• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.1
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• pp.21-35
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• 2021

Based on social capital theory, this study investigated the influence of the start-up founder's social competence on the start-up's access to funding sources and performance through the mediating role of the type of social network. This study aimed to examine two types of social networks empirically (i.e., personal networks and business networks) as social capital in analyzing the effect of the founder's social competence and social capital on the method of accessing funding sources. A self-report questionnaire was administered to 252 South Korean start-up founders whose businesses are based in South Korea. Path analysis and mediation effect analysis were performed by structural equation modeling(SEM) using STATA 16.1. This study examined the full mediating effect of the founder's social competence on his/her personal and business networks, respectively, and how the effect leads to different methods to approach funding sources. This is the first study in South Korea to analyze empirically how social competence has contrasting effects on personal and business networks as well as how each type of network varies in its influence on the method founders use to attract investment. This study is also significant in that it proposed a new methodology by utilizing the position generator as the measure of personal and business networks to analyze social networks in detail. The analyses of 252 survey data collected over a period of six months will be a valuable resource that may provide researchers, founders, investors, and other stakeholders in the start-up ecosystem with meaningful implications.

• Journal of the Korea Convergence Society
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• v.13 no.3
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• pp.291-299
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• 2022

This study aims to study the effect of K-beauty brand's social responsibility activities on purchase intention through value, and to conduct a comparative study using Korean and Chinese data. To To test the hypothesis, a total of 480 data were collected from Korean and Chinese and analyzed using SPSS 27 and LISREL 8.8. As a result, it was found that economic responsibility affect efficient value, and ethical responsibility positively affect social·ethnic value. Also, the effect of efficient value and social·ethnic value on purchase intention had also positive effect for both Korean and Chinese. Regarding the difference in path coefficient, it was found that the influence of social·ethnic value on purchase intention was greater for Chinese than for Korean. These research results expand the theory of K-beauty brands' social responsibility activities and provide practical applications for K-beauty brands operating in China. If a comparative study on the impact of other social responsibility activities is conducted in the future, better implications can be provided.

• Journal of the Korea Convergence Society
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• v.13 no.3
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• pp.173-184
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• 2022

Focusing on the TikTok, this paper studies the factors that influence the use intention, flow and addiction of the elderly in short videos from three aspects of media attraction, perceived usefulness and user characteristics through quantitative research methods. In recent years, influenced by various factors, more and more seniors have begun to indulge in short form videos, which will do harm to their physical and mental health. Therefore, the researchers believe it is necessary to identify the behavioral intention of seniors and the path to addiction. According to the research results, the attractiveness of TikTok and the characteristics of seniors have a positive impact on the usefulness of media. In addition, the study confirms that media usefulness has an impact on use intention and use behavior, which may develop into immersion and addiction. This study not only supplements the classical TAM theory, but also provides a reference for helping seniors to use the Internet in a healthy way. The researchers look forward to expanding the research on the various Internet platforms used by seniors in different countries and regions.

• Korean Journal of Culture and Social Issue
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• v.27 no.4
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• pp.585-607
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• 2021

In order to examine the variables affecting gambling behavior and find intervention strategies, this study examined the effects of basic psychological needs satisfaction on the severity of gambling behavior and low-level gambling behavior through the general motivation level and mattering respectively. Self-reported data of 402 adults who have participated in gambling at least once in the last 3 months were analyzed, and dual-mediator model was conducted. Basic psychological needs satisfaction significantly contributed to gambling behavior severity through general motivation and mattering. Specifically, basic psychological needs satisfaction had a significant positive effect on mattering through general motivation. and mattering through this path had a significant negative effect on gambling behavior severity. On the other hand, basic psychological needs satisfaction had a significant negative effect on low-level gambling behavior, but the dual mediating effect of general motivation and mattering was not significant in this relationship. Based on these results, the theoretical implications on the effects of the general motivation and interpersonal presence on gambling behavior were proposed, study limitations and suggestions for future research were discussed.

• Korean Journal of Social Welfare Studies
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• v.42 no.2
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• pp.5-39
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• 2011

The objective of this study is to survey Social Participation of the Elderly's quality of life according to their activity levels and examine the differences by their gender and age. The subjects of this study were elderly aged 60 or older who are living in the metropolitan area and those reportedly participating in various social activities at the time of the survey. A total of 586 cases were used for the analysis. Data were analyzed through multi group analysis using a structural equation model, and AMOS 7.0 was used in statistical processing. The results of this study showed that, first, the quality of life was significantly and positively affected by flow experiences in economic participation, social fellowship participation, and self development participation. Second, the results of multi group analysis on the relations between the social participation level and the quality of life according to gender demonstrated that the there were gender differences on the full path model, and that there were significant differences in relationships between the volume of social fellowship participation and the quality of life between men and women. Third, a similar finding was found for the age group that the paths between flow experiences in economic participation and the quality of life significantly differed by age groups. Based on these findings, implications for theory and practice were discussed.

• Journal of Convergence for Information Technology
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• v.12 no.2
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• pp.1-16
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• 2022

Social network service (SNS) using mobile or web is growing rapidly, and the emergence of various platform services is causing innovative changes in social network service (SNS). This study is to identify the target relation factors of social network users and to empirically study the causal relationship of how much these factors affect user satisfaction through pleasure and self-efficacy. To present an effective and efficient development plan in. In order to empirically verify the research model of this study, a survey was conducted with the general public who had experience using social network services (SNS). Path analysis was performed. As a result, it was possible to verify the correlation of the object relational factors on user satisfaction through pleasure and self-efficacy.First, non-excluded had a significant effect on pleasure, but did not significantly affect self-efficacy. Second, stability attachment did not significantly affect both enjoyment and self-efficacy. Third, social ability did not significantly affect both enjoyment and self-efficacy. Fourth, self-centeredness did not have a significant effect on both enjoyment and self-efficacy. Fifth, pleasure had a significant effect on both self-efficacy and user satisfaction. Sixth, self-efficacy had a significant effect on user satisfaction.

• 지역과문화
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• v.6 no.4
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• pp.23-45
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• 2019

The main research is on how to find source stories and develop and utilize content that will properly show the value of Panmunjom and the surrounding DMZ on the Korean Peninsula, which are receiving worldwide attention. Three methods were used as research for the high-end branding of Panmunjom and the surrounding DMZ. The first is the interest of prospective visitors through the travel cycle, using Joseph Campbell's "The Hero's Journey." The second was to incorporate Roland Bart's "third meaning" into the subjective travel and emotional stimulation, which is the trend of modern travel. The third introduced Kevin Lynch's theory and tried to place five elements of the path, edge, district, node and landmark in the core location of Panmunjom. Through the study, the excavation of contents in Panmunjom and the surrounding DMZ needs to be collected to a third meaning using a direct interview method that listens to the stories of related figures as well as organizing historical events. The priority should be given to those over the age of 80 and interviews should be conducted at least three times and over three generations. The process of building it into an archive, selecting a story, and then going through a culture collage and networking and branding takes place in five stages. This can create a virtuous circle of content processing, content utilization, job creation in the region and revitalizing the local economy through discovery of source stories and storytelling. Content development should be able to touch sensibility while saving time, history, place, originality and sincerity. Taking the center between tourism and travel, development and damage concerns, a careful but long-term plan and large-scale discovery of source stories should be made, and a consensus should be formed on the need for proper storytelling.

• Korean Journal of Culture and Social Issue
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• v.22 no.2
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• pp.223-261
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• 2016

This study examines the experiences of 17 ex-offenders' wives who received housing support by the Korea Rehabilitation Agency using Strauss and Corbin's grounded theory. In open coding, 143 concepts, 43 subcategories, and 16 categories emerged from the data. In axial coding, the causal condition were 'ambivalence of wives who encounter the husbands' release from prison', 'anxiety about the husbands' release from prison and recidivism', and 'trials and tribulations of everyday life after husbands' release from prison'. Central phenomenon was 'precarious livelihood by concealment of imprisonment'. Strategies were 'compromise with reality' and 'support husbands to reentry to the society'. Consequence was 'thanks to life via adversity' and 'the road less traveled.' In process analysis, main theme was 'process towards family resiliency after get over the stigma and family conflicts', and five phases were derived from the data and in selective coding. Based upon the research outcomes, psychological experiences of ex-offenders' wives and the needs for ex-offenders' families resiliency was discussed.

• Korean Journal of Culture and Social Issue
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• v.24 no.4
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• pp.519-539
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• 2018

This study investigates the impact of organizational socialization tactics on newcomers' organizational citizenship behaviors. We explains this relationship with the concept of perceived organizational support, which refers to the extent to which individuals perceive that the organization recognizes their contributions and takes care of their well-being. We expect that the more institutionalized the organization's socialization tactics are, the more organizational support individuals perceive, consequently increasing the performance of organizational citizenship behaviors. We performed a survey targeting 450 newcomers in domestic companies, and adopted 382 data for path analyses based on the structural equation modeling. As the result, in all the three dimensions of socialization tactics (content, context, social), the extent to which socialization tactics are institutionalized is positively related to the perception of organizational support. It also has the positive relationship with individuals' organizational citizenship behaviors, being fully mediated by the perceived organizational support. More specifically, context socialization tactics shows the highest level of impact both on the perceived organizational support and organizational citizenship behaviors, whereas social tactics has the lowest level of impact. These results imply that the range of effects the organizational socialization has on the newcomers' attitudes and behaviors should be more extended and detailed.

• Science of Emotion and Sensibility
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• v.26 no.3
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• pp.53-68
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• 2023

Materialism can be triggered by various social events. Based on theories on functions of materialistic goal pursuit, this study investigates how social exclusion evokes desires related to one's identity, resulting in an increase in materialism. Specifically, we predicted that social exclusion would increase the desire for control and belonging, thus leading to higher levels of materialism. Moreover, based on the theory of the approach tendency of power, we further predicted that individuals with a higher sense of power would experience greater desires for belonging and control when faced with social exclusion. To examine the hypotheses, we conducted an experiment using 202 Korean women. The results indicated that social exclusion resulted in an increase in the desire for control, thus increasing materialism. This relationship is stronger for individuals with a high sense of power, and the path from social exclusion to materialism based on the need for control is significant for those with a high sense of power. Although social exclusion increases the need to belonging, the relationship between the need to belonging and materialism is not significant, and its mediating effect was not supported in this study. Based on these findings, we discussed implications and directions for future research.