• 한국식생활문화학회지
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• 제27권6호
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• pp.666-676
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• 2012

The purpose of this study was to propose effective marketing communication strategies for overseas Korean restaurants through a multilateral comparison analysis of American, Chinese, and Japanese consumers' attitudes towards communication media and Korean restaurants. The survey was written in English, Chinese, and Japanese, with guideline for surveyors, and conducted using both online and offline methods. Samples were collected from five major cities - Los Angeles, New York, Tokyo, Beijing and Shanghai, which are the foothold for the globalization of Korean food. When it comes to attitudes towards communication media, word-of-mouth showed a high mean value, indicating it as the most useful and reliable media recognized by consumers who visited Korean restaurants. Furthermore, the necessity of recognizing the importance of visual communication in the physical environment of Korean restaurants and specialized websites, featuring restaurants and gourmet food, was observed. Consumers in all three nations chose word-of-mouth as the most useful and reliable media for learning about Korean restaurants. In addition, American consumers highly depended on signage and restaurant exteriors. Chinese consumers highly recognized the usefulness and reliability of offline media, such as newspapers, magazines, and events, while Japanese consumers considered online media, such as gourmet websites, blogs and social networks, as useful and reliable sources. A significantly positive attitude and high value was observed in all who had visited Korean restaurants. American and Japanese consumers had a significantly higher rate of intention to visit Korean restaurants in the future and to tell others about their satisfaction with Korean restaurants. Meanwhile, the average rate of prior preference for Korean restaurants (when choosing restaurants) was the lowest in all three countries. This study is useful for both the Korean government and food enterprises abroad to plan and develop marketing communication strategies properly for overseas Korean restaurants.

• 동아시아식생활학회지
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• 제25권4호
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• pp.594-606
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• 2015

Acculturation may manifest dietary behavioral changes of students from overseas. This study investigated the dietary attitudes, food intakes, and dietary behaviors of 121 Chinese college students residing in Busan, Korea. Using a focus group interview and structured survey, subjects were divided into two groups (SG, LG) based on their self-rated acculturation status. The SG (n=70) and LG (n=51) groups consisted of participants that had resided in Korea for shorter than 18 months versus 18 months or longer, respectively. The SG group was more likely to point out the taste of Korean foods as being too sweet, salty, and spicy but less greasy. A food frequency questionnaire was developed to assess normal intake of Korean ethnic, Chinese ethnic, and common foods. The LG group consumed more Korean foods such as rice cake, dried laver, and radish kimchi but less Chinese foods such as bread glue ball and kidney bean. The LG group consumed more salty and fatty foods and Korean liquors, whereas the SG group consumed more fruits and noodles. Based on the exploratory factor analysis, the SG group showed significantly higher scores for "dietary regularity" but lower scores for "indulgence of unhealthful food" factors. In summation, the LG group became more accustomed to Korean foods and adopted less desirable dietary behaviors compared with the SG group. Findings suggest that the residential period of Chinese college students may be associated with their self-rated acculturation status and food acculturation process, and therefore tailored nutrition education programs are needed to support Chinese students' healthier dietary behaviors and food acculturation process.

• 기술혁신학회지
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• 제17권2호
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• pp.421-447
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• 2014

전통의학이 국가 의료체계에 편입되어 있는 국가는 한국 중국 대만 등이나 한국과 중국이 대표적이다. 본 연구는 두 나라의 전통의학 정책을 비교한 것이다. 이를 위해 전통의학 정책의 분석 틀을 최초로 제시했다. 한의학과 중의학의 공통점은 발전과정이 국가정책에 의해 규정되었고, 동일한 패턴을 보인다는 점이다. 차이점은 국가의료체계의 차이 혹은 발전정도에 따른 것이다. 중의학은 의료체계상 보다 활성화되어 있고, 중의, 중서결합의 및 민족의학까지를 다루어 범주가 크다. 한국은 저출산, 고령사회에서의 역할을, 중국은 응급 및 중대질병의 예방치료체계 구축에 관심이 크다. 한국은 해외환자 유치를 추진하고, 중국은 해외진출을 도모한다. 한국은 한약재 유통과 안전성을 강조하고, 중국은 생산기술을 강조한다. 한국은 의료기기 육성정책이 시도되고 있으나 중국은 연구개발 단계이다. 양국 공통으로 천연물 신약개발을 강조하나, 한국은 응용산업에서 한방화장품을 강조하고, 중국은 응용산업정책이 약하다. 중국은 전통의학의 문화와 이론을 강화하고 있으나 한국은 이러한 정책은 없다. 한국은 국제기구와 의료봉사에 초점을 맞추고, 중국은 국가 간 실질협력에 관심을 두고 있다.

• 한국가구학회지
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• 제21권2호
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• pp.196-204
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• 2010

This study focuses on wardrobes to examine how the terms have been changed by comparing traditional Korean furniture in Chosun Dynasty and contemporary furniture since the traditional furniture terms and forms have been changed like our life culture. For chests and wardrobes, approximately 26 terms were used in Chosun Dynasty. However, only five of them are currently used for top panels, hinges, drawers, mirrors, and columns. For bedroom cabinets, 27 terms are used and 4 of them are changed with the same meaning. The change of the terminology results from the life culture mostly. While the Chosun Dynasty furniture terms were mostly presented as the Korean and Chinese language, in the contemporary furniture ones Korean and Chinese together with English are used. The English terms' usage results from hardwares imported from overseas. The terms derived from the three different languages are presented not only in the wardrobes but also other pieces generally.

• 한국지역지리학회지
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• 제23권2호
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• pp.354-365
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• 2017

본 연구는 대구 화교중고등학교 학생들의 이중적 언어사용과 혼종적 정체성을 분석하였다. 이러한 현상은 중국어와 한국어 혹은 중국인과 한국인이라는 요인이 교차하는 지대에서 이루어지는 다양한 관계적 활동들에 의해 생성하고 변화한다. 화교학교 학생들은 유아기에 한국 어머니와 외가로부터 한국어를 자연스럽게 배운 뒤, 성장하면서 화교 아버지와 친가로부터 중국어를 학습함에 따라 이중적 언어습관이 형성된다. 그리고 화교학생의 상당수는 한국학교에서 유치원 교육을 받고 있지만 초등학교 이후부터 거의 모든 학생들은 화교학교에서 공식적으로 중국의 사회 문화 역사를 학습하였다. 화교학생은 가정, 학교 그리고 로컬에서 부모, 형제와 자매, 교사, 친구, 이웃과 중국어와 한국어를 매개로 대화를 한다. 이들은 상황에 따라 중국어와 한국어를 혼합하여 사용하고 있으며, 또한 두 언어를 특별하게 구별하여 인식하고 사용하지 않는다. 화교학생은 자신의 정체성을 중국인과 한국인 모두로 이해하는 혼종적 특성이 나타나고 있다. 또한 이들의 일부는 자신의 정체성을 한국인 반, 중국인 반으로 규정하기도 한다. 본 연구 결과의 객관화를 위해 서울, 인천, 부산에 위치한 화교중고등학교의 학생들을 대상으로 한 후속 연구가 필요하다.

• Journal of Korea Trade
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• 제26권7호
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• pp.185-202
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• 2022

Purpose - As overseas direct purchase transactions using e-commerce increase, the scale and scope of international trade are diversified, and the transaction volume using online platforms in e-commerce is increasing. The e-commerce market share will become more important because it is not only a medium connecting B2C, but also because it will expand the scope of trade. This study aims to reveal the factors that influence purchase intention according to Korean-Chinese consumers in e-commerce. In addition, the study has comprehensively confirmed the influence between each factor in the e-commerce environment by integrating and analyzing the characteristic factors of online information sources and platforms in one structural equation. Finally, the study confirmed that there is a significant difference in the influence relationship between Korean and Chinese consumers. Through this, the study will contribute to content production in the e-commerce market according to the target market and the expansion of the mutual entry of Korea and China. Design/methodology - This study aims to confirm the mediating effect of the details of the online information source characteristics and platform characteristics when the perceived quality affects purchase intention. It is confirmed that the factors affecting Korean and Chinese consumers differ. Findings - It was confirmed that differences exist according to the group of Korean or Chinese consumers for the entire research model. In the case of Korean consumers, the mediating factors when perceived quality affects purchase intention are expertise, reliability, entertainment, informativity, and convenience; in the case of Chinese consumers, the factors are expertise and informativity. Originality/value - This study proved that Korean and Chinese consumers cannot be regarded as having the same characteristics, and therefore, strategies aimed at each e-commerce market should be differentiated. In addition, although previous studies on online information sources and platform characteristics were not integrated, this study confirmed a significant influence relationship among the factors that could affect purchase intention in the actual e-commerce environment.

• 무역상무연구
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• 제71권
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• pp.297-324
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• 2016

China not only has the largest amount of rare earth reserves, but it also produces the most rare earth products. However, China lacks appropriate supervision and management systems of its rare earth industry. The Chinese government's inappropriate mechanisms have been cause for reckless development by national rare earth providers characterized by excessive competition, environmental pollution, and smuggling. In response to the problems, China implemented regulatory measures to restructure the rare earth industry. The Chinese central government intensifies its efforts to control the total quantity of rare earth products and tackle environmental pollution. Six leading conglomerates have been selected to promote the Chinese central government's policy. A new environmental guideline has been drawn up to reduce the discharging of wastewater and air pollution substance. Huge transition and a great influence of its policy changes are expected. These policy changes are bound to entail huge transitions, and the policy is expected to have a great influence in the future structure of the rare earth industry. In consideration of these changes, the Korean government, in collaboration with private enterprises needs to take appropriate measures, such as overseas resources development, R&D expansion, tactical stockpiling, professional manpower training and so on.

• 한국IT서비스학회지
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• 제11권2호
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• pp.49-68
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• 2012

The purpose of this study is to analyse the country image, the pre-assessment, and the usage intention about overseas internet shopping mall service in china and how these factors are related to one another according to internet shopping mall using experience. And this study divided the country image for internet shopping mall service into two components : general country attribute and general service product attribute. In this study it is found that the country image of international internet shopping service is directly related to the pre-assessment, and the pre-assessment is related to usage intention especially in case that chinese consumer has a lot of internet shopping mall using experience. In the other case, the general country attributes affect the general service product attributes but the general service product attributes don't have any relationship with the pre-assessment. For a successful international internet shopping mall service business in China, marketer should recognize that it is important to formulate the policy extending the internet shopping mall experience as well as using the country image.

• 한국축산식품학회지
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• 제21권4호
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• pp.389-394
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• 2001

본 연구는 벌집에서 얻어지는 프로폴리스의 플라보노이드 함유량을 조사하였다. UV spectrophotometer를 이용한 총플라보노이드는 예천, 영월, 브라질, 호주, 중국이 각각 6.33, 6.42, 2.44, 8.11, 6.52mg/g이었다. HPLC를 이용한 플라보노이드 분석 결과, p-courmaric acid는 예천, 5.58, 그리고 영월이 6.84mg/100g 이었다. 그러나 예천 및 영월의 프로폴리스에서는 luteolin이 검출되지 않았다. Quercetin은 영월, 예천에서 0.41∼0.53%이었으며, t-cinnamic acid는 브라질이 7.92%, quercitrin은 중국이 8.74%로 가장 높았다. 또한 중국산 프로폴리스에서는 t-cinnamic acid가 검출되지 않았다.

• 대한한의진단학회지
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• 제12권1호
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• pp.93-102
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• 2008

Purpose: To review the Scale Measurement studies on Traditional Chinese Medicine and it's prospection. Method: The papers reviewed in this study were searched through internet search engines such as China National Knowledge Infrastructure(www.cnki.net). we searched papers on Scale studies by the keyword "量表"(Scale) and "中醫"(TCM). Results: 263 papers which is truly related on "Scale" were collected. All the papers were reviewed briefly under the subtitle of diagnosis, evaluation of curative value, development of scale, reverse of overseas questionnaire to chinese literature and etc. Conclusions: Scale measurement studies on TCM proceeded so much but their medical application was on small and narrow field. Also Scale study had TCM's characteristics were only 18% of them. Neverthless, productions from China were precious and valuable to Korean Oriental Medicine and we have to learn their success on scale measurement studies.