• Asia Marketing Journal
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• 제14권3호
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• pp.153-167
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• 2012

KB Kookmin Card has separated as an independent corporation from KB Kookmin Bank Credit Card Business Group on March, 2011. Ever since, KB Kookmin Card worked to build its own brand identity. The strategic preparation and conscientious implementations made KB Kookmin Card position in consumer's mind with a strong and unique brand image. Its new brand image was rooted in the inherited strengths of reliable and sincere image. However, it faced the challenge to compete in credit card industry in which most competitors had an advanced and sophisticated image. The strengths of KB Kookmin Card were also at the same time their limitations. KB Kookmin Card took a strategy that strengthened the strengths and improved the weaknesses. It focused on the core competence of being a people's sincere life supporter that helps people make savings from everyday events to make a good sum rather than being a lump sum benefit. The brand introduction strategy was implemented in 2011. The implementation focused on the activities that made internal as well as external customers be aware of the brand. Communication programs using a variety of media were executed to attain this goal. In 2012, second phase communication programs were introduced to elaborate the newly established brand image. It introduced many extended products as well as accessory programs which targeted the segments. Also, various CSR activities in many social domains helped consumers and the public to consider KB Kookmin Card an authentic, caring, trustworthy, and consistently-developing supporter in their everyday lives.

• 한국지역사회생활과학회지
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• 제23권3호
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• pp.221-231
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• 2012

To find the differences between the real somatotype and the ideal somatotype, WHR(Waist to Hip Ratio), WCR(Waist to Chest Ratio), and body cathexis were analysed by using ANOVA test, Duncan's multiple range test, and $x^2$ test. Fashion image sought by female collegians was surveyed, too. The results were as follows. WHRs in slim, usual, fat body type were 0.75, 0.76, and 0.83 and WCRs were 0.77, 0.81, 0.80. The respondents who considered themselves to be overweight recognized themselves to be fatter than their real weight. They were not satisfied with their bust girth in slim body type, thighs and calves in usual body type, and all parts except for foot length, hand length and arm length in fat body type. 60% of the thin people considered their body hourglass shape, 30.4% of regular people recognized their body triangle type, 43.8% of fat people thought their body was round form. They thought current ideal body size was bigger in height and bust girth and smaller in waist girth and hip girth, and weight than real body size. Also they responded ideal body shape was an hourglass type independent of somatotype. The pursuit of clothing image was that 45.5% of female collegians were fashionable and raffine and 10.4% of female collegians was elegant and graceful. Among the body area, body parts that may have an effect on body image were body length in 13.1% of the respondents, waist girth in 10.7% of the respondents, and hip girth in 10.0% of the respondents.

• 비교문화연구
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• 제38권
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• pp.191-214
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• 2015

Chinese American Writer, Ha Jin has been writing exclusively about the life in his native Communist China. His stories and poems are almost all about the Chinese people so far. In addition, the distinctive Chinese flavour and the inexorably repressive image of China in his works present an 'Other' to the American culture. Such kind of Chineseness can also be found in Ha Jin's works and his career as a writer. The continued demand for knowledge of China, which is created by China's increasingly important role in the globalized economy, sustains the country's position as an Other for America. In his early four novels, Ha Jin portrays a totally repressive image of Communist China, an image of which functions perfectly as a form of otherness for his American readers. In Ha Jin's portrayal, the Chinese masses are subjected to the Communist authority through its bureaucracy and state-economy mechanism, as well as through the godlike image of Mao Zedong. They are to follow the Communist conscience and subscribe to unity-in-difference. Deviation from the one-party rule is intolerable. In each of the novels, Ha Jin presents a specific system of repression. In In the Pond, confrontation against Party authority is contained by a process of complicity. In Waiting, the Party's power is upheld through a system of surveillance in which people act as agents, resulting in a web of power which paralyses love. The Crazed illustrates a play of power by Party officials which, against the backdrop of the Tiananmen Square Massacre, is full of craze itself, driving people either out of sanity or out of the country. War Trash exposes the Communist power's repression to the extreme by presenting a case of dishonour in those whose life is debased as trash by the Party. The repressive image of China produced in these stories, which span over half a century, makes Ha Jin's China a perfect Other for the West. To sum up, Ha Jin's novels construct a repressive image of China. In his novels, Ha Jin exposes the working of repression in particular systems. Through these systems, he problematizes the notion of personal autonomy for Chinese people and proposes for his western/American readers a solution which eventually turns into a re-presentation of American hegemony.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2004년도 Proceedings of ISRS 2004
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• pp.224-227
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• 2004

From 1980's, the DWT(Discrete Wavelet Transform) is applied to the data/image processing. Many people use the DWT in remote sensing for diversity purposes and they are satisfied with the wavelet theory. Though the algorithm for wavelet is very diverse, many people use the standard wavelet such as Daubechies D4 wavelet and biorthogonal 9/7 wavelet. We will overview the wavelet theory for discrete form which can be applied to the image processing. First, we will introduce the basic DWT algorithm and review the wavelet algorithm: EZW (Embedded Zerotree Wavelet), SPIHT(Set Partitioning in Hierarchical Trees), Lifting scheme, Curvelet, etc. Finally, we will suggest the properties of wavelet algorithm; and wavelet filter for each image processing in remote sensing.

• 한국환경과학회지
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• 제14권10호
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• pp.905-910
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• 2005

The purpose of this study is the comparative analysis of Susan citizens' images of Eulsook-do as a coastal tourism destination before and after the construction of a road bridge across the Nakdong estuary in order to analyze local people's changes in leisure patterns. Analysis of the images of a pre-construction Eulsook-do that people aged both 40 and less and 50 and more had on five dimensions showed values higher than zero(0) that suggests neutral image, while their images of a post-construction Eulsook-do showed the shrinking size of pentagon on all five dimensions: ET(Entertainment), CA(Culture & Art), EE(Environment & Ecology), RC(Recreation) and LP(Leports) dimensions. Its pre- and post- construction image analysis conducted 20 years after it came to be built finds that the road bridge construction has led to the ecological, environmental disruption of the coast and the lower Nakdong river, having negative influence on the images of Eulsook-so.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제13권4호
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• pp.298-306
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• 2013

Recent years have witnessed a growing interest in the fields of video surveillance and mobile object tracking. This paper proposes a mobile object tracking algorithm. First, several parameters such as object window, object area, and expansion-contraction (E-C) parameter are defined. Then, a modified E-C algorithm for multiple-object tracking is presented. The proposed algorithm tracks moving objects by expansion and contraction of the object window. In addition, it includes methods for updating the background image and avoiding occlusion of the target image. The validity of the proposed algorithm is verified experimentally. For example, the first scenario traces the path of two people walking in opposite directions in a hallway, whereas the second one is conducted to track three people in a group of four walkers.

• 한국실내디자인학회논문집
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• 제9호
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• pp.116-126
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• 1996

Modern society has achieved rapid growth in economy and materials whereas it caused such problems as municipal extension and high density of population, Due to rapid change of social environment, it became more complicated and multifarious than ever it before. Helping the people all kinds of routine affairs police box is giving a negative image to the citizens, for its environment doesn't have got rid of its old fashion . It's being an unharmonious factor to its surroundings, a solution is needed. So, this study is focused on recognizing the change of value system with the flow of time, planning a new image of police box for the change and in consequence recovering the trustworthy between people and the nation. For this , by grasping the characteristics of each space and through space-dividing and design corresponding to it, the plan is provided to make a pleasant interior environment of police box and to make it a symbol of local society. As a result of this study, we will have the police box not only as an office providing the locals with security and service but also as eyes of the country which watches the municipal environment.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2008년도 춘계종합학술대회 A
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• pp.877-881
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• 2008

In this paper, we propose a real-time people tracking system with multiple CCD cameras for security inside the building. The camera is mounted from the ceiling of the laboratory so that the image data of the passing people are fully overlapped. The implemented system recognizes people movement along various directions. To track people even when their images are partially overlapped, the proposed system estimates and tracks a bounding box enclosing each person in the tracking region. The approximated convex hull of each individual in the tracking area is obtained to provide more accurate tracking information. To achieve this goal, we propose a method for 3D walking human tracking based on the IMPRESARIO framework incorporating cascaded classifiers into hypothesis evaluation. The efficiency of adaptive selection of cascaded classifiers have been also presented. We have shown the improvement of reliability for likelihood calculation by using cascaded classifiers. Experimental results show that the proposed method can smoothly and effectively detect and track walking humans through environments such as dense forests.

• 패션비즈니스
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• 제11권6호
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• pp.11-23
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• 2007

This study has investigated the stream of consciousness and the actual conditions of tattoo. A survey of 466 people has found that female prefer tattoo, and a group of age between 21 and 41 and professionals are more interested in it. Both past and present of attitude consciousness about tattoo understand it dynamic and severe. However, it is considered as a feminine these days, whereas it had been understood as a masculine image in the past, which means a decrease of symbolism by gender. Also, in comparison with the past, the current thoughts on tattoo are getting hopeful and affirmative that we could know the attitude about tattoo changes. A survey of 106 tattooists shows that most people get a temporary tattoo, and permanent, semi-permanent tattoo came next. The most preferred area were eyebrows, are, shoulder, forearm, back of hand and waist, and a main reason of getting tattoo were for beauty and ostentation. For the level of satisfaction, 70.7% of the people polled said they were satisfied with it, and male preferred a pattern of animal, geometric and plant while female preferred a pattern of plant, animal, and geometric in order. So far, by the lack of basic information and data, efficiency value of tattoo is in negative view. Thus, it would be required to enhance a level of understanding tattoo focusing on the positive side like a new life style, sense of value, sensation and emotion of contemporary people, and generalize it by providing various technical information and knowledge of beauty image effect accompanied with tattoo.

• 한국의류학회지
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• 제25권6호
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• pp.1112-1121
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• 2001

The purpose of the study was to investigate and make comparison of brand images of men's wear brands and women's wear brands targeting middle-aged people or older people. Thus, the study could be an exploratory study to search apparel niche-market for middle-aged or older consumers. The questionnaire consisted of questions on 28 brand image. The subjects were to evaluate their brand images and rate on 5 point Likert-type scales of 28 adjectives. Most of the subjects were designers or merchandisers who worked for men'wear brands or women's wear brands. The SPSS/WIN Program was used to calculate frequency, t-test, and cluster analysis. The results from the study were as follow : 1) The common images which men's wear brands and women's wear brands strongly pursued were prestigious, luxurious. 2) Each 37 men's wear brands and 36 women's wear brands were clustered into one groups by brand images. The common images included in first clusters of men's wear and woman's wear brands consisted of prestigious. luxurious, formal, comfort, and conservative. This market needs to be more segmented by differentiated brand images.