• Korea Information Processing Society Review
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• v.14 no.6
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• pp.118-127
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• 2007

공정기술의 미세화가 진행될수록 반도체 제품의 개발비용은 급격히 증가 할 것으로 예측되고 있다. 이는 지속적으로 증가하는 설계 복잡도와 미세공정에서 고성능 및 저전력 반도체 구현의 어려움에 의한 것이다. 제품수명기간(Product Life Cycle: PLC)이 점점 짧아지지만 핵심 부품인 반도체 제품의 개발기간과 설계인력은 급격히 증가해감에 따라 늘어만 가는 개발 비용은 반도체 제품의 수익향상 측면에서 매우 큰 장애가 되고 있다. 따라서 설계의 복잡화와 구현의 어려움 이라는 기술적인 문제들을 해결하여 시장에서의 생존이 걸린 극한적인 경쟁환경에서 살아 남기위해서는 반도체 설계의 paradigm 자체를 변화 시켜야 할 것이다. 이에 대한 해법으로 반도체 설계의 abstraction level을 현재의 RTL에서 상위 수준으로 올리고 설계의 virtualization을 해야 한다는 것은 설계 재사용과 신개념 검증 방법 기술과 함께 필수적인 변화의 한 방향이다. 이미 수년전부터 많은 연구 논문에서 이와 관련된 새로운 system 설계 기술들이 제시되어 왔고, 이에 대응하는 platform 기반의 설계기법 소개와 삼성전자의 구축현황에 대해 저자는 지난 논문에서 기술 한 바 있다. 본 논문은 2003년 9월 이후 platform 설계기법의 virtual 화가 어떻게 발전되어 왔는지에 대해 기술하고 문제점 확인 및 앞으로 이에 대한 해결 방안들의 방향에 대해 논하고자 한다.

• Journal of Distribution Science
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• v.16 no.6
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• pp.37-53
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• 2018

Purpose - There have been not enough studies on the ways customer Moment of Truth(MOT) activities are structured along with consumption chain and their influences as well as the relative influences of service quality at Moment of Truth on customer performance. Therefore, customer service needs needed at Moment of Truth may differ depending on whether these distribution services are at introduction-growth stages or maturity-decline stage already, but there is no study which illustrates this. Research design, data, and methodology - This study selects VoIP and IPTV as the household telecommunication and distribution services at introduction-growth stages as well as high speed internet and wire telephone as those at maturity-decline stages. Then it identifies which experiences that customers have at Moment of Truth by each service as well as the influences related to what the customers consider as important. Results - As the result of demonstration with the target of 858 respondents, customers' experiences and requests differ at Moment of Truth. For service quality, what takes the positive roles in customer performance includes corporeality and certainty for the services at introduction-growth stages as well as reliability, sympathy, and mutuality for those at maturity-decline stages. Conclusions - Implications of these results as well as further directions for study are suggested.

• Asia Marketing Journal
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• v.10 no.2
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• pp.1-29
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• 2008

The objective of our study is to provide an exploratory model for forecasting sales take-off timing of a product in the context of multi-national markets. We evaluated the usefulness of key predictors such as multiple market information, product attributes, price, and sales for the forecasting of sales take-off timing by applying the suggested model to monthly sales data for PDP and LCD TV provided by a Korean electronics manufacturer. We have found some important results for global companies from the empirical analysis. Firstly, innovation coefficients obtained from sales data of a particular product in other markets can provide the most useful information on sales take-off timing of the product in a target market. However, imitation coefficients obtained from the sales data of a particular product in the target market and other markets are not useful for sales take-off timing of the product in the target market. Secondly, price and product attributes significantly influence on take-off timing. It is noteworthy that the ratio of the price of the target product to the average price of the market is more important than the price ofthe target product itself. Lastly, the cumulative sales of the product are still useful for the prediction of sales take-off timing. Our model outperformed the average model in terms of hit-rate.