• Asia pacific journal of information systems
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• v.18 no.2
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• pp.41-72
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• 2008

The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.449-453
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• 2009

The primary purpose of this study was to probe the relationship between negotiating efforts on leisure restriction and participation in leisure sports. This study has sampled for 26 days from 2009 February 9th to March 6th 250 adult at the age of 19 living in capital area using the Purposive Sampling Method. The study has then divided these samples into 3groups which are : public people, members of an association club, members of a club. To exclude non-participant of leisure sports, the researcher has visited the leisure sports facilities to sampling survey. The collected data were put into the SPSSWIN 15.0 program to be Factor Analysis, Reliability Analysis, Multiple Regression Analysis, Path Analysis. The results are: 1) Negotiating efforts on leisure sports affect the frequency of leisure sports participation: thus, the more effort on leisure activity and eagerness to change the more frequent the participation rate becomes. 2) Negotiating efforts on leisure sports affect the length of leisure sports participation. The means that the recharging through leisure activity and regulatory the intensity can extend the length of participation. 3) Negotiating efforts on leisure sports affect the intensity of participation. The more effort on leisure activity result in higher intensity of participation.

• Korea journal of population studies
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• v.21 no.2
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• pp.5-36
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• 1998

This study examines the change of female labor market structure during the last several decades, focusing the effects of demographic factors such as declining fertility and increasing educational attainment of women. Women of the recent cohort tend to postpone their first marriages, to attain higher levels of education, and to have smaller number of children than women of the old cohort. This demographic trend results in the change of the population compositions in a way that population subgroups with high labor force participation have been increased. In addition, women of each population subgroup supply their labor in the market with higher rate than their old cohort counterparts. The labor force participation rate of highly educated women, and of married women has been increased faster than that of women with low education and of unmarried women. Although childbirth is still one of the most critical barrier for the women's participation, more and more women with young children tend to work for pay than ever before. In spite of the demographic change which is supportive to the increasing labor force participation, the Korean labor market have lost its female participants for the last year of the economic restructuring, reflecting demand-side factors as well as demographic factors are essential to determine the labor force participation of women.

• Journal of Korean Society of Rural Planning
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• v.11 no.4 s.29
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• pp.1-8
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• 2005

For the purpose of finding correlation between the characteristics of the rural residents and the maintenance activities of naturally favorable waterside spaces, this paper has conducted a research with the focus on the three model case regions in Japan. The methods of the research included surveys, interviews, and documents. The research confirmed that the three regions in focus have characteristics distinct from one another. The rate of participation in group activities was high in a region, with members that belong to groups most active in the maintenance activities. Reasons for their participation included: to manage the local area themselves; and to promote cooperation and friendships among the residents. This proves that participation in the maintenance activities has also attributed to the formation of close communities in the regions. According to the analytic conclusion of the factors related to participation, the residents' experience to have been involved in a professional education program which induces communal participation, acted more as the major factor than the individual ones.

• Journal of Families and Better Life
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• v.32 no.5
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• pp.179-191
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• 2014

Parents are one of the principal agents of education along with students and teachers. The father, who is also a member of the educational community, plays a role in and has responsibility for his children's education. But, in Korea, as mothers are largely responsible for the children's care and education, fathers' school involvement has not been treated as a research subject. However, changes in family structure and function have challenged the notion of the father's traditional role. Recently, the father who participates actively in the rearing and education of his child has emerged as a new trend of the father model. It has been proven through many studies that the father's involvement has unique positive effects on his children, a phenomenon known as the "father effect". This research investigates the father's school involvement through focus group interviews with fathers. The results showed that the father's school participation rate was not high, while the father's desire for school participation was very high. These results are explained by the situation of fathers having no time or pathway to participate in their children's school. In order to enable fathers' participation, leave for school participation needs to be implemented and the development of fathers' activities is necessary. A father education program is needed to bring about changes resulting in fathers' greater participation in their children's education. This study suggests policy implications for supporting fathers' school involvement.

• Journal of the Korean Home Economics Association
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• v.36 no.1
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• pp.65-79
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• 1998

The purposes of this study were to establish a conceptual model on the woman's labor force participation and mobility in the labor market and to analyze the correlation between them. Included in those models were two independent variable sets. The one was related to household's financial conditions and the other was associated to the woman's role such as marital status, the number of children and the existence of young children. KHPS's national data was used and the Binomial Probit Model and Bivariate Probit Model were employed to analyse the effects of independent variables and the correlations between two dependent variables. The results of this study were as follows. The rate of women's labor force participation and the percentage of mobility willingness were 15.4% and 22.0%. Among the variables which have affected women's labor force participation were total wage income, non-wage income, expenditure on children's education and the subject judgement of their financial status. The existence of children under the age of 6 and marital status had significant influences on women's mobility willingness. The correlation between women's labor force participation and mobility willingness was very significant statistically. These findings clarified the status of woman as a secondary worker and pointed that a woman's economic activity would be subject to the woman's condition rather than her human capital.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.2
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• pp.75-82
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• 2019

The paper aims to investigate the impacts of long-term savings motives on fostering household participation and contribution to savings mechanisms in rural Vietnam. The paper is organized in five parts: introduction, data description, methodology, empirical results, and conclusion. The quantitative methodology is employed and three simultaneous estimation methods, including instrumental variable model, two-step model, and Heckman model are used to test these impacts as well as the robustness of results. In each model, the paper examines the impacts of independent factors on both household participation and household contribution to savings mechanisms. Two sets of independent variables: long-term savings motives (profit-making investment, accumulation for big expenditure, providing for old age, and cost of educations) and control variables (dependency rate, number of people in household, and household wealth) are in each model. A set of dataset of 2,314 households for analysis is obtained from household survey in rural Vietnam. Robust statistical findings indicate that profit-making investment emerged to be the strongest motive fostering household participation to savings mechanisms while other long-term savings motives have little or no impact on fostering household participation to savings mechanisms. In addition, education investment encourages household contribution to savings mechanisms in rural Vietnam.

• Journal of the Korea Safety Management & Science
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• v.23 no.2
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• pp.9-17
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• 2021

As interest in vocational competency development projects increases, support is increasing. In this study, in order to study ways to improve participation in vocational competency development training, related factors are selected and the main factors influencing them are derived. The main factors were influencing factors were identified and ways to improve participation rate of vocational competency development were studied. Variables were selected through prior research, and data were collected and analyzed through in-depth group interviews. Based on factor analysis and reliability analysis, as a result of confirming the factors that influence the plan for improving participation in vocational competency development training by applying the backward stage selection (condition) method of logistic regression analysis, the case of respect for minorities in the 7-point Likert scale The closer to 7 was, the higher the probability of being classified as having never participated, and the other factors except minority respect, Likert scale closer to 7 indicates higher probability of bening classified as having never participated, except for the minority respect factor. Therefore, it was confirmed that lowering the scale of the factor of respect for minority, which is job satisfaction, and increasing the factors of individual characteristics such as annual salary and organizational commitment, training system for job satisfaction, and quality assurance have effects on improving participation rates in vocational competency development training.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.2
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• pp.419-432
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• 2013

This study investigates the actual status of Saturday program operation in Busan and explores the routes for acquiring information about the Saturday program and satisfaction with the program operation with the subjects of middle school students residing in Busan in order to develop efficient operation methods and also find ways to enhance the participation rate of the students. Therefore, with the subjects of 569 first, second, and third graders at 3 middle schools located in Busan, this research investigated the actual status of Saturday program operation in Busan to figure out the participation rate and satisfaction of the Saturday program, efficient operation methods for the Saturday program and ways to encourage participation in the Saturday program. It is needed to install cooperative Saturday program support centers to be operated collaboratively by local autonomous entities and the offices of education afterwards. And it is necessary to figure out which institution should take charge of the Saturday program according to the requests from teachers and students so that the proper institution can secure the budget and manpower and build a system to develop and operate the Saturday program.

• Journal of Korean Society of Rural Planning
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• v.28 no.3
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• pp.61-72
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• 2022

This study was conducted to understand how the conflict experiences of those who returned to farming and country affected the relation with residents, satisfaction of movement, and participation rate in the community with 961 subjects that returned to farming and country in Uiryeong-gun. The study results are as follows. First, 15.6% of them experienced the conflicts with original residents. Second, there were differences in experiencing conflicts by the type of movement. Those who returned to farming and country from urban areas showed more experiences of conflicts with original residents than those from Uiryeong or rural areas. Therefore, it is necessary to educate those from urban areas on the detailed conflict cases and countermeasures against the conflicts. Third, those who returned to farming and country with conflict experiences showed more negative perception on the relation with residents, and lower satisfaction level on their returning. Fourth, negative correlation was found between conflict experiences and relation with residents, demonstrating lower satisfaction on the returning and participation in the community as they perceived the relation with residents more negatively. These study results can be utilized as the basic data to establish the future policies on the supports for settlement of returning to farming and country.