• Journal of Digital Convergence
• /
• v.15 no.3
• /
• pp.107-117
• /
• 2017

This study examined the conditional indirect effect of EEG (electroencephalogram) arousal on the relationship among affective valence, visual attention, perceived self-relevance, and attitudes toward campaign issues in the context of public service announcements (PSAs). Using SPSS macro (No. 14) of conditional process model, the findings in this current study indicated that the perceived self-relevance mediates the relationship between affective valence of PSA and attitudes toward issues and, in turn, is moderated by EEG arousal, indicating goodness-of-fit of the moderated mediation of psychophysiological arousal on PSAs. The results suggested that management of PSAs should be considered the strategic combination between affective valence and perceived self-relevance in advertising appeals.

• The Journal of the Korean dental association
• /
• v.57 no.9
• /
• pp.504-513
• /
• 2019

Dental education is gradually transitioning to competency-based education system, which aims to help dentists achieve certain core competencies by means of various systems, such as curriculum accreditation. This study examined satisfaction with dental school education and the differences in the perceived importance and self-assessment of competencies among general dentists, in an attempt to propose a desirable direction for dental education. A questionnaire was administered to new general dentists who graduated from a dental school within the past 10 years. The results of the survey were analyzed using the Importance-Performance Analysis to understand differences in dentists' perceptions. Overall satisfaction with education was low in terms of the curriculum's relevance to actual practice and its capacity for cultivating required competencies. Furthermore, many of the respondents strongly perceived the need to improve dental education. Additional investigations into the satisfaction with education showed no difference. Among the seven key competency domains, dentists perceived Health Promotion to be important and also assessed themselves as having high competence. However, regarding the perceived importance of the remaining domains, self-assessment of competence was low for Professionalism, Communication & Interpersonal Skills, Knowledge Base, Information Handling & Critical Thinking, Clinical Information Gathering, Diagnosis & Treatment Planning, and Establishment & Maintenance of Oral Health. The results of this study suggest that a competency-based education model should be developed and incorporated into dental education to set performance standards and to promote systematic self-assessment in order to foster the development of competence in dental students.

• Management & Information Systems Review
• /
• v.37 no.2
• /
• pp.283-297
• /
• 2018

This research focuses on the perceived marketplace influence(PMI: A belief that recognizes the effect that an individual's actions will have on the behavior of other consumers in the market and thus drives them to act on fair trade consumption) of consumers who may act as a more fundamental explanatory alternative to the gap in attitudes and behaviors of fair trade products. The purpose of this study is to investigate the relationship between consumer's self - determination psychological needs (autonomy, competence, relevance), influence (personal influence, market influence), and the assets of fair trade products. As a result of the empirical analysis, it was found that among the major psychological needs related to self-determination, the variables other than competence and the perceived influence relations of consumers can be directly formed, and the perceived consumer effectiveness(PCE) has a positive influence on perceived marketplace influence(PMI). It is also found that the perceived influence of consumers(PCE, PMI) has an influence on the consumers' perceived equity of Fair Trade products. The results of this study will provide an opportunity to theoretically explain the gap between consumers' attitudes and behaviors of Fair Trade products, which is a part of ethical consumption, and provide important implications for the establishment of marketing strategies.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.1
• /
• pp.141-151
• /
• 2020

This research aimed at studying the role of self-enhancing imagery and self goal-achievement emotion in the effect of characteristics perceived at advertisements using multisensory cues on purchase intention. Sports shoes advertisement was selected as an empirical research object. Questionnaire survey method was used to collect data. 'WenJuanXing' site was used to make the questionnaire in Chinese, and it was loaded on WeChat and QQ. 260 participants from different regions of China participated in online questionnaire survey. The results of testing the hypotheses by structural equation model in Amos 21.0 program are summarized as followings. The congruency between multisensory cues and self-discrepancy awareness positively evoked the self-enhancing imagery and the self goal-achievement emotion. The object relevance between the consumer and the product advertised did not induce the emotion, but evoked the self-enhancing imagery. Both of the self-enhancing imagery and the self goal-achievement emotion had positive effects on the product purchase intention. When developing advertisement, marketers should focus on multisensory cues' characteristics to enhance the self-enhancing imageries as well as to help feel the goal-achievement emotion. They should pay attention to the ways by which the multisensory cues' characteristics used to develop advertisement can be perceived to be congruent with each other by consumers.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.29 no.4
• /
• pp.11-40
• /
• 2004

Organizations have attempted to develop Knowledge Management Systems for achieving competitive advantage by effectively managing organizational knowledge. However, if Knowledge Management Systems are not user-oriented, organizations may not attain desired goals. That is, it must be utilized and accepted by organizational members to be successful systems. This study proposes an extended Technology Acceptance Model and empirically validates it. For that purpose, a research model is set UP that consists of antecedent variables, perception moderators, and intention to use the system. Empirical data analysis found significant relationships among research variables, as suggested in research hypotheses. The results of the analysis indicated that perceived usefulness, ease of use, job relevance and information quality should be considered as important factors in designing Knowledge Management Systems. In addition, perceived value, incentive, affect, self-efficacy, and image were found to influence the perception of users in the usage situation.

• Journal of Korean Library and Information Science Society
• /
• v.39 no.4
• /
• pp.237-260
• /
• 2008

This study is designed to find out what kinds of factors influence the application of RFID system to the library. This study is followed by theoretically reviewing the RFID and the application RFID system to the library. Theoretical study models are developed by expanding the social influence, perceived risk, job relevance, support, and self-efficacy after Based on Technology Acceptance Model that provides useful theoretical foundations for setting the perceived usefulness, perceived ease of use, and intention of application to the library of RFID system as the core of a study model. The affecting factors of application of the RFID system to the library are presented by empirically studying this study model.

• Korean Journal of Culture and Social Issue
• /
• v.21 no.3
• /
• pp.419-455
• /
• 2015

In study I, Domain-Specific Risk Taking Scale(DOSPERT) was translated into Korean and was validated that it had 6 factors structure and showed adequate reliability and validity, using the data had been collected from 438 participants. In study 2, two research problems were examined using the data had been collected from 497 participants who were different from study I. First, the mediation effect of sensation seeking and perceived benefit on the relationship between narcissism and risk-taking were examined. Using path analysis, it found that sensation seeking and perceived benefit mediated the relationship between NPI narcissism and risk-taking fully, and between PNI narcissism and risk-taking partially. Seceond, the moderate effect of contingencies of self-worth(CSW) on the relationship between perceived benefit-risk and risk-taking was examined. Using multi-group analysis, it found that virtue CSW moderated the relationship between perceived benefit-risk and total risk-taking, various CSWs moderated the relationships between perceived benefit-risk and 6 sub domains of risk-taking. These results were compared with previous studies of risk-taking and discussed the relevance of the narcissistic type.

• Asia Marketing Journal
• /
• v.14 no.2
• /
• pp.23-37
• /
• 2012

Individuals often make their judgments on the basis of the ease or difficulty with which information comes to mind (for reviews, see Greifeneder, Bless, and Pham 2010; Schwarz 1998, 2004). Recent research, however, has documented that variables known to determine the degree of cognitive resources invested in information processing such as personal relevance (Grayson and Schwarz 1999; Rothman and Schwarz 1998), accuracy motivation (Aarts and Dijksterhuis 1999), and processing capacity (Menon and Raghubir 2003) can affect the extent to which individuals draw on metacognitive difficulty in making their judgments. The primary aim of this research is thus to investigate whether individuals with substantial cognitive resources or those with lack of cognitive resources are more likely to draw on metacognitive difficulty when making their product evaluations. The findings from two laboratory experiments indicate that individuals who perceive a greater level of fit between their self-regulatory orientation and temporal construal (Experiment 1), and between their self-construal and the type of product benefit appeal (Experiment 2) are more likely than those who perceive the lack of such fit to evaluate a target product less positively after thinking of many rather than a few positive reasons. The findings provide supporting evidence for the two-stage backward inference process involved with the effect of metacognitive difficulty on consumer judgments in that consumer judgments based on metacognitive difficulty may require greater cognitive resources than those based on the content of information generated. Also, the current research documents further empirical evidence for the relationship between self-regulatory orientation-construal level fit and cognitive resources such that perceived regulatory-construal level fit can increase consumer willingness to invest cognitive resources into their judgment tasks. Last, the findings can help marketers differentiate purchase situations where asking consumers to think of many positive benefits from purchase situations where asking consumers to think of a few key benefits is relatively more beneficial.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2005.10a
• /
• pp.299-320
• /
• 2005

To rapidly respond to uncertainties in the business environment whilst remaining competitive, every organization needs to be able to successfully introduce and manage organizational change. Cognizant of the role of information systems (IS) as an enabler of organizational change, many organizations have paid attention to Enterprise Resource Planning (ERP) systems for successful organizational change primarily because of their change-driving forces across organizations. In this study, we focus attention on the role of readiness for change in the ERP systems adoption. Readiness for change described as views about the need for organizational change is posited to be and antecedent of two expectancies about the need for organizational change is posited to be an antecedent of two expectancies about the system. performance expectancy and effort expectancy, which lead to actual system use. In order to further establish th relevance of readiness for change as a determinant of two expectancies, computer self-efficacy is considered to be other key predictor as well. In addition, this study proposes that the personal characteristics of organizational commitment and perceived personal competence play roles of important determinants of readiness for change. Based on data gathered from the users of the ERP systems, structural equation analysis using LISREL provides significant support for the proposed relationships. Theoretical and practical implications are discussed along with limitations.

• Journal of Korean Library and Information Science Society
• /
• v.37 no.3
• /
• pp.3-32
• /
• 2006

This paper examined the information literacy which is the concrete purpose of the ICT using education which appeared in order to elevate the effects of education in school after the introduction of the 7th educational curriculum. Based on TAM (Technology Acceptance Model) that provides useful theoretical foundations for analyzing the factors influencing acceptance and diffusion of IT, it determined the factors influencing the process of accepting the information literacy instruction as follows: perceived usefulness; perceived ease of use; attitude; effects of the information literacy instruction; teachers' innovation; school library relevance; school librarians' support; and the self-efficacy. This paper confirmed the influences of these factors on the process of accepting the information literacy through empirical study. Through this study, it intended to suggest the ways to activate of the information literacy instruction.