• Asian Journal for Public Opinion Research
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• v.5 no.4
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• pp.302-318
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• 2018

This study is an attempt to explore the perceptions of the public on women in higher education and employment, using data from the World Value Survey, had 90,350 respondents, of which 48.03% are male (N=43,391) and 51.87% are female (N=46,878). This study indicated that women, younger people, upper class people, religious people, and married people are more likely to have strong views against women's education and employment.

• Journal of the Korean Data and Information Science Society
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• v.19 no.2
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• pp.431-441
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• 2008

A public opinion poll's importance is at this time increasing now. Especially, a news report with a fair and objective execution and investigative reporting Moral Code is very important. But a research on the basis of investigative reporting Moral Code is not yet carried out. In this paper, with the center of a public opinion poll involved in the 17th Presidential Election of Korea, investigative reporting Moral Code has been analyzed measurably how well observed in the Press. Furthermore, it has been compared with findings carried out in the year 2002. Finally, through comparing response rate with actual results acquired in a survey of public opinion, I proposed a response rate acquisition.

• Communications for Statistical Applications and Methods
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• v.2 no.2
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• pp.176-183
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• 1995

Mean opinion score (MOS) method has been used in many areas to quantify opinions of respondents not only in survey research but in evaluating the parameters of population that are not measurable of are technically hard to be measured. Histogram is an important graphical technique because of the role it plays in describing categorical data as well as quantitative. In MOS method, subjective opinions of respondents are quantified by opinion scores and the arithmetic means of opinion scores have been used to describe the interesting population. Since opinion scores are polytomous, the values of arithmetic means have little meanings. In this paper, cumulative percentage curves as a function of the means of opinion scores are derived by combining means of opinion scores and histograms. It is proposed for better interpretation to opinion scores in MOS method, one of subjective evaluation methods.

• Asia Marketing Journal
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• v.19 no.2
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• pp.1-24
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• 2017

This article empirically examines the relationship between values, consumer innovativeness, online opinion leadership, and new product adoption behavior utilizing wearable technology as the overall unit of analysis. The authors analyze data collected from SNS users who possess one or more wearable devices using a structural equation modeling approach to examine the direct effects. Moreover, a bootstrapping approach is adopted to explore the indirect effects between the constructs. The results indicate that consumers who value stimulation and hedonism are more inclined to possess stronger consumer innovativeness. Consumer innovativeness also positively influences online opinion leadership, ultimately leading to the faster adoption of new products. The mediating effect of consumer innovativeness between the value stimulation and online opinion leadership is also confirmed. In addition, although consumer innovativeness has no direct effect on new product adoption behavior, it does have an indirect, mediating effect through online opinion leadership.

• Journal of the Korea Society of Computer and Information
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• v.23 no.9
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• pp.27-34
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• 2018

Personal media centered on blogs, Twitter, and Facebook has opened up a personal broadcasting area while meeting platforms such as YouTube and Africa TV. Due to the many advantages and disadvantages of personal broadcasting, a study on it was necessary and statistical survey was conducted. The study conducted opinion survey of 118 university students on personal broadcasting. As a result, we are getting news using smartphones and mainly watching videos through YouTube, and watching videos type in the order of games, music videos and sports. Satisfaction rate of video was 72.4%, 80.2% of survey did not use paid services, experiences about personal broadcasting was 96.6% and 90.5% of survey the prospect of person broadcasting of the opinion that "it will be expanded". The first thing we want to be improved in personal broadcasting is the prevention of abusive language and hate speech. Second, we were reluctant to sensational content. Third, the survey results are the improvement of excessive advertising.

• The Korean Journal of Food And Nutrition
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• v.18 no.3
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• pp.175-191
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• 2005

This study carried out a survey of students in Gangwon province's general opinion and satisfaction with the school food-service programs implemented in Gangwon province. The method involved a survey of 1,500 elementary, middle, and high school students from 30 schools. The main results of this study can be summarized as follows: With regards to their general opinion of the school food-service programs, $70\%$ of the students answered that the size of the portions was appropriate. Moreover, the survey students answered that they were satisfied with the current method in which the food services. The elementary school students were found to be the best at maintaining public order when the food services were being conducted. The largest complaint which the students had towards these food service programs was the taste of the food itself. With regard to the students' degree of satisfaction with the school food service programs, the highest level of satisfaction with the atmosphere during meal times(3.88), followed by the degree of satisfaction with the food(3.27), and the school cafeteria environment(3.20), and the sanitary conditions of the food service facilities(3.14). The overall opinion and degree of satisfaction with school food service programs demonstrated significant differences, depending on the school level and type of food service.

• Asian Journal for Public Opinion Research
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• v.9 no.2
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• pp.188-211
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• 2021

Decreasing response rates to traditional survey methods, like face-to-face and telephone interviews, have led survey practitioners around the world to seek new ways of conducting surveys in recent years." The COVID-19 pandemic exacerbated this problem because it made conducting face-to-face interviews even more difficult than before. For example, it made conducting face-to-face surveys infeasible in 2020 in South Korea, and so the Korean Academic Multimode Open Survey (KAMOS) was unable to conduct a planned face-to-face survey to recruit new panel members. The entire 8,514-member panel, established via two-stage probability-based sampling from 2016 to 2019, was invited to take three online/telephone surveys in 2020. Of these panel members, 1,352 responded to at least one survey in 2020. To test to what extent the panel remained representative of the adult South Korean population, we compared the two groups of panel members: those who responded to at least one survey in 2020 and those who did not. After weighting both groups on the basis of age, sex, and geographical area, we analyzed their responses to some of the questions that were asked during multiple rounds of the face-to-face panel-recruiting interviews. Using Cohen's d for survey items that could be analyzed numerically and Cramér's V for categorical items, we were able to conclude that the respondents to the 2020 surveys were equivalent to the non-respondents in terms of both demographics and in the answers they originally gave to substantive questions on a variety of topics related to social science or public opinion research, including questions about quality of life, societal issue, and politics (Cohen's d items <0.2, 95% CI; Cramér's V items <0.1, 95% CI). This analysis may provide a model for others who wish to test the continued representativeness of their panel or who would like to use a different survey mode or change some other aspect of their methodology and test whether it is equivalent to their former methodology. Our success in building a panel that retained its representativeness may be useful to those in other countries where face-to-face surveys had previously been the norm but are becoming increasingly difficult to conduct.

• Asian Journal for Public Opinion Research
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• v.1 no.2
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• pp.128-146
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• 2014

Incentives are often included in survey design because they are known to improve response rates, at least moderately. This paper describes the changes in the response rates when incentives were introduced into a longitudinal survey. The National Survey of Student Engagement was conducted annually at Indiana University Bloomington from 2000 through 2012. In 2010, incentives were introduced in an attempt to reverse the declining response rates. The incentives performed as expected, raising the AAPOR Response Rate 3 from 24% in 2009 to 36% in 2010. From 2010 through 2012, different types of incentives were tried but the response rates did not change substantially. The results from the changes in incentives can help survey practitioners decide the number and types of incentives that might be used effectively to increase response rates.

• Asian Journal for Public Opinion Research
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• v.1 no.1
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• pp.26-41
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• 2013

The rise and fall of social research methods rely on how much a certain method is able to appropriately reflect the change of society. The present research proposes new mobile surveying methods, considering the current and future trends in Korea. In particular, this research focuses on environmental pressure (time constraints, the presence of others and the place) as one of the major factors influencing the effects of survey modes. For example, landline surveys are conducted in the respondent's home, which is a private and fixed space. On the other hand, surveys on mobile phones can be conducted in diverse places with other people around. After sampling 500 landline respondents and 500 mobile phone respondents using a quota method, the same questionnaire was used for both the mobile and landline interviews. The findings are generally consistent with the literature supporting the data quality and comparability of the mixed mode survey. These results are encouraging for researchers designing surveys that feature mobile phone data collection.

• The Korean Journal of Applied Statistics
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• v.10 no.2
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• pp.203-213
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• 1997

This paper studied criteria of the domestic and international opinion poll for the news publication which is necessary to report and analyze its opinion poll results. Adequate criteria are provided and case studies are performed. Therefore present study is aiming at drawing the further discussion about the criteria of the news publication.