• 마케팅과학연구
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• 제18권4호
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• pp.119-155
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• 2008

최근 많은 기업들이 치열한 경쟁에서 생존하기 위해 개별 고객들에게 초점을 맞춘 전사적이고 체계적인 고객관계관리에 전력을 기울이고 있다. 수익성 높은 대부분 기업들의 성공비결은 복합적이겠지만, 고객지향적 사고에의 신속한 적응이 중요한 부분을 차지하고 있다. 고객관계관리 기법 및 운용철학은 고객을 올바르게 이해하는데서 그치지 않고 고객행동을 사전적으로 예측하여 고객요구에 부응한 제품과 서비스를 제공하는 것만이 치열한 경쟁환경에서 생존함과 동시에 거듭된 성장을 이루는 유일한 해결책임을 강조한다. 고객관계관리는 데이터베이스마케팅과 같은 조직내 실무자 중심의 관점과 접근이 아니라 최고경영자의 마케팅 관점의 경영철학 구현을 통한 전사적이고 조직적인 참여가 이루어져야 한다. 그럼에도 불구하고 많은 기업들이 고객관계관리 기법을 도입하고 구축하는 과정에서 이러한 점을 간과해 왔으며 그 결과, 고객관계관리를 통해 수익성을 높인 기업이 있는 반면에 고객관계관리에 엄청난 비용만을 투입하고 별다른 성과를 거두지 못한 기업들도 다수이다. 본 연구는 CRM구축 및 실행과정에서의 성공요인을 기존 연구와 달리 마케팅적 관점에서 발견해 내고 있다. 시장지향성과 고객지향성이라는 마케팅 철학에서부터 고객정 보지향성과 핵심고객지향이라는 실무적 개념까지 포함해서 마케팅적인 관점에서의 성공적 CRM구축을 위한 선행요인을 발견하고, 이러한 요인들이 마케팅관점의 관계품질과 실무적인 CRM성과에 어떤 영향을 미치는지를 분석함과 동시에 관계품질과 CRM성과 간의 관계의 강도까지 실증적으로 분석해 보았다. 경험적 분석 결과 본 연구에서 구축한 마케팅관점의 CRM선행요인들 중에서 일부 요인을 제외하고는 대체적으로 관계품질 및 CRM성과를 높이는데 상당한 기여를 하고 있음이 확인되었으며, 영향관계의 정도에는 어느 정도 차이가 있음이 확인되었다. 또한 관계품질과 CRM성과 및 세부적 개념구성요인들 간에 매우 높은 정(+)의 관계가 존재함을 확인했다. 이는 CRM의 최종 성과를 달성하기 위해서 CRM구축 및 실행이후에 고객만족과 고객신뢰라는 개념적 연결고리를 강화함과 동시에 이러한 관계품질이 고객유지와 고객점유 정도의 향상으로 이어지도록 하는 창조적 전술개발이 요구됨을 의미한다. CRM을 구축 및 실행하는 대부분의 기업들이 조급하게 재무적인 성과를 기대하는 경향이 있는데, CRM은 마케팅철학을 포함하는 장기적인 경영활동임을 주지해야 한다. 기존의 많은 연구들이 취하고 있는 연구맥락에 근거해서 기술적인 시스템만을 갖추었다고 하여 단기적인 성과를 바라는 것은 오히려 비용의 낭비만을 초래 할 수 있음에 주목해야 한다. 본 연구결과를 바탕으로 CRM의 성공적 구축을 통해 관계품질을 강화하는 것에 대한 전략적 통찰을 제공함과 동시에 실질적인 CRM성과를 달성하기 위한 마케팅 관점의 연결구조를 어떻게 효율적으로 강화할 수 있을 것인가에 대한 학술적이고 실무적인 시사점을 도출했다.

• Asia pacific journal of information systems
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• 제18권3호
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• pp.91-121
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• 2008

Electronic commerce, commonly known as e-commerce or eCommerce, has become a major business trend in these days. The amount of trade conducted electronically has grown extraordinarily by developing the Internet technology. Most electronic commerce has being conducted between businesses to customers; therefore, the researches with respect to e-commerce are to find customer's needs, behaviors through statistical methods. However, the statistical researches, mostly based on a questionnaire, are the static researches, They can tell us the dynamic relationships between initial purchasing and repurchasing. Therefore, this study proposes dynamic research model for analyzing the cause of initial purchasing and repurchasing. This paper is based on the System-Dynamic theory, using the powerful simulation model with some restriction, The restrictions are based on the theory TAM(Technology Acceptance Model), PAM, and TPB(Theory of Planned Behavior). This article investigates not only the customer's purchasing and repurchasing behavior by passing of time but also the interactive effects to one another. This research model has six scenarios and three steps for analyzing customer behaviors. The first step is the research of purchasing situations. The second step is the research of repurchasing situations. Finally, the third step is to study the relationship between initial purchasing and repurchasing. The purpose of six scenarios is to find the customer's purchasing patterns according to the environmental changes. We set six variables in these scenarios by (1) changing the number of products; (2) changing the number of contents in on-line shopping malls; (3) having multimedia files or not in the shopping mall web sites; (4) grading on-line communities; (5) changing the qualities of products; (6) changing the customer's degree of confidence on products. First three variables are applied to study customer's purchasing behavior, and the other variables are applied to repurchasing behavior study. Through the simulation study, this paper presents some inter-relational result about customer purchasing behaviors, For example, Active community actions are not the increasing factor of purchasing but the increasing factor of word of mouth effect, Additionally. The higher products' quality, the more word of mouth effects increase. The number of products and contents on the web sites have same influence on people's buying behaviors. All simulation methods in this paper is not only display the result of each scenario but also find how to affect each other. Hence, electronic commerce firm can make more realistic marketing strategy about consumer behavior through this dynamic simulation research. Moreover, dynamic analysis method can predict the results which help the decision of marketing strategy by using the time-line graph. Consequently, this dynamic simulation analysis could be a useful research model to make firm's competitive advantage. However, this simulation model needs more further study. With respect to reality, this simulation model has some limitations. There are some missing factors which affect customer's buying behaviors in this model. The first missing factor is the customer's degree of recognition of brands. The second factor is the degree of customer satisfaction. The third factor is the power of word of mouth in the specific region. Generally, word of mouth affects significantly on a region's culture, even people's buying behaviors. The last missing factor is the user interface environment in the internet or other on-line shopping tools. In order to get more realistic result, these factors might be essential matters to make better research in the future studies.

• 인터넷정보학회논문지
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• 제15권3호
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• pp.79-90
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• 2014

아이디와 패스워드를 통한 인증은 고전적인 방법이나 여전히 가장 널리 사용되고 있다. 오늘날 사용자들의 패스워드의 인증 수행 과정은 그 단순함과 편리함, 반복적인 수행으로 인해 적응무의식화 되었다. 즉, 의식화된 상태가 아닌 무의식적으로 인증을 수행하고 있다. 인증과정은 그 절차가 단순하고 반복 학습되어 인간의 깊은 사고 없이도 무의식적으로 수행할 수 있도록 학습될 수 있다. 또한 사용자들이 보유한 아이디와 패스워드 개수가 적기 때문에 기억에 의존할 수 있는 것도 적응무의식화의 원인 중 하나이다. 소수의 아이디와 패스워드 개수를 보유한 것과 달리 대개 사용자들은 수많은 웹, 모바일, 인터넷사이트 서비스에 가입되어 있다. 계정의 수는 많은 반면 소수의 아이디, 패스워드 쌍을 보유했을 때, 그리고 그것이 기억에 의존하여 관리될 때, 마지막으로 인증 과정이 무의식적으로 수행될 때 그것은 인간의 취약점이 된다. 과거에는 정보유출을 위한 해킹 공격이 하드웨어나 소프트웨어 등의 취약점을 이용한 것이었다면 최근에는 이와 더불어 인적 요소의 취약점을 이용하는 사회공학적 공격이 많아지고 있다. 특히 피싱 및 파밍 등과 같은 정보유출형 공격이 급증하고 있다. 피싱 및 파밍 공격은 인적 요소의 취약성을 이용한 것이며, 무의적으로 수행하는 인간의 인증 행위에 취약하다. 과거의 피싱 및 파밍에 대한 연구는 기술적인 분석이나 대책이 주를 이루었지만, 본 논문은 피싱 및 파밍 공격시 반응하는 인간의 행위에 관심이 있다. 사용자가 패스워드를 무의식적으로 입력 할 때, 그리고 인증 행위를 반복 수행할 때, 얼마나 많은 패스워드를 노출할 수 있는지 실험을 통해 확인했다.

• 수산해양기술연구
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• 제36권3호
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• pp.175-185
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• 2000

한국 연근해에서 조업하고 있는 어선을 효율적으로 관리할 수 있는 어선관제시스템의 구축을 위한 기초 연구로서 제주도 성산포항을 거점으로 하여 조업중인 대형선망어선단의 어로과정의 ARPA 영상을 디지털신호로 변환시켜 분석하고 VTMS를 이용하여 모의실험을 행한 결과를 요약하면 다음과 같다. (1) 대형선망어선단의 어로과정을 분석한 결과 투망소요시간은 16분, 양망소요시간은 35분이었고, 앞잡이 배가 끌어 주는 로프의 길이는 200m, 투망시 선회경은 340.8m, 선회속도는 약 6kts로써 조업 과정을 명확하게 파악할 수 있었다. (2) 실선실험에서 구한 투$.$양망과정에 유향$.$유속을 NE, 2kts와 SW, 2kts로 가상하여 시뮬레이션한 결과, 각각 SW, NE 방향으로 편위됨을 알 수가 있었다. 이와 같이 어장환경정보 또는 어업 정보나 조선정보를 관제시스템에 가미함으로써 실제조업과 같은 상황을 예측할 수 있었으며, 클로즈업시킨 화면을 통해 투 양망중 예상되는 상황과 문제점을 검토할 수 있었다. (3) 시뮬레이션에서 사용한 VTMS의 레이더 관제범위는 16mile이었고, 관제범위를 넘었더라도 타관제선으로의 이관이 가능하였다. 또한, 관제선과 집단선단들과의 거리와 방위를 측정하고 분석하면 관제선의 위치선정이 용이함을 알 수 있었다. (4) 조업선들이 어황정보와 안전항행정보를 제공받아 안전하고 효율적인 조업을 행할 수 있는 어선관제 시스템(FVTMS)의 예측모델을 제시하였다. 이와 같이 VTMS용 관제시스템을 이용하여 선단조업어선의 어로과정에 대한 시뮬레이션 한 결과, 근접조업에 따른 잦은 경보와 추적 상실 등 몇가지 기능상의 문제점이 발견되었으므로 어선관제시스템(FVTMS)에 적합한 프로그램이 시급히 개발되어야 할 것으로 사료된다. 대한 추종 성능이 현용 어로시스템에 비하여 매우 우수하기 때문에 해상에서 어로작업시 과부하에 대한 어구의 손상 방지 및 조업 효율의 향상에 크게 기여할 것으로 판단된다.Exp.2), 실험 수온 27$^{\circ}C$에서, Exp. 1에서와 동일한 3개의 수리학적 부하량에서 산소 전달률을 측정한 결과, Exp. 1에서와 같이 수리학적 부하량과 매질의 깊이의 증가에 따라 산소 전달률이 증가하였으며, 매질의 깊이가 가장 깊은 36 cm에 대해, 수리학적 부하량이 2 $m^3$/$m^2$/min 일때, 2 kg 02 kg $O_2$/kW-hr의 가장 높은 표준에어레이션효율을 나타내었다. 위의 두 실험 결과에 따라 packed column 에어레이터에서 발포스티로폼 입자를 산소전달 매질로 이용하여 산소 전달률을 증가시킬 수 있다는 것을 확인할 수 있었다.i, Cu, Y, Nb, La, Nd, Pb, Th in excess of 10 ppm. Relatively high amount of most trace elements were detected in the Hwangto. The major and minor chemical compositions of the Hwangto were different depending on the types of host rocks. However, their difference was in the similar range compared with the compositions of host rocks. electron acceptor triggers sensory transduction processes in B. japonicum.t the Christian rejection

• 산경연구논집
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• 제2권2호
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• pp.5-14
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• 2011

1996년도의 유통시장개방을 계기로 소매유통 환경이 급변하기 시작하였으며, 이러한 소매유통 환경변화에 대한 대응력을 강화하기 위해 조직화를 통한 규모화가 산지의 중요한 과제로 대두되고 있다. 이에 산지에서는 여건변화에 대응하기 위하여 소규모 개별농가가 조직화를 통해 전문화·대규모화 되어 가고 있고, 품목별·지역별로 특화되어 가는 양상을 보이고 있다. 하지만 소비지 시장에 대한 경쟁력 강화라는 관점에서는 여전히 문제점을 보이고 있는 것이 사실이다. 이러한 문제점의 가장 대표적인 경우가 시장대응상의 산지유통조직의 조직화·규모화 문제이다. 본 연구에서는 선행연구들을 통한 농산물 유통환경 변화에 따른 산지 조직화 배경 및 필요성, 국내 산지유통조직의 현황 및 문제점, 국내·외 산지유통조직 우수사례를 살펴보고, 조직화·규모화를 중심으로 향후 산지유통조직 경쟁력 제고방안을 위한 개선방안에 대해 제시하였다. 연구 결과, 농산물 소매유통환경 변화에 따라 산지유통조직의 경쟁력을 제고하기 위한 개선방안으로 1) 원물수집 체계 다양화를 통한 가동률 향상 및 조직화 강화, 2) 전문화된 품목의 광역연합마케팅 추구를 통한 규모화 실현, 3) 국외 산지유통조직 우수사례인 프랑스 "브레따뉴 청과물 경제위원회"와 같은 관리 운영조직 설치 및 운영, 4) 국내에 적합한 산지유통조직모델 개발을 위한 지원체계 확립 등의 4가지를 제시하였다. 특히 국내 산지의 경우 산지조직화·규모화에 성공한 각종 사례분석을 통해, 조직적 규모화의 과정 속에서 생겨나는 각종 어려움과 그에 대한 극복방식 등을 일반화 시켜가는 노력이 요구된다.

• Asia pacific journal of information systems
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• 제18권2호
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• pp.41-72
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• 2008

The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

• 대한예방한의학회지
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• 제7권1호
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• pp.17-28
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• 2003

We met results like the followings through the literatures and questionnaires about the tasks and solutions about the insurance fee of packed medical herbs. 1) It's turned out that 74.8% of herb doctors agrees to the insurance fee of packed medical herbs. However, in comparison with the same survey of the herb doctor association the percentage of general approval went somewhat lower, and especially the percentage of 'positive approval' became notably lower$(43.7%{\rightarrow}26.5%)$ and the percentage of 'active objection' raised about 2 times$(6.8%{\rightarrow}12.9%)$. Inquiring into the approval reasons on the insurance fee application of packed medical herbs some heads such as 'development toward treatment medical science' and 'decrease of publics burden' were higher than the one of 'management income and expenditure.' 2) As a result of the research, 36.0% of the patients and 42.8% of the residents recognized that the pay range of Chinese herb health insurance is narrow. They recognized that less people have the experiences of Chinese medical hospital use and internal application of the packed medical herbs as they are older, men rather than women. 85.4% of the patients and 74.9% of the residents agreed on the insurance pay of packed medical herbs. It's shown that they agree on the Chinese medical hospital use more as the economic standard is lower, on the insurance pay as they have ever taken the packed medical herbs. In the aspect of increase of insurance fee, 66.7% of the patients and 44.3% of the residents agreed on the insurance pay of packed medical herbs, and 18.1% and 36.1% disagreed on the insurance pay of packed medical herbs. The main objective reason why they disagree on the insurance pay of packed medical herbs was 'because the insurance fee goes up higher,' which answered 95.2% of the patients and 78.8% of the residents. 7.22% of the patients and 1.80% of the residents answered that they can pay more insurance fee in case of the insurance pay of packed medical herbs. However, in the priority order of the insurance pay, it hold the 5th position between 2 target research groups which was less than medical examination, charges for hospital accommodation and taking MRI. 3) According to the result of analysis about the cost of packed medical herbs, current practice price is 115,000 won and the average prime cost of a packed medical herb is 73,000 to 106,000 won. It's examined that the herb doctors regard that 95,000 won will be reasonable when the packed medical herb is payed in insurance. However, it was found out that the public generally thinks that the price would be appropriate on the level of 30,000 to 40,000 won and the percentage of the answers of 20,000 won to 30,000 was fairly high. 4) the central system of a prescription should be change into the central system of demonstration and the sick and wounded. 5) To solve this problem, the government should regulate it to pass by the circulation gradation of [importer, $peasantry{\rightarrow}manufacturer{\rightarrow}wholesaler{\rightarrow}distributor$(Chinese medical hospital, pharmacy dispensary of Chinese medicine)]And it should intervene into the quality and the circulation steps of Chinese medicine through 'the office or organization which is in charge of certification of Chinese medicine' and 'the office or organization which is in charge of the circulation of Chinese medicine.' And some actions such as simple severance, lavation, drying should be included into the conception of manufacture and the boundary between food and medical supplies should be made at a manufactory. And the regulation of standardized goods at one's own house should be improved so that, the peasantry can sell the materials of Chinese medicine only to the manufacturer. 6) In company with the insurance pay of packed medical herbs, the study about the separation of dispensary from medical practice in the Chinese medicine should be accomplished.

• Asia pacific journal of information systems
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• 제19권2호
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• pp.95-116
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• 2009

Increasingly the institutional theory has been an important theoretical view of decision making process and IT adoption in many academic researches. This study used the institutional theory as a lens through which we can understand the factors that enable the effective appropriation of advanced information technology. It posits that mimetic, coercive, and normative pressures existing in an institutionalized environment could influence the participation of top managers or decision makers and the involvement of users toward an effective use of IT in their tasks. Since the introduction of IT, organizational members have been using IT in their daily tasks, creating and recreating rules and resources according to their own methods and needs. That is to say, the adaptation process of the IT and outcomes are different among organizations. The previous studies on a diverse use of IT refer to the appropriation of technology from the social technology view. Users appropriate IT through not only technology itself, but also in terms of how they use it or how they make the social practice in their use of it. In this study, the concepts of institutional pressure, appropriation, participation of decision makers, and involvement of users toward the appropriation are explored in the context of the appropriation of the mobile electronic medical record system (M-EMRS) in particularly a hospital setting. Based on the conceptual definition of institutional pressure, participation and involvement, operational measures are reconstructed. Furthermore, the concept of appropriation is measured in the aspect of three sub-constructs-consensus on appropriation, faithful appropriation, and attitude of use. Grounded in the relevant theories to appropriation of IT, we developed a research framework in which the effects of institutional pressure, participation and involvement on the appropriation of IT are analyzed. Within this theoretical framework, we formulated several hypotheses. We developed a second order institutional pressure and appropriation construct. After establishing its validity and reliability, we tested the hypotheses with empirical data from 101 users in 3 hospitals which had adopted and used the M-EMRS. We examined the mediating effect of the participation of decision makers and the involvement of users on the appropriation and empirically validated their relationships. The results show that the mimetic, coercive, and normative institutional pressure has an effect on the participation of decision makers and the involvement of users in the appropriation of IT while the participation of decision makers and the involvement of users have an effect on the appropriation of IT. The results also suggest that the institutional pressure and the participation of decision makers influence the involvement of users toward an appropriation of IT. Our results emphasize the mediating effect of the institutional pressure on the appropriation of IT. Namely, the higher degree of the participation of decision makers and the involvement of users, the more effective appropriation users will represent. These results provide strong support for institutional-based variables as predictors of appropriation. These findings also indicate that organizations should focus on the role of participation of decision makers and the involvement of users for the purpose of effective appropriation, and these are the practical implications of our study. The theoretical contribution of this study is lies in the integrated model of the effect of institutional pressure on the appropriation of IT. The results are consistent with the institutional theory and support previous studies on adaptive structuration theory.

• 한국산림과학회지
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• 제83권2호
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• pp.191-204
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• 1994

삼림의 급격한 황폐화의 원인은 지구 환경의 악화와 무분별한 목재 자원의 남벌에 있다. 이러한 대규모의 삼림자원의 파괴에 의해 사라져가는 삼림 면적의 크기도 중요하지만 그에 못지 않게 그 안에 들어있는 식물종이 감소되어 가고 멸종되어 가는 것이 더욱 큰 문제가 된다. 이러한 종의 감소나 멸종이 가시적인 것이라고 한다면 종내의 유전변이의 감소는 눈에 보이지는 않지만 진화과정에 있어서 종을 유지하는데 필수적인 유전자 변이 폭이 좁아지기 때문에 매우 심각한 문제가 된다. 재배작물에 있어서 유전자 보존은 육종을 위한 측면에서 중요한 연구분야로 인식되어 왔다. 그러나 야생종인 삼림의 경우에는 현재 인간이 육종에 필요한 최소한의 개체만 유지 보존함으로써 유전변이가 심하게 축소되어 지속적으로 생존 진화할 수 있는 기본적 유전자 변이를 잃어버리게 될 위험에 처할 수 있기 때문에 삼림의 유전자보존이 절대적으로 필요한 것이다. 현재의 삼림 유전자 보존 정책은 현지보존, 현지외 보존, 시설내 보존으로 나누어 수행하고 있는데 아직도 그 방법이 확정되어 있지 않아서 많은 시행착오를 거듭하고 있다. 특히 광범위하게 분포되어 있는 같은 종의 삼림내 임목들간의 유전자변이를 조사 분석할 적당한 방법이 없으며 (동위효소변이에 많은 것을 의존하고 있으나 동위효소변이만으로 충분하지 못하다), 현지보존의 경우에도 얼마나 큰 집단을 또 어떤 행태로 보존해야 하는가에 대한 집단유전학적 이론 정립이 완전하지 못하다. 또한 현지외 보존의 경우 현지보존림의 유전변이를 빠짐없이 포함되도록 조성해야 할 구체적인 방법을 알지 못하고 있는 실정에 있다. 시설내 보존의 경우 종자 보관이나 화분 보관과 같은 기술적인 것은 재배작물의 방법을 적용하면 되지만 어떤 집단의 종자나 화분을 채집 보관해야 하는지에 대한 집단유전학적 근거가 아직 확실히 마련되고 있지 않다. 시설내 보존인 경우 기왕에 육종에 의해 선발된 개체를 유전자형(개체) 상태로 보존함으로써 부가가치를 높일 수 있을 것이며, 이러한 연구는 새롭게 개발되고 있는 조직배양 및 유전공학적 기법을 이용하므로써 발전할 수 있는 여지가 많은 연구 분야이다. 현지보존의 경우 유전자 보존만의 목적으로 조성된 삼림뿐만 아니라 다른 목적으로 보호 받고 있는 많은 삼림, 예를 들면 국립, 도립공원, 보안림, 노거수 등에 대한 적절한 생태유전학적인 연구를 통하여 유전자원으로 이용할 수 있는 방법이 강구되어야 하며, 현지외 보존의 경우에도 유전자원 보존림의 조성 뿐만 아니라 임목육종과정에서 기 조성되어 있는 채종원, 산지시험림, 차대검정림, 클론보존원 등에 대해서도 적절한 유전학적 연구 조사를 수행함으로써 현지외 유전자 보존림으로 이용할 수 있게 될 것이다.

• Asia pacific journal of information systems
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• 제21권4호
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• pp.45-62
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• 2011

The notion of information systems (IS) continuance has recently emerged as one of the most important research issues in the field of IS. A great deal of research has been conducted thus far on the basis of theories adapted from various disciplines including consumer behaviors and social psychology, in addition to theories regarding information technology (IT) acceptance. This previous body of knowledge provides a robust research framework that can already account for the determination of IS continuance; however, this research points to other, thus-far-unelucidated determinant factors such as habit, which were not included in traditional IT acceptance frameworks, and also re-emphasizes the importance of emotion-related constructs such as satisfaction in addition to conscious intention with rational beliefs such as usefulness. Experiences should also be considered one of the most important factors determining the characteristics of information system (IS) continuance and the features distinct from those determining IS acceptance, because more experienced users may have more opportunities for IS use, which would allow them more frequent use than would be available to less experienced or non-experienced users. Interestingly, experience has dual features that may contradictorily influence IS use. On one hand, attitudes predicated on direct experience have been shown to predict behavior better than attitudes from indirect experience or without experience; as more information is available, direct experience may render IS use a more salient behavior, and may also make IS use more accessible via memory. Therefore, experience may serve to intensify the relationship between IS use and conscious intention with evaluations, On the other hand, experience may culminate in the formation of habits: greater experience may also imply more frequent performance of the behavior, which may lead to the formation of habits, Hence, like experience, users' activation of an IS may be more dependent on habit-that is, unconscious automatic use without deliberation regarding the IS-and less dependent on conscious intentions, Furthermore, experiences can provide basic information necessary for satisfaction with the use of a specific IS, thus spurring the formation of both conscious intentions and unconscious habits, Whereas IT adoption Is a one-time decision, IS continuance may be a series of users' decisions and evaluations based on satisfaction with IS use. Moreover. habits also cannot be formed without satisfaction, even when a behavior is carried out repeatedly. Thus, experiences also play a critical role in satisfaction, as satisfaction is the consequence of direct experiences of actual behaviors. In particular, emotional experiences such as enjoyment can become as influential on IS use as are utilitarian experiences such as usefulness; this is especially true in light of the modern increase in membership-based hedonic systems - including online games, web-based social network services (SNS), blogs, and portals-all of which attempt to provide users with self-fulfilling value. Therefore, in order to understand more clearly the role of experiences in IS continuance, analysis must be conducted under a research framework that includes intentions, habits, and satisfaction, as experience may not only have duration-based moderating effects on the relationship between both intention and habit and the activation of IS use, but may also have content-based positive effects on satisfaction. This is consistent with the basic assumptions regarding the determining factors in IS continuance as suggested by Oritz de Guinea and Markus: consciousness, emotion, and habit. The principal objective of this study was to explore and assess the effects of experiences in IS continuance, with special consideration given to conscious intentions and unconscious habits, as well as satisfaction. IN service of this goal, along with a review of the relevant literature regarding the effects of experiences and habit on continuous IS use, this study suggested a research model that represents the roles of experience: its moderating role in the relationships of IS continuance with both conscious intention and unconscious habit, and its antecedent role in the development of satisfaction. For the validation of this research model. Korean university student users of 'Cyworld', one of the most influential social network services in South Korea, were surveyed, and the data were analyzed via partial least square (PLS) analysis to assess the implications of this study. In result most hypotheses in our research model were statistically supported with the exception of one. Although one hypothesis was not supported, the study's findings provide us with some important implications. First the role of experience in IS continuance differs from its role in IS acceptance. Second, the use of IS was explained by the dynamic balance between habit and intention. Third, the importance of satisfaction was confirmed from the perspective of IS continuance with experience.