• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.54-62
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• 2012

This study aims to examine the opposant of conventional images of women against heroines in the genre of TV melodramas having been produced since 2005. To attain the goal, it investigates the alteration of female opposant types in 27 dramas with female opposant in them among the melodramas positioned high in terms of ratings from 1992 to 2011. As a result, first, after 2005, docile tendencies increased in female opposant. Second, pure and feminine appearance increased. Third, women with conservative sexual consciousness increased. Fourth, in relationships with others, they showed more dependent tendencies. Although female opposant in the past were characterized by strong character, unfeminine attitudes, or dressing up the outside, after 2005, female opposant tended to show characteristics more like heroines' in the past. This research result implies that after 2005, there has been alteration in the paradigm defining female image.