• Title/Summary/Keyword: Perceived quality of SSMs

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Relationships between Perceived Quality, Customer Satisfaction and Re-purchase Intention of SSM (Super Supermarket) (SSM(Super Supermarket)의 지각된 품질, 고객만족 및 재구매의도와의 관계)

  • Chae, Myung-Su;Seo, Ock-Soon
    • Journal of Distribution Research
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    • v.16 no.1
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    • pp.29-64
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    • 2011
  • Given the current situation that there are a lot of rapid change in retail environment and have to offer more customized services to consumers, it is possible for Super Supermarket(SSM hereinafter) to get those. Thus it is explored whether perceived quality affected the customer satisfaction and in turn, the customer satisfaction affected the repurchase intention in SSMs. Especially we investigated the moderate effect of income, age, the number of family members on the relationship between customer satisfaction and repurchase intention. We used the method of structural equation modeling to test hypotheses. As a result, 5 out of 7 hypotheses are statistically significant and partially supported in moderate effects. The results of this study imply that mangers in SSMs have to improve those positive factors that were revealed significant. And given the fact that main customers in SSMs are those who live near and is a nuclear family, they should offer high quality goods and services relevant to them.

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