• Title/Summary/Keyword: Overseas Marketing

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A Study of a Personalized Curation Service and Business Model based on Book Information (도서정보 기반의 고객 맞춤형 큐레이션 서비스 및 비즈니스 모델 연구)

  • Kwon, Hyeog-In;Na, Yun-Bin;Yu, Mi-Ok;Choi, Kwang-Sun
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.251-262
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    • 2015
  • This study checks the conceptual definition of domestic book curation which is still in the beginning stage, the necessity of developing service and business, domestic and overseas case of relevant service. Further, the problem of book recommendation service and the difficulty anticipated in the embodiment of service are investigated together and the business model as new IT service is suggested to supplement them. Specifically, the collection of book information and customer information (interest and purchase pattern) and the procedure of mining the collected information and the process of embodying visualization was presented in the sector of service in the first place. Then, the technical transfer of developed solution and the construction cost and the method to impose commission over contents sales are presented in the sector of business. Diverse social and economic effects are expected to realize by developing and utilizing such services, namely, promoting the distribution of excellent book which were kept in dead storage so far due to lack of marketing support, recommendation readers the proper books which are convenient and necessary.

A Study on the Methods for Promoting Gwangju.Jeonnam Region Kimchi Industry and Stimulating the Export of Kimchi (광주.전남지역 김치산업의 육성과 수출활성화 방안에 관한 연구)

  • Jung, Chul-Gi
    • International Commerce and Information Review
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    • v.11 no.3
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    • pp.239-262
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    • 2009
  • This study shed light on the status of Korean Kimchi industry in overseas markets and presented methods for promoting Kimchi industry of Gwangju Jeonnam metropolitan city and stimulating the export of Kimchi produced in Gwangju Jeonnam, a city that has come to the fore as the center of Kimchi industry, which aimed to explore the ways of ratcheting up competitiveness of Kimchi industry in the global market as Kimchi has become more likely to be globalized amid the recent "Korea Trend" boom and the growing consumption of fermented food. Therefore, methods for promoting Kimchi industry and stimulating the export of Kimchi should be explored to ensure the promotion of Kimchi industry and the stimulation of the export of Kimchi, ultimately restoring the status of Korea as the home of Kimchi, in consideration of the great spillover effect on the regional economy, through a series of measures such as the clusterization of Kimchi industry, expansion of cultural experience projects related to Kimchi for the globalization and the increased consumption of Kimchi, government support to increase Kimchi companies in size and achieve the modernization of Kimchi companies, introduction of Kimchi KS audit system and quality certification system, development of new product targeting global market and making Kimchi a high-end product, expansion of export, support of export market diversification, assurance of safety and price competitiveness of Kimchi, differentiated production and marketing strategy by means of technological research, and others.

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Annotation Technique Development based on Apparel Attributes for Visual Apparel Search Technology (비주얼 의류 검색기술을 위한 의류 속성 기반 Annotation 기법 개발)

  • Lee, Eun-Kyung;Kim, Yang-Weon;Kim, Seon-Sook
    • Fashion & Textile Research Journal
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    • v.17 no.5
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    • pp.731-740
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    • 2015
  • Mobile (smartphone) search engine marketing is increasingly important. Accordingly, the development of visual apparel search technology to obtain easier and faster access to visual information in the apparel field is urgently needed. This study helps establish a proper classifying system for an apparel search after an analysis of search techniques for apparel search applications and existing domestic and overseas apparel sites. An annotation technique is developed in accordance with visual attributes and apparel categories based on collected data obtained by web crawling and apparel images collecting. The categorical composition of apparel is divided into wearing, image and style. The web evaluation site traces the correlations of the apparel category and apparel factors as dependent upon visual attributes. An appraisal team of 10 individuals evaluated 2860 pieces of merchandise images. Data analysis consisted of correlations between apparel, sleeve length and apparel category (based on an average analysis), and correlation between fastener and apparel category (based on an average analysis). The study results can be considered as an epoch-making mobile apparel search system that can contribute to enhancing consumer convenience since it enables an effective search of type, price, distributor, and apparel image by a mobile photographing of the wearing state.

A Study on the Chinese NPP Development Plan and the Efficient Overseas Marketing System for Nuclear Power Plant Technology (중국의 원자력개발 계획과 한국 원전기술 수출의 효율적 추진 방안에 관한 연구)

  • Kim, H.M.;Hwang, J.K.;Kim, M.;Chung, H.J.;Jo, C.H.
    • Proceedings of the Korea Society for Energy Engineering kosee Conference
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    • 1996.10b
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    • pp.59-65
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    • 1996
  • 중국은 향후 2020년까지 1000MW급 경수로를 중점적으로 35기이상을 건설할 것으로 예상되는 최대 잠재시장이다. 따라서 현재 1000MW급 원전기술자립을 95% 확보한 한국은 중국 및 인근 아시아지역 원전건설 시장에서 외국과의 경쟁력 확보를 위하여 주도적인 참여방안을 모색해야 한다. 이러한 관점에서 원자력기반기술이 우수한 중국과 한국은 한국형표준원전(KSNP)을 기본모델로 하여 중국 및 아시아의 원전건설에 적용할 표준원전(CSNP, ASNP)을 공동개발 하기 위한 협력체계 구성방안을 제안하였다. 또한 한국이 원자력기술 수출국으로 위치를 확고히 하고, WTO 출범에 따른 원자력시장 개방화에 경쟁력을 갖추기 위해서는 원자력 선진기술을 보유하고, 건설자금조달 및 사업관리 능력과 함께 폭넓은 해외협력 관계를 갖춘 세계적인 원전공급자(Nuclear Vendor)를 육성해야 한다.

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The Management Status and Choice for Guaranteeing in the IT Enterprises (IT벤처기업의 경영현황과 경쟁력 확보를 위한 선택)

  • 송학현;허창우;김윤호
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2003.05a
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    • pp.450-454
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    • 2003
  • Most small and medium IT enterprises have problems because of the lack of resources, Technology, fund, marketing, advertisement etc. Globalization and Internationalization make the small and medium IT ventures to advance into the overseas market. In korea, Small and medium size IT company have a excellent technology and good potential for the future value. but they have small domestic market and critical competitiveness. So, this paper analysis, reviewed and suggestions to Internationalization.

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A Study on the Improvement Directions and Case Analysis of Rural Tourism Development in Fiji (피지(Fiji)의 농촌관광개발 사례분석 및 개선방안 연구)

  • Hwang, Hancheol
    • Journal of Korean Society of Rural Planning
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    • v.22 no.4
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    • pp.13-24
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    • 2016
  • Tourism is often considered as one of the main industries to promote development and modernization in small South Pacific islands countries. In Fiji, this was recognized in the 1960s, and resulted in large-scale resort based tourism development in coastal areas. While tourism has obvious advantages to the economy, a lot of problems such as exclusive foreign control of the main hotels and resorts, considerable overseas leakage of earnings, the limited participation by indigenous resource owners, and localized environmental damages to reefs and mangroves are emerging. For sustainable tourism development, it is needed to set growth objectives and targets for tourism in terms of benefits to Fiji, and to concentrate support on 'Rural Tourism' such as community-based tourism that have lower leakage and put more into local economies. Through case study in this paper, to develop rural tourism at the local level, several recommendations are as follows: 1) to introduce various rural tourism programs such as experiencing Fiji's traditional culture, participating in activities, picking fruits and harvesting agro-products, 2) to enhance aggressive promotion and marketing strategies, 3) to build the capacity of local communities for improving the quality of tourism services, and 4) to provide the infrastructure for tourism business such as road accessing, water supply and disaster prevention.

Investigation about Figure Industry by Extension of Image Media (Game, Animation, Motion Picture) (영상미디어(게임, 애니메이션, 영화 분야)의 확장에 따른 피규어 산업에 대한 고찰)

  • Sohn, Jong-Nam;Lee, Jong-Han
    • The Journal of the Korea Contents Association
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    • v.8 no.3
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    • pp.67-74
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    • 2008
  • Various image media such as game, animation, movie is developing. Goods called Figure as extension that use contents source of one kind in several forms were made, and is drawing a lot of popularity today. However, is handled as simple toy of children in the Korea. So, development of allied industry is slow. In case of overseas recognized the importance by means of marketing in contents industry. In this paper, explain meaning about figure and kinds of figure and through philosophical thought and theory, analyzed personality which figure has through scientific investigation(theory of Walter Benjamin, Freud and psychologists). Nowaday, figure industry of the Korea and other foreign country is continuing development. Especially the contents of Hanryu(Korea) star figure has lots of value and possibility of future growth.

State and subject of health and sports medical devices industry at oversea

  • Seo, Jung-Hwa;Kim, Se-Jin
    • Journal of Sport and Applied Science
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    • v.1 no.1
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    • pp.1-5
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    • 2017
  • Most of people do not remind of 'Who is domestic medical device business?' A lot of people that Johnson and Johnson, GE and Philips and other foreign companies belong to medical device company. In fact, local enterprises small place based on world market. Local medical device industry's production has grown up rapidly last 10 years. Sales increased nearly 3 times from trillion and 500 billion KRW in 2004 to 4 trillion and 600 billion KRW in 2014. The production record constantly increased owing to safety and good quality of domestic medical devices. As many as 59% of medical devices made in Korea is exported to 198 countries in the world. Currently, medical device industry in the world has been given considerable attention. Cognition and awareness are very much low. Medical device industry, high income creating industry, is said to next generation industry to increase scale, and Korea does not follow world flow. The industry is given support from the government that is not enough. Korean enterprises have small scale among a lot of global enterprises. Being interested in development of medical devices, the author selected department of IT at college.

A Study on a DVB-SI based Data Service providing Additional Information of PPL Advertising (PPL광고의 부가정보를 제공하는 DVB-SI 기반 데이터서비스 연구)

  • KO, Kwangil
    • Convergence Security Journal
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    • v.19 no.4
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    • pp.189-195
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    • 2019
  • PPL advertising is growing due to the cheaper cost than other TV commercials, the familiar image construction from natural exposure in video, and the overseas marketing effects from programs export. However, it is difficult to provide additional information on PPL advertising targets in addition to short video exposure due to the restriction that they should be exposed without antagonizing viewers. This study designed a data service that supports PPL advertising, which provides additional information for PPL advertising targets. Specifically, the user scenario and user interface of the data service were designed considering the characteristics of the TV platform, the key additional information was defined by distinguishing the typical types of PPL advertisement, and the information on when PPL advertising targets should be exposed in the program was devised. We also developed a DVB-SI based method to provide the supplementary information to the data service.

An Empirical Study on the Determinants of e-Trust - Focused on the Domestic Trade Portal Site - (e-신뢰(e-Trust)의 결정요인에 관한 연구 -국내 무역포털사이트를 중심으로-)

  • Song, Sun-Yok
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.41
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    • pp.205-234
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    • 2009
  • The trade portal site is one of the innovative skills which makes it possible for trade companies to manage international trade activities more efficiently by using the newest information technology. Especially, trade portal site can be considerable help to small and medium-sized enterprises which have much difficulties in finding overseas buyers due to the lack of international marketing capabilities. This study attempts to present a comprehensive model about the determinants of e-Trust in domestic trade portal site and to suggest practical strategies for e-Trade. Therefore, a theoretical framework was presented by the literature review, and a empirical study was carried out through a questionnaire survey to those who have had experiences of visiting trade portal site. The empirical analysis had the following results. First, it reveals that reputation, web-site quality, transaction efficiency of the trade portal site have influence upon e-Trust dimension. On the other hand, perceived risk did not have significant relationship with e-Trust. Second, e-Trust had significant impact on willingness to depend on the trade portal site. And also, e-Trust had positive influence on performance of using which is measured by sales increase, information sharing, and synergy effect.

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