• Title/Summary/Keyword: Opinion survey

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Testing the Representativeness of a Multimode Survey in South Korea: Results from KAMOS

  • Cho, Sung Kyum;LoCascio, Sarah Prusoff;Lee, Kay-O;Jang, Deok-Hyun;Lee, Jong Min
    • Asian Journal for Public Opinion Research
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    • v.4 no.2
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    • pp.73-87
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    • 2017
  • The Korean Academic Multimode Open Survey (KAMOS) is a national survey first conducted in 2016. Stratified cluster random sampling was used in an initial face-to-face survey during which panel members were recruited. The second survey allowed invited panel members to answer online or by phone. KAMOS includes both longitudinal items and omnibus items, i.e., researchers can propose questions to include on KAMOS. This paper seeks to establish that KAMOS is representative of the South Korean adult population. The demographic variables from the first survey were comparable to demographic variables from two well-respected surveys in South Korea: the KOSTAT Social Survey and the Gallup Korea Omnibus Survey. To ensure that there was no substantial difference between those who answered the first survey and those who answered the second survey, we compared the results of 22 items from the first survey. The 2,000 panel members who were invited to participate in the second survey had similar responses to the 1,008 of those who responded to the second survey. Based on our findings, KAMOS can be considered a representative sample.

The Infrastructure of Public Opinion Research in Japan

  • Kubota, Yuichi
    • Asian Journal for Public Opinion Research
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    • v.1 no.1
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    • pp.42-60
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    • 2013
  • This article introduces the infrastructure of public opinion research in Japan by reviewing the development of polling organizations and the current situation of social surveys. In Japan, the polling infrastructure developed through the direction and encouragement of the U.S. occupation authorities. In the early 1969s, however, survey researchers began to conduct their own original polls in not only domestic but also cross-national contexts. An exploration of recent survey trends reveals that polling organizations tended to conduct more surveys during summer, in the mid-range of sample size (1,000-2,999), based on random sampling (response rates of 40-50%), and through the mail between April 2011 and March 2012. The media was the most active polling sector.

Is Simple Random Sampling Better than Quota Sampling? An Analysis Based on the Sampling Methods of Three Surveys in South Korea

  • Cho, Sung Kyum;Jang, Deok-Hyun;LoCascio, Sarah Prusoff
    • Asian Journal for Public Opinion Research
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    • v.3 no.4
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    • pp.156-175
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    • 2016
  • This paper considers whether random sampling always produces more accurate survey results in the case of South Korea. We compare information from the 2010 census to the demographic variables of three public opinion surveys from South Korea: Gallup Korea's Omnibus Survey (Survey A) is conducted every two months by Gallup Korea; the annual Social Survey (Survey B) is conducted by Statistics Korea (KOSTAT); the Korean General Social Survey (KGSS or Survey C) is conducted annually by the Survey Research Center (SRC) at Sungkyunkwan University (SKKU). Survey A uses quota sampling after randomly selecting the neighborhood and initial addresses; Survey B uses random sampling, but allows replacements in some situations; Survey C uses simple random sampling. Data from more than one year was used for each survey. Our analysis suggests that Survey B is the most representative in most respects, and, in some respects, Survey A may be more representative than Survey C. Data from Survey C was the least stable in terms of representativeness by geographical area and age. Single-person households were underrepresented in both Surveys A and C, but the problem was more severe in Survey A. Four-person households and married persons were both over-represented in Survey A. Less educated people were under-represented in both Survey A and Survey C. There were differences in income level between Survey A and Survey C, but income data was not available for Survey B or the census, so it is difficult to ascertain which survey was more representative in this case.

A Study on the Relationship between the Emotions of the MZ Generation Revealed in Online Communities and Public Opinion Surveys (온라인 커뮤니티에 드러난 MZ세대의 감성과 여론조사 간 상관관계에 관한 연구)

  • HanByeol Stella Choi;Sulim Kim;Hee-Dong Yang
    • Journal of Information Technology Services
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    • v.22 no.3
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    • pp.101-118
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    • 2023
  • The 'MZ generation' is accustomed to expressing their thoughts and opinions online. As a result, the role of social media in understanding the opinions and public sentiment of the MZ generation has become increasingly important. In particular, the role of social media in understanding the opinions of young people in political contexts such as policies and elections is becoming more significant. Traditionally, in such political situations, various institutions conduct opinion surveys to grasp the opinions of the people. However, existing opinion surveys have many errors and limitations in understanding the specific opinions of the entire population since they are conducted on arbitrary individuals through survey techniques. Online communities are representative social media that share the opinions of the public on specific issues such as politics, economics, and culture. Therefore, online communities are widely used as a means to supplement the limitations of traditional opinion polls. In particular, the MZ generation is familiar with online platforms, and their political support has significant influence on election results and policy decisions. With this regard, this study analyzed the relationship between the sentiment reflected in online community text data by age group on major candidates and public opinion survey support rates during the Korean presidential election for those in their 20s. The analysis showed that negative sentiments reflected in online communities by the MZ generation have a negative correlation with public opinion survey support rates. This study contributes to theory and practice by revealing a significant association between social media and public opinion polls.

The Impact of the Great East Japan Earthquake and Fukushima Daiichi Nuclear Accident on People's Perception of Disaster Risks and Attitudes Toward Nuclear Energy Policy

  • Iwai, Noriko;Shishido, Kuniaki
    • Asian Journal for Public Opinion Research
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    • v.2 no.3
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    • pp.172-195
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    • 2015
  • Multiple nationwide opinion surveys, carried out by the government (cabinet office), major media (national newspapers and NHK), the National Institute for Environmental Studies, and the Atomic Energy Society of Japan, have revealed that the Fukushima nuclear accident has heightened people's perception of disaster risks, fear of nuclear accidents, and increased recognition of pollution issues, and has changed public opinion on nuclear energy policy. The opinion gap on nuclear energy policy between specialists and lay people has widened since the disaster. The results of the Japanese General Social Survey data show that objections to the promotion of nuclear energy are strong among females, and weaker among young males and the supporters of the LDP. These findings are similar to the data collected after the Chernobyl accident. People who live in a 70km radius of nuclear plants tend to evaluate nuclear disaster risks higher. Distance from nuclear plants and the perception of earthquake risk interactively correlate with opinions on nuclear issues. Among people whose evaluation of earthquake risk is low, those who live nearer to the plants are more likely to object to the abolishment of nuclear plants. It was also found that the nuclear disaster has changed people's behavior; they now try to save electricity. The level of commitment to energy saving is found to relate to opinions on nuclear issues.

A Trend Review of Public Opinion Quarterly in the 1990s (《계간여론조사》에 실린 논문들의 성격과 경향)

  • 구자숙;김은미;이현희
    • Proceedings of the Korean Association for Survey Research Conference
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    • 2001.04a
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    • pp.1.1-16
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    • 2001
  • This paper intends to provide some guidelines for the articles to be published in Survey Research. For that purpose, we review the research articles published in Public Opinion Quarterly in 1991, 1995, and 2000, and identify the characteristics and the analytical methods and data used in these researches. Articles in Public Opinion Quarterly have some implications to the Korean survey research community in such a way that the types of researches to improve survey qualities and meta analyses of previously conducted survey researches seem to be the most useful and necessary at present.

A Trend Review of Public Opinion Quarterly in the 1990s ($\ll$계간여론조사$\gg$에 실린 논문들의 성격과 경향)

  • 구자숙;김은미;이현희
    • Survey Research
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    • v.2 no.2
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    • pp.1-16
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    • 2001
  • This paper intends to provide some guidelines for the articles to be published in Survey Research. For that purpose, we review the research articles published in Public Opinion Quarterly in 1991, 1995, and 2000. and identify the characteristics and the analytical methods and data used in these researches. Articles in Public Opinion Quarterly have some implications to the Korean survey research community in such a way that the types of researches to improve survey qualities and meta analyses of previously conducted survey researches seem to be the most useful and necessary at present.

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A Study on Analyzation of Opinion and Preference of Children about the Outdoor Environment of Housing in Daegu (주거지 외부공간에 대한 아동의 의견 및 선호도 분석에 관한 연구 -대구시 초등학교 학생을 중심으로 -)

  • Kim, Myo-Jung;Woo, Eun-Kyung;Ha, Jae-Myung
    • Journal of the Korean housing association
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    • v.17 no.5
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    • pp.97-105
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    • 2006
  • The purpose of this study is to provide the planning device of outdoor environment of housing area for children. This study was accomplished the analyzation of opinion and preference of 230 children, elementary school students in Daegu. The contents of survey included the general items of children, the characteristics of outdoor activities, and the opinion & preference about outdoor space of housing area. And the survey of children's preference was used the 5 Likert scale. The conclusion of this study are as follows : First, generally, the design guidelines of housing area were provided to adult user, but the guidelines for children are limited at play space and park. So, the design guidelines of housing area must be provided by the children's opinion, pointment, and dissatisfaction. Second, children have the definite opinion and can point the preference about the outdoor space of housing area. So, children's opinion can not be bypassed in the process for planning of housing area. Third, children prefer the outdoor space that was furnished the facilities for convenience of the children's outdoor activities. So, exiting guideline of the outdoor space of housing area must improve to children.

Deconstructing Opinion Survey: A Case Study

  • Alanazi, Entesar
    • International Journal of Computer Science & Network Security
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    • v.21 no.4
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    • pp.52-58
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    • 2021
  • Questionnaires and surveys are increasingly being used to collect information from participants of empirical software engineering studies. Usually, such data is analyzed using statistical methods to show an overall picture of participants' agreement or disagreement. In general, the whole survey population is considered as one group with some methods to extract varieties. Sometimes, there are different opinions in the same group, but they are not well discovered. In some cases of the analysis, the population may be divided into subgroups according to some data. The opinions of different segments of the population may be the same. Even though the existing approach can capture the general trends, there is a risk that the opinions of different sub-groups are lost. The problem becomes more complex in longitudinal studies where minority opinions might fade over time. Longitudinal survey data may include several interesting patterns that can be extracted using a clustering process. It can discover new information and give attention to different opinions. We suggest using a data mining approach to finding the diversity among the different groups in longitudinal studies. Our study shows that diversity can be revealed and tracked over time using the clustering approach, and the minorities have an opportunity to be heard.