• Title/Summary/Keyword: Performance of distribution channel

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The Impact of Distribution Competence on Customer Value Creation, Competitive Advantage and Performance of Retailers in Omni-channel: A Case in Vietnam

  • NGUYEN, Anh Thi Dy;HOANG, Thao Thi Phuong
    • Journal of Distribution Science
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    • v.20 no.8
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    • pp.9-20
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    • 2022
  • Purpose: Distribution competence plays a key role in supply chain management. A successful distribution system will bring high values and profit for company. Omni-channel is a modern type of distribution which is used by many companies to access customers more effectively. This research is about the influence of distribution competence on customer value creation, competitive advantage and business performance of retailers in omni-channel. Research design, data and methodology: Questionnaires were issued to 200 managers who have experiences in using an Omni-channel to provide consumer goods. PLS-SEM is used to check the relationship among these above factors in omni-channel in Vietnam context. Results: Distribution competence has positive direct effect on business performance. At the same time, it has positive indirect effect on business performance through the mediating role of customer value creation and competitive advantage. Moreover, the role of mediating variables make contribution to strengthen the relationship of distribution competence and business performance in omni-channel. Conclusions: Through distribution competence, retailers can get competitive advantage, create more values for customers and increase business performance in omni channel in Vietnam.

Distribution Channel Performance Measurement: Valid Measures From Customers' Perspective

  • Kim, Sang-Youl
    • Journal of Navigation and Port Research
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    • v.32 no.2
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    • pp.141-148
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    • 2008
  • This paper is structured into three main parts and a conclusion. The main section provide definitions of efficiency, effectiveness and performance in terms of the distribution channel, followed by a review of related performance measurement, before discussing difficulties of measurement. According to the theoretical approach, it appears that key theroretical issues are centered around customer service, logistics excellence, time compression, the use of IT, and a move towards integrated logistics. The empirical approach shows that in the past, various financial performance indicators were regarded as relevant management information. However, today, management needs additional performance indicators. Therefore, external assessments of effectiveness must be performed to measure customers' satisfaction with the physical flow of product through the distribution channel network. So, what is needed is to take previous normative and explorative research and progress through a framework by developing valid measures of distribution channel's effectiveness and efficiency, and identifying research methodologies suited to the data collection requirements.

The Impacts of Distribution Channel Governance on the Relationship between Market Orientation and Export Performance (유통경로 관리 지배구조가 시장지향성과 수출성과 관계에 미치는 영향)

  • Won, Dong-Hwan
    • Journal of Distribution Science
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    • v.14 no.11
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    • pp.91-102
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    • 2016
  • Purpose - The objectives of this study are as follows. First, it aims to suggest an analysis model that has integrated the relationship between the two factors and export performance and conduct an empirical analysis of the factors. Second, the study seeks to analyze the mediating effect by setting direct channel governance as a specific activity to connect market orientation, a cultural asset, to export performance. Third, through these analyses, the study intends to apply the relationship between market orientation and direct channel governance that the existing studies have failed to observe comprehensively on SMEs in Korea. Based on these analyses, the study expects to expand the discussion of previous researches by analyzing the mediating effect of direct channel governance. Research design, data, and methodology - This study developed a model that has integrated market orientation, direct channel governance, and export performance. It established 7 hypotheses including the mediating effect of direct channel governance. Market orientation was consisted of customer orientation and competitor orientation, and 4 latent variables were measured by 18 questions. LISREL, an analysis tool of structural equation model, was used for hypothesis test and there were 183 sample for analysis. Results - The analysis results showed that customer orientation has a positive influence on direct channel governance, but competitor orientation did not have a statistically significant effect. On the contrary, export performance showed an opposite result. That is, customer orientation did not have any influence but competitor orientation had a significant influence on export performance. It was also confirmed that there was a significant influence in the relationship between channel governance and export performance. According to the analysis of mediating effect, direct channel governance had a full mediating effect between customer orientation and export performance. Conclusions - The study results demonstrated that it is important to build a direct channel governance on the export SMEs in Korea, especially since the direct channel governance complements the influence of customer orientation that does not directly influence export performance among market orientation activities. This implies that Korean export SMEs must strive to build an effective direct channel governance.

The distribution channel, strategic factor and firm performance: Evidence from FDI enterprises

  • BUI, Lan Thi Hoang;NGUYEN, Dat Ngoc
    • Journal of Distribution Science
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    • v.19 no.10
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    • pp.35-41
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    • 2021
  • Purpose: Research on the development of distribution channels and the strategy will help businesses develop competitiveness in the market. At the same time, the excellent effect of distribution channels and the outstanding implementation of business strategies will help optimize firm performance. Therefore, this study helps to evaluate the influence of distribution channels, and strategy factors on the performance of FDI enterprises in Vietnam. Research design, data, and methodology: Research using quantitative method with PLS-SEM model based on 210 samples using Smart-PLS3. software. The survey subjects are corporate managers who understand the strategies, distribution channels, and performance in Vietnamese FDI enterprises. Results: The analysis results show that strategy factors have a positive effect on firm performance, and distribution channel also has a positive impact on firm performance. This result also indicates that distribution channels activity as an intermediary between strategy and firm performance. Conclusion: The study also gives some policy implications on strategy and distribution channels to improve firm performance. The strategic implementation of finance, human resources, risk, innovation, and diversification of distribution channels are implications for improving firm performance in FDI enterprises. In addition, the research has contributed to the relationship between the distribution channels and firm performance.

Development of a Performance Prediction Method for Centrifugal Compressor Channel Diffusers

  • Kang, Jeong-Seek;Cho, Sung-Kook;Kang, Shin-Hyoung
    • Journal of Mechanical Science and Technology
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    • v.16 no.8
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    • pp.1144-1153
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    • 2002
  • A hybrid performance prediction method is proposed in the present study. A channel diffuser is divided into four subregions: vaneless space, semi-vaneless space, channel, and channel exit region. One-dimensional compressible core flow and boundary layer calculation of each region with an incidence loss model and empirical correlation of residuary pressure recovery coefficient of a channel predict the performance of diffusers. Three channel diffusers are designed and tested for validating the developed prediction method. The pressure distributions from an impeller exit to the channel diffuser exit are measured and discussed for various operating conditions from choke to nearly surge conditions. The strong non-uniform pressure distribution which is caused by impeller-diffuser interaction is obtained over the vaneless and semi-vaneless spaces. The predicted performance shows good agreement with the measured performance of diffusers at a design condition as well as at off-design conditions.

The Remodelling of Hydraulic Structure in a Distribution Channel for Improving the Equality of the Flow Distribution (II): Optimization through Wet Tests (수리구조 개선을 통한 분배수로 균등분배 성능 향상에 관한 연구(II): Pilot plant 실험을 통한 최적화)

  • Park, No-Suk;Kim, Seong-Su;Hwang, Jun-Sick;Im, Jae-Rim;Kim, Chung-Hwan
    • Journal of Korean Society of Water and Wastewater
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    • v.21 no.5
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    • pp.581-587
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    • 2007
  • In order to suggest the methodology for improving the equality of flow distribution in a distribution channel, wet tests were carried out for pilot plant which was scaled down to 1/8 of full scale distribution channel being operated in domestic K_water treatment plant. The correlation between various hydraulic variables and their effects on the equality of flow distribution was evaluated through wet tests using pilot plant. From the results of wet tests, the longitudinal baffle with orifices was installed in the distribution channel, the equality of flow distribution was improved on the condition that the Froude number in pilot plant was similar with that in the full scale channel. Also, the opening ratio of the orifices on the longitudinal baffled did not have influence on the performance of the equality of flow distribution when the average flow velocity and Froud number were relatively low (Froude number ${\fallingdotseq} 0.01$). In the other hand, the performance of the equality of flow distribution was improved with increasing the opening ration of on the longitudinal baffle under conditions of relatively high average flow velocity and high Froud number(${\gtrsim}0.1$)

The Effects of Private Guanxi and Organizational Relationship Type on Quality of Relationship and Performance of Distribution Channel -Focused on Apparel Manufactures and Distribution in China- (중국의류산업에서 제조업체와 유통업체간 개인 Guanxi(관계, 關係)와 조직관계가 조직관계의 질 및 유통경로성과에 미치는 영향)

  • Moon, Young-Ok;Park, Na-Ri;Park, Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.11
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    • pp.1760-1770
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    • 2008
  • The purpose of this study was 1) to find effects of private Guanxi and organizational relationship on quality of organizational relationship, 2) to find effects of private Guanxi and organizational relationship on performance of distribution channel, and 3) to also find effects of quality of organizational relationship on performance of distribution channel. Apparel manufacturers and distributors in China participated in the study. Random sampling method was used to collect the data. Data from 173 questionnaires were used for the statistical analysis. Factor analysis, Cronbach's alpha coefficient, and regression analysis was conducted. Two factors of private Guanxi were classified(i.e., affective Guanxi, instrumental Guanxi). Three factors of organizational relationship type were identified(i.e., opportunistic relationship, cooperative relationship, vertical relationship). The result indicated that affective Guanxi in terms of private Guanxi positively affected on quality of organizational relationship. Cooperative relationship and vertical relationship in terms of organizational relationship positively affected on quality of organizational relationship. Affective Guanxi positively affected on non-financial performance and financial performance in terms of performance of distribution channel. Instrumental Guanxi in terms of private Guanxi positively affected on financial performance only. Cooperative relationship in terms of organizational relationship positively affected on non-financial performance and vertical relationship positively affected on financial performance. Quality of organizational relationship positively affected on non-financial performance and vertical relationship positively affected on financial performance.

A Study of Fisheries Distribution Margin and Performance ; Focused on the case of Mackerel (수산물 유통마진과 유통성과 연구 -고등어 유통 사례를 중심으로 -)

  • Jang, Young-Soo;Park, Key-Seop;Lee, Jung-Phil
    • The Journal of Fisheries Business Administration
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    • v.46 no.3
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    • pp.143-161
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    • 2015
  • This study presents a comparative analysis on mackerel distribution process and price formation process, and investigation of price and margin between traditional markets and Large-scale discount store distribution channel. Through this, the study investigated distribution efficiency of each channel, and examined whether a difference of distribution efficiency leads to a difference of performance through the investigation of a difference of function and role between members of a wholesale market and vendor of Large scale discount store. The following are the results of this study. As a consequence of investigating supply and sum by distribution channel of mackerel, it appeared that mackerels shipped from port market are distributed into 9 consumption sites(Wholesale market, Large scale discount store, Institutional Food Service, etc.). In the comparison of distribution efficiency between traditional retail store and Large scale discount store 52.0% margin is formed in traditional retail store distribution channel and 43.1% margin is formed in Large scale discount store, and a distribution cost rate consists of 19.4% cost in a traditional retail store for fishery products and 18.1% cost in a Large-scale discount store. To analyze a difference of performance, the study examine a difference of role and function between vendor and Wholesale market company, wholesaler and middleman. Wholesale market company and middleman of wholesale market for consumer have slightly high or similar score in collection function, sorting function, evaluation function and financial function which are traditional and original. However, it was confirmed that vendor has a better score in other functions, that is, newly-demanded functions(ex : market frontier function, product development function, Integral Distribution Function, etc.).

The Effect of Obstacle Number, Shape and Blockage Degree in Flow Field of PEMFC on its Performance

  • Zongxi Zhang;Xiang Fan;Wenhao Lu;Jian Yao;Zhike Sui
    • Journal of Electrochemical Science and Technology
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    • v.15 no.1
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    • pp.132-151
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    • 2024
  • Proton exchange membrane fuel cell (PEMFC) has received extensive attention as it is the most common hydrogen energy utilization device. This research not only investigated the effect of obstacle number and shape on PEMFC performance, but also studied the effect of the blockage degree in the channel of PEMFC on its performance. It was found that compared with traditional scheme, longitudinally distributed obstacles scheme can significantly promote reactants transfer to catalyst layer, and the blockage degree in the channel effect PEMFC performance most. The scheme with 10 rectangular obstacles in single channel and 60% channel blockage had the best output performance and the most uniform distribution of reactants and products. Obstacle height distribution can significantly affect PEMFC performance, the blockage degree in the whole basin was large, particularly as the channel was blocked to higher degree in region 2 and region 3, higher net power density and better mass transfer effect can be obtained. Among them, the fuel cell with the blockage degree of 40%, 60% and 60% in region 1, region 2 and region 3 have the best PEMFC output performance and mass transfer, the net power density was 29.8% higher than that of traditional scheme.

Impact of Economic Value in the O2O Distribution Channel on Brand Attractiveness and Performance

  • Seok-Beom, CHOI;Hye-Young, JOO;Hokey, MIN;Qaiser Farooq, DAR;Young-Hyo, AHN
    • Journal of Distribution Science
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    • v.21 no.2
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    • pp.7-20
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    • 2023
  • Purpose: With the unique feature of O2O, consumers are now able to check the profile of the services and products online and then consume them in offline venues or vice versa. This study provides motivation and practical implications about online-to-offline (O2O) distribution channels and investigates the relationship between economic values, service consistency and brand identity attractiveness in the O2O distribution channel. Then identify the impact of brand identity attractiveness on the performance (reputation and reuse intention). Research design, data, and methodology: Structural equation modeling (SEM) has been used to investigate the relationship between economic value and brand identity attractiveness, which affects the reputation and reuse intention of services in O2O. Results: Empirical results show the positive and significant impact of economic value and service consistency on brand identity attractiveness which results the positive and significant impact on performance (reputation and reuse intention) in O2O. Conclusion: In the O2O distribution channel, economic value is an important aspect for the attractive image and brand identity. On the other side, brand identity attractiveness is important for the bright future of O2O services, continuous growth, achieving the distinct goal, keeping good promises with customers, and a better reputation of O2O services in distribution channels.