• Asian Journal for Public Opinion Research
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• v.9 no.4
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• pp.352-367
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• 2021

Purpose: This research aims to examine gender preferences for men and women advertising models in Saudi advertisements. Saudi Arabia is known as one of the most gender-segregated society in the world, and it has gender-specific roles, characteristics, and behaviors that are undesirable for the other gender. Methodology: The questionnaire was developed with the help of earlier studies on perceptions towards advertising models and validated by a jury of experts and focus groups. The gender preferences for ten product categories (including automobiles, baby care products, cigarettes, cosmetics for women, fashion, food & beverages, motorcycles, personal care for men, personal care for women, sporting goods) were examined for men and women models. Similarly, three personal preferences characteristics for both genders (face beauty, voice quality, and Islamic dress), two characteristics for women models (body shape, femininity), and two characteristics for men models (height-weight balance, masculinity) were examined for men and women models separately. Finally, a survey was conducted to solicit responses from respondents (N=412). Findings: Results indicated significant gender preferences for gender-specific product categories and typical gender stereotypes in advertising models. Men models were preferred in men-specific products, and women models were required in women-specific products. Some product categories (including personal care for men and sporting goods) were ranked higher for men advertising models, while for women advertising models, other product categories (including personal care for women and cosmetics for women) were ranked higher. Masculinity was ranked highest as the preferred personal characteristic for men advertising models, while voice quality was highest for women advertising models. Finally, there is a significant difference between the preferred personal characteristic for men and women advertising models for three characteristics, including face beauty, Islamic dress, and masculinity and femininity. Implications: Saudi Arabia is a unique society with predominantly unique cultural dominance. Consequently, local culture greatly influences advertisements. It has stereotyped gender roles even in advertisements. This study will establish a baseline for further research on the subject area.

• Archives of design research
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• v.16 no.3
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• pp.51-58
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• 2003

The first impression of people plays a crucial role in deciding personal image. Except for the eyes, the V zone of a suit attracts people's attention most. Therefore, a necktie has an instant and strong influence in delivering the image of a man. This research divided images of men into several factors based on necktie that plays an important role in expressing men's images. Futhermore, this research inquired into characteristics of necktie designs that can express men's images. And this research presented visually through surveys. As a result, men's images were divided into six factors of uniqueness, sociality, generosity, notability, activeness & vitality and reliability with two axes of attractiveness and capability. Afterwards, the characteristic of necktie designs suitable for each image was presented. Furthermore, the characteristic of necktie designs suitable for jobs classification was presented by relating each image to six job classifications. Applying these facts into necktie sales, consumers will be able to choose their neckties that can express proper images according to their tastes, situations and jobs. Furthermore, consumers will be able to establish better image for themselves.

• The Journal of Information Systems
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• v.22 no.3
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• pp.1-24
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• 2013

SNS(Social Network Services) is being recognized as an important part in our society, individual lives and corporate business aspects, and the influence of SNS is growing explosively as expansion and supply of infrastructures that support mobile environments increase. Previous studies related to SNS were focused on user acceptance of new technology, based on Technology Acceptance Model(TAM). However, they had a limitation to focus on technology acceptance, without the consideration of personal and behavioral factors in SNS use. However, above all, successful SNS requires the understanding of users who are active on the network. Therefore, from the user's perspective, this study attempted a multi-dimensional approach by reflecting characteristics that come from SNS usage. This study considered user innovation, virtual skill, self-efficacy, social pressure and network effect as independent variables, and perceived ease-of-use, perceived usefulness and perceived value as mediating variables, and intention-to-use as dependent variable. The result showed that user innovation, self-efficacy, social pressure and network effect had a significant effect on the mediating variables. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy for acquiring and retaining lone-term customers related to SNS business.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.5
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• pp.1085-1092
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• 2010

This paper describes the development of estimating equation for under 16 aged children's exposure to habitat's magnetic field for 24 hours by using particle swarm optimization(PSO) algorithm, which was carried out by using the measured database collected from the exposure survey to Korean habitat's magnetic field as to under 16 aged Korean students such as preschooler, children in elementary school, and children in middle school. Sex, age, residence type, size of habitation site, distance from power line, and power transmission voltage are used as the input data of estimating 24 hour's personal exposure to magnetic field. And distribution of 24 hour's personal exposure to magnetic field, exposure characteristic to magnetic field, and exposure characteristic to magnetic field according to special conditions, are analyzed for under 16 aged children.

• Journal of Web Engineering
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• v.21 no.6
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• pp.1767-1792
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• 2022

Blockchain, which is spotlighted as one of the core technologies in the Web 3.0 era, is being used as a tool for high security and decentralization. In addition, blockchain has been positioned as a core technology for services such as cryptocurrency, NFT, De-Fi, and metaverse, and has already provided high-quality services. In particular, cryptocurrency has shown rapid growth and has been receiving worldwide attention. Cryptocurrency is a web technology and has the property that it can be an investment target, and it is expected to develop further in the future. In this research, we analyzed factors influencing the intention to use cryptocurrency and structural causalities among the factors. We considered personal characteristics, characteristics of cryptocurrency itself, and social characteristic, and a research model has been established for an empirical study. In addition, a multi-group analysis was performed to identify differences between users and non-users. As a result of the analysis, it was found that some of the personal characteristics and cryptocurrency characteristics affect the intention to use. And in the case of non-users, it was found that not only personal and cryptocurrency characteristics, but also social characteristic influence their intention to use. The results of this research are expected to provide implications for cryptocurrency service providers and users, as well as institutions that establish related policies.

• Management & Information Systems Review
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• v.21
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• pp.189-208
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• 2007

This study was designed to find what impacts store attributes and personal characteristics have had on customer loyalty to beauty shops. Participants were 283 men and women who had experienced services in beauty shops and selected from the Metropolitan area, Busan, Gyeongbuk area, Gyeongnam area, Chungcheong area, and other area. In conclusion, technical factor and lifestyle have had the greatest impact on customer loyalty to beauty shops. In beauty market faced with keen competition, the way to meet customers' needs is to run a distinguished beauty shop with distinct beauty techniques in consideration of individual lifestyle. This will help raise customer loyalty to beauty shops. This study has the important implication that personal characteristics as well as store attributes has been proved to be essential for increasing customer loyalty to beauty shops. I hope that future studies will continue to examine different marketing factors by different beauty shops, with additional analysis on the details, contributing to make a marketing strategy available for beauty shop owners.

• International Journal of Air-Conditioning and Refrigeration
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• v.11 no.2
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• pp.67-72
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• 2003

A partition integrated air supply system can provide highly personalized environmental control. The supply air is brought up through raised floors and supplied to outlets located on the partition panels. The purpose of this paper is to find out the best design of outlets for optimal occupant comfort within a personal task area. Real scale experiments were conducted to allow for comparisons of outlet designs within a personal task area. Experimental results indicate that the location of an outlet is the most critical factor in improving the efficiency of supply air distribution of a personal task area. Thermal characteristic comparisons were made between the under-floor and the partition supply systems. Experimental results suggest that the partition supply system is more efficient than the under-floor supply system in terms of cooling. Such a system allows occupants to personally control their immediate environment, resulting in higher productivity.

• 제어로봇시스템학회:학술대회논문집
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• 2003.10a
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• pp.2217-2220
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• 2003

It is known that an EEG is characterized by the unique and personal characteristics of an individual. Little research has been done to take into account these personal characteristics when analyzing EEG signals. Often the EEG has frequency components which can describe most of the significant characteristics. These combinations are often unique like individual human beings and yet they have an underlying basic characteristics as well. We think that these combinations are the personal characteristics frequency components of the EEG. In this seminar, the EEG analysis method by using the Genetic Algorithms (GA), Factor Analysis (FA), and the Neural Networks (NN) is proposed. The GA is used for selecting the personal characteristic frequency components. The FA is used for extracting the characteristics data of the EEG. The NN is used for estimating the characteristics data of the EEG. Finally, in order to show the effectiveness of the proposed method, classifying the EEG pattern is carried out via computer simulations. The EEG pattern is evaluated under 4 conditions: listening to Rock music, Schmaltzy Japanese ballad music, Healing music, and Classical music. The results, when personal characteristics frequency components are NOT used, gave over 80 % accuracy versus a 95 % accuracy when personal characteristics frequency components are used. This result of our experiment shows the effectiveness of the proposed method.

• Journal of Korea Technology Innovation Society
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• v.3 no.3
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• pp.85-101
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• 2000

The purpose of this study is to test whether prices of personal computers reflect their varying degrees of non-marketable characteristics including after-sales service. This purpose is carried out using the hedonic price model. In this paper, we estimated 74 functional forms of hedonic price model using the quadratic Box-Cox transformation function and selected one based on the three criteria: expected signs, the statistical significance of estimated coefficients, and goodness of fit in terms of root-mean-square-percentage-error. In this study, we found hat as the after-sales service level increases the price of the personal computer increases. This result is consistent with the hypothesis that the less after-sales service offered with a personal computer, the less consumers are willing to pay for the personal computer, when all else remain constant. This finding shows that since the market works indirectly to influence pricing, the need to rely on consumer protection legislation to guarantee after-sales service is lessened. This study also found that after-sales service supported by each personal computer producer is not a free service, thus produces have a profit incentive for providing after-sales service.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.661-676
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• 2014

Due to current economic recessions, interest on entrepreneurship and/or business start-up is getting increased beyond sex and ages. Currently business start-up of university students and retirement to age limit in silver generation are getting increased day by day. As a part of preparation against those phenomenons, this investigation try to show the effect of characteristic factors of entrepreneurs on the will of business establishment In this study, in order to analyse effects on business establishment, survey was conducted for 328 pre and existed entrepreneurs. For collected datas, reliability analysis, factor analysis and correlation analysis were conducted via spss20 statistical program and lastly, through regression analysis, following conclusions were drawn. At first, the will of business establishment was effected by personal characteristic and environmental factor. in second, the mentoring of business establishment was effected by personal characteristic and environmental factor In particular, the will of business establishment was controlled by mentoring of business establishment which was effected by environmental factor.