• Journal of the Korean Data and Information Science Society
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• v.19 no.2
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• pp.431-441
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• 2008

A public opinion poll's importance is at this time increasing now. Especially, a news report with a fair and objective execution and investigative reporting Moral Code is very important. But a research on the basis of investigative reporting Moral Code is not yet carried out. In this paper, with the center of a public opinion poll involved in the 17th Presidential Election of Korea, investigative reporting Moral Code has been analyzed measurably how well observed in the Press. Furthermore, it has been compared with findings carried out in the year 2002. Finally, through comparing response rate with actual results acquired in a survey of public opinion, I proposed a response rate acquisition.

• Asian Journal for Public Opinion Research
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• v.3 no.1
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• pp.22-39
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• 2015

This research is a qualitative based study by using data gleaned from documentary analysis and in-depth interviews of 10 potential stakeholders were involved in the proposed high-speed train project in Thailand. Many perspectives from key informants revealed that this project would bring Thailand sustainable development in the future due to the fact that it is supposed to be an environmentally friendly mode of transportation and timesaving for passengers. Key informants who tend to have negative opinions towards the project feel apprehension due to the huge monetary investment during a time of monetary crisis. However, there was one complaint that the high-speed train is harmful to the environment surrounding the proposed area of this project. Several key informants agreed that ticket fares must be in between the cost of a bus ticket and airfare.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.4
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• pp.620-630
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• 1996

This study identified overlap of male innovativeness and of opinion leadership across product class. Product class include clothing, hairstyle and cosmetics, small electronic appliances, large electronic appliances, interior supplies, sports and leisure supplies, and cars. 423 male adults working in Seoul area was surveyed using questionnaire. Results of statistical analysis supported that innovativeness and opinion leadership are not monomorphic but polymorphic across product class. Higher degree of overlap and higher degree of correlationship of innovativness and of opinion leadership exist across product class which share similar characteristics such as clothing-cosmetics, small electronic appliances-large electronic appliances. Innovative communicator ranged from 5.0% to 11.4% in which percentage of innovative communicator was highest in the case of clothing purchase.

• Asian Journal for Public Opinion Research
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• v.8 no.4
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• pp.409-431
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• 2020

This study explores the images and ideas presented by the editorial cartoons that have appeared in the author's Facebook timeline during Duterte's enhanced community quarantine (ECQ). The study analyzed 70 editorial cartoons posted between March 14, 2020, when Duterte declared ECQ in the National Capital Region of the Philippines, and June 22, 2020, a few days before the emergency powers of Duterte expired. This study used (visual-verbal) textual analysis as the research method to surface discourses embedded in the selected editorial cartoons. The editorial cartoons were clustered according to the roles the powerful people play in the images, and the details of each image were compared and contrasted to surface nuances in representation. The 70 editorial cartoons were classified into seven categories: (1) invisible (non-suffering) persons, (2) front liners, (3) privileged homeowners, (4) priority clients, (5) judges, (6) gatekeepers, and (7) dysfunctional public officials. They gravitated towards the tragic realities that call for acts of social justice and equity, and underscore specific contexts that need to be fixed by those in power.

• Asian Journal for Public Opinion Research
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• v.8 no.4
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• pp.432-452
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• 2020

This study explored the representation of risks from the controversial Lynas rare earth refining as a risk event by five Malaysian online mainstream and alternative newspapers using qualitative content analysis. The aim is to uncover the role of the news media in the social amplification and attenuation of risks within the literature evidence as those roles are still uncertain. Content analysis is used to explore the online newspapers' roles guided by the Social Amplification of Risk Framework (SARF). The representations typified environmental, financial, health, occupational, property, radioactive, and technological risks and established connections between four risk types (environmental, financial, radioactive, and health risks). Radioactive risk was repeatedly associated with other risks, suggesting that the volume and information flow focused on radioactive risk as a key ingredient for amplification. This connection shows that the nature of the relationship between risks is multidimensional, contradicting the unidirectional type found in previous studies. Alternative online newspapers amplified and attenuated more risks, thus, providing more diverse coverage than mainstream sources. Consequently, this study provides evidence that risk representation from rare earth refining in a digital news environment is multidimensional and intensified or weakened in a multi-layered pattern. The stakeholders are engaged in a contestation by positioning their narratives to oppose or support their interests, which are amplified or attenuated by the online newspapers as social amplification stations.

• The Research Journal of the Costume Culture
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• v.9 no.1
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• pp.86-99
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• 2001

The purpose of this study was to identify and profile store browsers in terms of their browsing motives, fashion behavioral characteristics, buying behavior and preferred store attributes. The data were collected through questionnaire from 302 female college students by convenient sampling method. Statistical analysis of factor analysis, x²-test, and t-test were performed in analyzing the data. The browsing motives of browsers were to obtains fashion information, sensory stimulation and diversion from routine life. They showed the high level of fashion involvement, shopping confidence, shopping innovativeness, shopping opinion leadership as well s fashion opinion leadership. Browsers tended to be impulse buyers and spent more money on clothing than non-browsers. The attributes that influence their store choice were the variety of products and brands, information availability ,and pleasant store atmosphere.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.7-8
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• 2018

This study proposes an analysis of the Word2vec-based machine learning classifiers for the sake of opinion mining tasks. As a bench-marking method, BOW (Bag-of-Words) was adopted. On the basis of utilizing the Word2vec and BOW as feature extraction methods, we applied Laptop and Restaurant dataset to LR, DT, SVM, RF classifiers. The results showed that the Word2vec feature extraction yields more improved performance.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.217-234
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• 2018

In this study, big data analysis was conducted for domestic and international sports goods brands. Text Mining, TF-IDF, Opinion Mining, interestity graph were conducted through the social matrix program Textom and the fashion data analysis platform MISP. In order to examine the recent recognition of sports brands, the period of study is limited to 1 year from January 1, 2017 to December 31, 2017. As a result of analysis, first, we could confirm the products representing each brand. Second, I could confirm the marketing that represents each brand. Third, the common words extracted from each brand were identified. Fourth, the emotions of positive and negative of each brand were confirmed.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.19-33
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• 2020

This study aims to analyze on the changes of opinion in terms of Sejong City construction using big data. The research data are newspaper articles related to the argument of construction in Sejong City. The newspaper article data was reported by Hankyoreh, Dong-A Ilbo and Hankook Ilbo. The arguments related to the construction of Sejong City was included the new administrative capita, multifunctional administrative city and amendments of Sejong City. The analysis method used in this study is frequency analysis, sentiment analysis and social network analysis using python and gephi 0.9.2 programs. The results of the analysis are as follows. First, as a result of frequency analysis, the keywords of Hankyoreh showed the characteristics of consent - consent - dissent according to the construction period of Sejong City. The Dong-A Ilbo showed positions of dissent - dissent - consent. In addition, the Hankook Ilbo was analyzed to have the characteristics of dissent - consent - dissent tendency. Secondly, results of sentiment analysis, The Hankyoreh showed positive - positive - negative tone. The characteristic of Dong-A Ilbo is that the focus has changed from negative to negative to positive. The Hankook Ilbo showed that changed from negative to positive to negative. Finally, the results of social network analysis are as follows. At the time of the construction of Sejong City, each opinion of media was showed a changes in issues according to political and ideological characteristics such as conservative, progressive and moderation. In detail, Hankyoreh focused on balanced regional development. The Dong-A Ilbo represented the opinion of the Conservative Party. The Hankook Ilbo was highlighting the issues confronting the conservative party and progressive party during the construction of Sejong City.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.141-142
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• 2022

최근 빅데이터를 통해 여러 가지 분석을 진행하고 있다. 다만 이러한 방식으로는 키워드에 대해 여론에 대한 분석을 거치지 않아 정확한 분석이 힘들다는 문제점을 가지고 있다. 따라서 본 논문에서는 이러한 문제점의 개선을 위해 데이터를 수집하고 이에 대해 감정분석을 수행하는 컨테이너 기반의 시스템을 제안한다. 감정분석 시스템을 적용한다면 키워드에 대해 분석 시에 정확도가 더욱 높아질 것으로 전망된다.