• Title/Summary/Keyword: Perceived Attributes

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The Effects of Nurses' Perceived Internal Marketing on Job Performance and Loyalty (간호사가 지각하는 병원 내부마케팅이 직무수행 및 충성도에 미치는 영향)

  • Kang, Cheon-Kook;Park, Myung-Bae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.7
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    • pp.146-155
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    • 2020
  • This study was conducted from December 26, 2018 to January 4, 2019 in order to analyze the effects of hospital internal marketing on job performance and loyalty based on nurses' perception. The participants were 250 nurses at general hospitals located in Gyeonggi-do. The results of this study are as follows: First, internal marketing in hospitals had a statistically significant effect on organizational and future vision, education and training systems, communication, organizational attributes, and job performance (F=29.118, p<.001). The training system, organizational and future vision, compensation and welfare system, and work management environment were found to have a statistically significant effect (F=38.671, p <.001) on loyalty, and the effect of job performance on loyalty was statistically significant (F=87.324, p<.001). Second, the relationship between hospital internal marketing based on nurses' perception and loyalty was found to have a statistically significant positive (+) effect on stage 1 job performance (p<.001) and a statistically significant positive effect on stage 2 loyalty (+) (P <.001). The third-level internal marketing regression coefficient was significant, and job performance was also significant (P <.001). Based on these results, there is a need for hospital management to strengthen internal marketing in order to increase performance level and loyalty among nurses.

A Gamer Perception Study of Analyzing by Ecological Psychology in Virtual Environment -Focus on Battleground- (생태학적 심리학관점에서 분석한 게이머의 가상환경 지각연구 -배틀그라운드 중심으로-)

  • Kim, Dae-Woo
    • Cartoon and Animation Studies
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    • s.50
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    • pp.239-273
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    • 2018
  • There have been many topics in gamer research on gamers' game addiction, education, and psychological interest. This paper investigates how to perceive the virtual environment of gamers based on James Gibson 's theories of cognitive science. Gibson's theory is not a stimulus input through individual sensory receptors, but rather a learning process such as establishing a cognitive relationship between perceptual systems, external invariant property separation, behavioral learning, invariant property separation of events, selectiveism development. Based on this analysis tool, I collected and verified gamers' perception of game environment of by FGI survey method. The results of the analysis showed that Gibson 's perceptual learning process was perceived as a virtual environment as in reality, and there was also perceptual difference found only in games. Patterned perception develops in the direction of classifying invariant properties appearing in the game based on the purpose of the game. In this study, it can be seen as a result of the research that FGI interview can be summarized as patterning (typification) perception process based on the goal consciousness of gamers. But,The results of the study suggest that the psychological analysis of the gamer can not be presented by the FGI results alone. In the future, we need a model study to confirm the causality and the verification through statistical analysis.

Analysis of the User Behavior and Recognition in Mudeungsan National Park (무등산국립공원 탐방객 이용행태 및 인식분석)

  • Kim, Sa-Rang;Park, Seok-Gon
    • Korean Journal of Environment and Ecology
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    • v.33 no.6
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    • pp.734-747
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    • 2019
  • This study surveyed the visitors to the Seoseokdae Peak of the Mudeungsan National Park, to analyze the factors that affected user behavior, perception of the National Park, and satisfaction with the visit and establish the strategy for the management of the Mudeungsan National Park. The analysis result showed that Gwangju residents (78.1%) accounted for the majority of the visitors to the Seoseokdae Peak and that the Mudeungsan National Park showed the attributes of both mountain type and suburb type. Most visitors (91.2%) perceived that columnar joints, including the Seoseokdae Peak, possessed the largest resource value in the Mudeungsan National Park, and the visitors showed concern over the potential damage to vegetation in the Seoseokdae Peak as the result of the overcrowded visitors. Over half of the visitors showed a positive response to the measures like partially restricted access or detour of mountain path to preserve and restore the Seoseokdae Peak. The total visitors and the regional visitors (residents of Gwangju, Damyang, and Hwasun), indicated that the facility management aimed at facilitating visitor experience affected the most on the satisfaction with park management. Moreover, the regional visitors answered that the visit management to control disorder and overcrowding would increase satisfaction. The result of the importance-satisfaction analysis showed a difference between the total visitors and the regional visitors in needed improvements as the total visitors believed that "amenities and information facilities" should be improved while the regional visitors believed that the focus should be on the "prevention of illegal and disorderly behaviors" and the "amenities and information facilities."

A Study on the Effect of Festival Satisfaction on the Determination of Revisited Visits of Festival Visitors -Suncheon food art festival- (축제만족도가 축제장 방문객들의 재방문 결정적 영향분석 -순천 푸드 & 아트 페스티벌 중심으로-)

  • An, Tai-Gi
    • Journal of the Korea Convergence Society
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    • v.8 no.11
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    • pp.241-247
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    • 2017
  • The purpose of this study was to determine the satisfaction and return impact of the Festival visitors visiting the food and art festivals in Suncheon city. which successfully hosted the Suncheon Bay Garden Expo.. In order to carry out this research, hypothesis was set up, and after the questionnaire survey was conducted for the visitors participating in the festival, empirical analysis was conducted through the survey. Also, I would like to present the implications for the tourism development process and the convergence research of the fourth industry for the garden and food tourism of the tourists coming back again in the future due to the festival. The effect of factors on festival satisfaction was found to be influential in order of tourism product, food, guide and public event program. Also products and food facilities. It was confirmed that the guide and publicity part had an influence on the revisit of the festival and also the recommendation of the festival. As a result, the attributes of satisfaction factor of Suncheon Food & Art Festival were confirmed and causality was derived because visitors' satisfaction had positive influence on behavior intention. However, the limitations of the study remain in that it does not reveal the subdivision factors of the satisfaction and perceived satisfaction in measuring the festival satisfaction.

Study on School Teachers' Perception of and Usage of SMART Education (스마트교육에 대한 교사의 인식 및 활용 실태)

  • Suh, Soonshik;Goh, Yuha
    • Journal of The Korean Association of Information Education
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    • v.20 no.2
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    • pp.139-150
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    • 2016
  • The development of Smart devices has become a key influence on the changes of the school system. As Smart education is integrated and institutionalized in school systems, how it is perceived and utilized by teachers should be investigated. This study is conducted to find out the perception of the teachers on characteristics of Smart education, using qualitative research method, and to analyze importance-performance, using additional quantitative analysis. To figure out the perceptions of the attributes of Smart education by teachers, related literatures were reviewed. The 8 teachers were selected and the data on their perceptions of Smart education were collected through direct observation of class and semi-structured in-depth interview. After researching, we finally drew out 16 final concepts, 6 sub-categories, and 3 categories in the open coding process. Based on the 16 concepts on teachers' perceptions on Smart education, importance-performance analysis (IPA) were conducted to identify areas that need focus and improvement. Based on the results of teachers' perceptions on importance of and the levels of use of Smart education, recommendations were provided for better practice of Smart education in school.

Surveillance Evaluation of the National Cancer Registry in Sabah, Malaysia

  • Jeffree, Saffree Mohammad;Mihat, Omar;Lukman, Khamisah Awang;Ibrahim, Mohd Yusof;Kamaludin, Fadzilah;Hassan, Mohd Rohaizat;Kaur, Nirmal;Myint, Than
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.7
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    • pp.3123-3129
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    • 2016
  • Background: Cancer is the fourth leading cause of death in Sabah Malaysia with a reported age-standardized incidence rate was 104.9 per 100,000 in 2007. The incidence rate depends on non-mandatory notification in the registry. Under-reporting will provide the false picture of cancer control program effectiveness. The present study was to evaluate the performance of the cancer registry system in terms of representativeness, data quality, simplicity, acceptability and timeliness and provision of recommendations for improvement. Materials and Methods: The evaluation was conducted among key informants in the National Cancer Registry (NCR) and reporting facilities from Feb-May 2012 and was based on US CDC guidelines. Representativeness was assessed by matching cancer case in the Health Information System (HIS) and state pathology records with those in NCR. Data quality was measured through case finding and re-abstracting of medical records by independent auditors. The re-abstracting portion comprised 15 data items. Self-administered questionnaires were used to assess simplicity and acceptability. Timeliness was measured from date of diagnosis to date of notification received and data dissemination. Results: Of 4613 cancer cases reported in HIS, 83.3% were matched with cancer registry. In the state pathology centre, 99.8% was notified to registry. Duplication of notification was 3%. Data completeness calculated for 104 samples was 63.4%. Registrars perceived simplicity in coding diagnosis as moderate. Notification process was moderately acceptable. Median duration of interval 1 was 5.7 months. Conclusions: The performances of registry's attributes are fairly positive in terms of simplicity, case reporting sensitivity, and predictive value positive. It is moderately acceptable, data completeness and inflexible. The usefulness of registry is the area of concern to achieve registry objectives. Timeliness of reporting is within international standard, whereas timeliness to data dissemination was longer up to 4 years. Integration between existing HIS and national registration department will improve data quality.

Use of External Information Sources by Potential Adopters of IT Convergence Products: Focusing on Potential Adopters of Smartphone (IT융합제품 잠재구매자의 외부정보원천 활용에 대한 연구 : 스마트폰 잠재구매자를 중심으로)

  • Yoo, Jae-Heung;Choi, Sae-Sol;Choi, Mun-Kee
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.217-233
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    • 2011
  • In this study, we have examined how the potential users of IT convergence product use the external information sources for purchasing decision focusing on a case of smartphone. Although the specifications and price of IT convergence products, such as smartphone, tablet pc, and smart TV, are considered as major criteria for purchasing decision, the competitiveness of these factors have disappeared as many companies launch similar products in the market. External information sources play a significant role to differentiate the alternatives by offering value-added experience information. The effect of external information sources becomes stronger for experience and high-involvement product whose performance can be evaluated through only users' direct experience. In this study, we categorized the external information sources for smartphone into five; company ads, personal network, expert group, consumers, and media. Through an empirical study with potential smartphone users, we verified how these external information sources affect users' purchasing decision in the perspective of the perceived attributes of information source, quality of information, and individual's characteristics based on self-regulatory theory.

Changes in Quality Characteristics of Soy Sprouts during Storage (콩나물의 저장 중 품질 변화)

  • Lee, Kyong-Ae;Kim, Yong-Ho;Kim, Hyang-Sook
    • Korean Journal of Human Ecology
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    • v.19 no.6
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    • pp.1095-1102
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    • 2010
  • Soy sprouts with Pungsannamulkong stored in covered polypropylene container with water(PCSS) or polypropylene film bag without water(PBSS) at $4^{\circ}C$ for 7 days. Changes in weight, instrumental textural hardness, color values and sensory attributes of soy sprouts were evaluated after 2, 4 and 7 day storage. Storage caused slight weight losses in PBSS, but not in PCSS. In the courses of storage the hardness of the heads decreased, while the stems maintained their hardness. The effect of storage periods on surface color changes were also determined. The stems of soy sprouts in PCSS had higher L values when stored for over 2 days. The b values of the stems in both PCSS and PBSS increased after over 2 day storage. The higher b values in the stems were found when kept in PBSS for 2 or 4 days, indicating more yellowish color. On the other hand, the heads and stems of soy sprouts had light green color. The soy sprouts in PCSS became greener with storage, but there was only small increase in greenness. Sensory panels perceived that the overall acceptability of soy sprouts decreased with storage. The overall acceptability of soy sprouts when kept in PCSS for 7 days were not as good as that of soy sprouts in PCSS for 4 days, although soy sprouts in PCSS had a significantly higher overall acceptability than those in PBSS when stored over 4 days(p<0.05). Therefore, PCSS could be possible to keep soy sprouts with good overall acceptability when stored 4 days at $4^{\circ}C$.

A Study Analyzing the Effect of the Service Quality of Food Festival Websites and Review Information on Satisfaction with Use and Behavioral Intention (음식축제 웹사이트 서비스품질과 이용후기 정보성이 이용만족 및 행동의도에 미치는 영향에 관한 연구)

  • Kim, Min-Jung;Jeon, Hyeon-Mo
    • Culinary science and hospitality research
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    • v.21 no.4
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    • pp.294-308
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    • 2015
  • The purpose of this study was to look into the service quality of websites and the attributes of review information thereon as perceived by visitors thereto and to analyze the effect that the service quality of festival websites and informative usefulness of testimonials would have on the satisfaction with use, along with the effect that the satisfaction with use would have on behavioral intention. Based on the results of this study, we intended to present measures that could help strengthen the intention to spread positive word-of-mouth for festivals and to visit a festival through satisfaction with a festival's website. The festival selected to achieve the objectives of this study was the Yeongdeok Snow Crab Festival, which is one of the most renowned local food festivals in the Gyeongbuk region, having been held for 17 consecutive years, and has been selected as the top festival of Gyeongsangbuk-do for 4 consecutive years. We surveyed visitors to Yeongdeok Snow Crab Festival who had searched for information on the Yeongdeok Snow Crab Festival prior to its opening, as well as those who had participated in Yeongdeok Snow Crab Festival before. The results of this study showed that review information on a food festival website, service quality design, adequacy of substance, responsiveness to customers, and system capability were found to have a positive effect on behavioral intention through satisfaction with use. The findings suggest that it is crucial to manage the service quality of websites in order to stimulate interest in, and induce visits to, food festivals.

Policy Factors in the Development of IT Assistive Devices: A Comparative Study between Korea and America (정보통신 보조기기 발달의 제도적 요인: 한국과 미국의 비교)

  • Cho, Joo-Eun
    • The KIPS Transactions:PartA
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    • v.14A no.1 s.105
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    • pp.25-30
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    • 2007
  • Korea has deeper digital divide between disabled and non-disabled people than other industrialized countries have. This study attributes the deep divide to policy factors and attempts to discern differences in policies concerning IT assistive devices between Korea and America. This study finds that major differences in policy exist between the two countries, and the differences account for Korea's unsatisfactory state of digital divide. Firstly, Korra has different 'perception' of assistive devices. While IT assistive devices are perceived as rehabilitation tools as well as bridges over digital divide in America, they are still foreign to social welfare and rehabilitation of disabled people in Korea. Secondly, the two countries differ in 'enforcement of policy.' In Korea, unlike in America, compliance with regulations on assistive devises is not compulsory. Besides, laws and regulations do not clarify possible sources of financing and legal sanctions, thus their enforcement is hardly effective. Thirdly, Korea's strategy for assistive device 'market' is very different from America's. America has long-term strategies to enliven the market for IT assistive devices. But Korea provided a lump sum of device development fund, and then gave out the assistive devices free of charge. As a result, the IT assistive device market has not been formed, and the foundation for further device development is yet to be constructed.