• 유통과학연구
• /
• 제21권4호
• /
• pp.21-33
• /
• 2023

Purpose: To study, analyze, and investigate how to improve the service quality distribution and perceived value of passenger loyalty in low-cost airlines in Thailand. Research Design, data, and methodology: The data was collected from low-cost airline passengers who had used low-cost airlines within Thailand more than twice in the last 12 months. In total, 632 questionnaires were received, representing 97.32%, and in-depth interviews were done using the semi-structured technique. The key informants were either executives or representatives from 4 low-cost airlines operating in Thailand. We utilized structural modeling techniques to examine the data relevant to the investigation. Results: The results show that low-cost airline passengers in Thailand have strong opinions about the perceived value of the passenger loyalty of low-cost airlines within this sector of the Thai air travel industry. The variables were sorted in order of importance and included passenger loyalty, satisfaction, trust, perceived value, and service quality distribution. The relationship between the service quality distribution variables and the significance in relation to passenger loyalty according to low-cost airlines in Thailand showed that service quality distribution had a positive effect on perceived value and that passenger satisfaction has a direct positive effect on passenger loyalty. Conclusions: The 8 QPSTL strategy is successful in terms of service quality distribution and passenger satisfaction, therefore it is an important aspect of low-cost airlines in Thailand.

• 유통과학연구
• /
• 제18권10호
• /
• pp.53-64
• /
• 2020

Purpose: With the emergence of high technology in China, online shopping distribution of fresh agricultural products have been developing rapidly. This study built a model to investigate how perceived quality of products and logistic services, perceived risk, and perceived cost affect intention to buy fresh agricultural products in an Internet environment. Especially, in the purchasing process, attitude may work as an important mediator. Research design, data and methodology: To achieve the objectives of this study, Chinese respondents were asked to fill in a questionnaire through the China online survey website. With 520 available data, regression analysis was used to test the hypotheses. Results: Results indicate that perceived quality of fresh agriculture products and perceived logistics service quality have a significant positive impact on attitude and purchase intention. Results also reveal that perceived risk and perceived cost affect attitude and purchase intention negatively. Finally, results imply that attitude has a positive effect on purchase intention, which is the unique mediator in the online shopping process. Conclusions: This study suggests that managers in the online shopping distributions of fresh agricultural products should improve the quality of products and logistics services along with the reduction of the perceived risk and cost to compete in the China market.

• 한국정보시스템학회지:정보시스템연구
• /
• 제18권3호
• /
• pp.155-181
• /
• 2009

Modern persons should do many activities during limited time. In such situation, people feel time pressure because they think that time is short. Time pressure affects negatively several factors such as satisfaction and intention to use through perceived time cost. Ubiquity, an mobile service's characteristic in which users can use desired information or services in anywhere and anytime, would let users feel free from time pressure. This study examines the relationship between perceived time and intention to use and the moderating effect of ubiquity. We performed a survey for users of DMB service, a representative mobile service. Using Partial Least Square, we tested hypotheses. The results suggest that time pressure influences positively perceived time cost and that perceived time cost affects negatively satisfaction but not enjoyment. And the results show that there are the significant positive relationships between enjoyment and intention to use and between satisfaction and intention to use. Finally, the moderating effects of ubiquity on the relationships between perceived time cost and enjoyment and between perceived time cost and satisfaction was found to be positive and significant. We suggests implications basing on the results.

• Asia pacific journal of information systems
• /
• 제28권4호
• /
• pp.320-349
• /
• 2018

Purpose: The application of IoT is finding continuous acceptance in our daily lives, particularly, smart speakers are making life easier and convenient for consumers. This research aims to develop and test an integrated model of factors influencing consumer's adoption of voice-enabled IoT devices. Design/methodology/approach: Based on the VAM, an integrated voice-enabled IoT device adoption model is proposed. Gender differences on five constructs relating with perceived value (perceived usefulness, perceived enjoyment, perceived security risk, perceived technicality and perceived cost) was also examined through PLS-MGA technique. The usage experience of consumers was also controlled in the integrated VAM. Findings: Result shows that Perceived-Usefulness, Perceived-Enjoyment and Perceived-Cost have a strong effect on Perceived-Value. However, Perceived-Technicality and Perceived-Security-Risk are non-influential and have no significant effect on PV. Additionally, Perceived-Value and Social-Influence plays a significant role in predicting adoption intention. Gender differences also exist in consumers perception of usefulness, enjoyment and cost. In comparison to the basic value-based adoption model, the integrated model provides more insight on consumers adoption of voice-enabled IoT devices. Originality/value: Using an integrated model, this study is one of the first scholarly attempt at modelling the influential factors for adopting smart speakers i.e., voice-enabled IoT devices, with implications for improved adoption.

• 한국IT서비스학회지
• /
• 제9권3호
• /
• pp.65-82
• /
• 2010

Mobile applications market has emerged as new business model. The purpose of this study is to analyze the factors of mobile applications adoption. Based on prior studies of TAM and mobile technology/service, service quality, user experience, OS compatibility, self-efficacy, innovativeness, perceived usefulness, perceived ease of use, and cost were identified as affecting factors of mobile applications adoption. According to the results, service quality is significantly related to the perceived usefulness, and self-efficacy and innovativeness are significantly related to the perceived ease of use. User experience was also found to be related to both the perceived usefulness and the perceived ease of use. In case of OS compatibility, it was found to be significantly related to the perceived ease of use, but not to the perceived usefulness. Both the perceived usefulness and the perceived ease of use were found to be related to the adoption of mobile applications. However, cost was not found to be significant to the relationship between the perceived usefulness/the perceived ease of use and the adoption of mobile applications. This study contributes to provide the base of activation strategies and practical implications for mobile applications.

• 한국컴퓨터정보학회논문지
• /
• 제25권10호
• /
• pp.43-50
• /
• 2020

본 연구를 통해 스마트 음악 플랫폼 사용자의 사용의도에 미치는 영향 요인으로 지각된 유용성, 지각된 용이성, 지각된 오락성, 지각된 원가 등 서비스 품질의 역할을 연구하고자 한다. 이를 바탕으로 스마트 음악 플랫폼 사용자의 사용의도에 영향을 미치는 과정을 제시하고, 중국 음악전공 대학생들을 대상으로 400부의 설문지를 배부하여 398부를 수집하였고, 수집된 데이터는 SPSS 20.0와 AMOS 20.0을 이용하여 빈도분석, 신뢰도 분석, 탐색적 요인 분석, 확인적 요인분석, 상관관계분석, 구조방정식 모형 분석을 실시하여 결과를 도출하였다. 연구결과는 다음과 같다. 서비스 품질은 지각된 유용성, 지각된 용이성, 지각된 오락성, 지각된 원가에 긍정적인 영향을 미친다. 지각된 유용성, 지각된 용이성, 지각된 오락성이 이용자의 사용의도에 긍정적인 영향을 미치고 지각된 원가는 사용의도에 부정적인 영향을 미친다는 연구결과를 도출하였다. 이러한 결론을 통해 기업가가 스마트 음악 플랫폼의 운영과 수익시스템을 개선하여 스마트 음악 플랫폼의 지속 가능한 발전을 도모하는 데 중요한 의미를 제시하였다.

• 디지털융복합연구
• /
• 제11권10호
• /
• pp.295-303
• /
• 2013

본 연구는 중국에서 모바일 TV 서비스에 대한 지속적 이용의도 형성에 비용이 미치는 영향관계를 살펴보는 것을 주목적으로 하였다. 이를 위해 기존의 기대-충족모델(ECM)을 기반으로 연구모형 및 가설을 제안하였으며, 모바일 TV 서비스 이용경험자 243명을 대상으로 수집된 자료에 대한 실증분석 결과는 다음과 같다. 첫째, 모바일 TV 이용자의 기대 일치는 지각된 즐거움과 만족에 긍정적인 영향을 미치는 반면 지각된 유용성에는 별다른 영향을 미치지 못하는 것으로 나타났다. 둘째, 지각된 비용은 지각된 유용성과 만족에 긍정적인 영향을 미치는 반면 지각된 즐거움에는 별다른 영향을 미치지 못하는 것으로 밝혀졌다. 마지막으로 지각된 유용성, 지각된 즐거움, 만족, 그리고 지속이용의도 간에는 모두 긍정적인 관계성이 존재하는 것으로 밝혀졌다. 본 가설검정 결과를 토대로 모바일 TV 분야의 연구자 및 실무자들에게 관리적 학문적 시사점을 제공하고자 하였다.

• 한국융합학회논문지
• /
• 제9권9호
• /
• pp.69-81
• /
• 2018

본 연구의 목적은 정보보안 정책 준수 의도의 선행변수인 정보보안에 대한 인지된 중요성에 유의한 영향을 미치는 요인을 규명하는 것이다. 이를 위해 구조방정식 모형을 기반으로 제안 모형을 분석했다. 분석결과, 첫째, 정보보안 교육의 효과성은 정책 준수에 따른 인지된 비용에 통계적으로 유의한 영향을 미치지 못하는 것으로 나타났다. 둘째, 정보보안 정책의 효과성은 정책 준수에 따른 인지된 비용에 유의한 영향을 미치는 것으로 나타났다. 셋째, 인지된 취약성은 정책 준수에 따른 인지된 비용에 유의한 영향을 미치는 것으로 나타났다. 넷째, 정책 준수에 따른 인지된 비용은 정보보안에 대한 인지된 중요성에 유의한 영향을 미치는 것으로 나타났다. 다섯째, 정보보안 침묵에 대한 경영진의 태도는 구성원들의 보안 침묵 행위에 유의한 영향을 미치는 것으로 나타났다. 여섯째, 정보보안에 대한 의사소통 기회는 구성원들의 보안 침묵 행위에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 구성원들의 보안 침묵 행위는 정보보안에 대한 인지된 중요성에 유의한 영향을 미치는 것으로 나타났다.

• 간호행정학회지
• /
• 제17권4호
• /
• pp.516-523
• /
• 2011

Purpose: The purpose of this study was to examine the causal relationships of perceived risk, satisfaction, switching cost and loyalty in outpatient health services. Method: A survey using a structured questionnaire was conducted with 393 hospital outpatients. The analysis of data was done with both SPSS Win 17.0 for descriptive statistics and AMOS 18.0 for structural equation model. Results: The causal model yielded Chi-square=31.44 (p=<.001), df=4, GFI=.98, AGFI=.87, CFI=.97, RMSR=.04, NFI=.96, IFI=.97 and showed relatively good fit indices. Perceived risk had a significant direct effect on customer satisfaction. Customer satisfaction, financial switching cost and relational switching cost had significant direct effects on customer loyalty. Perceived risk and customer satisfaction had significant indirect effects on customer loyalty. Conclusion: These results suggest that we should decrease the perceived risk and improve the customer satisfaction and switching cost to retain loyal customers. Further study with both a larger sample from various hospitals and a longitudinal design is necessary.

• 품질경영학회지
• /
• 제45권4호
• /
• pp.917-932
• /
• 2017

Purpose: This study aims to identify the most important quality construct among system quality, information quality, and service quality, which are integrated as the second-order construct; perceived quality, and to investigate the relationship between perceived quality, learner satisfaction, learner enjoyment, switching cost, and learner loyalty. Method: Data were collected from learners who had taken e-learning course, and the analysis was conducted in two phases. The first phase described demographic characteristics using SPSS23.0; the second phase involved the second order CFA of perceived quality and the analysis of measurement model and structural model through AMOS 23.0. Results: (1) The explanatory power of system quality, information quality, and service quality appears to be almost equal; (2) Perceived quality positively influences only both learner satisfaction and switching cost; (3) Only learner satisfaction positively influences learner loyalty and switching cost negatively influences learner loyalty. Conclusion: Learner enjoyment does not play an important role in this study, which could be extrapolated in regard to the characteristics of sample. The respondents are over high school students, who emphasize on the acquisition of knowledge rather than enjoyment. Additionally, the result implies that respondents show low loyalty in the high switching cost.