• Journal of Science of Art and Design
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• v.11
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• pp.37-49
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• 2007

TV animation has come a long way to this date since popular animation programs were aired on TV, such as 'Run Little Tiger', 'Run Honey', 'Hurry-Scurry Yeongsimi', beginning with 'Wandering Magpie' on KBS in 1978. However, problematic production process has resulted in the degradation of quality. Consequently, the dwindling viewing rate forced animation advertisers to leave, and the animation production shrank. Under those unfavorable circumstances, the government started to heed messages transmitted from animation producers and went ahead with the 'animation broadcasting quota' in a bid to help revitalize Korean animation industry. This study aimed to identify problems and set the direction for the animation industry by analyzing its fundamental and structural problems.