• Journal of the Korea Society of Computer and Information
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• v.28 no.2
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• pp.217-225
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• 2023

The willingness of online music users to pay is the key to the protection of music copyright and the sustainable development of the industry. This paper aims to study the influencing factors of online music users' willingness to pay based on exploratory analysis. Based on the theory of customer perceived value, the unified theory of technology acceptance and use, and the theory of fan enthusiasm, the research model is constructed. Validate the obtained 583 valid data. Through analysis, I got that perceived value, interpersonal influence, fan enthusiasm, and personal payment awareness directly affect online music users' willingness to pay; practical value and hedonic value have a positive impact on perceived value, and the impact of economic cost and compilation cost has not reached a significant level; Online word-of-mouth negatively moderates the impact of perceived value on users' willingness to pay for music. Music platforms can formulate operating policies based on this.

• Journal of Information Technology Applications and Management
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• v.16 no.3
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• pp.45-58
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• 2009

This paper is an empirical study especially to understand recent Chinese internet banking users' behavior and intentions through the process quality, outcome quality, customer satisfaction, reuse and word of mouth on internet banking service. The results of this study are as follows. First, percieved process quality of internet banking service affects the outcome quality, and both quality have a direct relation to customer satisfaction. It is found that Chinese internet users perceive a difference between process quality and outcome quality of internet banking service. And the reuse of the internet banking is decided by customer satisfaction as well as the word of mouth of the internet banking. For successful internet banking business in China, internet marketers should recognize that the service quality consists of the process quality and the outcome quality, and they should organize a new campaign that takes this information into consideration. And considering the process quality effect, they should pay attention to service process as well as the direct merit of services.. And if an internet banking service properly meets customer demands, internet users would constantly use internet services and would share good experiences with their neighbors. Therefore the result of our study will be of working-level help for financial company in China.

• Journal of Fashion Business
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• v.27 no.4
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• pp.50-66
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• 2023

The purpose of this study was to examine the word distribution and topic distribution of slow fashion appearing on YouTube in detail and identify the characteristics and aspects related to fashion design through big data analysis and content analysis methods. The specific research results were as follows. First, in the results of the word distribution analysis, "item" appeared the most, 203 times. Also, "one-piece" was a point to pay attention to, as the item had the highest frequency. Second, a total of 5 topics were defined in the topic distribution analysis: topic 1 was "vintage products," topic 2 was "fashion items," topic 3 was "eco-friendly," topic 4 was "life quality emphasis," and topic 5 was "prudent consumption." Third, looking at the relationship between word distribution and topic distribution above, Korean slow fashion on YouTube was actively selecting related design elements that express vintage images in clothing life regardless of trends. In addition, there was a tendency to pursue various basic and high-quality items. Other than those findings, basic items tended to be reinterpreted in various ways through styling methods matched to the vintage image. Lastly, the tendency of slow and small-volume production appeared to emphasize handicrafts and the cultural values of fashion products.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.12 no.4
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• pp.56-65
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• 2013

The word is endeavoring to reduce greenhouse gases with the sense of crisis caused by the continuous climate change. As a method to decrease greenhouse gases, motors driven by fossil fuels are being substituted by EV in the field of transportation. Meanwhile, for the spread of EV, charging installations are divided into general charging type and quick charging type. Also, charging amount and time are main factors to decide charging pay. But, because the opportunity coast for the charging time varies depending on the private situations, it is very important to understand exact phenomenon for the spread of EV charging installations and charging pay policy. Therefore this paper suggested the choice model of charging installation and time value in various situations by using Logit model to make clear the relationship between a choice of charging installation, charging time and willingness to pay for charge.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.707-723
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• 2016

The purpose of this study is to focus on the effects of different channel types of Word-of-Mouth on the product attitude. Additionally, the product involvement and gender are considered as moderating variables. The results of this study show that different word-of-mouth channel types have different effects on the product attitude, that is, off-line has more influence than on-line does. Also the product involvement moderates the relationship between the channel types of word-of-mouth and the product attitude, while the gender does not. The results imply that while building the word-of-mouth marketing strategy, companies should not only pay attention to the on-line media channel, but lay importance on the off-line communication channel.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.421-430
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• 2021

It is necessary to pay attention to the appearance of word-initial glottalization among social classes. The higher the academic ability, the more formal it is, the more likely it is to avoid word-initial glottalization due to the psychological factors that are close to the English pronunciation. The purpose of this study is to prove and clarify this through experimental research and the Praat voice analysis program. In previous discussions on word-initial glottalization, there have been various discussions such as strengthening expressions, the conclusion of competition of modern society, Korean historical analysis, differences in Korean and English phonetics, and attempts to regularize the pronunciation of loanwords. In this paper, it was revealed that the higher the academic ability, the weaker the pronunciation of loanwords word-initial glottalization appears in formal and formal situations, by using experimental research and voice analysis program Praat. The presence or absence of pronunciation of the initial specification of loanwords acts as a psychological base for expressing one's status and hierarchy.

• Agribusiness and Information Management
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• v.5 no.2
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• pp.27-37
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• 2013

Referral marketing plays an important role in promoting new products. When it comes to innovative agricultural products, early adopter's review or recommendation has a more critical impact on follower's purchase decision making. Hence, understanding of consumer's characteristics and needs play more important role in success of innovation. More particularly, other researchers pay attention to the role of consumer innovativeness. This study attempts to fill this gap in knowledge between innovative propensity of consumer and her/his intention to generate positive word of mouth about new agricultural products. Furthermore, in this paper, we adopt Vandecasteele and Geunes' motivated consumer innovativeness model to investigate consumer innovativeness in extrinsic motive and intrinsic motive level, and examine the moderating role of referral efficacy. For empirical verification, survey method is used for data collection. Partial least square (PLS) is adopted to analyze the data. Finally, several theoretical contributions and practical implications are discussed.

• Journal of Korean Institute of Industrial Engineers
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• v.41 no.1
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• pp.43-49
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• 2015

The aim of this study was to model unusual association with declarative knowledge by positive affect using ACT-R cognitive architecture. Existing research related with cognitive modeling tends to pay a lot of attention to strong and negative cognitive moderator. Mild positive affect, however, has far-reaching effects on problem solving and decision making. Typically, subjects with positive affect were more likely to respond to unusual associates in a word association task than subjects with neutral affect. In this study, a cognitive model using ACT-R cognitive architecture was developed to show the effect of positive affect on the cognitive organization related with memory. First, we organized the memory structure of stimulus word 'palm' based on published results in a word association task. Then, we decreased an ACT-R parameter that reflects the amount of weighting given to the dissimilarity between the stimulus word and the associate word to represent reorganized memory structure of the model by positive affect. As a result, no significant associate probability difference between model prediction and existing empirical data was found. The ACT-R cognitive architecture could be used to model the effect of positive affect on the unusual association by decreasing (manipulating) the weight of the dissimilarity. This study is useful in conducting model-based evaluation of the effects of positive affect in complex tasks involving memory, such as creative problem solving.

• Asia Marketing Journal
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• v.10 no.3
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• pp.1-30
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• 2008

The purpose of this study was to identify the effects of self-image congruity and alternative attractiveness on commitment and store loyalty when customers purchase clothes in a department store. A survey was conducted for this study and 530 answer sheets were analyzed using structural equation modeling. The results are as follows: First, self-image congruity has a significant positive effect on affective commitment and continuance commitment. Second, alternative attractiveness has no significant effect on affective and continuance commitment. Third, both affective commitment and continuance commitment have a significant effect on behavior intentions such as repurchase intention, word-of-mouth, and willing to pay more. Fourth, affective commitment has a stronger effect on word-of-mouth intention and willing to pay more than does continuance commitment. Finally, continuance commitment has a stronger effect on repurchase intention than does affective commitment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.6
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• pp.514-523
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• 2021

Recently, the proliferation of mobile simple payment services has been increasingly affecting people's lives. In addition, the increase in research from both China and Korea shows that the continuous development of simple mobile payment services will be very important in the future. The blog posts mentioning Kakao Pay and Alipay were collected, and keyword analysis was performed to investigate differences in consumers' responses to Kakao Pay and Alipay on social media. The frequency of keywords for each part of speech and the frequency of co-occurred words mentioned in one sentence were analyzed. Specifically, common words that appear in both Kakao Pay and Alipay blogs were extracted. The cooccurred words were analyzed to examine how different reactions were made on the same subject. As a result of the analysis, there were concerns among consumers about the trust of Kakao Pay and Alipay's benefits. For a mobile payment service to become competitive, it is necessary to add various additional services or solve security problems.