• International Journal of Contents
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• v.9 no.1
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• pp.71-80
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• 2013

The golf industry has become the center of attention for recreational activities in the participant sport market; however, there has been little effort made to understand golf consumer and their consumption behavior using the concept of 'recreational specialization' which segments the golfers based on level of specialization in golf. The purpose of this study was to explore the differences in the relationships among perceived service quality, price of playing golf, overall customer satisfaction with the course, and a player's intention to revisit the same golf course based on the magnitude of recreation specialization in golf. Four public and two private golf courses from the southeastern state of the United States were randomly chosen from a list in a golf magazine. The 365 surveys among 417 participants were ultimately analyzed. Multiple group analysis was conducted in order to investigate differences in relationships among service quality, price, customer satisfaction, and revisit intentions between groups based on the level of recreation specialization. The key findings were 1) for more specialized golfers, satisfaction with price did not affect overall customer satisfaction or revisit intention, however, service quality significantly influenced both overall customer satisfaction and revisit intention, 2) for less specialized golfers, satisfaction with price significantly influenced overall customer satisfaction but did not affect revisit intention. Knowledge about which the determinants of satisfaction are different between more and less specialized golfers could provide a better understanding of how different marketing strategies should be implemented for different specialized levels of golfers.

• The Korean Journal of Physiology and Pharmacology
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• v.13 no.6
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• pp.497-502
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• 2009

Exercise-mediated physical treatment has attracted much recent interest. In particular, swimming is a representative exercise treatment method recommended for patients experiencing muscular and cardiovascular diseases. The present study sought to design a swimming-based exercise treatment management system. A survey questionnaire was completed by participants to assess the prevalence of muscular and cardiovascular diseases among adult males and females participating in swimming programs at sport centers in metropolitan regions of country. Using the Fuzzy Analytic Hierarchy Process (AHP) technique, weighted values of indices were determined, to maximize participant clarity. A patient management system model was devised using information technology. The favorable results are evidence of the validity of this approach. Additionally, the swimming-based exercise management system can be supplemented together with analyses of weighted values considering connectivity between established indices.

• Journal of Distribution Science
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• v.22 no.3
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• pp.83-92
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• 2024

Purpose: With the rapid information distribution of sport-related SNS, sport industry has utilized SNS as technical solution to distribute sport and health-related information. The current study examined the effect of SNS information use for running-specific content on running engagement and psychological well-being. Research design, data and methodology: Data were collected via online survey of participants in marathon events of United States. Descriptive statistics and Chi-square test were conducted to compare demographics and psycho-behavioral outcomes among SNS information users and non-users for running-specific contents. Multivariate hierarchical regression was next employed to examine research hypotheses. Results: A mass-participant running event was used to test seven hypotheses related to the potential role of SNS for running content in promoting running engagement and life satisfaction. In general, findings revealed that use of SNS for running content along with frequency of use can perhaps facilitate running intensity and influence participation in running-related outdoor activities. Furthermore, while overall life satisfaction did not appear to be influenced by use of SNS for running content, there was a demonstrated influence on the individual satisfaction domains. Conclusions: The findings of current study suggest that sport SNS is information distribution media enhancing users' engagement and their six life satisfaction domains. Further implications were discussed.

• Journal of Industrial Convergence
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• v.22 no.3
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• pp.27-37
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• 2024

The purpose of this study was to analyze the impact of community characteristics of induced participants on values, attitudes, and behaviors (VAB) and intention to continue participation. Convenience sampling (n=192) was used to sample the research subjects, and confirmatory factor analysis, correlation analysis, and structural equation modeling were conducted using SPSS 26.0 and AMOS 26.0. The results of this study are as follows. 1) Among the community attributes of the participants, reputation, enjoyment, interaction, and social connection had a significant impact. 2) Value-Attitude-Behavior (VAB) was found to have a significant hierarchical impact. 3) Behavioral intention was found to have a significant effect on continuation intention. Through this, the Judo community needs to build a participant-centered organizational culture that can create positive value in order to increase participants' participation in Judo.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.440-447
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• 2019

The purpose of this study was to identify the relationship between leisure function, self-esteem and social role loss among golf players in the middle age. Furthermore, it was meaningful to provide basic data on leisure activities and healthy retirement preparation through golf at the present time of the aging society. The subjects of study who adults were recruited from Seoul, Gyeonggi-do. For the data processing, it conducted frequency, reliability, confirmatory factor, correlation, and structure equaling modeling analyses. The results were as follows; First, leisure function of middle age golf participant had a positive influence on self-esteem(p<.05). Second, leisure function of middle age golf participant had a positive influence on social role loss(p<.05). Third, self-esteem of middle age golf participant had a positive influence on social role loss(p<.05). Forth, self-esteem mediated the relationship between middle age golf participant leisure function and social role loss.(p<.05).

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.3
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• pp.460-468
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• 2020

This study examined the relationships among self-management, physical self-efficacy, and resilience of middle-aged golf participants in 237 golf range users located in Seoul, Gyeonggi, Daejeon, Daegu, Gangwon, and Gwangju. To achieve this goal, frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equating modeling were conducted using SPSS 18.0 and AMOS 18.0. The main findings were as follows. First, self-management had a positive effect on the physical self-efficacy. Second, physical self-efficacy had a positive effect on resilience. Third, self-management had a positive effect on resilience. Fourth, physical self-efficacy mediated the relationship between self-management and resilience. Therefore, various methods for increasing the level of self-management and physical self-efficacy for middle age golf participants should be found in multiple perspectives.

• Journal of the Korean Applied Science and Technology
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• v.36 no.2
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• pp.581-591
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• 2019

The purpose of this study was to investigate the relationship among health belief, environmental concern and continue exercise for golf participants. To achieve the goal of this study, a total of 270 questionnaires were distributed and 270 copies were collected back. Out of those returned questionnaires, insincerely replied or double-replied questionnaires were excluded and finally 255 questionnaires were analyzed for this study. For analysis of the data, frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equating modeling were conducted using SPSS 18.0 and AMOS 18.0. Main findings were as follows: First health belief had a positive effect on environmental concern. Second, environmental concern had a positive effect on continue exercise. Third, health belief had a positive effect on continue exercise. Fourth, environmental concern mediated the relationship between golf participant health belief and continue exercise. If golf participants improve their physical and psychological health effects through golf and environmental concern increase from gaining a sense of accomplishment such as acquiring or improving golf skills, they will be able to lead a better quality of life.

• Journal of the Korean Applied Science and Technology
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• v.38 no.1
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• pp.196-207
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• 2021

The purpose of this study is to investigate the relationship between trust, satisfaction and cognitive performance of golf participants in golf device, focusing on the swing analyzer. A total of 328 questionnaires were collected. Collected data were analyzed by SPSSWIN and AMOS program and frequency analysis, confirmatory factor analysis, validity test, correlation analysis and structural equation model analysis were performed. The result of the study were as follows. First, the trust of golf participants in golf device data has a positive effect on satisfaction. Second, the trust of golf participants in golf device data does not affect Perceived performance. Third, the satisfaction of golf participants in golf device data does not affect Perceived performance. In conclusion, golf participants' trust and satisfaction of the golf swing analyzer are irrelevant to the perceived performance. In conclusion, it was found that golf participants trusted the data presented through the golf device and obtained satisfactory results. However, in that it did not affect the perceived performance, golf participants can think that golf devices should be used to play golf rather than thinking that golf devices enhance their performance.