• 제목/요약/키워드: PR Effect

검색결과 557건 처리시간 0.031초

래핑 광고의 레이아웃 구성 요소가 브랜드 태도에 미치는 영향: 버스 래핑을 중심으로 (Effect That Layout Component of Wrapping Advertisement gets in Brand Attitude: To Center on Bus Wrapping)

  • 이광숙
    • 한국인쇄학회지
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    • 제30권1호
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    • pp.71-81
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    • 2012
  • A research framework and hypothesis were established for analysing layout-factors of bus wrapping which influence on brand attitude. 130 questionnaire were distributed and 123 copies were retreated at metropolitan area. SPSS 12.0 was used for frequency analysis, factor analysis, and reliability analysis. For testing hypothesis multi-regression analysis were utilized. Attention, readability, explicitness, formativeness, creativity are partially significant to establish brand attitude. Attention and readability are insignificant, while explicitness, formativeness, creativity are significant to establish brand attitude. The most effective independent variables are creativity, and explicitness and formativeness are followed. In particular sensual, original, fresh layout of bus wrapping are highly significant.

미세 엔진 운용성 검증 및 요소 기술 개발 (Fabrication and feasibility estimation of Micro Engine Component)

  • 이대훈;박대은;최권형;윤준보;권세진;윤의식
    • 대한기계학회:학술대회논문집
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    • 대한기계학회 2001년도 춘계학술대회논문집D
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    • pp.31-36
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    • 2001
  • As a part of micro engine development feasibility estimation was done through fabrication and test of down scaled combustor and MEMS fabricated spark electrode. In an experimental observation of the down scaled combustion phenomena where flame propagation was observed by optical method and pressure change in combustor which gives the information about the reaction generated thermal energy was recorded and analyzed. Optimal combustor scale was derived to be about 2mm considering increased heat loss effect and thermal energy generation capability. Through the fabrication and discharge test of MEMS electrode effects of electrode width and gap was investigated. Electrode was fabricated by thick PR mold and electroplating. From the result discharge voltage characteristic in sub millimeter scale electrode having thickness of $40{\mu}m$ was obtained. From the result base technology for design and fabrication of micro engine was obtained.

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In vitro control of plant pathogens by using anti-fungal hydroxy fatty acid obtained from microbial bioconversion of linolenic acid

  • Kang, Sun-Chul;Bajpai, Vivek K.;Kim, Hak-Ryul
    • 한국생물공학회:학술대회논문집
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    • 한국생물공학회 2005년도 생물공학의 동향(XVI)
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    • pp.309-310
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    • 2005
  • Bioconverted linolenic acid (bLNA) obtained from linolenic acid by Pseudomonas aeruginosa PR3, showed anti-fungal activity against plant pathogens such as B. cinerea, F. oxysporum, F. solani, P. capsici and C. capsici. The oil sample also showed anti-fungal activity with MIC values, ranging from >250 to >1,000 ${\mu}g/ml$. Varied concentrations of bLNA had a great potential effect on spore germination of different fungi.

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NH3 and H2S Removal Characteristics on Spherical Carbons: Synergistic Effect between Activated Carbon and Zeolite Composites

  • Ye, Shu;Oh, Won-Chun
    • 한국재료학회지
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    • 제26권12호
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    • pp.726-732
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    • 2016
  • In this study, we used activated carbon(AC) as a carbon source, along with zeolite, to prepare spherical carbons using sucrose, starch and phenolic resin(PR) as binder material. The physicochemical characteristics of the three samples(AZ4P, AZ6P and AZ8P) were examined by BET, XRD, SEM, EDX, $H_2S/NH_3$ gas adsorption, compressive strength and ignition test techniques. Through comparative analysis of the compressive strength and ignition test results the AZ8P sample was found to have the best hardness and the highest temperature resistance capacity. After activation, the AZ8P sample had the best $H_2S$ adsorption capacity, and AZ6P was the most suitable for the adsorption of ammonia.

자기 해석과 메시지 지향성이 가치 주장 광고 효과에 미치는 영향 (The Effects of Self-Construal and Message Orientation on Value Advocacy Advertising)

  • 이귀옥;박조원;최명일
    • 경영과학
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    • 제31권4호
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    • pp.15-28
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    • 2014
  • The present study examined the effects of self-construal and message orientation on value advocacy advertising. An experiment of college students was conducted to investigate relationship between the attitude toward advocacy advertisements and the purchase intention. The results showed that people with interdependent self-construal have more positive attitude toward the advocacy advertisements than people with independent self-construal. The interaction effects between self-construal and message orientation on the value advocacy advertisements were not found significant. However, it was found that even people with independent self-construal showed more positive attitude toward the advocacy advertisement with others-orientation messages than the advertisement with self-orientation messages in value advocacy advertising. Based on the findings, theoretical and managerial implications for value advocacy advertising were discussed.

Pore Distribution of Porous Silicon layer by Anodization Process

  • Lee, Ki-Yong;Chung, Won-Yong;Kim, Do-Hyun
    • 한국결정성장학회:학술대회논문집
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    • 한국결정성장학회 1996년도 The 9th KACG Technical Annual Meeting and the 3rd Korea-Japan EMGS (Electronic Materials Growth Symposium)
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    • pp.494-496
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    • 1996
  • The purpose of this study is to investigate the effect of process conditions on pore distribution in porous silicon layer prepared by electrochemical reaction. Porous silicon layers formed on p-type silicon wafer show the network structure of fine porse whose diameters are less than 100${\AA}$. In n-type porous silicon, selective growth was found on the pore surface by wet etching process after PR patterning. And numerical method showed high current density on the pore tip. With this result we confirmed that pore formation has two steps. First step is the initial attack on the surface and second step is the directional growth on the pore tip.

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지역문화 축제의 서비스 품질과 고객충성도에 관한 연구 (A study on the service quality and customer loyalty in regional cultural festival)

  • 김연형
    • Journal of the Korean Data and Information Science Society
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    • 제21권3호
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    • pp.437-446
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    • 2010
  • 본 연구는 지역축제인 전주국제영화제를 대상으로 지역축제의 서비스 품질과 고객충성도인 재방문과 구전효과간의 관계를 분석하였다. 영화제 서비스 품질 만족도는 종합적 만족도에 유의한 결과를 나타내고 있다. 영화제 서비스 품질 결정 요인인 시설편의성, 기념품, 프로그램, 홍보 안내 및 접근성 모두가 통계적으로 유의한 결과를 보였으며, 고객 충성도인 재방문과 구전 홍보에서도 유의한 결과를 보였다. 서비스 품질의 전체만족도와 충성도간에는 정의 영향을 미치는 것으로 추정되었다.

동심 환형관 내 난류 열전달의 직접 수치 모사 (DNS of turbulent heat transfer in a concentric annulus)

  • 정서윤;성형진
    • 대한기계학회:학술대회논문집
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    • 대한기계학회 2002년도 학술대회지
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    • pp.827-830
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    • 2002
  • A direct numerical simulation is performed for turbulent heat transfer in a concentric annulus at $Re_{Dh}=8900\;and\;Pr=0.71$ for two radius ratios ($R_{1}/R_{2}=0.1\;and\;0.5$) and $q^{\ast}=1.0$. Main emphasis is placed on the transverse curvature effect on near-wall turbulent thermal structures. Near-wall turbulent structures close to the inner and outer walls are scrutinized by computing the lower-order statistics. The fluctuating temperature variance and turbulent heat flux budgets are illustrated to confirm the results of the lower-order statistics. The present numerical results show that the turbulent structures near the outer wall are more activated than those near the inner wall, which may be attributed to the different vortex regeneration processes between the inner and outer walls.

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부채형 공간내의 자연대류에 대한 간격비와 경사각의 영향 (Effect of Aspect Ratio and Inclination on Natural Convection in Circular Trapezoidal Cavities)

  • 배태열;배대석;권순석
    • 대한기계학회논문집
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    • 제16권11호
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    • pp.2181-2188
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    • 1992
  • 본 연구에서는 크기가 45˚인 부채형 공간내의 자연대류 열전달 특성을 고찰 하기 위하여 간격비, 경사각 그리고 Rayleigh 수를 변수로 하여 유한 차분법으로 수치 해석 하고, 대료적인 간격비 L/r$_{i}$=1.6에서 Ra=2.51*$10^{4}$ 및 Pr=0.71일때, Machzehnder 간섭계를 사용하여 실험 하였으며, 수치해석과 실험결과를 비교하였다.

$ZnS_{0.24}Se_{0.76}$의 photoreflectance 특성 연구 (Study of the characteristic of $ZnS_{0.24}Se_{0.76}/GaAs$ heterostructure by photoreflectance)

  • 유재인;김동렬;이제훈
    • 한국레이저가공학회지
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    • 제7권3호
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    • pp.47-50
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    • 2004
  • In this research, we investigated the characteristic of $ZnS_{0.24}Se_{0.76}/GaAs$ heterostructure by using photoreflectance sprctroscopy(PR). The oscillations observed above the 1.43 eV range were attributed Franze-Keldysh effect. The interface electric filed of $GaAs/ZnS_{0.24}Se_{0.76}\;is\;2.153{\times}104\;V/cm$.

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