• Title/Summary/Keyword: Perceived Image

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Perceived Age Prediction from Face Image Based on Super-resolution and Tanh-polar Transform (얼굴영상의 초해상도화 및 Tanh-polar 변환 기반의 인지나이 예측)

  • Ilkoo Ahn ;Siwoo Lee
    • Journal of Biomedical Engineering Research
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    • v.44 no.5
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    • pp.329-335
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    • 2023
  • Perceived age is defined as age estimated based on physical appearance. Perceived age is an important indicator of the overall health status of the elderly. This is because people who appear older tend to have higher rates of morbidity and mortality than people of the same chronological age. Although perceived age is an important indicator, there is a lack of objective methods to quantify perceived age. In this paper, we construct a quantified perceived age model from face images using a convolutional neural network. The face images are enlarged to super-resolution and the skin, an important feature in perceived age, is made clear. Moreover, through Tanh-polar transformation, the central area of the face occupies a relatively larger area than the boundary area, helping the neural network better recognize facial skin features. The experimental results show mean absolute error (MAE) of 6.59, showing that the proposed model is superior to existing method.

Influential Factors on Customers Purchasing Intentions of Private Brand Apparel (유통업자상표 의류 구매의도에 미치는 영향요인에 관한 연구)

  • 박진용;권순기;오세조
    • Journal of Distribution Research
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    • v.4 no.2
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    • pp.59-74
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    • 1999
  • Private brands play an important role in formulating the marketing strategies of fashion goods. Merchandisers of Korean department stores are now realizing that the effective marketing of private brands can increase customers store loyalty as well as store profitability. Thus, it is important to better understand customer's decision making processes underlying the purchase of private brand apparels. However, Little research had been undertaken to examine integrated factors influencing purchases of private brand apparel. Therefore, the objective of this study is to propose a model of purchasing intentions of private brand apparel. This study pays attention to (1) perceived value, (2) familarity, (3) store image, (4) differenciated needs, (5) perceived risk, and (6) perceived quality variation of private brand. The proposed model supports all hypotheses presented in the paper. Purchase intentions of private brand increased as perceived money, familiarity, positive store image of private brands, and satisfaction of individuals differentiated needs increase. Furthermore, perceive value of private brand increased as perceived risk and quality variation of private brand increased.

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A study on the Buying Intention and Impulse Buying of Discount Store Apparel (할인점 의류제품의 구매의도와 충동구매에 관한 연구)

  • 정영주;장은영;이선재
    • Journal of the Korean Society of Costume
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    • v.52 no.1
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    • pp.37-52
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    • 2002
  • The purpose of this study was to investigate influential factors on the buying intention and the impulse buying of discount store apparel. Data were collected by randomly surveys and the subject was married women. SPSS PC+8.0 was used to analyze the data. The factors to influence on the buying intention of discount store apparel were perceived money value, store image, brand familarity, differentiated needs, perceived risk, perceived quality, voluntary performance. It was found that perceived money value affected buying intension and that perceived quality affected the satisfaction after buying. The factors to influence on impulse buying of discount store apparel were environmental stimulus, useful stimulus, emotional stimulus, situational stimulus of consumer. The relationship between factors of impulse buying and influenced factors of buying intention was that store image affected useful stimulus and differentiated needs affected emotional stimulus.

A Study on the Clothing Image Perception of Elderly Women According to Sex-Role Attitude and Gender

  • Lee, Myoung-Hee;You, Kyung-Sook;Lee, Eun-Sil
    • International Journal of Costume and Fashion
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    • v.3
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    • pp.107-120
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    • 2003
  • The purpose of this study was to examine the differences in the clothing image perception of elderly women according to the clothing types, the clothing colors, the perceiver's sex-role attitude, and gender. Result of factor analysis revealed that the dimensions of clothing image perception was classified into four categories: evaluation, youth, warmth, and activity. Perceiver's sex-role attitude and gender gave a significant influence on the perception of evaluation factor. Youth factor had an interaction effect on the clothing types, clothing colors, and sex-role attitudes. The persons with a conservative sex-role attitude perceived the clothing image of warm color suits as younger than the one of cold colors. The clothing image of a warm colored Hanbok (Korean traditional dress) was perceived milder than a cold one, but there were no difference in suits. Bright color suits make the wearer look younger, and cold color suits make the wearer look active. The clothing color had greater influences on the warmth and the evaluation factor than clothing types. Persons who have a conservative sex-role attitude perceived the differences according to clothing types and colors in a traditional way. It could be certified that perceiver's sex-role attitude was one of the variables influencing his/her perception in social interaction.

Visual Fatigue Reduction Based on Depth Adjustment for DIBR System

  • Liu, Ran;Tan, Yingchun;Tian, Fengchun;Xie, Hui;Tai, Guoqin;Tan, Weimin;Liu, Junling;Xu, Xiaoyan;Kadri, Chaibou;Abakah, Naana
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.4
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    • pp.1171-1187
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    • 2012
  • A depth adjustment method for visual fatigue reduction for depth-image-based rendering (DIBR) system is proposed. One important aspect of the method is that no calibration parameters are needed for adjustment. By analyzing 3D image warping, the perceived depth is expressed as a function of three adjustable parameters: virtual view number, scale factor and depth value of zero parallax setting (ZPS) plane. Adjusting these three parameters according to the proposed parameter modification algorithm when performing 3D image warping can effectively change the perceived depth of stereo pairs generated in DIBR system. As the depth adjustment is performed in simple 3D image warping equations, the proposed method is facilitative for hardware implementation. Experimental results show that the proposed depth adjustment method provides an improvement in visual comfort of stereo pairs as well as generating comfortable stereoscopic images with different perceived depths that people desire.

Factors Influencing Body Image in the Aging Process

  • Oh, Keun-Young;Damhorst, Mary Lynn
    • International Journal of Human Ecology
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    • v.9 no.2
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    • pp.55-65
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    • 2008
  • This study examined the personal and relational factors influencing the formation of body image among older persons. Aging-rel£lted physical changes, health, marital relationship, cognitive age, and moods were personal and relationship factors explained for influence on the body image of older persons. Data were collected via a mail survey of older married couples residing in three US. metropolitan areas of Florida. A total of 94 married couples who were 60 years older participated in this study. Results indicated that aging-related physical changes, effect of physical changes on the self, self-assessed health, and evaluation of spouse's attractiveness, and perceived attractiveness (one's perception of the other spouse's appraisals of his or her attractiveness) were found to be significantly related to the body image of older men and women. For men, self-assessed health, evaluation of spouse's attractiveness, and perceived attractiveness were significantly related to body image while physical changes, effect of physical changes, and perceived attractiveness were found significant for women. The feelings of older persons about and satisfaction with their bodies and appearance were estimated by aging-related and relationship-related variables.

Critical Factors Affecting Selection of Travel Destinations: A Case Study in Vietnam

  • TRAN, Thanh Phong;PHAN, Trong Nghia;NGUYEN, Hoang Thinh
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.341-349
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    • 2021
  • This study is conducted to fill the research gap in proposing and testing the relationship between "Attitudes about the overall image of the destination", "Subjective norms" and "Perceived behavioral control". Simultaneously, we examine the relationship between these variables and tourists' "intent to choose a destination.". While most previous studies only deal with the relationship between destination image and intended behavior of tourists, this study uses the theory of planned behavior (Ajzen, 1991) to explain the intended behavior of tourists. In addition, the Theory of Destination Image (Echtner & Ritchie, 1991) is used to explain the factor "attitudes about the overall image of the destination", contribute to supplementing and perfecting the Theory of Planned Behavior. This study uses a Structural Equation Modeling (SEM) to analyze a sample of 993 observations, the subjects of which are international tourists to Vietnam, to test the relationship between second-order constructs. The test results show that "Subjective norms" and "Perceived behavioral control" have an impact on "Attitudes about the overall image of the destination". Moreover, all these three factors have an impact on "Intent to choose destination", in which the factor "Perceived behavioral control" has the greatest impact on "intention to choose destination".

A Study of the Image in Men's Hairstyle Depending on Hair Color and Texture (색채와 질감에 따른 남성 헤어스타일 이미지 연구)

  • Ha, Kyung-Yun;Lee, Myoung-Hee
    • The Research Journal of the Costume Culture
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    • v.16 no.2
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    • pp.293-304
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    • 2008
  • The objectives of this study were to investigate the images in men's hairstyle by hair color, tone, texture, and perceiver's gender, and to examine the characteristics of hairstyle appropriate to seasons. A quasi-experimental method by questionnaire was used, and the experimental design was $4{\times}3{\times}2{\times}2$(hair color$\times$tone$\times$texture$\times$perceiver's$\times$gender) factorial design. The subjects were 372 men and women in their 20s through 50s. five factors of men's hairstyle image were derived by factor analysis: individuality, dignity, romanticism, refinement, and activity. Black hair was perceived to be high in dignity and activity. Bright tone was perceived to be high in individuality, but low in dignity. Men's wave hair was perceived to be higher in individuality than straight hair, but lower in dignity. Perceiver's gender did not give significant influence on evaluation of all image factors. In brown, neutral tone was perceived to be higher in dignity. romanticism, and activity than dark or bright tone. In black, wave hair was perceived to be more refined than straight hair. Black hair matches with winter the most, and yellow matches with spring the most. In terms of tone, dark tone matches with winter; neutral tone matches with autumn; bright tone matches with summer. The results of this study verified that hair color and texture affect men's image perception, and matching hair colors are associated with seasons.

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The Impact of Country of Origin on Consumption Intention: A Case Study of COVID-19 Vaccines in Vietnam

  • VO, Minh Sang;TRAN, Ngoc Phu;NGUYEN, Thi Kieu Thu;HUYNH, Thi Cam Tien;NGUYEN, Thi Kim Loi;THACH, Le Phuong Nghi;THAI, Gia Nhu;TRAN, Thi Thanh Sang
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.4
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    • pp.121-129
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    • 2022
  • This study intends to analyze the impact of the country of origin on the intention to ingest COVID-19 vaccinations by measuring Vietnamese people's perceptions of India in the manufacture of COVID-19 vaccines. The research is done using a quantitative method, and primary data was obtained using a conventional manner based on the willingness of the research respondents, who are Vietnamese persons aged 18 and up, to contribute information. The findings revealed that perceived brand association and perceived brand quality directly positively impact the COVID-19 vaccine's consumption intention and willingness. Meanwhile, while the perceived country image component has no direct effect on consumption intention, it does have a positive indirect effect on consumption intention through perceived brand linkage and perceived brand quality. The findings also emphasize the importance and significance of a country's image in brand association and quality perception. The study's findings imply that to increase consumers' willingness to buy India's COVID-19 vaccination, the country should develop communication initiatives to improve consumer perceptions of the country's image, the perceived value of the brand association, and brand quality.

The Effect of the Country of Origin on Brand Trust: A Case Study for COVID-19 Vaccines in Vietnam

  • VO, Minh Sang;NGUYEN, Trung Hau;THACH, Thao Vy;TRAN, Doan Vy;HOANG, Nguyen Huong Giang;PHAM, Ngoc Phuong Trang
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.4
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    • pp.357-366
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    • 2022
  • Many factors influence brand trust, including manufacturer prestige, product value and quality, country of origin, media marketing, experience, and brand relationship. The purpose of this study is to assess the impact of the nation of origin on brand trust, using Vietnam as a case study for India's COVID-19 vaccine. A total of 407 Vietnamese people aged 18 and up participated in the survey. The findings of the study show that the nation of origin has a significant impact on brand trust. Specifically, the perceived country image has a negative effect on brand trust, the other two components of the country of origin are perceived value and perceived quality of product have a positive impact on brand trust in India's COVID-19 vaccine. Research results show that if the perceived country image of the country of production is perceived negatively, then there will be a negative impact on brand trust. According to research findings, people in Vietnam who are 30 years old or older, have steady occupations, know about India, have used Indian products in the past, and have strong brand trust in India's COVID-19 vaccinations. India needs to boost its country's image and develop communication to increase brand trust in Vietnam.