The Effect of Managerial Support Factors on Customer Orientation and Performance for CRM Realization -Focused on Commercial Banks- (CRM 구현을 위한 경영지원요인이 고객지향성 및 성과에 미치는 영향 - 은행을 중심으로 -)
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- Journal of Korea Society of Digital Industry and Information Management
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- v.6 no.1
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- pp.181-195
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- 2010