• 유통과학연구
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• 제10권10호
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• pp.35-43
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• 2012

Purpose - The current analysis has been done in order to verify the difference between consumer attitudes on the distributor's PB products in terms of practical shopping value and attitudes about the product according to its perceived quality. Research design, data, and methodology - The target respondents of this study were those who have bought PB products at large-scale discount stores within the past six months. We asked homemakers, office workers, and students who live in Seoul or Daejon to respond to a questionnaire by filling out self-evaluations, and collected the completed questionnaires. To test the hypothesis, a t-test was carried out by group for 25 percent of the high and low rankings, including a quarter of the total respondents, to verify attitudes toward products and brands, purchase satisfaction, and re-purchase intention according to the practical shopping value and recognized quality of PB products. A variance analysis was conducted to see if there were differences among groups in terms of practical shopping value and perceived quality. Scheffe's back testing was used to identify differences between groups. Results - The result of the investigation of consumer attitudes according to practical shopping value is as follows. First, it was verified that consumer attitudes about PB products increase as practical shopping value increases. Second, there was no significant. Third, it was verified that repurchase intentions for PB products get higher as the practical shopping value of the consumer increases. The following is the result of the investigation of consumer attitudes according to the perceived quality of PB products. First, it was verified that the product attitude improves as the perceived quality of PB products increases. Second, the research confirmed that the brand attitude improves as the perceived quality of PB products increases. Third, consumer satisfaction is higher when the perceived quality of PB products is high. Fourth, this study verified that repurchase intentions for PB products are higher as the perceived quality of the product increases. Finally, the results of identifying differences between groups for perceived quality and shopping value are as follows. It was identified that there were differences in shopping value according to the characteristics of the groups. However, perceived quality does not change according to the characteristics of groups. Conclusions - These results have practical implications for the marketing strategy of PB products in order to satisfy consumer demands and provide a differentiated service by the distributor. In addition, it is suggested that a communication strategy may be necessary to increase brand loyalty and ensure the continual growth and value creation of PB products as symbolic products for distributors.

• 한국식생활문화학회지
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• 제21권5호
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• pp.524-535
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• 2006

The purpose of this study was to identify the differences of cognitive responses, emotional responses, customer satisfaction, and service loyalty about service encounter quality by types of restaurants and to analyse emotional responses, customer satisfaction, and service loyalty in accordance with level of service encounter quality. The questionnaire were collected from customers (N=812) who had used restaurants in Seoul, aiming at 15 or more-year-old customers from October 24, 2005 to November 6, 2005. The main results of this study were as follows: Statistically significant difference was showed in importance and performance of interaction quality, importance and performance of physical environment quality, performance of outcome quality depending on types of restaurants, while significant difference was not indicated in importance of outcome quality by types of restaurants. Positive emotional response was significantly high by types of restaurants in order of fine-dining restaurants, family restaurants, and fast-food restaurants, while negative emotional responses were significantly higher in fast-food restaurants than in the other two types. As far as Customer satisfaction are concerned, fine-dining restaurants showed higher customer satisfaction than the other two types. Attitudinal service loyalty was high in fine-dining restaurants, family restaurants and fast-food restaurants in order and behavioral loyalty was not significantly different with each type of restaurant. In accordance with level of service encounter quality, cluster analysis was conducted and the clusters were divided into 'high-valuation' and 'low-valuation'. 'High-valuation cluster' and 'low-valuation cluster' showed significant difference depending on types of restaurants that customers used(p<.001). The customers who used fine-dining restaurants and family restaurants valued the performance of service encounter highly. However, in fast-food restaurants, a lot of low-valuation customers existed. Therefore, fast-food restaurants have to improve performance of interaction quality, outcome quality and physical environment quality in service encounter. In addition, in 'high-valuation cluster' who valued service encounter quality highly showed higher scores in positive responses, customer satisfaction, service loyalty than in 'low-valuation cluster', and showed low negative responses.

• 한국병원경영학회지
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• 제8권4호
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• pp.26-58
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• 2003

This research first finds out the resources, activities, and effectiveness of quality management effort and the resulting customer satisfaction when the total quality management is lacking in most Korean medical agencies today. Then, it analyzes the relationship among the factors mentioned earlier. This paper utilizes actual data and presents a theoretical model which explains that the resources of quality management affect the activities and that the fruit of the quality management effort benefits the customers in the end. In addition, this study conducts a corroborative analysis through executing a survey, getting a descriptive statistical result on the subjects' characteristics and the research variables using SPSS 9.0 WIN PROGRAM, and the model is approved through analyzing its make-up using LISREL 8.12 WIN PROGRAM. The study's finding is the following: First, the management leadership affects the worker's, educational training, the quality of medical service, and the survey of customer satisfaction positively. However, it does not affect the quality of work positively. Second, the internal customer satisfaction affects the worker's participation, educational training, the quality of medical service, and the survey of customer satisfaction positively. Third, the quality of medical service and the survey of customer satisfaction affects the result of quality management positively, but the worker's participation, educational training, and the quality of work do not affect the result of quality management positively. Fourth, the management leadership does not appear to affect the result of quality management positively. Fifth, the internal quality management appears to affect the result of quality management positively. Sixth, the external customer satisfaction appears to affect the result of quality management positively. In conclusion, the findings in this study indicate that medical agencies need to utilize the active variables of quality management in order to successfully establish a total quality management.

• 디자인학연구
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• 제18권1호
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• pp.59-68
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• 2005

시대변화에 따라 제품에 대한 소비자의 구매 결정기준과 제품 공급방법은 끊임없는 변화가 거듭되었다. 디지털기술을 응용한 on-line 시스템이 상품에 대한 정보를 전달하고 생산과 구매가 동시적으로 일어나는 시장체제가 형성하게 되었다. 그 결과 소비자 중심의 브랜드 구축이 중요한 과제가 되고 있다. 따라서 실증조사를 통하여 경제 사회 환경 변화에 따른 소비자의 의식구조를 파악하고, 이 변화에 따른 소비자의 구매결정 기준을 이해하고자 한다. 소비자의 구매태도를 만족, 선호, 재구입, 추천으로 기준을 설정하고, 이들 4개의 기준에 미칠 수 있는 브랜드 이미지의 요인들의 영향을 파악하였다. 브랜드 이미지의 효율적 형성을 위하여서 생성되는 소비자(고객) 중심의 브랜드 가치는 실증분석을 통하여 얻어진 결과를 보면 사회생활가치, 정서가치, 개성적가치 수용하여 브랜드이미지에 적용하는 것이 효과적인 것으로 나타났다. 연구결과에서 도출된 브랜드 이미지의 공통적 요인으로는 차별성가 고객 중심의 일관성 및 개성적, 감성적 요인들을 부각 시를 수 있는 행태로 브랜드 이미지화를 도모할 필요가 있다는 결과가 나타났다. 따라서 본 연구는 미래 지향적이고, 소비자에게 인지 연상되는 기능을 보다 효과적으로 증대시킬 수 있도록 고객 중심의 브랜드 창출을 위한 가이드라인을 제시하였다.

• 대한간호학회지
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• 제23권3호
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• pp.431-452
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• 1993

This study was done to determine the effect of music therapy on stress and quality of life in patients undergoing hemodialysis. The research design was a nonequivalent control group pre -post test design. The subjects consisted of 21 patients who received hemodialysis in two hospitals located in Kwang Ju. The fourteen receiving treatment in one hospital were assigned to the experimental group and the seven in the other hospital to the control group. Data were gathered from December 14, 1992 to January 16, 1993 through questionnaires and physiological measurement. Data were analyzed by the SAS package using frequency, t-test, paired t-test and Pearson Prod uct - Moment Correlation Coefficient. The results of this study are summarized as follows ; 1. There were no significant differences between the two groups on stress scores and quality of life scores before the treatment. 2. The mean score on the psychological stress scale for the patients undergoing hemodialysis was 2.48 out of a maximum mean score of four, the items with high stress scores were “feeling of weakness and annoyed by everything”, “limitation of food”, “limitation of fluid”, “change in skin color” in that order. The psychological category showed the highest stress score followed by developmental, scoioeconomic and physiological stress categories in that order. 3. In the experimental group, post - test diastolic blood pressure decerased significantly(t=3.24, p=0.0064), but in the control group pre and post - test diastolic blood pressure were not different. 4. There was no difference between the two groups on the pre and post -test psychological stress scores or the depression scores. 5. The mean score of quality of life for patients undergoing hemodialysis was 2.75 out of a maxi-mum mean score of five. The category of ‘emtional state’ showed the highest score followed by ‘self - esteem’, ‘physical state and function’, ‘economic life’, ‘relationship with neighbors’ and ‘family relationship’ categories in that order. There was no significant difference in the pre and post - test quality of life scores between the two groups. 6. Hypothesis 1 that patients undergoing hemodialysis who received music therapy would have less stress than patients undergoing hemodialysis who did not receive music therapy is divided into two sub - hypotheses. 1) The first sub-hypothesis that patients undergoing hemodialysis who received music therapy would have less physiological stress than patients undergoing hemodialysis who did not receive music therapy was partly supported. Among three physiological stress indices (pulse, systolic blood pressure, diastolic blood pressure), only diastolic blood pressure decreased significantly after the treatment in the experimental group. 2) The second sub-hypothesis that patients undergoing hemodialysis who received music therapy would have less psychological stress than patients undergoing hemodialysis who did not receive music therapy was not supported. Psychological stress score and depression score were not significantly different before and after the treatment. 7. Hypothesis 2 that patients undergoing hemodialysis who received music therapy would have a higher quality of life score than patients undergoing. hemodialysis who did not received music therapy was not supported. There were no significant changes in the quality of life scores before and after the treatment.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 1998년도 The 12th Asia Quality Management Symposium* Total Quality Management for Restoring Competitiveness
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• pp.325-332
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• 1998

In the context of total quality management, customer satisfaction is a key factor of success. Customer needs have been in the past described with rather vague words. In order to lead in the competitive market, product designers must be willing to interpret and reflect customer perceptions of a product on the design. The objective of this research is to develop a systematic process capable of linking customer preferences on a product to the design of product elements or specifications. The design process consists of multivariate statistical analyses, semantic differentials, and multidimensional scaling techniques under the framework of a methodology known as quality function deployment which is frequently used to construct a quality design process. The process being established is expected to serve as an effective means to communicate between the customer and the designer through proper representational schemes of design elements.

• Current Research on Agriculture and Life Sciences
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• 제24권
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• pp.49-53
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• 2006

The objective of this study was to present regression equations between reservoir water quality and land use types of the watersheds. In order to derive regression equations, a multiple linear regression analysis was used using observed data from 88 reservoirs in the Kyungpook Provcince. The measured values of BOD, COD, T-N, and T-P were correlated with the areas of land use types. 23 regression equations were obtained for all the water quality items and watershed sizes. The results showed that 2 regression equations have the multiple correlation coefficient(MCC) above 0.90, 10 regression equations have the MCC values from 0.70 to 0.90, 9 equations have the MCC from 0.40 to 0.70, and 2 equations have the MCC from 0.20 to 0.40. The results of this study can be used to estimate reservoir water quality simply and quickly in the planning phase.

• 한국멀티미디어학회논문지
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• 제21권2호
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• pp.87-97
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• 2018

Maximum intensity projection (MIP) is a common visualization technique in medical imaging system. A typical method to improve the performance of MIP is empty space leaping, which skips unnecessary area. This research proposes a new method to improve the existing empty space leaping. In order to skip more regions, we introduce a variety of acceleration strategies that use some tolerance given by the user to take part in image quality loss. Each proposed method shows various image quality and speed, and this study compares them to select the best one. Experimental results show that it is most efficient to add a constant tolerance function when the image quality required by the user is low. Conversely, when the user required image quality is high, a function with a low tolerance of volume center is most effective. Applying the proposed method to general MIP visualization can generate a relatively high quality image in a short time.

• 전자공학회논문지B
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• 제33B권4호
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• pp.156-163
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• 1996

In this paper, we described the implementation and the sound quality assessment of a real-time stereo audio codec using TMS320C40 DSP (digital signal processing) chip for low bitrte and high quality audio. We implemented hardware and software in order to overcome a real-time processing problem of audio compression algorithm that can be produced by largely recursive computing and complexity of the process. We have studied five types of distortion that can be produced by perceptual coding and the codec was evaluated by eight test musics that are selected in SQAM (sound quality assessment material) 422-2-4-2 produced by EBU (european broadcast union). The subjective listening tests were carried out on the codec quality and preformance by double blind method in a listening room with eleven listeners. As a result, 5 grade-impairment scale was scored under minus one and the codec quality was evaluated to be perceptible, but not annoying.

• 한국대기환경학회지
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• 제15권4호
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• pp.513-517
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• 1999

Problems of secondary pollution and hazardous pollutants have rapidly come to the front in our society during the past few years. More attention should be paid to monitoring and assessment in order to identify the nature of complicated problems, but our air-quality policy is hurriedly seeking for management strategies. A typical example is air quality management in the industrial estates such as those located in Yochon and Ulsan. Yochon Industrial Estate was designated as a special air-quality management area of volatile organic compounds(VOCs) in 1996. And VOCs in the air of Ulsan Industrial Estate has been specially controlled since 1997. In this paper, however, it is suggested that hazardous air pollutants(HAPs) rather than VOCs should have been managed in the industrial estates. History of studies on organic compounds in the air of the industrial estates is reviewed. A stepwise approach for air quality management in the industrial estates is recommended.