• The Journal of Information Systems
• /
• v.26 no.4
• /
• pp.163-188
• /
• 2017

Purpose The purpose of this study is to empirically analyze the factors affecting the intention to use the IPA focusing on functional characteristics. Based on the research result, this research has significance in that it not only suggested strategic guidelines for the related business operators, it also helped identify the factors that will influence the intention to use an intelligent personal assistant centering on the functional characteristics of the IPA. Design/methodology/approach Accordingly, in an attempt to identify factors that will influence the intention to use the intelligent personal assistant, we proposed a research model, together with a corresponding hypothesis, which incorporates the functional characteristics (personalization, anthropomorphism, autonomy, communication ability, contextual offer) and perceived enjoyment of the intelligent personal assistant into a technology acceptance model. To verify the research hypothesis of this research, we have conducted a questionnaire survey with individuals who have used an intelligent personal assistant as target. And with the data collected from 215 copies of the questionnaire survey, we have carried out a path analysis using the PLS structural equation. Findings As a result, it turned out that, of the IPA functional characteristics, personalization had a positive effect on perceived usefulness, autonomy had a positive effect on perceived usefulness and perceived ease of use. Also, communication ability had a positive effect on perceived ease of use and perceived enjoyment, and anthropomorphism and contextual offer had a positive effect on perceived ease of use and perceived enjoyment and turned out to be major factors that increased the use intention of intelligent personal assistant.

• Science of Emotion and Sensibility
• /
• v.23 no.1
• /
• pp.69-78
• /
• 2020

This study compares and analyzes user experiences of intelligent personal assistant services based on the evaluation criteria of human-computer interaction to explore positive elements of user experiences and factors that could be improved. The research was conducted on Apple's Siri, Google's Google Associate, and Samsung's Bixby, which is presently the smartest personal assistant service on the market. The research method was to compare and analyze the concepts and characteristics of the current services through a literature review and by interviewing seven UI/UX design experts for the second 2 weeks using contextual inquiry. The interview reorganized Peter Morville's user experience honeycomb, reducing his seven usability principles down to five, asking questions about usability, convenience, visual attractiveness, reliability, and satisfaction. On the basis of the reconfigured usability principle, the assessment was conducted on the basis of the assessment timing and the system usability scale. This study is meaningful in that it analyzed the user experience of artificial intelligence personal assistant services both quantitatively and qualitatively.

• The Journal of the Convergence on Culture Technology
• /
• v.1 no.3
• /
• pp.31-45
• /
• 2015

This study is designed to analyze the effect of the Job satisfaction which is composed of job itself, work place condition, reward, workload, social awareness by personal assistant for the Disabled on the service quality and to perceive the importance of job satisfaction of person assistance for the disabled, finding ways of enhancing job satisfaction in social welfare practice. For this purpose, total 218 personal assistants for the disabled'data were collected and analyzed. The results were personal assistant for the disabled'trait of sociology of population and general trait, job satisfaction, service quality, the correlation of job satisfaction and service quality, and the effect of job satisfaction on service quality. The results showed that personal assistant'job itself, reward, had a positive impact on service quality. On the basis of these results, significant practical implication are as follows; Firstly, there needs to be a expansion of education program for the job satisfaction of personal assistant for the disabled. Secondly, in relation to the reward of personal assistant for the disabled, the improvement of wage structure is requested.

• Proceedings of the Korean Institute Of Construction Engineering and Management
• /
• autumn
• /
• pp.475-478
• /
• 2001

Currently, in spite of continual efforts the information utility of construction industry has low-efficiency for the other industry. These problems arose from the erroneous efforts for the information utility of construction industry. Because it left out of consideration of the construction characters, which are the center of construction sites, and this information system was directly introduced and operated from the other industry. Also, we can point out mistake that the existing information systems disregarded using facility in the fixing of these problems. Therefore, this study describes a new process, which purposes to build and utilize construction information management system as using Personal Digital Assistant (PDA) of the mobile communication concept, to solve the problems of existing construction information management system.

• Knowledge Management Research
• /
• v.19 no.4
• /
• pp.99-118
• /
• 2018

Recently, individuals are interested in a variety of products and services based on artificial intelligence. Among those products and services, an intelligent personal assistants are attracting many attention from IT companies as a next generation platform. Thus, the main purpose of this study is to investigate effects of intelligent personal assistant's benefits on user's value formation and adoption behavior based on Value-based Adoption Model. In addition, the moderating effect of personal innovativeness is examined through empirical analysis. Based on the analysis with the data from actual users, the results show that usefulness, enjoyment, technicality and cost advantage have significant influences on perceived value and correspondingly have an effect on intention to adopt. Personal innovativeness is related to the relationship between perceived value and intention to adopt. These findings may provide important insights to the relevant field regarding the use and spread of intelligent personal assistants.

• Journal of Internet Computing and Services
• /
• v.12 no.1
• /
• pp.99-110
• /
• 2011

Mobile environments rapidly changing and digital convergence widely employed, mobile devices including smart phones have been playing a critical role that changes users' lifestyle in the areas of entertainments, businesses and information services. The various services using mobile devices are developing to meet the personal needs of users in the mobile environments. Especially, an LBS (Location-Based Service) is combined with other services and contents such as augmented reality, mobile SNS (Social Network Service), games, and searching, which can provide convenient and useful services to mobile users. In this paper, we design and implement the prototype of mobile personal assistant (PA) agents. Our personal assistant agent helps users do some tasks by hiding the complexity of difficult tasks, performing tasks on behalf of the users, and reflecting the preferences of users. To identify user's preferences and provide personalized services, clustering and classification algorithms of data mining are applied. The clusters of the log data using clustering algorithms are made by measuring the dissimilarity between two objects based on usage patterns. The classification algorithms produce user profiles within each cluster, which make it possible for PA agents to provide users with personalized services and contents. In the experiment, we measured the classification accuracy of user model clustered using clustering algorithms. It turned out that the classification accuracy using our method was increased by 17.42%, compared with that using other clustering algorithms.

• Journal of the Society of Disaster Information
• /
• v.18 no.1
• /
• pp.173-181
• /
• 2022

Purpose: The purpose of this study was to examine the safety awareness and safety behaviors of personal assistant for visual impairments. Method: This study was targeted at 263 personal assistant for blind people from May to June 2021. Research subjects who wished to participate in the study expressed their intention to participate through the recruitment documents and gave written consent before participating in the study. Result: First, the safety awareness and safety behavior were high among the personal assistants who had practical fire extinguisher practice experience and education on how to act in a disaster situation. In addition, when the emergency rescue method was educated, the life safety awareness and fire safety awareness were high, but there was no difference in the awareness of disaster safety, and the safety behavior was higher. Third, the higher the life safety awareness, fire safety awareness, and disaster safety awareness of personal assistant for the visually impaired, the higher the safety behavior. Conclusion: This study revealed that it is important to provide appropriate safety education to personal assistant and implement a program to raise safety awareness so that the visually impaired can live a safer life.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2016.10a
• /
• pp.89-92
• /
• 2016

The latest the siri and like this is offering services that recognize and respond to words in the smartphone or web services. In order to handle intelligently these voices, It needs to search big data in the cloud and requires the implementation of parsing context accuracy given. In this paper, I would like to propose the study on the intelligent personal assistant development method base on the Open source with ASR(Automatic Speech Recognition), QAS(Question Answering System) and TTS(Text To Speech).

• Journal of Information Technology Services
• /
• v.20 no.4
• /
• pp.81-93
• /
• 2021

In the era of artificial intelligence, the use of 'artificial intelligence-based services' has been diversified by combining various smart devices, big data, and voice recognition technology with artificial intelligence. From the perspective of IT services, these services are important technology that cause a paradigm shift from display-centered to voice-centered, and from passive to active IT-based services. This study seeks to find a solution to the current situation where AI assistant service is still in its beginning stage, despite having been ten years since its release and having a growing number of consumer touch points. Accordingly, we categorized the functions of AI assistant services and identified the degree of importance and satisfaction of services recognized by actual users. In order to define the 'ideal' services of AI assistant, seven experts from AI assistant-related industry have participated in the interview. Based on this result, we investigated the importance and satisfaction of services perceived by actual users of AI assistant services. As a result of IPA (Importance Performance Analysis). we find out which services are potentially 'keep', 'concentrate', 'low priority', or 'overkill' and provide various implications from the findings.

• Journal of the HCI Society of Korea
• /
• v.12 no.2
• /
• pp.31-40
• /
• 2017

This a qualitative research about the virtual personal assistant, voice recognition device SKT 'NUGU' which was launched on September 1, 2016. For the study, an in-depth interview was committed with the 9 research participants who had used this device for more than a month. For the result of the interview, 362 concepts were discovered and through open coding, axis coding, selective coding the concepts got categorized in 16 sub-categories and 10 top categories. After recognizing 362 concepts from the interview sources, I proposed a paradigm model from the open coding. And from the selective coding, the main category of the study has been narrowed down to understand the 'Usage Patterns by Each Type'. As a result of the typification, it was confirmed that the usage pattern can be described in two different types of the dependent and inquiry type. From the result of the research, it provided the basic data about the user experience of virtual assistant which can be utilized when suggesting virtual personal assistant in the near future.