• Title/Summary/Keyword: Opinion Research

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Analyzing Public Opinion with Social Media Data during Election Periods: A Selective Literature Review

  • Kwak, Jin-ah;Cho, Sung Kyum
    • Asian Journal for Public Opinion Research
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    • 제5권4호
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    • pp.285-301
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    • 2018
  • There have been many studies that applied a data-driven analysis method to social media data, and some have even argued that this method can replace traditional polls. However, some other studies show contradictory results. There seems to be no consensus as to the methodology of data collection and analysis. But as social media-based election research continues and the data collection and analysis methodology keep developing, we need to review the key points of the controversy and to identify ways to go forward. Although some previous studies have reviewed the strengths and weaknesses of the social media-based election studies, they focused on predictive performance and did not adequately address other studies that utilized social media to address other issues related with public opinion during elections, such as public agenda or information diffusion. This paper tries to find out what information we can get by utilizing social media data and what limitations social media data has. Also, we review the various attempts to overcome these limitations. Finally, we suggest how we can best utilize social media data in understanding public opinion during elections.

On Combining MOS and Histogram in a Subjective Evaluation Method

  • Sehyug Kwon
    • Communications for Statistical Applications and Methods
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    • 제2권2호
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    • pp.176-183
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    • 1995
  • Mean opinion score (MOS) method has been used in many areas to quantify opinions of respondents not only in survey research but in evaluating the parameters of population that are not measurable of are technically hard to be measured. Histogram is an important graphical technique because of the role it plays in describing categorical data as well as quantitative. In MOS method, subjective opinions of respondents are quantified by opinion scores and the arithmetic means of opinion scores have been used to describe the interesting population. Since opinion scores are polytomous, the values of arithmetic means have little meanings. In this paper, cumulative percentage curves as a function of the means of opinion scores are derived by combining means of opinion scores and histograms. It is proposed for better interpretation to opinion scores in MOS method, one of subjective evaluation methods.

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Shanghai Residents' Cognition, Attitudes and Expressions towards Significant Political Events -A Case Study of the 2013 "Two Sessions" of China

  • Bofei, Zheng;Shuanglong, Li
    • Asian Journal for Public Opinion Research
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    • 제1권4호
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    • pp.292-306
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    • 2014
  • China's "two sessions," namely, the National People's Congress (NPC) and the Chinese People's Political Consultative Conference (CPPCC), has significant meaning to the political life of the nation. It collects opinions and advice from different groups of people annually. "Two sessions" 2013 was especially eye-catching, because new state leaders were elected at the meetings. Using CATI (Computer Assisted Telephone Interviewing) system, the Media and Public Opinion Center of Fudan University (FMORC) conducted surveys of China's "two sessions" every year from 2007 to 2013. In 2013, the influence of new media on public opinion has become increasingly significant. Microblog and WeChat have become two types of important media for Shanghai residents to express their opinions and take part in China's "two sessions." Based on the empirical findings, this paper examines Shanghai Residents' cognition, attitudes and expressions towards "two sessions" 2013 and analyzes how new media affect the public opinions on significant political events.

Dirt Roads vs. High Speed Train: Opinion Towards ROI Value of Thailand's Transportation Infrastructure Development

  • Boonwattanopas, Nattawadee
    • Asian Journal for Public Opinion Research
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    • 제3권1호
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    • pp.22-39
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    • 2015
  • This research is a qualitative based study by using data gleaned from documentary analysis and in-depth interviews of 10 potential stakeholders were involved in the proposed high-speed train project in Thailand. Many perspectives from key informants revealed that this project would bring Thailand sustainable development in the future due to the fact that it is supposed to be an environmentally friendly mode of transportation and timesaving for passengers. Key informants who tend to have negative opinions towards the project feel apprehension due to the huge monetary investment during a time of monetary crisis. However, there was one complaint that the high-speed train is harmful to the environment surrounding the proposed area of this project. Several key informants agreed that ticket fares must be in between the cost of a bus ticket and airfare.

Incidence of Online Public Opinion on Guangzhou Simultaneous Renting and Purchasing Policy - A data mining application

  • Wang, Yancheng;Li, Haixian
    • Asian Journal for Public Opinion Research
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    • 제5권4호
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    • pp.266-284
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    • 2018
  • This paper adopts the big data research method, and draws 491 data from the Tianya Forum about the Simultaneous Renting and Purchasing policy of Guangzhou. The qualitative analysis software Nvivo11 is used to cluster the main questions about the Simultaneous Renting and Purchasing policy in the forum. The 36 high-frequency word frequencies are obtained through text clustering. Through rooted theory analysis, the main driving factors for summarizing people's doubts are 9 main categories, 3 core categories, and the model of driving factors for online forums is established. The study finds that resource factors are the most key factor, economic factors are the important drivers, and policy guiding factors are sub-important drivers.

Public Opinion on the Duterte Administration's COVID-19 Period through Editorial Cartoons on Facebook

  • Bantugan, Brian Saludes
    • Asian Journal for Public Opinion Research
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    • 제8권4호
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    • pp.409-431
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    • 2020
  • This study explores the images and ideas presented by the editorial cartoons that have appeared in the author's Facebook timeline during Duterte's enhanced community quarantine (ECQ). The study analyzed 70 editorial cartoons posted between March 14, 2020, when Duterte declared ECQ in the National Capital Region of the Philippines, and June 22, 2020, a few days before the emergency powers of Duterte expired. This study used (visual-verbal) textual analysis as the research method to surface discourses embedded in the selected editorial cartoons. The editorial cartoons were clustered according to the roles the powerful people play in the images, and the details of each image were compared and contrasted to surface nuances in representation. The 70 editorial cartoons were classified into seven categories: (1) invisible (non-suffering) persons, (2) front liners, (3) privileged homeowners, (4) priority clients, (5) judges, (6) gatekeepers, and (7) dysfunctional public officials. They gravitated towards the tragic realities that call for acts of social justice and equity, and underscore specific contexts that need to be fixed by those in power.

The Impact of the Great East Japan Earthquake and Fukushima Daiichi Nuclear Accident on People's Perception of Disaster Risks and Attitudes Toward Nuclear Energy Policy

  • Iwai, Noriko;Shishido, Kuniaki
    • Asian Journal for Public Opinion Research
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    • 제2권3호
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    • pp.172-195
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    • 2015
  • Multiple nationwide opinion surveys, carried out by the government (cabinet office), major media (national newspapers and NHK), the National Institute for Environmental Studies, and the Atomic Energy Society of Japan, have revealed that the Fukushima nuclear accident has heightened people's perception of disaster risks, fear of nuclear accidents, and increased recognition of pollution issues, and has changed public opinion on nuclear energy policy. The opinion gap on nuclear energy policy between specialists and lay people has widened since the disaster. The results of the Japanese General Social Survey data show that objections to the promotion of nuclear energy are strong among females, and weaker among young males and the supporters of the LDP. These findings are similar to the data collected after the Chernobyl accident. People who live in a 70km radius of nuclear plants tend to evaluate nuclear disaster risks higher. Distance from nuclear plants and the perception of earthquake risk interactively correlate with opinions on nuclear issues. Among people whose evaluation of earthquake risk is low, those who live nearer to the plants are more likely to object to the abolishment of nuclear plants. It was also found that the nuclear disaster has changed people's behavior; they now try to save electricity. The level of commitment to energy saving is found to relate to opinions on nuclear issues.