• Title/Summary/Keyword: PR program by stage

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A Study on Public Relations Strategy and Program on Geo-Technology R&D Outcome (지질자원기술 연구개발성과에 대한 홍보 전략 및 방안 연구)

  • Kim, Chan-Souk;Kim, Seong-Yong;Lee, Jae-Rock
    • Economic and Environmental Geology
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    • v.40 no.6
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    • pp.797-804
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    • 2007
  • This study was carried out to analyze public recognition of geo-technology and its outcome. On the basis of the study, the task of PR/communication to promote status of geo-technology and the PR program by stage(SMTCR) for strategy of geo-technology outcome were suggested as follows; operation of PR committee and plus-one appraisal system on a sender scope, media caravan tour and opinion editorial for geo-technology on a message scope, geoscience award and active use of "the year of earth science" on a tool and channel scopes, and regular measurement of public response and regular appraisal of PR goal/results on a receiver scope.

The impact of Social Intelligence on the choice of educational major and the adaptation of social media in Public Relations (사회성지수(SQ)가 대학생의 전공선택 및 PR매체 채택에 미치는 영향)

  • Park, Sung-Ho
    • Journal of Digital Convergence
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    • v.10 no.3
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    • pp.273-281
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    • 2012
  • As appearing on the stage of social media which expands the private relations to the public relations, the Social Intelligence(SI) is made again prominent in our society. The Public Relations(PR) is in particular related to the SI which means the ability to get along well with other people and to encourage others to cooperate with oneself. It points out the necessity of the study with respect to the impact of SI on the choice of educational major and the adaptation of social media in PR, because the SI is one of the important aptitudes which students who major in Communication and PR would need for actual field. But the result of the research indicates that the SI does not influence the choice of educational major of the students who major in Communication and PR. To make those students go into high level of the SI, the students need the specific education which would enhance and reinforce their SI such as the SPACE Program developed by Albrecht and reorganization of curriculum in the education of Communication and PR. Besides, this study shows that the high level people actively use the social media, for example, Smartphone in order to keep their best relationships.

The Development of Performance Evaluation Program of Building Integrated Photovoltaic System (건물일체형 태양광발전 시스템 성능평가 프로그램 개발)

  • Kim, Beob-Jeon;Park, Jae-Wan;Yoon, Jong-Ho;Shin, U-Cheul
    • KIEAE Journal
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    • v.15 no.4
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    • pp.85-90
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    • 2015
  • Purpose: In design and planning Building Integrated Photovoltaic(BIPV) system can reduce cost by replacing building facade as construction material such as roofs, outer walls and windows as well as generating electricity. BIPV system should be applied at the early stage of architectural design. However, it is hard to decide whether using BIPV system or not for architects and builders who are not professional at BIPV system because performance of system is considerably influenced by types of module, installation position, installation methods and so on. It is also hard for experts because commercialized analytical program of photovoltaic systems is too complicated to use and domestic meteorological data is limited to partial areas. Therefore, we need evaluation program of BIPV system which can easily but accurately interpret generating performance and evaluate validity of BIPV system at the early stage of architectural design even for inexpert. Method: In this study, we collected meteorological data of domestic major region and analyzed generation characteristic of BIPV system by using PVsyst(commercialized software) in accordance with regions, types of solar module, place and methods of installation and so on. Based on this data, we developed performance evaluation program of BIPV system named BIPV-Pro, through multiple regression analysis and evaluated its validity. Result: When comparing predictive value of annual average PR and annual electricity production of BIPV-Pro an that of PVsyst, each of root mean square error was 0.01897 and 123.9.