• Title/Summary/Keyword: Online-to-offline

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A Method for Evaluating Online News Value and Personalization (온라인 뉴스 가치 평가 및 개인화 기법)

  • Choi, Kwang Sun;Kim, Soo Dong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.12
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    • pp.8195-8209
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    • 2015
  • The purpose of this paper is to propose a method for recommendation and personalization of important news articles based on evaluating news value. Evaluation of news is the approach by which editors select news articles for cover-story in traditional offline news papers area. For this, my study proposes a suite of methods to select and personalize a set of news based on evaluating news articles, not just on the personal preference for them. The aforementioned the value of news articles including social impact, novelty, relevance to each audience, and human interest, all of which have been factorized in many previous studies, is a main concept for a procedural and structural application methodology deduced in this study. After a comparative case study with other online news services, it was shown that my research provides more effective way to select important news articles in terms of user satisfaction than others.

A Study on Internet Advertisement Injection (인터넷 광고 인젝션 유형에 대한 연구)

  • Cho, Sanghyun;Choi, Hyunsang;Kim, Young-Gab
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.27 no.2
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    • pp.213-222
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    • 2017
  • Online advertisement has many benefits comparing to offline advertisement but it also has many challenging problems by online ad abuses. Advertisement injection (Ad injection) is one of the threats that surreptitiously inserts advertisements without a permission of site owners. Users are exposed to additional ads and redundant web traffic by injected ads can cause a service quality problem. Moreover, advertisers can have economic loss when injected ads are different from original ones. Although ad injection leads to these problems it has not been fully studied yet. A few ad injection researches are done by online advertising providers such as Google. In this paper, we analyze ad injection activities to Korean major portal, Naver. We classify 6 types of ad injections and describe their characteristics by analyzing 27 downloaders and 199 installed programs.

Internet Marketing Service Expansion Strategy through Focusing on One-Day Products (일일 품목 집중화를 통한 인터넷 마케팅 서비스 확대전략 연구)

  • Shin, Seong-Yoon;Suh, Jin-Hyung;Lee, Hyun-Chang
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.85-92
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    • 2012
  • To the development of IT technologies, online shopping is implemented in various forms ranging from desktop environment to smartphone, and also variety of items are being sold. In addition, various type of online sales from that can not seen in offline like sales a one products per one day. In this type of sales, competition is extremely intensified and among those in the differentiated features are hold competitiveness. In this paper, we design and develop the site that adopts the online marketing technique - sale only one kind of product a day for increasing the sales revenue. To do this, in traditional commercial sites, we develop the marketing strategy, and information placement is emphasized site based on analysis of the daily product site planning and so that costumers are concentrated the products that did not interested. Though which customers to target specific items one day for some items and increasing publicity would help the sales increase is expected.

A Design of Estimate-information Filtering System using Artificial Intelligent Technology (인공지능 기술을 활용한 부동산 허위매물 필터링 시스템)

  • Moon, Jeong-Kyung
    • Convergence Security Journal
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    • v.21 no.1
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    • pp.115-120
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    • 2021
  • An O2O-based real estate brokerage web sites or apps are increasing explosively. As a result, the environment has been changed from the existing offline-based real estate brokerage environment to the online-based environment, and consumers are getting very good feelings in terms of time, cost, and convenience. However, behind the convenience of online-based real estate brokerage services, users often suffer time and money damage due to false information or malicious false information. Therefore, in this study, in order to reduce the damage to consumers that may occur in the O2O-based real estate brokerage service, we designed a false property information filtering system that can determine the authenticity of registered property information using artificial intelligence technology. Through the proposed research method, it was shown that not only the authenticity of the property information registered in the online real estate service can be determined, but also the temporal and financial damage of consumers can be reduced.

A Case Study of a Blended Learning for English Listening and Reading Class (영어 듣기와 읽기 수업을 위한 블렌디드 러닝 사례 연구)

  • Choi, Mi Yang
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.241-249
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    • 2021
  • This study is investigating the effectiveness of a blended learning for English listening and reading class by analyzing students' learning behavior. To this end, two surveys were conducted on a total of 75 students from the two different classes of Academic English Listening and Reading course. The research results showed that in the online class, the students built undesirable learning behavior such as solving listening quizzes by reading listening scripts or watching the instructor's lectures about the scripts and completing the assignment of summary of the scripts by referring to the Korean versions. In the offline class, the students' participation in group activities and attention to lectures was good. Therefore, it can be concluded that because of the students' poor online learning behavior, this blended learning was rather not effective. So the suggestions are discussed to enhance the effectiveness of the blended learning for English listening and reading.

Wall and Corner Recognition Method for Indoor Autonomous Mobile Robot (실내 자율주행 로봇을 위한 벽과 모퉁이 인식방법)

  • Lee, Man-Hee;Cho, Whang
    • Proceedings of the KIEE Conference
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    • 2004.11c
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    • pp.529-531
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    • 2004
  • For localization, it is very important for an autonomous mobile robot to be able to recognize indoor environment and match an object it detect to an object within a map developed either online or offline. Given the map defining the locations of geometric beacons like wall and comer existing in the robot operation environment, this paper presents a stereo ultrasonic sensor based method that can be conveniently used in recognizing the geometric beacons. The stereo ultrasonic sensor used in the experiment consists of an ultrasonic transmitter and two ultrasonic receivers placed symmetrically about the transmitter. Experiment shows that the proposed method is more efficient in recognizing wall and coner than the conventional method of using multiple number of transmitter-receiver pairs.

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DEVELOPMENT OF HIGH-RESOLUTION SATELLITE IMAGE PROCESSING SYSTEM BY USING CBD

  • Yoon, Chang-Pak;Seo, Ji-Hoon;Kim, Kyung-Ok
    • Proceedings of the KSRS Conference
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    • 2002.10a
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    • pp.49-52
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    • 2002
  • High-resolution satellite image processing software should be able to ensure accurate, fast, compact data processing in offline or online environment. In this paper, component software for high-resolution satellite image processing is developed using OpenGIS components and real-time data processing architecture. The developed component software is composed of three major packages, which are data provide package, user interface package, and fast data processing package. The data provider package encodes and decodes diverse image/vector data formats and give identical data access methods to developers. The user interface package supports menus, toolbars, dialogs, and events to use easier. The fast data processing package follows the OpenGIS's data processing standards, which can deal with several processors as components with standard procedural functionalities.

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Tag-based Evaluation Model for Economic Feasibility Analysis of Mobile RFID System in Ubiquitous Space (유비쿼터스 공간 구축을 위한 모바일 RFID 시스템의 경제성 평가에 대한 연구 : 태그 기반평가모델을 중심으로)

  • Lee, Kyoung-Jun;Choi, Hyung-Kwang;Jun, Jung-Ho
    • Journal of Information Technology Services
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    • v.10 no.2
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    • pp.189-202
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    • 2011
  • It is important issue how to evaluate the economic feasibility of computing factors in the real world when we build ubiquitous spaces. In this paper, we propose a simple model that can evaluate the economic feasibility of mobile RFID-based ubiquitous computing system which enables seamless communication between offline and online via embedded computing factors in the real world. To achieve this, we explore the meaning of mobile RFID system, the difference between our research and extant researches concerning the evaluation of economic feasibility in RFID system, and propose the so-called 'Tag-based Evaluation Model' (TEM) which is an evaluation model to access the economic feasibility of mobile RFID systems. We also analyze the TEM via simulation cases based on proposed model and discuss the future of TEM.

RSS Reader education information system for Student interaction (학생 상호작용을 위한 RSS Reader 교육정보 시스템)

  • Park, Sang-Kyou;Nam, Yong-Su;Kim, Tae-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2010.10a
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    • pp.685-687
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    • 2010
  • Education in school and extracurricular were only available through offline. But web had been progressed. So, education in school and extracurricular are available through online, too. These web lectures convenient access to RSS (Really Simple Syndication) technology offers easy information you need only extract a lesson by offering students more comfortable teaching content available and teaching the one a chat with students and increasing closeness to better understand lectures, as well as helping to provide innovative teaching methods are being.

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The Evaluation of the Information Service and Community Factors in Korean Public Websites (공공 웹사이트의 정보서비스 및 커뮤니티 요소 평가 -한국 관공서, 군, 경찰 홈페이지를 중심으로-)

  • 이재관
    • Journal of the military operations research society of Korea
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    • v.29 no.1
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    • pp.76-87
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    • 2003
  • This paper proposes that we need a simpler method for developing the Website strategy for public institutions. The research objectives are threefold: (1) A model that relates to the monitoring of Website strategy in the public sector is proposed. The model includes basic dimensions and a $2{\times}3$ matrix that is a simplified version of the Mohammed et dl.s Marketspace Matrix. (2) The model is tested empirically with a sample of 56 Websites selected from govemment agencies, military organizations and police stations in Korea. (3) The effect of dimension/factors on the innovation level is tested. A special attention is paid to online attracting that is important for public institutions which usually do not use offline advertising aggressively. Results from regression analyses show that main dimensions (Marketing Drivers and relationship Stages) and three factors (Basic Information, Support Information, and Participation) in the matrix are all significantly influential on the innovation level, but the Attracting is not. Colorful designs and attracting features of a homepage have not necessarily anything to do with innovation. This message can offer a good piece of advice for managers of Websites.