• Title/Summary/Keyword: Optimal Operation

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HS-SPME-GC/MS를 이용한 해수 내 유류계 방향족탄화수소 분석법 (Determination of Petroleum Aromatic Hydrocarbons in Seawater Using Headspace Solid-Phase Microextraction Coupled to Gas Chromatography/Mass Spectrometry)

  • 안준건;심원준;하성용;임운혁
    • 한국해양환경ㆍ에너지학회지
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    • 제17권1호
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    • pp.27-35
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    • 2014
  • 해수 내 유류계 방향족탄화수소인 BTEX(benzene, toluene, ethylbenzene, xylene)와 다환방향족탄화수소(polycyclic aromatic hydrocarbons: PAHs)를 동시에 분석할 수 있는 기술 개발을 위해 GC/MS에서 고체상미량추출법(solid phase microextraction: SPME)을 이용하여 최적의 분석기법을 정립하였다. SPME 기법은 전통의 분석 방법과 비교할 때 조작이 간단하고, 파이버를 재사용할 수 있고, 휴대하기 쉽고, 시료의 운반이나 저장하는 동안 오염을 최소화 할 수 있는 장점이 있다. 최적의 SPME 조건을 정립하기 위해 여러 변수 즉, SPME 수착제, 흡착 시간, 흡착 온도, 교반 속도, GC 탈착 시간들을 확인하였다. 다양한 SPME 수착제($100{\mu}m$ PDMS, $75{\mu}m$ CAR/PDMS, $65{\mu}m$ PDMS/DVB)를 이용하여 BTEX와 PAHs(분자량 78부터 202까지)를 동시에 분석한 결과 $65{\mu}m$ PDMS/DVB를 최적의 수착제로 선정하였다. 최적의 수착제로 $65{\mu}m$ PDMS/DVB 선정한 다음 순차적으로 다른 변수들을 확인하였다. 그 결과 BTEX와 PAHs 동시 분석하기 위한 최적의 SPMD 조건은 흡착시간 60분, 흡착온도 $50^{\circ}C$, 교반속도 750 rpm, GC 탈착시간 3분으로 결정되었다. 최적화한 HS-SPME-GC/MS 분석법을 이용하여 인공오염해수 내 유류계 방향족탄화수소 분석 결과 이전 연구 방법과 유사하였다. HP-SPME-GC/MS 분석법은 기존에 유기용매를 사용한 방법이 가졌던 단점과 제한점을 보완할 수 있으며, 해수 내 유류에 의한 BTEX 및 PAHs 분석에 효율적으로 적용할 수 있다.

승모판막 성형술 후 재발의 원인에 대해 술기와 판막 요인에 대한 분석 (Analysis of Recurred Mitral Regurgitation after Mitral Repair according to Procedure or Valve Related Causes)

  • 신홍주;유동곤;이용직;박순익;주석중;송현;정철현;송명근;이재원
    • Journal of Chest Surgery
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    • 제38권2호
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    • pp.132-138
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    • 2005
  • 배경: 승모판막 성형술은 승모판막 폐쇄부전증에서 적절한 치료이지만 승모판막 폐쇄부전의 재발과 그에 따른 재수술이 제한점이다. 본 연구는 승모판막 성형술 후 재발의 원인에 대해 술기와 판막 요인에 대하여 분석하였다 대상 및 방법: 1994년 1월부터 2002년 1월까지 승모판막 폐쇄부전증으로 승모판막 성형술을 받은 493명을 대상으로 하였다. 승모판막 폐쇄부전의 원인으로는 퇴행성이 252예$(51.5\%)$, 류마티스성이 156예$(31.6\%)$, 다른 원인이 85예$(16.9\%)$였다. 성형술은 링을 사용한 판막륜성형술이 446예$(90.5\%)$, 신건삭 재건술이 227예$(46\%)$, 사각 절제술이 125예$(25.3\%)$, 건삭 전이술이 28예 $(5.7\%)$, Alfieri 방법이 8예$(1.6\%)$였다. 평균 추적 관찰 기간은 $29.04\pm22.81$개월이었다. 결과: 5예의 조기 사망$(1.01\%)$과 5예의 만기 사망$(1.01\%)$이 있었다. 재수술율은 $1.42\%$였다. 승모판막 폐쇄부전의 재발은 45예$(9.1\%)$에서 있었다. 24예에서 술기와 동반된 재발이 발생하였는데, 불완전한 성형술로 인한 재발이 14예, 신건삭 길이의 부적합으로 인한 재발이 8예, 기타 원인으로 인한 재발이 2예 있었다. 21예에서 판막 요인에 의한 재발이 발생하였는데, 류마티스성 질병 진행으로 인한 재발이 10예, 건삭의 연장이나 탈출로 인한 재발이 5예, 기타 원인으로 인한 재발이 6예 있었다. 심한 승모판막 폐쇄 부전은 불완전한 성형술 후 많이 나타났으며(p<0.001),판막 요인에 의한 재발은 류마티스성 진행과 강한 상관관계를 보였다(p<0.05). 결론: 승모판막 성형술의 내구성을 결정하는 위험 인자로 수술의 완전성이 가장 중요하므로, 초기 성형술 후 수슬장에서 경식도 초음파로 검사하는 것이 필수적이다.

대동맥폐동맥창 (Aortopulmonary Window)

  • 김동진;민선경;김웅한;이정상;김용진;이정렬
    • Journal of Chest Surgery
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    • 제39권4호
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    • pp.275-280
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    • 2006
  • 배경: 대동맥폐동맥창은 매우 드문 질환이며 동반 심기형을 보이는 경우가 흔하다. 좌우 단락에 의한 과다한 폐 혈류량으로 조기 교정이 필수이나, 정확한 진단과 수술적 교정으로 좋은 결과를 얻을 수 있다. 본 연구에서는 과거 20년간의 경험한 대동맥폐동맥창을 정리하였다. 대상 및 방법: 1985년 3월부터 2005년 1월까지 16명(남 10, 여 6)의 환자가 대동맥폐동맥창으로 진단되어 수술적 교정을 시행하였고,수술당시 평균연령은 $157.8{\pm}245.3$ ($15.0{\sim}994.0$)일이었고, 평균 체중은 $4.8{\pm}±2.5$ ($1.7{\sim}10.7$) kg이었다. 동반 심기형은 동맥관개존증(8예), 심방중격결손증(7예), 대동맥궁단절증(5예), 심실중격결손증(4예), 난원공(3예), 삼첨판막역류증(3예), 승모판역류증(2예), 대동맥판역류증(1예), 대동맥축착증(1예), 좌측상대정맥(1예), 우심증(1예)이었다. 수술 방법은 대동맥폐동맥창의 분리 절단 후 대동맥 부위를 일차 봉합 또는 첩포 봉합하고 폐동맥 부위를 일차 봉합 또는 첩포 봉합하거나(11예), 대동맥폐동맥창의 분리 절단 없이 동맥 내에서 첩포 봉합술을 하거나(3예), 대동맥궁단절 및 대동맥축착을 동반한 환자에서 하대동맥을 직접 대동맥 창에 봉합하였다. (2예). 결과: 사망한 경우가 1예 있었다. 환자는 기관지 분지부에서 상방 2.5 cm정도 심한 협착과 기관유래기관지가 우상엽과 연결되어 있었던 경우로, 기관성형술(sliding tracheoplasty)시행 후 과다 출혈로 술 후 5일째 사망하였다. 복잡 대동맥폐동맥창 환자의 입원 기간 및 중환자실 체류 기간이 더 길었으며, 재수술(5예)과 합병증의 빈도도 더 높았다. 재수술은 좌폐동맥 협착(4예), 우폐동맥 협착(2예), 주폐동맥 협착(1예) 등이 원인이었다. 평균 추적 기간은 $6.8{\pm}5.6$ (57.0일$\sim$16.7년)년이었고, 생존 환자의 추적 기간 동안 NYHA 기능분류는 모두 I이었다. 결론: 연구자 등은 대동맥폐동맥창으로 진단된 16명의 환자에 대한 분석을 통해 조기 수술로 술 후 양호한 결과를 확보할 수 있음을 확인하였으며, 동반 심기형의 적절한 수술적 교정이 만기 예후를 좌우하는 것을 알 수 있었다. 수술 후 재협착의 빈도를 줄이기 위한 수술 전략의 재고가 요구된다.

두개인두종의 감마나이프 치료 후 장기 추적 결과 (Long-term Results of Gamma Knife Radiosurgery for Craniopharyngioma)

  • 김윤석;이도희;라동숙;전영일;안재성;전상룡;김정훈;노성우;나영신;김창진;권양;임승철;이정교;권병덕
    • Journal of Korean Neurosurgical Society
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    • 제30권sup2호
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    • pp.289-293
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    • 2001
  • Objectives : The optimal treatment of craniopharyngioma is controversial. Despite recent advances in microsurgical management, complete surgical removal of craniopharyngioma remains very difficult. Radiation added to surgery is effective, but radiation therapy resulted in untoward side effect in young patient. Gamma knife radiosurgery offers the theoretical advantage of a reduced radiation dose to surrounding structures during the treatment of residual or recurrent craniopharyngioma compared with fractionated radiotheraphy. We described retrospective analysis of tumor size and clinical symptoms of patients after gamma knife radiosurgery in residual or recurrent craniopharyngioma were performed. Material and Methods : From September 1990 to January 2000, 18 patients of craniopharyngioma were treated by gamma knife radiosurgery. All patient had undergone surgery, but residual or recurrent tumor was found and all of them treated postoperative gamma knife radiosurgery. The mean age was 19(from 6 to 66) and male to female ratio was 10 to 8 and 8 patients were below 15 years old. In young age group(below age 15), the average volume of the tumor was $2904.8mm^3$ and mean maximal gamma knife dose was 34.9Gy. In old age group(older than 15), the average volume of the tumor was $2590.4mm^3$ and mean maximal gamma knife dose was 45.2Gy. The size of the tumor was average $2730.1mm^3$($88-12000mm^3$), mean average radiation dose was 40.7Gy and the mean prescription dose was 17.6 Gy(4-35Gy) delivered to a median prescription 50.7% isodose. Results : The follow up was from 1 year to 9 years(mean 59.1 months) after gamma knife radiosurgery. The tumor was controlled in 13(72.2%) patients. The tumor decreased in 9 patients and not changed in 4 patients. The tumor size increased in 4(22.2%) patients during follow up period. In two cases the tumor size increased because of its cystic portion was increased, but their solid portion of the tumor was not changed. In another two patients, the solid portion of the tumor was increased. So, one patient underwent reoperation and the other patient underwent operation and repeated gamma knife radiosurgery. The tumor recurred in one case(5.6%) that is a outside of irradiated site. The presenting symptoms were improved in 4 patients(improved visual acuity in 1, controlled increased intracranial presure sign in 3 patients). In one case, visual acuity decreased after gamma knife radiosurgery. The endocrine symptoms were not influenced by gamma knife radiosurgery. Conclusion : Craniopharyngioma can be treated successfully by gamma knife radiosurgery. Causes of the tumor regrowth are inadequate dose planning because of postoperatively poor margination of the tumor, close approximation of optic nerve and residual tumors outside the target lesion. Recurrence can develop 4 years after gamma knife radiosurgery. Volume is important, but the accurate targeting is more important to prevent tumor recurrence. If the tumor definition is not clear during planning gamma knife surgery, long-term image follow up is required.

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중국의 정부감사와 기업의 관리효율성 : 중국 중앙기업 상장자회사 분석 (China's Government Audit and Governance Efficiency of Companies: Analyses of Listed Companies Controlled By China's Central State-Owned Enterprises)

  • 최국현;손권
    • 국제지역연구
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    • 제22권4호
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    • pp.55-75
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    • 2018
  • 중국은 국민 경제 주력인 중앙기업이 일반 국유기업이나 민영기업과 달리 대부분 국가 정책적 영향을 받는 산업의 기업이다. 국유기업 시장화 개혁과정 중 중앙기업의 지주회사는 대부분 국가 경제발전과 안전보장에 대한 영역에 집중되어 있다. 이에 따라 중앙기업 지주회사의 경영성과는 국유자본 분포, 자본의 규범적 운행, 높은 수익과 자본안전의 유지 등에 막대한 영향을 미치고 있으며 정부 감사가 중앙기업의 지주 상장회사에 대한 관리와 감사를 강화시켜 국유자산 유출을 방지하고 국유자산의 가치를 증가 지킬 수 있다. 정부감사는 부패 척결, 재정적 금융안전유지 등에 중요한 역할을 할 수 있을 뿐만 아니라, 상장기업의 회계 안전성 및 회계투명성 등을 개선 할 수 있다. 정부감사는 중앙상장기업의 경영 성과를 향상시킬 수 있고 국유자본 안전의 보장, 국유자산 유출 방지, 국유 자산의 가치를 증가 시킬 수 있을 것으로 기대되나, 기존연구는 중국의 정부감사와 중앙상장기업의 경영성과나 관리효율 간의 관계에 대한 분석이 부족한 상황이다. 본 논문은 2010~2017 년 중앙상장기업을 표본으로 회사관리이론과 공공수탁경제책임이론을 사용하여 정부감사가 중앙상장기업의 관리효율에 미치는 영향을 분석하였다. 연구결과 중앙상장기업의 경영성과가 나쁠수록 정부감사를 받을 가능성이 커지며 정부감사가 중앙기업의 관리 효율을 향상시킬 수 있는 것으로 나타났다. 이는 중국의 정부감사가 중앙상장기업의 경영목표를 달성하고, 경영효율을 제고하는 수단으로서 의미있는 역할을 수행하고 있음을 시사한다.

건설분쟁 중재제도의 차별화 및 개선방안에 관한 연구 (A Study on Differentiation and Improvement in Arbitration Systems in Construction Disputes)

  • 이선재
    • 한국중재학회지:중재연구
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    • 제29권2호
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    • pp.239-282
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    • 2019
  • The importance of ADR(Alternative Dispute Resolution), which has the advantage of expertise, speed and neutrality due to the increase of arbitration cases due to domestic and foreign construction disputes, has emerged. Therefore, in order for the nation's arbitration system and the arbitration Organization to jump into the ranks of advanced international mediators, it is necessary to research the characteristics and advantages of these arbitration Organization through a study of prior domestic and foreign research and operation of international arbitration Organization. As a problem, First, education for the efficient promotion of arbitrators (compulsory education, maintenance education, specialized education, seminars, etc.). second, The effectiveness of arbitration in resolving construction disputes (hearing methods, composition of the tribunal, and speed). third, The issue of flexibility and diversity of arbitration solutions (the real problem of methodologies such as mediation and arbitration) needs to be drawn on the Arbitration laws and practical problems, such as laws, rules and guidelines. Therefore, Identify the problems presented in the preceding literature and diagnosis of the defects and problems of the KCAB by drawing features and benefits from the arbitration system operated by the international arbitration Institution. As an improvement, the results of an empirical analysis are derived for "arbitrator" simultaneously through a recognition survey. As a method of improvement, First, as an optimal combination of arbitration hearing and judgment in the settlement of construction disputes,(to improve speed). (1) A plan to improve the composition of the audit department according to the complexity, specificity, and magnification of the arbitration cases - (1)Methods to cope with the increased role of the non-lawyer(Specialist, technical expert). (2)Securing technical mediators for each specialized expert according to the large and special corporation arbitration cases. (2) Improving the method of writing by area of the arbitration guidelines, second, Introduction of the intensive hearing system for psychological efficiency and the institutional improvement plan (1) Problems of optimizing the arbitration decision hearing procedure and resolution of arbitration, and (2) Problems of the management of technical arbitrators of arbitration tribunals. (1)A plan to expand hearing work of technical arbitrator(Review on the introduction of the Assistant System as a member of the arbitration tribunals). (2)Improved use of alternative appraisers by tribunals(cost analysis and utilization of the specialized institution for calculating construction costs), Direct management of technical arbitrators : A Study on the Improvement of the Assessment Reliability of the Appraisal and the Appraisal Period. third, Improvement of expert committee system and new method, (1) Creating a non-executive technical committee : Special technology affairs, etc.(Major, supports pre-qualification of special events and coordinating work between parties). (2) Expanding the standing committee.(Added expert technicians : important, special, large affairs / pre-consultations, pre-coordination and mediation-arbitration). This has been shown to be an improvement. In addition, institutional differentiation to enhance the flexibility and diversity of arbitration. In addition, as an institutional differentiation to enhance the flexibility and diversity of arbitration, First, The options for "Med-Arb", "Arb-Med" and "Arb-Med-Arb" are selected. second, By revising the Agreement Act [Article 28, 2 (Agreement on Dispute Resolution)], which is to be amended by the National Parties, the revision of the arbitration settlement clause under the Act, to expand the method to resolve arbitration. third, 2017.6.28. Measures to strengthen the status role and activities of expert technical arbitrators under enforcement, such as the Act on Promotion of Interestments Industry and the Information of Enforcement Decree. Fourth, a measure to increase the role of expert technical Arbitrators by enacting laws on the promotion of the arbitration industry is needed. Especially, the establishment of the Act on Promotion of Intermediation Industry should be established as an international arbitration agency for the arbitration system. Therefore, it proposes a study of improvement and differentiation measures in the details and a policy, legal and institutional improvement and legislation.

참외 시설 재배 시 고온에서의 환기 처리에 의한 상대습도 상승과 흰가루병, 담배가루이, 응애 방제 및 개화 억제 (Ventilation at Supra-Optimal Temperature Leading High Relative Humidity Controls Powdery Mildew, Silverleaf Whitefly, Mite and Inhibits the Flowering of Korean Melon in a Greenhouse Cultivation)

  • 서태철;김진현;김승유;조명환;최만권;류희룡;신현호;이충근
    • 생물환경조절학회지
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    • 제31권1호
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    • pp.43-51
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    • 2022
  • 본 연구는 참외 재배 지에서 흰가루병, 담배가루이 및 두점박이응애가 동시에 발생하였을 때 45, 40, 35℃(대조구)의 온도에서 측창으로 환기 처리 시, 온실 내 온·습도의 변화, 병충해 발생과 잎말림, 그리고 개화조절에 미치는 효과를 검토하였다. 3월 3일 '히든파워' 대목에 접붙여진 '알찬꿀' 참외를 40cm 간격으로 격리상에 심었고, 위에 언급한 병해충이 모든 처리구에서 발생한 6월 18일부터 7월 13일까지 처리하였다. 온실의 온도는 맑은 날에는 설정 온도 지점까지 증가되었고, 45℃ 환기 처리에서 고온 고습이 약 9시간 동안 유지되었다. 주간 최고 기온과 최저 상대습도 차이는 45℃ 환기 처리에서 가장 높았다. 환기 처리 11일 후에는 흰가루병과 두점박이응애 피해가 45℃ 환기 처리에서 거의 회복되었지만 40℃와 35℃에서는 그렇지 않았다. 처리 14일 후, 담배가루이와 두점박이 응애 밀도는 45℃에서 유의하게 감소하였으나 흰가루병 증상은 유의하게 감소하지는 않았다. 잎말림은 고온에서 유발되었으나 45℃에서도 심하지 않았다. 처리 26일 후, 새로 나온 줄기의 15 마디의 개화수를 조사한 결과, 45℃에서 암꽃이 전혀 나오지 않았고 수꽃은 1.2개로 나타났다. 이상의 결과는, 고온기에 45℃의 고온에서 2-3주간 환기 처리는 온실 내부의 고온 고습을 유도하여 흰가루병, 담배가루이, 두점박이응애를 통제하고, 개화를 억제하여 참외의 영양 생장을 회복할 수 있는 방법으로 사료되었다.

KOMPSAT-3A 전정색 영상의 윤곽 정보를 이용한 중적외선 영상 시인성 개선 (Improvement of Mid-Wave Infrared Image Visibility Using Edge Information of KOMPSAT-3A Panchromatic Image)

  • 이진민;김태헌;김한울;이홍탁;한유경
    • 대한원격탐사학회지
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    • 제39권6_1호
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    • pp.1283-1297
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    • 2023
  • 중적외선(mid-wave infrared, MWIR) 영상은 피복 및 객체의 온도를 파악할 수 있어 환경, 국방 등 다양한 분야에서 핵심 데이터로 사용된다. KOMPSAT-3A 위성은 타 위성에 비해 높은 공간해상도의 MWIR 영상을 제공하지만, 광학(electro-optical, EO) 영상에 비해 상대적으로 낮은 시인성을 가져 활용성의 확대에 어려움을 겪는다. 이에 본 연구에서는 KOMPSAT-3A 전정색(panchromatic, PAN) 영상의 윤곽 정보를 기반으로 시인성이 높은 MWIR 융합 영상을 제작하고자 한다. 먼저, 이종 센서에서 취득된 PAN 영상과 MWIR 영상의 상대 기하오차를 제거하는 전처리를 수행하고, 딥러닝 기반 윤곽 정보 추출 기술인 Pixel difference network (PiDiNet)의 사전 학습 모델을 이용하여 PAN 영상에 대한 윤곽 정보를 추출한다. 이후 전처리된 MWIR 영상과 추출된 윤곽 정보를 중첩하여 객체 경계면이 강조된 MWIR 융합 영상을 제작한다. 제안 방법을 이용하여 서로 다른 세 지역에 대한 MWIR 융합 영상을 제작하였으며, 이를 시각적으로 분석하였다. 본 기법을 통해 제작된 MWIR 융합 영상은 지형 및 지물의 경계면이 강조되어 시인성이 개선되었으며, 세부적으로 관심 지역에 대한 열 정보를 전달할 수 있었다. 특히, MWIR 융합 영상에서는 저해상도의 원본 MWIR 영상에서 식별할 수 없었던 비행기, 선박 등의 객체를 육안으로 판독할 수 있었다. 본 연구는 가시적인 정보와 열 정보를 동시에 고려할 수 있는 단일 영상 제작 방법론을 제시하였으며, 이는 MWIR 영상의 활용성 확대에 이바지할 수 있을 것으로 사료된다.

빅데이터 도입의도에 미치는 영향요인에 관한 연구: 전략적 가치인식과 TOE(Technology Organizational Environment) Framework을 중심으로 (An Empirical Study on the Influencing Factors for Big Data Intented Adoption: Focusing on the Strategic Value Recognition and TOE Framework)

  • 가회광;김진수
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.443-472
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    • 2014
  • To survive in the global competitive environment, enterprise should be able to solve various problems and find the optimal solution effectively. The big-data is being perceived as a tool for solving enterprise problems effectively and improve competitiveness with its' various problem solving and advanced predictive capabilities. Due to its remarkable performance, the implementation of big data systems has been increased through many enterprises around the world. Currently the big-data is called the 'crude oil' of the 21st century and is expected to provide competitive superiority. The reason why the big data is in the limelight is because while the conventional IT technology has been falling behind much in its possibility level, the big data has gone beyond the technological possibility and has the advantage of being utilized to create new values such as business optimization and new business creation through analysis of big data. Since the big data has been introduced too hastily without considering the strategic value deduction and achievement obtained through the big data, however, there are difficulties in the strategic value deduction and data utilization that can be gained through big data. According to the survey result of 1,800 IT professionals from 18 countries world wide, the percentage of the corporation where the big data is being utilized well was only 28%, and many of them responded that they are having difficulties in strategic value deduction and operation through big data. The strategic value should be deducted and environment phases like corporate internal and external related regulations and systems should be considered in order to introduce big data, but these factors were not well being reflected. The cause of the failure turned out to be that the big data was introduced by way of the IT trend and surrounding environment, but it was introduced hastily in the situation where the introduction condition was not well arranged. The strategic value which can be obtained through big data should be clearly comprehended and systematic environment analysis is very important about applicability in order to introduce successful big data, but since the corporations are considering only partial achievements and technological phases that can be obtained through big data, the successful introduction is not being made. Previous study shows that most of big data researches are focused on big data concept, cases, and practical suggestions without empirical study. The purpose of this study is provide the theoretically and practically useful implementation framework and strategies of big data systems with conducting comprehensive literature review, finding influencing factors for successful big data systems implementation, and analysing empirical models. To do this, the elements which can affect the introduction intention of big data were deducted by reviewing the information system's successful factors, strategic value perception factors, considering factors for the information system introduction environment and big data related literature in order to comprehend the effect factors when the corporations introduce big data and structured questionnaire was developed. After that, the questionnaire and the statistical analysis were performed with the people in charge of the big data inside the corporations as objects. According to the statistical analysis, it was shown that the strategic value perception factor and the inside-industry environmental factors affected positively the introduction intention of big data. The theoretical, practical and political implications deducted from the study result is as follows. The frist theoretical implication is that this study has proposed theoretically effect factors which affect the introduction intention of big data by reviewing the strategic value perception and environmental factors and big data related precedent studies and proposed the variables and measurement items which were analyzed empirically and verified. This study has meaning in that it has measured the influence of each variable on the introduction intention by verifying the relationship between the independent variables and the dependent variables through structural equation model. Second, this study has defined the independent variable(strategic value perception, environment), dependent variable(introduction intention) and regulatory variable(type of business and corporate size) about big data introduction intention and has arranged theoretical base in studying big data related field empirically afterwards by developing measurement items which has obtained credibility and validity. Third, by verifying the strategic value perception factors and the significance about environmental factors proposed in the conventional precedent studies, this study will be able to give aid to the afterwards empirical study about effect factors on big data introduction. The operational implications are as follows. First, this study has arranged the empirical study base about big data field by investigating the cause and effect relationship about the influence of the strategic value perception factor and environmental factor on the introduction intention and proposing the measurement items which has obtained the justice, credibility and validity etc. Second, this study has proposed the study result that the strategic value perception factor affects positively the big data introduction intention and it has meaning in that the importance of the strategic value perception has been presented. Third, the study has proposed that the corporation which introduces big data should consider the big data introduction through precise analysis about industry's internal environment. Fourth, this study has proposed the point that the size and type of business of the corresponding corporation should be considered in introducing the big data by presenting the difference of the effect factors of big data introduction depending on the size and type of business of the corporation. The political implications are as follows. First, variety of utilization of big data is needed. The strategic value that big data has can be accessed in various ways in the product, service field, productivity field, decision making field etc and can be utilized in all the business fields based on that, but the parts that main domestic corporations are considering are limited to some parts of the products and service fields. Accordingly, in introducing big data, reviewing the phase about utilization in detail and design the big data system in a form which can maximize the utilization rate will be necessary. Second, the study is proposing the burden of the cost of the system introduction, difficulty in utilization in the system and lack of credibility in the supply corporations etc in the big data introduction phase by corporations. Since the world IT corporations are predominating the big data market, the big data introduction of domestic corporations can not but to be dependent on the foreign corporations. When considering that fact, that our country does not have global IT corporations even though it is world powerful IT country, the big data can be thought to be the chance to rear world level corporations. Accordingly, the government shall need to rear star corporations through active political support. Third, the corporations' internal and external professional manpower for the big data introduction and operation lacks. Big data is a system where how valuable data can be deducted utilizing data is more important than the system construction itself. For this, talent who are equipped with academic knowledge and experience in various fields like IT, statistics, strategy and management etc and manpower training should be implemented through systematic education for these talents. This study has arranged theoretical base for empirical studies about big data related fields by comprehending the main variables which affect the big data introduction intention and verifying them and is expected to be able to propose useful guidelines for the corporations and policy developers who are considering big data implementationby analyzing empirically that theoretical base.

도입주체에 따른 인터넷경로의 도입효과 (The Impact of the Internet Channel Introduction Depending on the Ownership of the Internet Channel)

  • 유원상
    • 마케팅과학연구
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    • 제19권1호
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    • pp.37-46
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    • 2009
  • The Census Bureau of the Department of Commerce announced in May 2008 that U.S. retail e-commerce sales for 2006 reached $ 107 billion, up from $ 87 billion in 2005 - an increase of 22 percent. From 2001 to 2006, retail e-sales increased at an average annual growth rate of 25.4 percent. The explosive growth of E-Commerce has caused profound changes in marketing channel relationships and structures in many industries. Despite the great potential implications for both academicians and practitioners, there still exists a great deal of uncertainty about the impact of the Internet channel introduction on distribution channel management. The purpose of this study is to investigate how the ownership of the new Internet channel affects the existing channel members and consumers. To explore the above research questions, this study conducts well-controlled mathematical experiments to isolate the impact of the Internet channel by comparing before and after the Internet channel entry. The model consists of a monopolist manufacturer selling its product through a channel system including one independent physical store before the entry of an Internet store. The addition of the Internet store to this channel system results in a mixed channel comprised of two different types of channels. The new Internet store can be launched by the independent physical store such as Bestbuy. In this case, the physical retailer coordinates the two types of stores to maximize the joint profits from the two stores. The Internet store also can be introduced by an independent Internet retailer such as Amazon. In this case, a retail level competition occurs between the two types of stores. Although the manufacturer sells only one product, consumers view each product-outlet pair as a unique offering. Thus, the introduction of the Internet channel provides two product offerings for consumers. The channel structures analyzed in this study are illustrated in Fig.1. It is assumed that the manufacturer plays as a Stackelberg leader maximizing its own profits with the foresight of the independent retailer's optimal responses as typically assumed in previous analytical channel studies. As a Stackelberg follower, the independent physical retailer or independent Internet retailer maximizes its own profits, conditional on the manufacturer's wholesale price. The price competition between two the independent retailers is assumed to be a Bertrand Nash game. For simplicity, the marginal cost is set at zero, as typically assumed in this type of study. In order to explore the research questions above, this study develops a game theoretic model that possesses the following three key characteristics. First, the model explicitly captures the fact that an Internet channel and a physical store exist in two independent dimensions (one in physical space and the other in cyber space). This enables this model to demonstrate that the effect of adding an Internet store is different from that of adding another physical store. Second, the model reflects the fact that consumers are heterogeneous in their preferences for using a physical store and for using an Internet channel. Third, the model captures the vertical strategic interactions between an upstream manufacturer and a downstream retailer, making it possible to analyze the channel structure issues discussed in this paper. Although numerous previous models capture this vertical dimension of marketing channels, none simultaneously incorporates the three characteristics reflected in this model. The analysis results are summarized in Table 1. When the new Internet channel is introduced by the existing physical retailer and the retailer coordinates both types of stores to maximize the joint profits from the both stores, retail prices increase due to a combination of the coordination of the retail prices and the wider market coverage. The quantity sold does not significantly increase despite the wider market coverage, because the excessively high retail prices alleviate the market coverage effect to a degree. Interestingly, the coordinated total retail profits are lower than the combined retail profits of two competing independent retailers. This implies that when a physical retailer opens an Internet channel, the retailers could be better off managing the two channels separately rather than coordinating them, unless they have the foresight of the manufacturer's pricing behavior. It is also found that the introduction of an Internet channel affects the power balance of the channel. The retail competition is strong when an independent Internet store joins a channel with an independent physical retailer. This implies that each retailer in this structure has weak channel power. Due to intense retail competition, the manufacturer uses its channel power to increase its wholesale price to extract more profits from the total channel profit. However, the retailers cannot increase retail prices accordingly because of the intense retail level competition, leading to lower channel power. In this case, consumer welfare increases due to the wider market coverage and lower retail prices caused by the retail competition. The model employed for this study is not designed to capture all the characteristics of the Internet channel. The theoretical model in this study can also be applied for any stores that are not geographically constrained such as TV home shopping or catalog sales via mail. The reasons the model in this study is names as "Internet" are as follows: first, the most representative example of the stores that are not geographically constrained is the Internet. Second, catalog sales usually determine the target markets using the pre-specified mailing lists. In this aspect, the model used in this study is closer to the Internet than catalog sales. However, it would be a desirable future research direction to mathematically and theoretically distinguish the core differences among the stores that are not geographically constrained. The model is simplified by a set of assumptions to obtain mathematical traceability. First, this study assumes the price is the only strategic tool for competition. In the real world, however, various marketing variables can be used for competition. Therefore, a more realistic model can be designed if a model incorporates other various marketing variables such as service levels or operation costs. Second, this study assumes the market with one monopoly manufacturer. Therefore, the results from this study should be carefully interpreted considering this limitation. Future research could extend this limitation by introducing manufacturer level competition. Finally, some of the results are drawn from the assumption that the monopoly manufacturer is the Stackelberg leader. Although this is a standard assumption among game theoretic studies of this kind, we could gain deeper understanding and generalize our findings beyond this assumption if the model is analyzed by different game rules.

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