• Title/Summary/Keyword: Perception of Service Quality

Search Result 528, Processing Time 0.028 seconds

Customer Perception Levels towards Service Quality Attributes of University Residence Hall Foodservice by Importance-Performance Analysis (중요도-수행도 분석을 이용한 대학 기숙사 급식소의 서비스 품질 속성에 대한 고객 인식분석)

  • 양일선;강혜승;원지현
    • Korean Journal of Community Nutrition
    • /
    • v.5 no.4
    • /
    • pp.662-671
    • /
    • 2000
  • The purpose of this study was to analyze university students' perception of service quality attributes in residence hall foodservice. Questionnaires were hand delivered to 1,210 university students residing in a residence hall. A total of 1,011 was usable, resulting in an 83.6% response rate. The survey was conducted between October, 1998 and May, 1999. A statistical data analysis was completed using the SAS/Win 6.12 for Descriptive Analysis, $X^2$-test, t-test, ANOVA, Spearman Correlation, and Common factor Analysis, and Importance- Performance Analysis(IPA) was completed. Significant negative correlations between importance and performance were found with 'abundance of foods'(p < 0.001), 'discontent handling'(p < 0.001), and 'availability of new menus'(p < 0.01). factors including food, menu, sanitation, atmosphere, facilities, employee's attitude, and convenience were rearranged and a new dimension was created with the service. Employee's attitude and service factors received the highest scores in customer perception of importance and performance. Food, menu, and convenience factors were included in Quadrant A. female students had significantly higher importance mean scores than males, while males had significantly higher Performance mean scores. (Korean J Community Nutrition 5(4) : 662~671,2000)

  • PDF

The Effect of Customer Contact on Hotel Service Quality (고객접촉이 서비스품질에 미치는 영향)

  • Jung, Moon-Young;Cho, Geon-Seob
    • Korean Business Review
    • /
    • v.19 no.1
    • /
    • pp.193-221
    • /
    • 2006
  • Customer Contact, defined as "the extent of interpersonal interaction between customer and service provider", is recognized as an important contributor to the perception of service quality, which in turn brings positive impacts on customer satisfaction, customer retention and loyalty especially in service contexts. The major purposes of this study are to explore the dimensionality of customer contact construct, to access the influences of customer contact dimensions on service quality dimensions, and to evaluate the relative importance of customer contact dimensions on service quality. Data from 388 customers of hotels at youngdong area in Kangwon-do were analyzed with major findings and their implications for service companies including hotels are as follows. First of all, the results of factor analysis show that customer contact is constructed with two dimensions, namely communication time and contact proximity. Secondly, overall customer contact is found to have positive effects on customers' perception of overall service quality and each dimension of customer contact has significant effects on overall service quality. Third, contact proximity dimension has relatively more important contributors than communication time has on overall service quality and four dimensions of service quality.

  • PDF

A Study on the Difference of Perception between Data Home Shopping and Traditional TV Home Shopping by Home Shopping Workers (홈쇼핑 종사자의 데이터홈쇼핑과 기존 TV홈쇼핑의 인식차이에 관한 연구)

  • Jeon, Seong Ryul;Jang, Yong Su;Choi, Seong Jhin
    • Journal of Broadcast Engineering
    • /
    • v.25 no.2
    • /
    • pp.218-232
    • /
    • 2020
  • Data home shopping is a kind of T-commerce service with traditional TV home shopping, product DB of data broadcasting, and advantages of catalog shopping based on data broadcasting technology. Since the data home shopping service was partially started in 2012, there were no in-depth researches regarding the perception of data home shopping. Therefore in this paper, the traditional TV home shopping and data home shopping is analyzed how the perception is in terms of platform quality, service quality and content quality and what the difference in perception is. To verify this, a questionnaire survey was conducted on TV home shopping and data home shopping 140 workers who have good understanding of data home shopping. The results showed that the difference of platform quality, service quality and content quality between TV home shopping and data home shopping was significant and TV home shopping had better quality. In terms of platform quality, TV home shopping was 3.75 on a five-point scale and data home shopping was 2.93. Service quality was significantly different between TV home shopping (3.60) and data home shopping (3.25). For the quality of contents, TV home shopping had better quality as 3.21 while data home shopping was 2.82. There was no interaction effect in gender, age, position, and work field except between the age and platform quality.

A Study on Worker's Perception of Patient Safety Culture in a hospital (일개 병원의 환자안전문화에 대한 인식)

  • Lee, Hae-Won;Cho, Hyun-Sun;Kim, Sun-Hwa
    • Quality Improvement in Health Care
    • /
    • v.17 no.1
    • /
    • pp.89-105
    • /
    • 2011
  • Background : The purpose of study in to grasp the level of perception of hospital workers on the patient safety culture, consider the difference in perception of patients safety culture according to medical service and finally find out a way to establish patient safety culture in hospital. Methods : As for the data, the analysis on frequency, t-test, ANOVA and tukey test were carried out by using SPSS 12.0. Result : The results of comparison among the positive response ratios on the patients culture of hospital workers showed that the subjects had perceived the teamwork within units most positively(74.1%), and perceived most negatively on the non-punitive response to error(16.2%)and the staffing(26.2%). 68.6% of subjects answered that the medical error were mostly of always reported. when daytime working hours are longer, perception of patient safety culture ranked low. In general, departments for direct medical service than departments for indirect medical service assessed patient safety culture high. Conclusion : Organizational learning and teamwork within units, communication openness, active support of hospital management for patient safety, and cooperation across the units would be crucial to promote the overall perceptions of patients safety of hospital workers and the level of patients safety in the units and to improve the quality of the event reporting system.

  • PDF

A Study on Evaluation of Service Quality for Records Centers in the Local Governments: Based on Seoul Metropolitan City (기초자치단체 기록관의 서비스 품질 평가 연구 - 서울시를 중심으로 -)

  • Jeong, Ha-Jeong;Han, Seunghee
    • Journal of Korean Society of Archives and Records Management
    • /
    • v.17 no.1
    • /
    • pp.31-49
    • /
    • 2017
  • The purpose of this study is to measure the expectation level and perception level of service quality in 25 records centers in local governments based in Seoul. For this, an evaluation index consisting of 5 factors and 31 items is developed through literature research and an investigation of the present condition. The results of this study confirmed that users are not satisfied with the service quality of the records centers in the local governments as the expectation level is higher than the perception level, with a statistically significant difference. This study can be substantial in attempts to analyze the present status of the service quality of the records centers in local governments and in proposing an improvement plan based on the process quality.

A New Approach for Incorporating Transportation User Perception into Transportation Engineering (도로교통이용자 측면을 고려한 새로운 분석방법 개발)

  • Lee, Dong-Min
    • International Journal of Highway Engineering
    • /
    • v.10 no.3
    • /
    • pp.159-169
    • /
    • 2008
  • As users constitute one of the three components of a transportation system; and in many respects the most important component, user perception is a critical element within the concept of transportation services as transportation exists to provide high quality service to various user groups. However, this user perception has not been studied because it is difficult to be analyzed. The purpose of this study is to introduce the importance and alternative method to consider transportation user perception for various transportation engineering areas such as service quality and safety level of transportation system. For this purpose, various studies related to transportation user perception were reviewed. In addition, experiment results were analyzed to investigate the characteristics of transportation user perception.

  • PDF

The Effects of the Elderly's Subjective Health Perceptions and Quality of Life on Their Depression and Suicide Ideation (노인의 주관적 건강 인식과 삶의 질이 우울과 자살 생각에 미치는 영향)

  • Oh, Chang-Seok
    • The Korean Journal of Health Service Management
    • /
    • v.6 no.2
    • /
    • pp.179-191
    • /
    • 2012
  • The study thus examined and analyzed 1,478 people aged 65 or older in the Korea National Health and Nutrition Examination Survey of 2010 to investigate the effects of differences in the elderly's general characteristics and depression & suicide ideation and in their subjective health perceptions and quality of life on their depression and suicide ideation. As a result, Significant differences in their suicide ideation were also caused by such quality of life variables as ill in bed, exercise capacity, self-management, daily activity, pain and uncomfortableness, and anxiety. The logistic analysis results of depression and suicide ideation according to the degree of subjective health perception show a significant finding that the better health perception they had compared with their very poor subjective health perception, the lower the odds ratio became. In the category of quality of life, only experience of uncomfortableness caused significant results on suicide ideation and depression. The results of the study will be of great use as basic data to intervene in the suicide route of the elderly and take measures to prevent suicide.

The Effect of the Cabin Service Quality on Customer Loyalty and Airline Image (고객 충성도 및 항공사 이미지 형성에 기내 서비스품질이 미치는 영향)

  • Wang, Soo-Myung;Park, Hye-Yoon
    • Journal of the Korean Society for Aviation and Aeronautics
    • /
    • v.24 no.2
    • /
    • pp.47-58
    • /
    • 2016
  • The cabin service quality expected by customers during the air travel can be the top priority to choose an airline. Customers' perception about cabin service quality evaluation are important for developing differentiated cabin service strategies of airlines, so this study aims to analyze the effect of the cabin service quality on airline image and customer loyalty. For achieving this purpose, literature study and empirical study on cabin service, customer loyalty and airline image were performed together. As a results of research, a high level of the cabin service quality provided by airlines significantly influenced positive images of airlines and customer loyalty. And customers' positive image towards airlines practically had a substantial influence on the improvement of customer loyalty. These study results would help in creating positive images of airlines and securing customer loyalty by developing differentiated and improved cabin service quality strategies of each airline in the limitless competition of the aviation service industry.

The IPA of Multilateral Perception on Foodservice Quality of Hospital Funeral Centers : Focusing on Foodservice Operators, Chief mourners/the bereave and Funeral Visitors (의료기관 장례식장 급식품질의 다자간 인식차이 및 IPA 분석: 장례식장 급식운영 담당자, 상주 및 유족, 조문객을 중심으로)

  • Park, Moon-Kyung;Lee, Jung-Yoon;Jeong, Yun-Hui
    • Korean journal of food and cookery science
    • /
    • v.30 no.2
    • /
    • pp.228-238
    • /
    • 2014
  • This study identified the importance and performance perceptions of funeral foodservice service quality toward funeral foodservice employees, chief mourners/the bereaved and funeral visitors. Data were collected using self-administered questionnaires from 102 funeral foodservice employees, 71 chief mourners/the bereaved and 293 funeral visitors. According to the result of the survey, 'hygienic food production process' was recognized as the most important attribute while 'neat appearance of food' had the least performance. By comparing the importance of service quality attributes between three subject groups, it can be identified funeral foodservice employees had the highest recognition while funeral visitors had the lowest (p<0.001). Furthermore, funeral foodservice employees had a significantly high performance level compared to chief mourners/the bereaved in all 19 service quality attributes (p<0.001). The IPA result toward funeral foodservice employees indicated the following attributes that required improvements: 'reasonable menu price' and 'kindness of helpers'. Another IPA result from chief mourners/the bereaved recognized 'reasonable menu price' as a service priority. Overall, implications for funeral foodservice managers regarding service quality improvement are discussed.

Risk Perception and Risk Reduction Behaviors of Fashion Product Consumers in Internet Shopping Malls (인터넷 쇼핑몰에서 패션제품 소비자의 위험지각과 위험감소행동에 관한 연구)

  • Ha, Jong-Kyung
    • Korean Journal of Human Ecology
    • /
    • v.19 no.4
    • /
    • pp.675-685
    • /
    • 2010
  • This study analyzed risk perception and risk reduction behaviors of male and female college students in their twenties who purchased fashion products in internet shopping malls. It also investigated the relationship between risk perception and risk reduction behavior as well as the ways in which groups, categorized by risk perception, differed in their risk reduction behaviors. The results of this study were as follows: first, seven factors of risk perception were identified. These were product quality, shipping, product image, payment, economic feasibility, fear of other people's reactions, and size. Six types of risk reduction behavior were also identified. These were product comparison, word-of-mouth information search, price search, preference for name-brand, service comparison, and referring to experiences. Next, a correlational analysis of the factors of risk perception and those of risk reduction behavior showed several patterns. The highest positive correlation was between economic risk perception and product comparison behavior. In addition, shipping risk perception was positively correlated with service comparison behavior and product quality and product image had a positive correlation with word-of-mouth information search behavior. Third, customers of internet shopping malls could be categorized into three groups: shipping risk perception group, high risk perception group, and product quality risk perception group. The groups were shown by factor analysis to be significantly different to each other. Finally, risk reduction behavior was investigated according to the different groups of risk perception of the internet shopping malls and the results showed significant differences among groups.