• 제목/요약/키워드: Perceived usefulness of using ICT

검색결과 15건 처리시간 0.023초

Identifying Factors Affecting Life Satisfaction of Elderly Adults in the ICT Era

  • Moon-Yong Kim
    • International Journal of Internet, Broadcasting and Communication
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    • 제16권3호
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    • pp.313-320
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    • 2024
  • The present research investigates the factors influencing the elderly adults' life satisfaction in the era of information and communication technology (ICT). Specifically, we examine whether the elderly individuals' digital literacy skills (i.e., ability to use PCs, ability to use mobile devices, and ability to distinguish information) and perceptions (i.e., perceived usefulness of digital technology, self-efficacy in using digital devices, and social interaction) predict their life satisfaction. To answer the research question, we performed a hierarchical multiple regression analysis using the elderly Korean adults aged 55 or older. The results indicate that (1) females (vs. males) are more satisfied with their life; (2) the higher individuals' age, education and monthly household income, the higher their life satisfaction; and (3) their perceived usefulness of digital technology, self-efficacy in using digital devices, social interaction, and ability to distinguish information are positively associated with life satisfaction. The findings provide important implications to enhance life satisfaction of the elderly adults in the ICT era.

The Factor Analysis of Information and Communication Technology Literacy for Primary School Students in South Korea

  • SUNG, Eunmo;JIN, Sung-Hee
    • Educational Technology International
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    • 제16권2호
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    • pp.231-247
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    • 2015
  • The purpose of this study was to identify the factors of ICT literacy in the primary school students in South Korea and to examine the gender and city size difference on the factor of ICT literacy. To accomplish this goal, we have analyzed the data of Korea Youth Competency Measurement and International Comparative Study I: ICCS 2016 which is nationally collected from the primary school students, currently on the 5 ~ 6th grades in South Korea. 1,188 samples were used in the study excluding missing samples. The participants were 584 5th grad and 604 6th grad students, 620 males (52.2%) and 568 females (47.8%). The mean age was 13.49 years (SD=.52). The result of the study reveals the four factors of ICT literacy through cross-validating exploratory factor analysis and confirmative factor analysis; pleasure of using ICT, perceived usefulness of using ICT, learning ability with using ICT, and operating ability of ICT. This study found that the leaner differ in gender on learning ability with using ICT and pleasure of using ICT. The female students were significantly larger than male students on learning ability with using ICT. However, the male students were significantly larger than male students on pleasure of using ICT. This study found that the leaner differ in city size on the factors of ICT literacy excluding pleasure of using ICT. The students living in the big size city were significantly larger than the students living in the middle and small. That is, over all, female students were more learning with ICT, male students were more interesting about ICT, and the students living in the big size city were more ICT use for learning. Based on the results, some strategies were suggested on the proper use of the factors of ICT in education.

자율주행자동차 4-5단계의 수용의도에 미치는 영향요인에 관한 연구 (A Study on the Influencing Factors on the Acceptance Intention of Autonomous Vehicles Level 4-5)

  • 박민희;권만우;김치용;나건
    • 한국멀티미디어학회논문지
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    • 제23권9호
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    • pp.1219-1228
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    • 2020
  • In this study, the factors affecting the acceptance intention for level 4-5 of autonomous vehicles were investigated by applying TAM(Technology Acceptance Model). To this end, 332 ordinary persons interested in autonomous vehicle and experienced in driving car were analyzed by using SEM(Structural Equation Modeling). The results showed that self-efficacy and personal innovation had a positive effect on perceived usefulness. On the other hand personal innovation has been shown to have a negative effect on perceived usefulness. Perceived ease of use has a positive effect on perceived usefulness, perceived ease of use and perceived usefulness has a positive effect on acceptance intention. Safety and Privacy has been shown to have a positive effect on trust, trust has a positive effect on acceptance intention. Lastly, autonomous vehicles have a higher impact on their 20s and 30s. The result of this study is expected to be a very useful basic research for the development of target autonomous vehicles, the selection of targets, the direction of corporate marketing strategies, and the preparation of government policies.

옴니채널의 지각된 편리성과 유용성이 옴니채널 사용과 소비자-브랜드 관계에 미치는 영향 (Omnichannel's Perception Effect on Omnichannel Use and Customer-Brand Relationship)

  • 임덕순;한상설
    • 유통과학연구
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    • 제14권7호
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    • pp.83-90
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    • 2016
  • Purpose - This study focuses on new type distribution channel that named as Omnichannel. Omnichannel is developed from Multichannel which is used in many distribution channels to buy or selling goods. Omnichannel basically needs an Information and Communications Technologies(ICT) to use, so researcher conduct a Technology Acceptance Model(TAM) to research model. Customer-brand relationship was used as dependent variable to focus on the role of Omnichannel. Research design, data, and methodology - The subject of this study is customer who purchase goods or service through omnichannel. Based on the literature from the preceding research analysis of TAM and customer-brand relationship, this study was constructed by the reference to previous studies, final research model design for figure out casual relationship among perceived ease of use, perceived usefulness, omnichannel use and customer-brand relationship. From 2016 February 3 to March 17, questionnaire survey targeted customers who use online and offline channels. 273 questionnaire survey had conducted, then, 252 survey data were available for empirical analysis. Researcher provide descriptive statistics for checking generality. Cronbach's alpha value was used to check the reliability of data. Exploratory factor analysis was used for purification of values and eigenvalue checking. After EFA, Confirmatory factor analysis was used to prepare structural equation modeling with executing structural equation modeling for confirming hypothesis which developed by researcher. Results - The main results of this empirical study are as follows. First, omnichannel's perceived ease of use has positive significant effect on perceived usefulness(estimate: 0.579). Moreover, omnichannel's perceived ease of use and perceived usefulness has positive significant effect on omnichannel use(estimate: 0.325,0.648). Second, using omnichannel has positive significant effect on brand-customer relationship(estimate: 0.521). Every hypothesis adopted as researcher designed. This study found out the intermediate relationship between perceived ease of use and omnichannel use by investigating hypothesis. Conclusions - Base on the empirical result, this study confirmed that TAM theory perceived has relation with omnichannel. First, factors of TAM has positive effect on omnichannel use, so it highlights the important role of customer based interface and usefulness. Especially, perceived usefulness has high indirect influence on ease of use and use of omnichannel. It seems that when customers try to decide use or not use omnichannel, customers focus on percept benefits from omnichannel. Thus, a provider should applicate attractive price table, accurate product or service information and high switching cost strategy to emphasize the usefulness of omnichannel. Second, using omnichannel enhances the relationship between customers and brand, because there are more time and frequency to serve customers. It is important because good relationship between customers can increase the future's financial performance through word of mouse, positive brand image and loyalty to brand or company. Finally, despite of empirical result and implications, this study has limitations. First, there are only a few previous studies about omnicahnnel, so literature reviews are restricted. While set up the factors which can affect the use of omnichannel, next study should be considered with broader theories or models(ex: contingency theory). Second, omnichannel has developed from multichannel, so comparative analysis is needed between these methods because there is a possibility about different forte character of each distribution system on customer's consuming patterns.

Generational Perspectives on Smart Tourism: A Focus on Baby Boomers

  • Karla Juliane dos Santos Camargo;Tercio Pereira;Pablo Flores Limberger
    • Journal of Smart Tourism
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    • 제4권1호
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    • pp.31-38
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    • 2024
  • This study investigates the adoption of technology in smart tourist destinations, with a focus on the Baby Boomer generation. The objective is to analyze the perceived utility, intention to use, and risk perception of this generation regarding Information and Communication Technologies (ICT) in the context of smart tourist destinations. Data were collected through questionnaires administered to elderly groups belonging to the Baby Boomer generation in two Brazilian cities. Data analysis was conducted using statistical tools such as SPSS and Microsoft Excel, with an emphasis on regression analysis with moderation. The results indicate that when Baby Boomer tourists feel insecure about technology, they tend to not perceive its utility, impacting its acceptance. On the other hand, lower risk perceptions lead to an increase in perceived utility and, consequently, a greater intention to use technology in travel planning. The moderating role of risk perception in the relationship between perceived utility and intention to use is emphasized. The findings highlight the need for managers of smart destinations to consider the risks perceived by tourists, focus on diverse age groups, and implement strategies that address digital exclusion.

공유경제서비스 이용의도 영향 요인에 관한 연구 (Factors Influencing the Using Intention of Shared Economy Services)

  • 조은주;서상혁
    • 기술혁신학회지
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    • 제21권4호
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    • pp.1411-1444
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    • 2018
  • 공유경제는 최근 생태계 및 환경보존 등 사회적 문제에 대한 관심의 증가와 ICT기술의 발전 그리고 모바일과 인터넷 및 스마트 환경의 확산을 기반으로 혁신적인 경제 패러다임을 형성하며 급속한 성장세를 보이고 있다. 이에 본 연구는 공유경제서비스를 이용하는 국내 소비자의 이용의도에 미치는 공유경제서비스의 영향요인을 알아보고자 하였다. 또한 지속가능 발전에 대한 개인의 지향성이 실제로 공유경제서비스의 지각된 가치와 이용의도에 유효한 영향을 주는지도 알아보고자 하였다. 연구 결과 공유경제서비스의 이용의도에 영향을 주는 요인들은 공유경제서비스의 유용성과 주관적규범, 지각된 위험 그리고 지속가능지향성으로 나타났다. 그리고 간접효과 분석 결과 개인은 지각된 유용성을 통해 감성적가치를 느끼고 이를 통해 이용의도에 가장 크게 영향을 미치는 것을 알 수 있었다. 따라서 공유경제서비스의 마케팅 전략에는 유용성을 통해 감성적으로 가치를 느낄 수 있는 요소가 충분히 고려되어져야 한다는 것을 실무적으로 시사한다. 본 연구는 온라인 자기기입방식의 설문으로 인한 표본통제의 어려움과 표본 집단의 한계로 일반화에 대한 어려움의 한계를 가진다. 앞으로 공유경제서비스의 국내 성공과 실패 사례를 연구하고 영향요인들을 견고히 검증하는 등의 연구가 꾸준히 이어지길 기대한다.

스마트팜의 지각된 유용성 요인이 농촌창업의도에 미치는 영향에 관한 연구 (A Study on the Effect of Perceived Usefulness Factors of Smart Farm on the Rural Entrepreneurial Intention)

  • 안문형;허철무
    • 벤처창업연구
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    • 제15권4호
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    • pp.161-173
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    • 2020
  • 최근 ICT융합기술이 다양한 산업분야와 사회 전반에 확산되고 적용됨에 따라 국내 농업의 많은 현안 과제를 해결하기 위한 수단 중 하나로써 스마트팜을 활용한 농촌창업에 대한 관심이 높아지고 있다. 이러한 배경에서 본 연구는 스마트팜을 활용한 농촌창업의도에 미치는 영향요인들을 지각된 유용성 측면에서 살펴보고 이를 바탕으로 스마트팜 창업 확산을 위한 제언을 하고자 하였다. 연구대상은 20세 이상의 일반 성인 296명이었고, 연구방법으로는 IBM SPSS 22.0을 활용하여 탐색적 요인분석과 다중회귀분석을 실시하였다. 독립변수로는 스마트팜의 지각된 유용성 요인으로 가용성, 신뢰성, 경제성을 선정하여 종속변수인 스마트팜을 활용한 농촌창업의도에 미치는 영향을 분석하였고, 개인혁신성의 조절효과를 분석하였다. 연구결과, 스마트팜의 신뢰성과 경제성은 스마트팜을 활용한 농촌창업의도에 정(+)의 영향을 미치는 것으로 나타났다. 조절효과와 관련하여 개인혁신성은 스마트팜의 가용성, 신뢰성과 농촌창업의도간의 관계를 조절하는 것으로 나타났다. 따라서 스마트팜으로부터 제공되는 재배환경 및 생육 관련 데이터와 정보에 대한 신뢰 정도가 높을수록, 그리고 스마트팜을 통해 비용절감 및 수익성 제고 효과가 있을 것으로 기대하는 정도가 클수록 스마트팜을 활용해 창업하려는 의지에 긍정적인 영향을 미친다는 결과를 확인할 수 있었다. 또한 타인보다 앞서서 혁신기술을 적극적으로 수용하려는 성향은 그 영향력을 강화하는 쪽으로 조절한다는 결과를 확인할 수 있었다. 이러한 연구 결과는 내적 개인특성, 외적 환경요인 등의 일반적인 창업의도 영향요인 연구에서 벗어나 스마트팜의 지각된 유용성 관점에서 농촌창업의도 영향 요인을 새롭게 발굴하고 실증적으로 밝혔다는 데 의의를 지니고 있으며, 연구의 시사점은 잠재적 스마트팜 창농인을 대상으로 한 정책수립의 방향성 모색, 실제 현장에서의 스마트팜 교육 및 컨설팅에서 활용할 수 있을 것으로 기대한다.

학교도서관 중심의 정보활용능력 교육 수용에 관한 연구 (A Study on the Acceptance of Information Literacy Instruction for School Libraries in Korea)

  • 김연례;홍현진
    • 한국도서관정보학회지
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    • 제37권3호
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    • pp.3-32
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    • 2006
  • 본 연구는 제 7 차 교육과정 이후 학교 수업에서 교육의 효과를 제고하기 위해 등장한 ICT(Information Communication Technology) 활용교육의 궁극적인 목적인 정보활용능력에 대해서 살펴보고 정보기술 수용 및 확산에 영향을 미치는 요인 분석에 유용한 이론적 기초를 제공해 주는 기술수용모형 (TAM: Technology Acceptance Model)을 토대로 하여, 정보활용능력 교육의 수용 과정에 영향을 미치는 변인으로 인지된 유용성, 인지된 용이성, 태도 정보활용능력 통합교육의 효과성, 교사의 혁신성, 사서교사와 학교도서관의 적합성과 지원, 자기효능감 등을 설정하였다. 이러한 변수들이 정보활용능 력 교육의 수용 과정에 어떤 영향을 미치는지를 실증적 연구를 통하여 확인해보고 이를 통해 정보활용능력 교육의 활성화를 위한 시사점을 찾고자 하였다.

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정보시스템의 실제 이용에 대한 연구: 모바일 서비스 시스템 품질을 중심으로 (A Study on Actual Usage of Information Systems: Focusing on System Quality of Mobile Service)

  • 조우철;김기민;양성병
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.611-635
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    • 2014
  • Information systems (IS) have become ubiquitous and changed every aspect of how people live their lives. While some IS have been successfully adopted and widely used, others have failed to be adopted and crowded out in spite of remarkable progress in technologies. Both the technology acceptance model (TAM) and the IS Success Model (ISSM), among many others, have contributed to explain the reasons of success as well as failure in IS adoption and usage. While the TAM suggests that intention to use and perceived usefulness lead to actual IS usage, the ISSM indicates that information quality, system quality, and service quality affect IS usage and user satisfaction. Upon literature review, however, we found a significant void in theoretical development and its applications that employ either of the two models, and we raise research questions. First of all, in spite of the causal relationship between intention to use and actual usage, in most previous studies, only intention to use was employed as a dependent variable without overt explaining its relationship with actual usage. Moreover, even in a few studies that employed actual IS usage as a dependent variable, the degree of actual usage was measured based on users' perceptual responses to survey questionnaires. However, the measurement of actual usage based on survey responses might not be 'actual' usage in a strict sense that responders' perception may be distorted due to their selective perceptions or stereotypes. By the same token, the degree of system quality that IS users perceive might not be 'real' quality as well. This study seeks to fill this void by measuring the variables of actual usage and system quality using 'fact' data such as system logs and specifications of users' information and communications technology (ICT) devices. More specifically, we propose an integrated research model that bring together the TAM and the ISSM. The integrated model is composed of both the variables that are to be measured using fact as well as survey data. By employing the integrated model, we expect to reveal the difference between real and perceived degree of system quality, and to investigate the relationship between the perception-based measure of intention to use and the fact-based measure of actual usage. Furthermore, we also aim to add empirical findings on the general research question: what factors influence actual IS usage and how? In order to address the research question and to examine the research model, we selected a mobile campus application (MCA). We collected both fact data and survey data. For fact data, we retrieved them from the system logs such information as menu usage counts, user's device performance, display size, and operating system revision version number. At the same time, we conducted a survey among university students who use an MCA, and collected 180 valid responses. A partial least square (PLS) method was employed to validate our research model. Among nine hypotheses developed, we found five were supported while four were not. In detail, the relationships between (1) perceived system quality and perceived usefulness, (2) perceived system quality and perceived intention to use, (3) perceived usefulness and perceived intention to use, (4) quality of device platform and actual IS usage, and (5) perceived intention to use and actual IS usage were found to be significant. In comparison, the relationships between (1) quality of device platform and perceived system quality, (2) quality of device platform and perceived usefulness, (3) quality of device platform and perceived intention to use, and (4) perceived system quality and actual IS usage were not significant. The results of the study reveal notable differences from those of previous studies. First, although perceived intention to use shows a positive effect on actual IS usage, its explanatory power is very weak ($R^2$=0.064). Second, fact-based system quality (quality of user's device platform) shows a direct impact on actual IS usage without the mediating role of intention to use. Lastly, the relationships between perceived system quality (perception-based system quality) and other constructs show completely different results from those between quality of device platform (fact-based system quality) and other constructs. In the post-hoc analysis, IS users' past behavior was additionally included in the research model to further investigate the cause of such a low explanatory power of actual IS usage. The results show that past IS usage has a strong positive effect on current IS usage while intention to use does not have, implying that IS usage has already become a habitual behavior. This study provides the following several implications. First, we verify that fact-based data (i.e., system logs of real usage records) are more likely to reflect IS users' actual usage than perception-based data. In addition, by identifying the direct impact of quality of device platform on actual IS usage (without any mediating roles of attitude or intention), this study triggers further research on other potential factors that may directly influence actual IS usage. Furthermore, the results of the study provide practical strategic implications that organizations equipped with high-quality systems may directly expect high level of system usage.

u-헬스케어 시스템에서 사용자 요구사항을 분석하기 위한 TAM과 QFD의 적용 - u-휘트니스 서비스 중심 (Application of TAM and QFD for analyzing the user requirement in u-Healthcare System - Focused on fitness service)

  • 김민철
    • 디지털융복합연구
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    • 제10권3호
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    • pp.191-196
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    • 2012
  • 현재 모바일 또는 유비쿼터스 시스템을 포함한 하이테크 통신 기술의 중요성과 관련된 비즈니스 분야는 성장세를 거듭하고 있다. 개인적 삶의 질을 제고하기 위한 웰빙의 의미에서, ICT 기술은 선택이 아니라 필요 사항이 되고 있다. 본 연구의 첫 번째 목적은 u-휘트니스에 대상으로 TAM의 수용과 관련된 사용자의 인지된 유용성과 사용 용이성에 영향을 미치는 요소들을 인식한다. 이는 다중회귀분석을 통하여 그 사용자 행위에 영향을 미치는 요인을 탐색한다. 이러한 분석 결과와 연계하여 본 연구의 두 번째 목적은 QFD 방법을 사용하여 그 u-헬스 시스템에의 적용 가능성을 제시한다. 즉 본 연구는 QFD 방법을 사용하여 사용자 요구사항과 관련된 특성에 그 TAM의 외부 변수들을 결합할 수 있다는 가능성을 제안하는데 있다. 이러한 연구 결과에 근간하여 그 적합한 시스템이 구축되고 개발될 수 있을 것이다.