• 제목/요약/키워드: Ordering Behavior

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외식산업의 마케팅 운영방안에 관한 연구 -호텔 식음료를 중심으로-

  • 우성근
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제8권
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    • pp.179-195
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    • 1997
  • Today's hotel cannot be defined merely as a place of providing food and lodgin. It must be a high level cultural ground serving as a place of rest for the people and as a place of art, culture and communication for the local community. Although each hotel has its own distinctiveness it must share a unified services and product sales strategies with one another in order to raise each other's sales values. The service is evaluated on the basis of the customer's own living standard and social class. There ought to be variety of personal and material services taking the sophistication and complexity of the customer's needs into onsideration. More effective marketing strategy is called for upon knowing such sales strategy and service marketing of the hotel management. Hotel's food marketing must take into consideration the product's simulaneous and vanishing qualities, its dependency upon ordering and its relationship to human services industries. Methods of increasing profit and customer satisfaction management need to be made. Especially the changes in the customer's tourist mind set and eat-out behavior play as important variabls, and the management needs to be reflexive enough to respond quickly to those changes.

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Crystallization Behavior of Polymers as Viewed from the Molecular Level

  • Tashiro, Kohji;Sasaki, Sono;Ueno, Yoko;Yoshioka, Akiko;Kobayashi, Masamichi
    • Macromolecular Research
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    • 제8권3호
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    • pp.103-115
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    • 2000
  • The structural changes viewed from the molecular level have been investigated for the isothermal crystallization phenomena of polyethylene (PE) and the solvent-induced crystallization phenomenon of syndiotactic polystyrene (sPS) glassy sample. The data, which were collected by the time-resolved measurements of Fourier-transform infrared spectra, Raman spectra, synchrotron-sourced small-angle X-ray scattering, wide-angle X-ray scattering, and so on, were combined together to extract the detailed structural information in these phase transition phenomena. In the case of PE, the isothermal crystallization from the melt to the orthorhombic form was found to occur via the conformationally-disordered trans chain form, followed by the formation of the lamellar stacking structure of regular orthorhombic-type crystals. In the case of sPS, the amorphous chains in the glassy sample were found to enhance the mobility through the interaction with the injected solvent molecules, which act as a trigger to cause the conformational ordering from the random coil to the regular T$_2$G$_2$-type helical form. The thus created short helical segments were found to grow into longer helices, which gathered together to form the crystallites, as revealed by the organized coupling of the infrared, Raman and X-ray scattering data.

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SWR as Tool for Determination of the Surface Magnetic Anisotropy Energy Constant

  • Maksymowicz, L.J.;Lubecka, M.;Jablonski, R.
    • Journal of Magnetics
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    • 제3권4호
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    • pp.105-111
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    • 1998
  • The low energy excitations of spin waves (SWR) in thin films can be used for determination of the surface anisotropy constant and the nonhomogeneities of magnetization in the close-to-surface layer. The dispersion relation in SWR is sensitive on the geometry of experiment. We report on temperature dependence of surface magnetic anisotropy energy constant in magnetic semiconductor thin films of$ CdCr_{2-2x}In_{2x}Se_4$ at spin glass state. Samples were deposited by rf sputtering technique on Corning glass substrate in controlled temperature conditions. Coexistence of the infinite ferromagnetic network (IFN) and finite spin slusters (FSC) in spin glass state (SG) is know phenomena. Some behavior typical for long range magnetic ordering is expected in samples at SG state. The spin wave resonance experiment (microwave spectrometer at X-band) with excited surface modes was applied to describe the energy state of surface spins. We determined the surface magnetic anisotropy energy constant versus temperature using the surface inhomogeneities model of magnetic thin films. It was found that two components contribute to the surface magnetic anisotropy energy. One originates from the exchange interaction term due to the lack of translation symmetry for surface spin as well as from the originates from the exchange interaction term due to the lack of translation symmetry for surface spin as well as from the stray field of the surface roughness. The second one comes from the demagnetizing field of close-to surface layer with grad M. Both term linearly decrease when temperature is increased from 5 to 123 K, but dominant contribution is from the first component.

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New Characterization Methods for Block Copolymers and their Phase Behaviors

  • Park, Hae-Woong;Jung, Ju-Eun;Chang, Tai-Hyun
    • Macromolecular Research
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    • 제17권6호
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    • pp.365-377
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    • 2009
  • In this feature article, we briefly review the new methods we have utilized recently in the investigation of morphology and phase behavior of block copolymers. We first describe the chromatographic fractionation method to purify block copolymers from their side products of mainly homopolymers or block copolymer precursors inadvertently terminated upon addition of the next monomer in the sequential anionic polymerization. The chromatographic method is extended to the fractionation of the individual block of diblock copolymers which can yield the diblock copolymer fractions of different composition and molecular weight, which also have narrower distributions in both molecular weight and composition. A more detailed phase diagram could be constructed from the set of block copolymer fractions without the need of acquiring many block copolymers each prepared by anionic polymerization. The fractions with narrow distribution in both molecular weight and composition exhibit better long-range ordering and sharper phase transition. Next, epitaxial relationships between two ordered structures in block copolymer thin film is discussed. We employed the direct visualization method, transmission electron microtomography(TEMT) to scrutinize the grain boundary structure.

지방산 LB초박막의 수평방향에 대한 유기가스 반응특성 (Organic Gas Response Characteristics for Horizontal Direction of Fatty Acid LB Ultra-thin Films)

  • 이준호;최용성;김도균;권영수
    • 대한전기학회논문지:전기물성ㆍ응용부문C
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    • 제48권5호
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    • pp.379-384
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    • 1999
  • Langmuir-Blodgett(LB) films which have high ordered orientation and ordering structure are fabricated by LB method which deposit the ultra-thin films of organic materials at a molecular level. The electrical characteristics of stearic acid LB ultra-thin films for the horizontal direction were investigated to develop the gas sensor using LB ultra-thin films. The optimal deposition condition to deposit the LB ultra-thin films was obtained from $\pi-A$ isotherms and the deposition status of stearic acid LB ultra-thin films was verified by the measurement of deposition ratio, UV-absorbance, and electrical properties for LB ultra-thin films. The conductivity of stearic acid LB ultra-thin films for horizontal direction was about $10_{-8}[S/cm]$. The activation energy for LB ultra-thin films with respect to variation of temperature was about 1.0[eV], which was correspond to semiconductor material. The response characteristics for organic gas were confirmed by measuring the response time, recovery time, and reproducibility of the LB ultra-thin to each organic gas. Also, the penetration and adsorption behavior of gas molecule were confirmed through the organic gas response characteristics of LB ultra-thin films with respect to temperature.

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Development of User Subscription Services in E-Commerce: Effects on Consumer Behavior

  • Irina Gladilina;Gennady Degtev;Evgeniy Kochetkov;Elena Tretyak;Diana Stepanova;Lyailya Mutaliyeva
    • International Journal of Computer Science & Network Security
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    • 제23권11호
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    • pp.53-58
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    • 2023
  • The trend of satisfying consumer needs (payment for mobile communication, music services, cab ordering, banking products, and food delivery) on a unified online platform has shaped a digital ecosystem, an instrument creating a unified space of economic interaction. Representatives of e-commerce are major stakeholders in the development of such tools. In particular, subscription services (multiservice subscriptions) allow users to create their own ecosystems based on their personal preferences. The rate of subscription service use is growing around the world, yet understanding of the peculiarities of development of this e-commerce sphere is limited due to insufficient research.The study aims to determine the motives and barriers to the use of subscription services (multiservice subscriptions) by consumers and their relationship with consumer characteristics.Proceeding from an online survey of 200 users, the study determines the relationship between the gender and income of consumers and their use of subscription services, motives and motivators for using subscription services, and barriers to the choice of a particular subscription service. The obtained results may serve as a basis for managerial decisions in e-commerce and for improving the effectiveness of marketing solutions.

Ferroelectric and Antiferroelectric Behavior in Chiral Bent-shaped Molecules with an Asymmetric Central Naphthalene Core

  • Lee, Seng-Kue;Tokita, Masatoshi;Shimbo, Yoshio;Kang, Kyung-Tae;Takezoe, Hideo;Watanabe, Junji
    • Bulletin of the Korean Chemical Society
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    • 제28권12호
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    • pp.2241-2247
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    • 2007
  • A new series of chiral bent-shaped liquid crystals with an asymmetric central core based on 1,6- dihydroxynaphthalene and chiral terminal chain prepared from (S)-(?)-2-methyl-1-butanol, 1,6-naphthalene bis[4-(4-alkoxyphenyliminomethyl)]benzoates [N(1,6)-n-O-PIMB(n-2)*-(n-4)O (n = 8-11)] were synthesized. Their mesomorphic properties and phase structures were investigated by means of electro-optical, polarization reversal current, and second harmonic generation measurements in order to confirm the relationship between the molecular structure and phase structure. All odd n (n = 9 and 11) compounds, N(1,6)-9-O-PIMB7*-5O and N(1,6)-11-O-PIMB9*-7O exhibit antiferroelectric phase, whereas even n (n = 8 and 10) compounds was flexible, N(1,6)-10-O-PIMB8*-6O exhibits the ferroelectric phase but N(1,6)-8-O-PIMB6*-4O exhibits the antiferroelectric phase. These results come from the decrease of the closed packing efficiency within a layer and the lack of uniform interlayer interaction between adjacent layers, which were caused by the asymmetrical naphthalene central core. Thus, we concluded that the structure of central core as well as the terminal chain plays an important role for the emergence of particular polar ordering in phase structures.

A Test on the Pecking Order Theory of Financing : Considering Chaebol Affiliation

  • Lee, Jang-Woo;Hurr, Hee-Young
    • 재무관리연구
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    • 제26권2호
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    • pp.63-91
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    • 2009
  • This paper tests the validity of pecking order theory by Myers(1977) and Myers and Majluf(1984) on Korean manufacturing firms listed in the KRX for the years of 1994 to 2003. We also want to see if there is any difference in financing behavior between chaebol affiliated firms and non-chaebol affiliated firms. We develop testable hypotheses from the idea that established relationship between bank and firm mitigates the problem of information asymmetry (Kang and Lim, 2001), and thus makes it easier for firms to raise funds through banks. The test result of the first stage shows that firms prefer cash reserves to debt financing, and prefer debt to equity. Chaebol affiliated firms are found to behave as if they already exploit internal capital markets. The second stage of the test carried out by dividing debt capital into bank loans and corporate bonds also shows a consistent pattern of financing behavior. Firms are testified to prefer cash to bank loans, bank loans to corporate bonds, and corporate bonds to equity. In this case chaebol affiliation seems to make firms behave as if they already establish internal capital markets. Further analysis shows that some, though not in every case, difference of ordering around the occasion of Korean financial crisis exists. It may be from the change of attitude of Korean firms to risk, or from weakened influence of internal capital market along with strengthened market power in the post-crisis period.

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온라인 식료품 소비자의 그림자노동인식이 모바일 쇼핑회피와 전환행동에 미치는 영향 (Impacts of e-Grocery Consumers' Shadow Work on Mobile Shopping Avoidance and Switching Behavior)

  • 박상철;김종욱
    • 경영정보학연구
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    • 제23권4호
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    • pp.165-182
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    • 2021
  • 코로나19는 소비자의 소비패턴을 비대면 방식으로 전환시켰다. 소비패턴이 디지털화되면서 소비자는 자신이 스스로 해야 하는 일들이 수반되는 이른바 그림자노동을 수행하는 것이 일상이 되었다. 온라인 식료품 서비스 이용 과정에서 소비자가 그림자노동을 인식한다면, 이는 온라인 쇼핑 회피는 물론 다른 채널로의 전환에도 영향을 줄 수 있다. 이에 본 연구에서는 소비자의 그림자노동인식이 모바일 쇼핑회피와 채널전환의도에 어떠한 영향을 미치는지를 검증하고자 한다. 본 연구는 식료품 구독 서비스 경험이 있는 소비자 283명을 대상으로 온라인 설문조사를 통해 연구자료를 수집하고 PLS 분석을 통해 그림자노동인식에 대한 효과를 검증하였다. 분석결과, 사용자의 그림자노동인식은 모바일 쇼핑회피는 물론 채널전환의도에 긍정적인 영향을 미치는 것으로 나타났으며, 모바일 쇼핑회피 또한 채널 전환의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구의 결과는 그림자노동 관련 연구와 모바일 쇼핑 서비스관련 연구분야에 학문적 기여가 가능하며, 플랫폼 및 큐레이션 기업에 실무적 시사점을 제안할 수 있다.

계층적 행위 스크립트 표현을 통한 아바타-객체 행위 제어를 위한 인터페이스 기법 (An Interface Technique for Avatar-Object Behavior Control using Layered Behavior Script Representation)

  • 최승혁;김재경;임순범;최윤철
    • 한국정보과학회논문지:소프트웨어및응용
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    • 제33권9호
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    • pp.751-775
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    • 2006
  • 본 논문에서는 아바타의 행위(Avatar Behavior)를 상위 레벨 명령어(High-Level Behavior)들로 이루어진 스크립트로 제어하는 기법을 제안한다. 아바타 행위를 추상화 정도에 따라 구분하고 이를 표준화된 계층적 스크립트(Layered Script)로 정의 함으로써 사용자는 스크립트를 재사용할 수 있고 행위의 추상화 조절이 가능하다. 또한 가상 환경이 복잡해짐에 따라 아바타 행위도 다양하게 늘어날 뿐 아니라 아바타-객체 상호작용 처리 역시 복잡해지고 있다. 이러한 문제점을 해결하기 위해 아바타와 객체간의 상호작용을 위한 객체 모델을 제안하여 아바타와 객체간 벌어지는 행위들을 객체 안에 분산시켜 표현함으로써 객체지향 방식으로 아바타 행위를 유연하게 제어할 수 있도록 설계하였다. 이를 위해 제안 객체 모델에서는 객체의 상태에 따라 사용 가능한 행위가 결정되는 컨텍스트 메뉴(context menu) 인터페이스와 동작 생성 모델을 정의하였다. 또한 사용자는 기존의 2D 혹은 텍스트기반 스크립트 작성기법을 벗어나 제안된 3D 인터페이스 기법을 통하여 실시간으로 아바타의 행위 스크립트를 작성 및 재생 할 수 있다. 본 연구에서는 제안 기법의 활용을 위해 프레젠테이션 도메인 환경의 시스템을 구축하고 아바타-객체 행위제어 및 스크립트 생성 기법을 적용하였다. 본 논문에서는 아바타의 행위(Avatar Behavior)를 일종의 상위 레벨 명령어(Hi8h-Level TaskBehavior)들로 이루어진 스크립트로 제어하는 기법을 제시한다제안한다. 아바타 행위를 추상화 정도에 따라 구분하고 이를 표준화된 계층적 스크립트(Multi-LeveiLayered Script)로 정의 함으로써 사용자는 쉽게 스크립트를 재사용할 수 있고 행위의 추상화 정도도 쉽게 조절이 가능하다. 또한 또한 아바타와 객체간의 상호작용을 위한 객체 모델을 제시한다. 가상 환경이 복잡해짐에 따라 아바타 행위도 다양하게 늘어날 뿐 아니라 아바타-객체 상호작용 처리 역시 복잡해지고 있다. 이러한 문제점을 해결하기 위해 아바타와 객체간의 상호작용을 위한 객체 모델을 제안하여 아바타와 객체간 벌어지는 모든 행위들을 객체 안에 분산시켜 저장표현함으로써 객체지향 방식으로 아바타 행위를 유연하게 제어객체의 수와 무관하게 상호작용을 처리할 수 있도록 설계하였다. 이를 위해 또한 복잡해진 제안 객체 모델에서는 객체의 상태에 따라 사용 가능한 행위가 결정되는 가상 환경을 위해 새로운 인터페이스로 컨텍스트 메뉴(context menu) 인터페이스와 동작 생성 모델을 제시한다. 정의하였다. 객체 모델에서 객체의 상태 정보와 행위 정보를 분석해 아바타가 할 수 있는 행위를 컨텍스트 메뉴로 제공하기 때문에 사용자는 가상 환경의 상태에 상관 없이 직관적으로 명령을 줄 수 있다. 또한 사용자는 기존의 2D 혹은 텍스트기반 스크립트 작성기법을 벗어나 사용자는 제안된 3D 인터페이스 기법을 통하여 실시간으로 아바타의 행위 스크립트를 작성 및 재생 할 수 있다. 본 논문에서 제시한 시스템은 기존의 아바타 중심적인 제어를 객체에 분산함으로써 효율적이고 직관적인 명령을 내릴 수 있고 또한 손쉬운 시나리오 생성을 가능하게 하였다. 본 연구에서는 제안 기법의 활용을 위해 프리젠테이션 도메인 환경의 시스템을 구축하고 아바타-객체 행위제어 및 스크립트 생성 기법을 적용하였다.