• 공학교육연구
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• 제20권6호
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• pp.68-75
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• 2017

This study has a purpose to analyse changes in perception and image about engineering and technology of students who participated in the engineering camp. To achieve this objective, the questions were as follows. 1) What about participants' image difference for engineering before and after participating the engineering camp 2) What about participants' image difference for technology before and after participating the engineering camp. For this study, the program was progressed from Aug in 2017 and the data was collected from 88 students, middle school seniors and high school freshmen. The results of this study were as follows: First, secondary students perceived 'valuable(6.74)', 'meaningful(6.73)', 'rich(6.40)', 'collaborative(6.42)', 'nice(6.22)' as high image rank of the positive response for engineering. On the other hand, 'complex(3.59)', 'labored(3.80)', 'hard(4.66)', 'dangerous(4.48)', 'cold(4.86)' were perceived as low image rank of the negative response for engineering. We can realize that they generally has the image that engineering is valuable, meaningful and nice but also labored, complex and hard. The students who participated in the engineering camp showed the greatest difference in 'complex - simple' and 'dangerous - safe' engineering categories before and after the camp, followed by 'cold - hot', 'labored - easy', and 'hard - soft', respectively. Second, secondary students perceived 'meaningful(6.58)', 'valuable(6.55)', 'wide(6.38)', 'nice(6.37)', 'strong(6.25)' as high image rank of the positive response for technology. On the other hand, 'complex(3.85)', 'labored(3.93)', 'hard(4.62)', 'dangerous(4.72)', 'cold(5.05)' were perceived as low image rank of the negative response for technology. The students who participated in the engineering camp had the big change in 'hard - soft' technology category before and after the camp, followed by 'complex - simple', 'labored - easy', 'theoretical - practical' and 'dangerous - safe', respectively. We can see that the negative images for technology which were complex, labored, dangerous, theoretical was improved with positive image such as simple, easy, safe and practical, after conducting the engineering camp. In conclusion, both image recognitions for engineering and technology have improved after the camp. It means that interesting and entertaining engineering-technology program can boost interests in engineering and technology which felt difficult, so that images about them can be turned out positive. Also, it is possible to reduce avoidance of natural science and engineering subjects, as part of the purpose of training creative talents in science and engineering, so it can be said that the engineering camp is highly meaningful because it can lead students into the field of science and engineering.

• 보건의료산업학회지
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• 제7권1호
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• pp.107-118
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• 2013

The purpose of this study is to grasp the image of radiologists perceived by college students of radiology. The survey subjects of this study were selected college students with major in radiology with 3-year system who are attending universities where are located in Daegu and Gyeongbuk area. As for distribution and collection of questionnaire, the objective of research was explained from April 2, 2012 to April 30. 220 people's questionnaires were finally analyzed with a self-administrative method after being widely distributed. Statistical analysis was carried out frequency analysis, t-test, ANOVA, and correlation analysis. To examine factors of having influence upon the image of radiologists, the multiple regression analysis was carried out. As for survey subjects' general characteristics, gender was indicated to be 58.2% for men and 41.8% for women. School year accounted for 38.2% for freshman, 29.1% for sophomore, and 32.7% for junior. Age was the largest in under 21 years old with 43.6%. The next was in order of over 23 years old with 32.7% and 22 years old with 20%. As a result of research, the image of radiologists was being perceived positively. The radiologist was being recognized as a specialist who is sincere oneself and has strong responsibilities, does valuable and worthwhile work, and has the matured professional knowledge. However, the individual image of radiologists was a little negative. Accordingly, to promote the individual image of radiologists, a specific and positive strategy is needed for approaching people as the specialized job with autonomy and responsibility as well as radiologist oneself.

• 한국유통학회지:유통연구
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• 제17권5호
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• pp.85-111
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• 2012

본 연구는 대형할인점의 PB(Private Brand)상품에 대한 소비자의 지각특성과 관계지속의도 간의 영향관계를 규명하는 것으로서 설문조사에 의한 실증적 연구를 토대로 하였다. 실증적 연구를 위해 선행연구를 바탕으로 하여 PB상품에 대해 소비자가 지각하는 특성으로서의 지각품질, 점포이미지, 브랜드이미지, 지각가치 등의 요인을 도출하고 이들 선행요인이 PB상품의 브랜드신뢰와 브랜드자산을 매개로 하여 관계지속의도에 어떠한 영향을 미치는가를 구조적으로 규명하고자 하였다. 실증적 연구를 위한 설문조사는 2012년 1월부터 2012년 5월 말까지 경기 및 부산지역의 소비자를 대상으로 실시하였다. 설문은 전체 300부를 배부하여 253부(84.3%)를 회수하였으며, 그 중 응답이 누락되었거나 불성실한 설문을 제외한 245부(81.6%)를 유효 표본으로 최종분석에 활용하였다. 연구결과 PB상품에 대한 선택속성으로서의 지각품질, 브랜드이미지 및 지각가치는 브랜드신뢰 및 브랜드자산에 유의적인 정(+)의 영향을 미치는 것으로 나타났으며, 나아가 이들 브랜드신뢰와 브랜드자산은 관계지속의도에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 그러나 PB상품을 판매하는 할인점의 점포이미지는 브랜드신뢰에는 정(+)의 영향을 미치지만 브랜드자산에는 유의적인 영향을 미치지 않는 것으로 분석되었다. 즉, 전반적으로 PB상품에 대해 소비자가 지각하는 품질, 점포이미지, 브랜드이미지 및 지각가치와 관계지속의도간의 관계에서 브랜드신뢰 및 브랜드자산 요인이 이들 관계를 매개하고 있음을 구조적으로 확인할 수 있었다. 이러한 연구결과를 바탕으로 볼 때 PB상품에 대한 소비자의 관계지속의도를 극대화하고 재구매를 지속적으로 유도하기 위해서는 PB상품의 품질향상, 브랜드이미지 개선 및 브랜드가치를 향상시키는 기본적 노력 위에 PB상품의 브랜드에 대한 신뢰와 자산가치를 극대화시키는 전략적 접근이 요구된다고 할 수 있다.

• 복식문화연구
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• 제22권6호
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• pp.955-964
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• 2014

This study is to explore the relationships between sensibility images of mannequins and apparel shops. A total of 113 consumers participated in experiments with photo stimuli of 2 mannequin types (realistic and semi-abstract mannequins) and 4 brand shops of women's casual wear. In results, luxurious, chic, strong, sexy, and young images were more strongly perceived from realistic mannequins than semi-abstract mannequins whereas simple and soft images were more strongly perceived from semi-abstract mannequins than realistic mannequins. Shops using realistic mannequins indicated strong images whereas shops using semi-abstract mannequins presented soft, comfortable, and feminine images. In the correlation analysis, luxurious, chic, strong, and young images of realistic mannequins were consistent with shop images using realistic mannequins. Also, luxurious, chic, soft, comfortable, and feminine images of semi-abstract mannequins were consistent with shop images using semi-abstract mannequins. In order to clearly communicate brand concepts with consumers, mannequin that is a key element of visual merchandising in the apparel shop, should be carefully selected, considering the accordance with shop image.

• 한국과학예술포럼
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• 제22권
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• pp.393-402
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• 2015

This study investigated Seoul's image as a tourism destination that Chinese tourists perceived, taking advantage of Chinese Social Media "Renren". The study used visual method (V-method) to collect images and analyzed them in terms of convergent disciplinary approach. It searched Chinese word, "首爾", in Renren social network. 526 Seoul's photos were collected from 129 users' mini-homepage. Destination planners and marketers should understand how the Chinese tourists perceive the Seoul's image and recognize the contribution factors to representations of the city. It is recommended that more cultural experience should be offered to Chinese tourists.

• 한국의류산업학회지
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• 제17권3호
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• pp.392-404
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• 2015

This study investigated how the image exaggeration influence consumer attitude toward product in mobile shopping. Image exaggeration was manipulated by adding light effects on image and adjusting the width for slender mirror effect. Subjects were randomly allocated to four mock-mobile website stimuli. The overall results showed that the image exaggeration had negative effect on product attitude mediated by diagnositicity. First, the mediation effect of diagnositicity between exaggeration and product attitude was tested by bootstap method. The diagnositicity fully mediated between two variables and exaggeration had negative total effect on diagnositicity. The image exaggeration had no direct effect on product attitude. Second, to test the moderating effect of image congruence between the image exaggeration and diagnositicity, conditional indirect effect of diagnositicity was analyzed. As a result, the moderating effect of image congruence was significant. When consumers perceived high self-image congruence with picture image on mobile website, the exaggeration had no negative effect on product attitude. This indicates self-image congruence counteracts the negative effect of the exaggeration on diagositicity. And the moderating effect of image aesthetics between the image exaggeration and product attitude was examinated by the conditional direct effect model. The analysis found that image aesthetics had significant moderating effects particularly on high or low levels of aesthetics. When image aesthetics was perceived as high, image exaggeration had negative effect on product attitude, whereas image aesthetics was low, image exaggeration had positive effect on product attitude. This result indicated that the positive exaggeration effects existed when images were aesthetically appealing.

• 여성건강간호학회지
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• 제3권2호
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• pp.192-207
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• 1997

This study aims at examining relationships between perceived body shape, body image and health complaints among 88 women registered at a facility for managing body shape, which leads to adequate management of obesity in women for healthy lives. The survey was conducted by using a questionnaire consisted of 12 items of general characteristics and interests for weight control, 47 items of body image, and 57 items of Cornell Medical Index(CMI). The data were analyzed by using mean standard deviation, ANOVA, and Pearson correlation coefficient. The results are following. 1. The means of age, body weight, height of the women were 27.02 years, 56.02 years, 56.03kg, 161.71cm, respectively. The level of obesity by body shape was 47.7% for standard type, 26.2% for slim type, 26.1% for fat type. Those women graduated from high school or higher education institutions were 97.7%. 2. More than 70% of the subjects perceived their weight as overweight, while 26.1% of the women were fat according to the level of obesity. Ninety percent of the subjects were not satisfied with their body shape. 3. Body weight increased most during middle and high school days. The women became interested in weight control through talks with friends(35.2%), influence of mass communication(34.1%), and social custom(22.7%). As to the method of weight control, subject's own judgement(54.5%) revealed highest percentage, whereas only 20% of the subjects adopted prescriptions of experts for weight control or of doctors. Those who had side reactions from weight control were 30.7%. High percentages of the women reported the decrease the amount of eating(54.5%), the increase the amount of exercise(27.3%) as the effective methods of weight control. 4. The score of body image differed significantly by the perceived body shape : the score was highest in the perceived standard type. 5. The level of health complaints did not differ by the perceived body shape. In relation to the level of obesity, physical health complaints were high in the groups of very slim type and of very fat type, while mental health complaints were high in the groups of very slim type and of fat type. 6. Very high correlations were observed between the perceived body shape and body image and between physical health complaints and mental health complaints.

• 트랜스-
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• 제10권
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• pp.73-113
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• 2021

VR 이미지는 상상력을 불러일으켜 소비자의 태도와 행동에 영향을 미칠 수 있다. 본 연구에서는 현실 기반의 닫힌 루프 3D 영상 (이하 Virtualgraph)을 소개한다. 그리고 이러한 이미지가 모바일 커머스 환경에서 소비자의 연상을 증가시킬 수 있는지, 제품의 시각적 이미지의 높은 원격 현전성이 해당 제품의 구매 의도를 높일 수 있는지를 살펴본다. 이를 위해서 우리는 원격 현전성, 지각된 가치 가격, 지각된 음식의 질, 시각적 이미지의 생생함에 대한 질문지(VVIQ)로 구성된 모델을 개발하였다. 우리는 Virtualgraph 응용 프로그램을 사용하여 실험을 수행한 후 인터뷰와 설문 조사를 수행하였다. 실험, 설문 조사, 인터뷰 결과 우리는 다음과 같은 사항들을 알 수 있었다. 첫째, 사용자는 정지 이미지보다 Virtualgraph로 연상을 더 잘한다. 둘째, 신선 식품의 지각된 품질이 만족스럽다면 증가된 연상은 구매 의도에 영향을 미친다. 셋째, 증가된 연상은 상품을 높게 평가하게 하며, 신선 식품의 지각된 품질이 좋다면 그 평가는 더 높아진다. 인터뷰에서 우리는 Virtualgraph를 사용한 실험 그룹이 구매 의도가 더 높고 제품을 더 비싼 것으로 인식했음을 알 수 있었다. 또한 실험 그룹이 제품 이미지를 더 선명하고 생생하게 인식하였다. 마지막으로 우리는 모바일 쇼핑몰에서 Virtualgraph를 사용할 때의 전략적 시사점에 대해서 논의한다.

• 산학경영연구
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• 제17권
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• pp.83-110
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• 2004

브랜드 이미지와 자아이미지가 제품구매 선호에 어떠한 영향을 미치는가를 살펴 본 결과 브랜드 이미지는 제품의 물적 속성과 상징적 의미를 공유하였으며 이러한 상징은 구매하는 사람의 의미를 다른 사람에게 커뮤니케이션 하는 역할이 될 수 있는 것으로 나타났다. 또한 개성을 갖기도 하는데 특히 소비자들의 기억 속에 자리 잡은 브랜드이미지는 구매의사결정 과정 중 대안 평가 단계에 영향을 미침으로써 지속적 반복적 구매 여부의 결정 요인이 되고 있다. 브랜드는 제품의 물적 속성과 아울러 상징적 의미에 의해 그 이미지가 형성되며 제품이 상징적 의미로 사용될 경우에는 그 물적 특성보다는 소비자의 가치 체계가 더 많이 작용한다. 제품 자체가 상징적 의미로 사용될 때 브랜드이미지의 형성은 소비자의 가치체계에 초점을 맞춤으로써 효과적으로 소비자에게 소구 할 수 있을 것으로 판단된다. 소비자의 가치체계 준거의 틀로서의 자아이미지는 스스로에 대한 주관적이고 객관적인 지각이며 소비자와 관련하여 의식적 혹은 무의식적으로 또는 적극적 소극적으로 자아이미지를 유지 고양하기 위해 노력하는데 이는 소비자의 구매의사 결정 과정에서 자아이미지가 영향을 미친다는 것을 의미한다.

• 대한간호학회지
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• 제36권3호
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• pp.449-456
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• 2006

Purpose: The purpose of this study was to investigate the influences of health perception, body image and sexual function on depression according to the menopausal stage in Korean middle aged women. Methods: Subjects were 182 perimenopausal and postmenopausal women who had not received hormonal replacement therapy. A five-item General HealthShort Form (SF-36) Health Survey Questionnaire (Ware & Sherbourne, 1992) was used to measure health perception. Body image was measured Semantic Differential scale, CES-D was used to measure the level of depression, and sexual function was measured by FSFI. Results: The subjects rated their health as 'moderate', their body image as 'moderate, and level of depression as 'high'. However, there were no significant differences in health perception, body image, and depression between perimenopasual and postmenopausal women. Postmenopausal women experienced lower levels of sexual function than perimenopausal women in sexual arousal, lubrication, orgasm, satisfaction, and pain. In stepwise regression analysis, 21.7% of variance in depression was shown to be perceived health and body image in postmenopausal women. However, in perimenopausal women, perceived health and sexual function explained 34.5% of variance in depression. Conclusion: These findings indicate that nurses must consider the menopasusal stage when counseling their patients.