelerate OSS software distribution, while development of a better online market is critical for corporate users. Conclusion - In this study, we analyzed 233,021 data points on the online software marketplace at Sourceforge.net. It indicates that OSS Intermediaries are needed in the software distribution market for its vitality. It is also critical that OSS intermediaries should satisfy certain qualifications to play a key role as market makers. This study has several interesting implications. One implication of this research is that the OSS intermediary should make an effort to create a complementary relationship between OSS and Proprietary Software. The second implication is that the OSS intermediary must possess a business model that shares the benefits with all the participants (developer, intermediary, and users).The third implication is that the intermediary provides an OSS of high quality like proprietary software with a high level of complexity. Thus, it is worthwhile to examine this study, which proves that the open source software intermediaries are essential in the software distribution channel.

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A Decentralized and Non-reversible Traceability System for Storing Commodity Data

  • He, Xiaojian;Chen, Ximeng;Li, Kangzi
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제13권2호
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    • pp.619-634
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    • 2019
  • In the field of traceability systems, researchers focus on applications in the agricultural food traceability and scanning commodities. The purposes of this paper, however, is to propose an efficient and reliable traceability system that can be applied to all kinds of commodities. Currently, most traceability systems store data in a central server, which is unreliable when the system is under attack or if the administrator tampers with the data for personal interests. Therefore, it is necessary to design a system that can eliminate these threats. In this paper, we propose a decentralized and non-reversible traceability system for storing commodity data. This system depends on blockchain technology, which organizes data in the form of chains without a central server. This chain-style storage mechanism can prevent malicious modifications. In addition, some strategies are adopted to reduce the storage pressure and response time when the system has stored all kinds of commodity data.

Consumer Perceptions on SST in Retail Atmosphere: An application of S-O-R framework

  • BYUN, Sookeun;HA, Yongsoo
    • 유통과학연구
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    • 제18권3호
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    • pp.87-97
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    • 2020
  • Purpose: The aim of this study is to understand the internal and external responses that consumers experience when they are exposed to an innovative system in retail stores. This study considered the SST(Self-Service Technology) system in a retail setting as a type of functional environmental stimuli and selected a smart shopping cart as an example of SST system. The influences of functional environmental stimuli on consumers' emotional, cognitive, and behavioral responses were examined by applying S-O-R model. In addition, this study attempted to extend the traditional S-O-R model by (a) incorporating personal characteristics variables such as time pressure and perceived crowding and (b) considering not only emotional but also cognitive aspects of consumers' internal responses. Research Design, Data, and Methodology: This study used a video-scenario technique. Participants watched a video about grocery shopping situations using a smart shopping cart and responded to their emotional, cognitive, and behavioral responses. An online survey was conducted using Amazon's Mechanical Turk (N = 185). All participants were US consumers over 20 years old and had been shopping at the grocery store in the last month. Data were analyzed through structural equations modeling with AMOS 20. Results: Test results showed that consumers who perceived higher levels of time pressure and perceived crowding in usual shopping situations were more likely to evaluate the SST system favorably. The results showed that personal characteristics have a significant impact on consumers' evaluation of functional environmental stimuli in retail setting. As consumers evaluated the SST system favorably, they experienced more positive affect and less negative affect during their shopping behaviors. Positive affect led to good service quality inference, which further increased patronize intention. However, negative affect did not show a significant impact on service quality inference, but only on patronize intention. Conclusions: This study attempted to investigate the influence of SST system by extending the traditional S-O-R model. This study classified the SST system as functional environmental stimulus of retail stores and analyzed the effect of stimulus on consumers' internal and external responses. The results of this study showed that the introduction of innovative SST can serve as an effective store differentiation strategy in an increasingly competitive retail environment.

60대~70대 여성 소비자의 인지된 연령에 따른 의복선택기준 및 패션 정보원 활용 (Clothing Selection Criteria and the Use of Fashion Information Sources Based on the Perceived Age of Elderly Female Consumers in their 60s~70s)

  • 홍경희;이윤정
    • 한국의류학회지
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    • 제34권2호
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    • pp.200-211
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    • 2010
  • This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January $10^{th}$ to February $25^{th}$ 2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.

포렌식에서 활용 가능한 삼성 스마트폰 백업 파일 분석 기법 (Analysis Scheme on Backup Files of Samsung Smartphone available in Forensic)

  • 이규원;황현욱;김기범;장태주
    • 정보처리학회논문지:컴퓨터 및 통신 시스템
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    • 제2권8호
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    • pp.349-356
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    • 2013
  • 스마트폰의 다양한 기능들이 사용되면서 사용자의 개인정보를 비롯한 대용량의 데이터들이 스마트폰에 저장되고 있다. 그러나 운영체제와 어플리케이션의 잦은 업데이트는 데이터의 손실을 야기할 수 있으며, 개인의 소중한 데이터를 분실할 위험성을 갖게 한다. 이로 인하여 데이터의 백업에 대한 중요성이 크게 증가하였으며 많은 사용자들이 자신의 데이터를 안전하게 보관하기 위해 백업 기능을 사용하고 있다. 그러나 포렌식 관점에서 이 백업 파일들은 스마트폰의 은닉 및 데이터의 고의 삭제시 중요한 수사 대상이 된다. 따라서, 이 논문에서는 세계에서 스마트폰 점유율이 가장 높은 삼성 스마트폰의 Kies 백업 파일에 대한 구조를 분석하고, 백업 파일을 복원하는 기법을 제안한다. 실험 결과 제안된 기법은 다양한 유형의 파일들을 분석하여 타 도구들 대비 높은 파일 추출 결과를 보였다.