• Title/Summary/Keyword: PZB Model

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A Comparison of the Superiority of the Service Quality Measurement Model based on the Port Loading and Unloading Business (항만하역업 서비스품질 측정모형의 비교연구)

  • Yang, Han-Na
    • Journal of Navigation and Port Research
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    • v.41 no.6
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    • pp.409-414
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    • 2017
  • In point of fact, there is a lack of explicit models that explain how services are perceived and evaluated by consumers who use them; present research on service quality has begun as a measure to complement this development. In this study, we applied the service quality model of PZB model based on Parasuraman et al.(1988) and the BNC model based on Brady and Cronin(2001), and compared the superiorities of each model. As a result of analyzing the questionnaire provided for terminal users, the BNC model is more superior than the PZB model. The increase in the number of factors led to an increase in the provided information, as a result of this, the model's explanatory power seems to be high. The results of this study may be different according to the characteristics of the industry, but we hope that the results presented in this study will lead to the expansion of the scope of research for the port loading and unloading business in the future.

A Study on the Relationship of Process Quality, Outcome Quality, and Management Performance - Combination of Service Quality and BSC Concept for Insurance Industry - (과정품질, 결과품질, 경영성과 연계 연구 - 보험산업의 서비스품질과 BSC 연계모형을 중심으로 -)

  • Kim, Hyung-Wook
    • Journal of Korean Society for Quality Management
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    • v.37 no.4
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    • pp.43-51
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    • 2009
  • This study was designed to analyze the relationship of process quality, result quality and management performance in Korean insurance industry. For this study the linkage scheme of service quality concept is used on PZB model and BSC(Balances Score Card) system. In the linkage model, the 5 service qualitry factors used in PZB model are used as the result quality variables, and internal process factor, learning/growth factor in BSC are used the process quality variables affecting the result quality variables. And also customer satisfation factor and financial performance index are used as the management performance variables. In the ivsurance industry, the process quality variables were verified to meaningfully affect the result quality variables, and the result service quality variables were verified to affect the management performance indices. As the result, the process quality and the service quality must be emhanced for the competitiveness of Korean insurance industry.

Logistic Performance Measure Cubic Model in Logistic Industry

  • Ree, Sangbok
    • International Journal of Quality Innovation
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    • v.3 no.2
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    • pp.84-92
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    • 2002
  • In this Paper, We propose new performance measure model in Logistic Industry. New model has been learned by key points of PZB model and advanced structure of MBNQA which has cause measure points and effect measure points. The Structure of new performance measure model is Cubic Model which is reflected with time. We try to verify this model apply advance logistic company.

Dynamic Information Service Quality Model (동태적 정보서비스 품질 관리 모델)

  • Kim, Sang-Wook;Jung, Jae-Lim;Jo, Hyun-Woong
    • Korean System Dynamics Review
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    • v.12 no.4
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    • pp.125-156
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    • 2011
  • The information service management models developed thus far have put their focuses mostly on technical dimensions of information systems (IS), finding their rationale from the goods-dominant logic (GDL) that IS as goods has value in itself. Information systems, however, is nothing more than a mechanism by which value is delivered to the users. According to the service-dominant logic (SDL), value is created and determined not at the time serve is made by the providers but at the time it is consumed by the users. The users therefore should be regarded as active value creators not as passive consumers of the value delivered by the providers. Based on the service-dominant logic, DISQM (Dynamic Information Service Quality Model) is developed. DISQM's backbone is designed in causal loop diagrams referring to and reinterpreting in systems thinking the 'Parasuraman, Zeithaml & Berry's GAP Model' and 'SERVQUAL' as an operational tool for the GAP Model, and the main IS success constructs are mapped onto the model exploiting the 'DeLone & MacLean's IS Success Model'. With VENSIM simulation software, this paper also shows how DISQM works in computer-simulation settings. After confirming DISQM's validity with the base simulation run, two scenarios are developed for the exemplary purpose and tested in terms of IS quality, service quality, and net benefits from the service for the public information service. Implications from the simulation runs are also discussed.

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An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops (패스트푸드점의 서비스품질 평가에 관한 실증적 연구)

  • Han, Dae-Hee;Choi, Yong-Jung
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.5
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    • pp.263-271
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    • 2007
  • With the service industry booming across the world in the 21st century, Korea has been transformed from a manufacturing economy to a service-oriented one. Therefore, the role of service quality has become critical to the success of organizations. Based on the five dimensions (tangibles, reliability, responsiveness, assurance and empathy) of Parasuraman, Zeithaml and Berry(PZB)'s SERVQUAL model, this study is tried to investigate the relationship between the service qualify and customer satisfaction in the Fast-food service industry and analyse the impact of customer satisfaction on the customer's behavior after purchasing. Furthermore, a purpose of this study will help Fast-food industry to detect companies' improvement points(a reform measure) of service quality's factors that have an effect on customer satisfaction in Fast-food service industry.

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A Study on Measurement of SERVQUAL and SERVPERF Measurement - A Sightsee- ing quality of Service to the centers - (SERVQUAL 측정과 SERVPERF 측정 이론 연구 -관광 서비스 품질을 중심으로-)

  • Kim, Chul-Jung
    • The Journal of Information Technology
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    • v.9 no.3
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    • pp.33-47
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    • 2006
  • We will can do quality of measurement of service that thing is quite abstract concept. Generally, we speak Service of quality that property of a product, usability of use, social quality requirement to a quality of service by wide meaning. A purpose of this study was comparison regarding a way to measure of service quality, and in the insufficient section there was anything, and progress of model study of service left no matter how much focus to it. There is comparative study a few progress of literature of a PZB, SERVQUAL, SERVPERF, model. Desarbo, Huff, Rolandelli, & Choi, (1994: 125-131) proposed that to solve the above model contradiction point, and Presentation called a plan based on to Conjoint analysis. There is Critical point to decide on priority order of proposed model of service measurement. This study has a lot of the pieces which are short by absence of empirical study, but will make a supplementation in next term study.

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SERVICE QUALITY EVALUATION INDICATORS FOR ASP-BASED PROJECT MANAGEMENT INFORMATION SYSTEM

  • Lee, Seul-Ki;Yu, Jung-Ho;Kim, Chang-Duk
    • International conference on construction engineering and project management
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    • 2009.05a
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    • pp.1453-1462
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    • 2009
  • It is very important for performance of information system that we make an effort to raise user's satisfaction by continuously grasping user's requirement by evaluation of PMIS based on ASP service quality and reflecting this to information system. However, It is lack that developments of suitable evaluation index of PMIS based on ASP service quality. Hereupon, In this study, we propose the evaluation indicators. First, The evaluation area is classified by form the foundation of D & M IS Success Model (2003); system quality, information quality, service quality. Second, The detail evaluation item which include considerations which are gotten through investigation of the construction industry and PMIS based on ASP is grouping by form the foundation SERVQUAL which is a service quality evaluation tool proposed PZB(1988). It is suitable to evaluate PMIS based on ASP service quality in construction industry and able to evaluate various aspects.

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A Study of Customer Satisfaction on Mobile Banking Service

  • Ahn, Joong-Ho;Yang, Ji-Youn;Ahn, Jung-Hee
    • Proceedings of the CALSEC Conference
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    • 2005.03a
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    • pp.201-206
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    • 2005
  • Our goal is aimed at positive-analyzing how quality level of mobile banking service is composed of by 22 questions from SERVQUAL of existing PZB. As a result of positive-analysis, 4 different factors-reliability, empathy, tangibilities, assurance- were deduced, different with 5 levels. Responsiveness is absorbed other dimensions. Also, we tried to find out the appropriate method between SERVQUAL method, showing the difference between the consumers' expectations and the assessment of the actual performance, and model of SERVPERF, measuring performance recognized points while dealing with the concept of SERVQUAL to scale the service qualities of mobile banking.

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A Study of Service Orientation, Human Resource Satisfaction, Customer Orientation Effects on Performance in Hospital (의료기관의 서비스 지향성, 종업원 직무만족, 고객지향성이 경영성과에 미치는 영향)

  • 김상철;이현수
    • Journal of Korean Society for Quality Management
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    • v.30 no.2
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    • pp.11-25
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    • 2002
  • This paper is to find how does service orientation of organization and human resource job satisfaction affect its customer orientation, that is, its service attitude and behavior toward customer. Purpose of this study is also to measure the level of employees' customer orientation more systemic. Consequently, the correlation between service orientation and performance can be identified and more effective guideline for service quality management can be draw through this study. The findings of this paper are as followings; Firstly, it is found that reward system and CEO's vision toward service orientation affect employee's job satisfaction positively, It's analyzed on Gap analysis model of PZB. Secondly, in point of inner marketing, employee who is satisfied with his job shows higher customer orientation. Thirdly, strategy change of organization in response to environment change in hospital industry influences on performance positively.

Moderating effect Switching Barrier on Coffee-shop customer Satisfaction and Loyalty (커피전문점에서 전환장벽을 고려한 고객만족과 충성의 관계)

  • Kim, Pan-Su;Han, Jang-Hyeop
    • Proceedings of the Safety Management and Science Conference
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    • 2011.11a
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    • pp.683-694
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    • 2011
  • This study analysed impact of service quality on customer satisfaction and loyalty in the take-out coffee shop. The switching barrier was also studied as a moderating effect. Particularly, this study focused on relationships between customer loyalty and switching barriers. A lot of previous studies interest only in customers satisfaction. This study also analysed relationships among service quality, customer satisfaction, switching barriers and brand loyalty. Eventually, service quality significantly affects customer satisfaction, moderating effects, brand loyalty and marketing performance. SERVQUAL model which was established by PZB (1988) was used as a service quality factors. The impact on customer satisfaction was analysed using multiple regression analysis. Simple regression analysis was used to find effects of customer satisfaction and customer loyalty. Additional factors of switching barriers was classified based on previous studies. Hierarchical multiple regression analysis was used to find factors of customer loyalty among switching barriers. In the result, we can find that the importance of tangibles, responsiveness in service quality factors and contract cost, search cost and continuous cost in moderating effects.

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