• Title/Summary/Keyword: Overseas market

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Developing a Project and Program Management Capability Assessment System for the Korean Construction Management Firms (국내 CM 기업의 프로젝트 및 프로그램 관리역량 평가를 위한 자가 역량 평가 시스템 개발)

  • Choi, Jaehyun;Son, Jaeho;Kim, Jihye
    • Korean Journal of Construction Engineering and Management
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    • v.16 no.1
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    • pp.3-14
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    • 2015
  • Since the global financial crisis, the Korean domestic construction market has continuously experienced downturns, and the Korean domain construction firms'profitability has been persistently deteriorated. Domestic construction firms have rapidly advanced to overseas markets exclusively for the construction contract packages. However, the profitability for the construction contracts has been lower compared to engineering or project management contracts. One of the critical issues the Korean firms have faced was project management capability across all phases in project execution. Even though several project management capability assessment tools were introduced, most tools were applicable to a wide variety of industry sectors rather than construction industry. Project management capability assessment tool specifically applicable to domestic CM firms was developed through this research, in order to assess project and program management capabilities and improve the competitiveness in overseas market Also, the correlation between project, programs, and the CM infrastructure were identified. The CM firms were divided into two groups according to the size of the business, and both were evaluated at the project and the program level based for the 9 different criteria. The project management capability assessment tool developed for the CM firms can be used for self-assessment to distinguish the strengths and weaknesses of each company at the project and program level. In addition, the current status of each group can be identified by spotting improvement areas for the management capabilities.

Analysis of Global Success Factors of K-pop Music (K-pop 음악의 글로벌 성공 요인 분석)

  • Lee, Kate Seung-Yeon;Chang, Min-Ho
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.4
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    • pp.1-15
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    • 2019
  • Psy's Gangnam style in 2012 showed K-pop's potential for global growth and BTS proved it by reaching three consecutive Billboard No.1. The success in the global music market brings tremendous economical and cultural power. This study is conducted for the continuous growth of K-pop music in the global music market by analyzing the musical factor of K-pop's global success. The top 20 most-viewed K-pop MV on Youtube is chosen as a research subject because Youtube is a worldwide platform that reflects global popularity. For the process of K-pop music creation, the role of the composer is expanded and many overseas producers participate in music creation. All 20 songs are created by the collective creation system and there is a consecutive collaboration between the main producers and certain artists. The top 20 most viewed K-pop songs have the musical characteristics of transnational genre convergence, hook songs, sophisticated sounds, frequent use of English lyrics, a reflection of the latest global trends, rhythm optimized for dance and clear concept. It makes the K-pop song easily remembered and familiar to overseas listeners. K-pop's healthy and fresh theme brings emotional empathy and reflects Korean sentiments. K-pop's global success is not a coincidence, but a result of continuous efforts to advance overseas. Some critics criticize K-pop's musical style is similar and it shows K-pop's limitation but K-pop progressed its musical evolution. By keeping the merits of K-pop's success factors and complementing its weak points, K-pop will continue its popularity and increase influence in the global music market.

Ethnocentrism and Taiwanese Consumer's Preference and Consumption Behaviors on Dried Persimmon (자민족중심주의에 따른 대만소비자의 곶감선호도와 소비행태 분석)

  • You, So-Ye;Park, Myung-Eun;Park, Jaehong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.11
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    • pp.252-262
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    • 2017
  • In recent years, there has been a growing need for measuring consumer demand in overseas markets in order to increase the sales of Korean dried persimmons. The country of origin of products is associated with consumer ethnocentrism and has become one of the important factors for explaining consumer demand in overseas markets. The purpose of this study was to analyze the Taiwanese consumers' preferences and consumption behaviors concerning dried persimmon based on ethnocentrism. Results found no significant differences in the consumer awareness of imported dried persimmons according to the level of ethnocentrism. The perception and preference of Korean dried persimmons were statistically significant in terms of satisfaction, taste, color, safety, packaging, and hardness by level of ethnocentrism. The factors affecting Taiwanese consumer's preference of Korean dried persimmon were found to be the satisfaction of Korean dried persimmon. Age was the most influential factor in the purchase experience of Korean dried persimmon. This implies that it would be necessary to increase consumer awareness of Korean dried persimmons by targeting the segmented market and promoting marketing strategy in the Taiwan market for securing sales channels and generating profit.

A Study on Ex-post Regulation of Zero-rating Service - Comparative Legal Study on Relevant Laws and NRA's Decisions Between Domestic and Overseas Countries - (제로레이팅 사후규제 방안에 대한 연구 - 국내 및 해외 주요국 법령 및 심결의 비교법적 고찰 -)

  • Cho, Dae-Keun;Hong, Joon-Hyung
    • Informatization Policy
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    • v.26 no.1
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    • pp.83-105
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    • 2019
  • The purpose of this study is to analyze the domestic and overseas laws and regulators' decisions related to zero-rating (ZR) practices through a comparative approach and to support development of the ex-post regulation. Although most countries are adopting ex-post regulatory approaches toward the globally increasing ZR practices, there is no uniform standards or an approach to consider when deciding whether to allow mobile ISPs' zero-rating practices in the market. However, in recent years, some countries have been improving their policy transparency with respect to ZR through enacting and amending relevant laws as well as making trial decisions. The comparative analysis shows that each country investigates restriction of the user choice and ISPs' adherence to the obligation of non-discrimination in order to judge whether the user benefits are damaged by the ZR practices. It also investigates ISP-CP's market positioning and ISP's vertical integration for profit squeeze to find out whether they harm fair competition with ZR practices in the mobile ecosystem. Based on the results of the comparative analysis, we suggest the desirable ZR regulatory directions under the domestic legislative status.

Voice Interactions with A. I. Agent : Analysis of Domestic and Overseas IT Companies (A.I.에이전트와의 보이스 인터랙션 : 국내외 IT회사 사례연구)

  • Lee, Seo-Young
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.4
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    • pp.15-29
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    • 2021
  • Many countries and companies are pursuing and developing Artificial intelligence as it is the core technology of the 4th industrial revolution. Global IT companies such as Apple, Microsoft, Amazon, Google and Samsung have all released their own AI assistant hardware products, hoping to increase customer loyalty and capture market share. Competition within the industry for AI agent is intense. AI assistant products that command the biggest market shares and customer loyalty have a higher chance of becoming the industry standard. This study analyzed the current status of major overseas and domestic IT companies in the field of artificial intelligence, and suggested future strategic directions for voice UI technology development and user satisfaction. In terms of B2B technology, it is recommended that IT companies use cloud computing to store big data, innovative artificial intelligence technologies and natural language technologies. Offering voice recognition technologies on the cloud enables smaller companies to take advantage of such technologies at considerably less expense. Companies also consider using GPT-3(Generative Pre-trained Transformer 3) an open source artificial intelligence language processing software that can generate very natural human-like interactions and high levels of user satisfaction. There is a need to increase usefulness and usability to enhance user satisfaction. This study has practical and theoretical implications for industry and academia.

A Study on the Certification System for Offline Stores Selling Copyrighted Contents: Copyright OK Case (정품 콘텐츠 판매 오프라인 업체 인증제도 방안 연구: 저작권 OK 사례)

  • Gyoo Gun Lim;Jae Young Choi;Woong Hee Lee
    • Information Systems Review
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    • v.19 no.4
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    • pp.27-42
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    • 2017
  • With the rapid development in network, graphic technology, and digital technology, content industry is emerging as an important industry for new cultural development and economic development. The development in digital content technology has remarkably expanded the generation and distribution of contents, thereby creating new value and extending into a large distribution market. However, the ease of distribution and duplication, which characterizes digital technology, has increased the circulation of illegal contents due to illegal copying, theft, and alteration. The damage caused by this illegal content is severe. Currently, a copyright protection system targeting online sites is available. By contrast, no system has been established for offline companies that sell offline genuine content, which compete with online companies. The demand for content of overseas tourists is increasing due to the Korean wave craze. Nevertheless, many offline content providers have lost competitiveness due to illegal content distribution with online companies. In this study, we analyzed the case and status of similar copyright certification systems in Korea and overseas through previous research and studied a system to certify the offline genuine contents business. In addition to the case analysis, we focused on interviews obtained through in-depth interviews with the copyright stakeholders. We also developed a certification framework by establishing the certification domain, certification direction, and incentive of the certification system for offline businesses with genuine content. Selected certification direction is ethical, open, inward, store, and rigid (post evaluation). This study aimed to increase awareness among consumers about the use of genuine content and establish a transparent trading order in a healthy content market.

Study on Influence of Market Merchant College Education in Convergence Era to Educational Performance (융합시대 시장상인대학 교육이 교육성과에 미치는 영향에 관한 연구)

  • Lee, Mi-Ja;Yang, Hae-Sool
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.209-218
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    • 2015
  • This study aims to look into whether market merchant college education in Convergence to has any influence to the educational performance. For the purpose, 300 surveys were distributed to the ones who completed the course at ** city and in total 275 replies were selected out of 300. The age as of the subjects of this study suggests many of the most common are 91 people with more than 60 121 people 50s. This suggests that the age of a person engaged in the business owners have a lot of seniors. Dependant variable of this study, educational performance resulted in sales increase, help in self development with 82.4%, stronger confidence in success of business startup, overall satisfaction with the market merchant college education. Advanced studies regarding market merchant college and series of domestic and overseas documents were referred to for this study. As trait elements for market merchant college education, educational service, change intention, challenge spirit, decisive factors for customer communication were derived. Along with these elements, research model and hypothesis verifying the relationship with operational fund were established and empirical analysis and investigation was set as study objective.

Strategy for Various CM Applications based on Comparative Case Analysis (사례 비교분석을 통한 CM 적용 다양화 방안 - 발주자 특성 및 사업특성을 중심으로 -)

  • Kim, Namjoon;Jung, Youngsoo;Kang, Seunghee;Shin, Dongwoo
    • Korean Journal of Construction Engineering and Management
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    • v.17 no.1
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    • pp.10-17
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    • 2016
  • Domestic CM market has continued to grow since the enactment of CM policies in 1996. In addition, future CM market is forecasted to have potential high growth. Therefore, it is necessary to apply various CM business models reflecting the owner's requirements and characteristics in order to improve in the CM industry and to strengthen the competitiveness in the overseas construction market. In this context, the purpose of this study is to suggest strategies of various CM applications based on comparison of 4 cases analyzed by 'business weight' and 'business depth' in terms of business function as well as by the types of 'CM market' and 'CM practice'. Result of this comparative analysis shows that each case presents differences in terms of type, business weight, and business depth of CM practice. However, domestic public CM services are currently being challenged to strengthen capability throughout the project life-cycle against the limitation of government's CM policies focused on the construction supervision. In order to address this problem, this study proposes the strategies of various CM applciations from several different perspectives

Study on Market Prospects, Financing Challenges and Alternative Solutions in New Nuclear Power Projects (신규 원전의 시장전망 및 금융조달의 과제와 대안)

  • Lee, Jang-pyo
    • KEPCO Journal on Electric Power and Energy
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    • v.2 no.1
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    • pp.133-141
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    • 2016
  • Although construction of any new nuclear power projects had not been launched since mid-1970s until recently in the USA, many new nuclear power plants have been constructed in many countries with the support of their governments mainly as part of their national energy security and electric source diversification policies. For many reasons, the nuclear power industry seemed to reclaim their renaissance from the beginning of this century and the investment in the nuclear power projects draw positive concern from the private financial sector. But the global financial crisis in 2008 and subsequent economic slow-down together with tighter bank credit regulations caused commercial banks, the main source of financing, to lose appetite for investing in new nuclear power projects. But the nuclear power economics shows that the nuclear power is viable in terms of the environmental benefit and long-term average cost compared to other power generation sources. Also doubt about nuclear power safety was much mitigated due to technology development and reinforced safety-related tests and monitoring. Therefore, the prospect for nuclear power market expansion remains positive although there are comparatively big differences among different scenarios. After Korea Electric Power Corp. won the UAE nuclear power project in December of 2009, the competition in nuclear power markets is undergoing huge changes. Competitors backed by the support of their own governments are now entering the market with many aggressive and innovative financing packages to win bids of new nuclear power projects. This report analyzed the nuclear power market prospects, competitive edges of nuclear power, risk management measures, and financing challenges and recommends alternative solutions to promote competitive edges in winning bids of new nuclear power projects.

An Empirical Study on the Effect of Market and Technology Orientation on the Innovation Performance of Global Firms (글로벌 기업의 시장지향성과 기술지향성이 기술혁신성과에 미치는 영향의 실증연구)

  • Hwang, Sang Don;Lee, Seong Hwan;Lee, Woon Seek
    • International Area Studies Review
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    • v.22 no.4
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    • pp.145-166
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    • 2018
  • This study is due to global competition, the wall between regions is disappearing, customer needs are diversified, and market and technology are rapidly changing. Future growth engines, the importance of convergence capabilities for industrial competitiveness is being emphasized more. Therefore, companies should seek innovative means to increase the efficiency of the company by establishing optimized global management environment and establishing direction and strategy for utilization of convergence technology by improving industrial competitiveness. Firms must adopt and utilize related new technologies by strengthening their convergence capabilities through dynamic capabilities that are internal resource bases for new product development and process innovation. Globalize markets and technologies can expect higher innovation performance when aligning strategic direction with formalized technology competencies held by the firm and incorporating the convergence capabilities needed for technological innovation into processes. The study focuses on the effects of market and technology orientation on technological innovation performance, whether dynamic and convergence capabilities affect technological innovation performance, and dynamic and convergence capabilities to mediate between market and technology orientation. For the study, we surveyed 51.4% of global and multinational corporations that are internationally active or headquartered overseas. Based on the previous studies, hypotheses were established and the collected data were analyzed through utilization path analysis and Sobel test.