• Title/Summary/Keyword: Online-to-offline

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A "GAP-Model" based Framework for Online VVoIP QoE Measurement

  • Calyam, Prasad;Ekici, Eylem;Lee, Chang-Gun;Haffner, Mark;Howes, Nathan
    • Journal of Communications and Networks
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    • v.9 no.4
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    • pp.446-456
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    • 2007
  • Increased access to broadband networks has led to a fast-growing demand for voice and video over IP(VVoIP) applications such as Internet telephony(VoIP), videoconferencing, and IP television(IPTV). For pro-active troubleshooting of VVoIP performance bottlenecks that manifest to end-users as performance impairments such as video frame freezing and voice dropouts, network operators cannot rely on actual end-users to report their subjective quality of experience(QoE). Hence, automated and objective techniques that provide real-time or online VVoIP QoE estimates are vital. Objective techniques developed to-date estimate VVoIP QoE by performing frame-to-frame peak-signal-to-noise ratio(PSNR) comparisons of the original video sequence and the reconstructed video sequence obtained from the sender-side and receiver-side, respectively. Since processing such video sequences is time consuming and computationally intensive, existing objective techniques cannot provide online VVoIP QoE. In this paper, we present a novel framework that can provide online estimates of VVoIP QoE on network paths without end-user involvement and without requiring any video sequences. The framework features the "GAP-model", which is an offline model of QoE expressed as a function of measurable network factors such as bandwidth, delay, jitter, and loss. Using the GAP-model, our online framework can produce VVoIP QoE estimates in terms of "Good", "Acceptable", or "Poor"(GAP) grades of perceptual quality solely from the online measured network conditions.

A Study on the Platform Construction of the Marine Equipment Online Exhibition Hall based on Untact (언택트기반 조선기자재 온라인 전시장 플랫폼 구축에 관한 연구)

  • Lee, Hang-Gil;Chang, Myung-Hee
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2020.11a
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    • pp.80-81
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    • 2020
  • Due to COVID 19, the global economy is facing a crisis situation, and in the export-oriented industry, companies must consider survival. The government and industry are striving to revitalize exports in a number of ways, and with restrictions on non-face-to-face export activities, they are contemplating various ways to implement non-face-to-face export marketing. Among them, various studies are being conducted in various industries on the part of conducting an online exhibition. In particular, the shipbuilding and offshore industry is a major export industry, and offline exhibitions held around the world were an important opportunity for marketing, and the use of online exhibitions to substitute for them is urgently needed. In this study, we study AR, VR, MR, etc., which are various element technologies necessary for building an online exhibition hall suitable for the shipbuilding and marine industry, and how they are applied to online exhibitions.

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SME Bakery's Marketing Strategies Based on Apriori Algorithm (Apriori 알고리즘 기반의 중소 베이커리 기업의 대응 전략)

  • Kim, Do Hoon;Lee, Hyeon June;Lee, Bong Gyou
    • Journal of Convergence for Information Technology
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    • v.12 no.4
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    • pp.328-337
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    • 2022
  • The importance of online marketing is emerging due to the prevalence of COVID-19. In order to respond to the changing business environment, we have collected ten years of sales data of SME bakery company that have experienced a decrease in sales due to the COVID-19. As a result of the analysis, we found that switching from offline markets to omnichannel B2B and B2C markets and taking 'small quantity batch production' to 'mass production in a small variety can improve management. This study presented online and offline marketing strategies through data analysis of small and medium-sized bakery companies, which have relatively insufficient digital capabilities compared to large companies, and could be a guideline for many SMEs.

Design of O2O service platform using BLE beacon (BLE 비콘을 활용한 O2O 서비스 플랫폼의 설계)

  • Yoon, Dong-Eon;Oh, Am-Suk
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.11
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    • pp.1457-1462
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    • 2021
  • Untact order payment has become a new normal since the COVID-19. BLE beacon is a technology that supports low-power wireless communication within 70 meters without Bluetooth pairing and is specialized for indoor positioning. Therefore, it is suitable for building and providing O2O services beyond B2C and B2B services. However, beacons have a lower utilization rate because they have fewer platforms than wifi that support long-distance wireless communication. Therefore, this paper aims to provide more convenient non-face-to-face related services than before by designing and proposing an O2O service platform using BLE beacons. When scanning beacons, not only does it receive advertising data that beacons have, but it also ensures that the actual distance between the user's terminal and beacons is accurately calculated. Through accurate location, the O2O service platform will be able to provide users with store information, such as coupons and discounts, museum exhibits, and traffic information at the right time.

A Study on Digital Banking Platform-based FinTech Case: Koscom (디지털뱅킹 플랫폼 기반 핀테크 사례 연구: 코스콤)

  • Chung, Yee Chul;Lee, Sang Gi;Kim, Hee-Woong
    • Knowledge Management Research
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    • v.21 no.1
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    • pp.61-78
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    • 2020
  • Recently, in the global financial transaction field, global transactions using computer systems and server hubs between foreign exchanges beyond the one-dimensional offline transactions and two-dimensional online transactions have been actively conducted. In the previous research by Lee Hyung-wook and Lee Min-jae (2018), as the globalization has accelerated following the development of digital technology and the expansion of ubiquitous communication network, the role of companies, the attribute of economic value creation and economic structure are being reorganized. It is said that O2O (Online to Offline) transactions are increasing due to the development. As a result, a new financial transaction paradigm is emerging that solves the inconveniences of existing financial services and enhances speed and convenience. Considering the global network trend and the rapidly developing and evolving digital bank environment, the necessity of utilizing the business platform model is emerging. However, despite this necessity, there are very limited cases in which such an attempt has been applied in practice. Accordingly, this study seeks to explore the business platform of the new financial transaction system. Specifically, the case study systematically examines the actual implementation of a unique network connection model with Koscom's global investment bank, which is currently in charge of the domestic financial transaction system, and improves ICT innovation performance and process through this. I would like to suggest a solution. In particular, this study analyzed a variety of business model construction and use cases by pursuing a platform connection with digital banks, which has recently been increasingly in demand. Therefore, this study intends to pursue the original and long-term profitability of the company by utilizing ICT innovation and platform business model, and also analyzes the convenience and excellence of trading for institutional and individual investors using the platform of digital bank. The implications of this study are significant in that it explores and explores the actual cases of ICT innovation and additional digital bank platform-connected business models based on this, and suggests a unique and preemptive business strategy of the company in the future.

Generation Method of Robot Movement Using Evolutionary Algorithm (진화 알고리즘을 사용한 휴머노이드 로봇의 동작 학습 알고리즘)

  • Park, Ga-Lam;Ra, Syung-Kwon;Kim, Chan-Hwan;Song, Jae-Bok
    • Proceedings of the KIEE Conference
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    • 2007.10a
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    • pp.315-316
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    • 2007
  • This paper presents a new methodology to improve movement database for a humanoid robot. The database is initially full of human motions so that the kinetics characteristics of human movement are immanent in it. then, the database is updated to the pseudo-optimal motions for the humanoid robot to perform more natural motions, which contain the kinetics characteristics of robot. for this, we use the evolutionary algorithm. the methodology consists of two processes : (1) the offline imitation learning of human movement and (2) the online generation of natural motion. The offline process improve the initial human motion database using the evolutionary algorithm and inverse dynamics-based optimization. The optimization procedure generate new motions using the movement primitive database, minimizing the joint torque. This learning process produces a new database that can endow the humanoid robot with natural motions, which requires minimal torques. In online process, using the linear combination of the motion primitive in this updated database, the humanoid robot can generate the natural motions in real time. The proposed framework gives a systematic methodology for a humanoid robot to learn natural motions from human motions considering dynamics of the robot. The experiment of catching a ball thrown by a man is performed to show the feasibility of the proposed framework.

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Keyword Analysis of Data Technology Using Big Data Technique (빅데이터 기법을 활용한 Data Technology의 키워드 분석)

  • Park, Sung-Uk
    • Journal of Korea Technology Innovation Society
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    • v.22 no.2
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    • pp.265-281
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    • 2019
  • With the advent of the Internet-based economy, the dramatic changes in consumption patterns have been witnessed during the last decades. The seminal change has led by Data Technology, the integrated platform of mobile, online, offline and artificial intelligence, which remained unchallenged. In this paper, I use data analysis tool (TexTom) in order to articulate the definitfite notion of data technology from Internet sources. The data source is collected for last three years (November 2015 ~ November 2018) from Google and Naver. And I have derived several key keywords related to 'Data Technology'. As a result, it was found that the key keyword technologies of Big Data, O2O (Offline-to-Online), AI, IoT (Internet of things), and cloud computing are related to Data Technology. The results of this study can be used as useful information that can be referred to when the Data Technology age comes.

Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer - Focused on active Korean and Chinese seniors - (패션 소비자의 유통채널 선호 및 소비 특성에 따른 유통채널 선택에 관한 비교연구 - 한·중 액티브 시니어 비교를 중심으로 -)

  • Sang In Lee;Jihun Yu
    • The Research Journal of the Costume Culture
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    • v.31 no.3
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    • pp.361-378
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    • 2023
  • This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

A Unicode based Deep Handwritten Character Recognition model for Telugu to English Language Translation

  • BV Subba Rao;J. Nageswara Rao;Bandi Vamsi;Venkata Nagaraju Thatha;Katta Subba Rao
    • International Journal of Computer Science & Network Security
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    • v.24 no.2
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    • pp.101-112
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    • 2024
  • Telugu language is considered as fourth most used language in India especially in the regions of Andhra Pradesh, Telangana, Karnataka etc. In international recognized countries also, Telugu is widely growing spoken language. This language comprises of different dependent and independent vowels, consonants and digits. In this aspect, the enhancement of Telugu Handwritten Character Recognition (HCR) has not been propagated. HCR is a neural network technique of converting a documented image to edited text one which can be used for many other applications. This reduces time and effort without starting over from the beginning every time. In this work, a Unicode based Handwritten Character Recognition(U-HCR) is developed for translating the handwritten Telugu characters into English language. With the use of Centre of Gravity (CG) in our model we can easily divide a compound character into individual character with the help of Unicode values. For training this model, we have used both online and offline Telugu character datasets. To extract the features in the scanned image we used convolutional neural network along with Machine Learning classifiers like Random Forest and Support Vector Machine. Stochastic Gradient Descent (SGD), Root Mean Square Propagation (RMS-P) and Adaptative Moment Estimation (ADAM)optimizers are used in this work to enhance the performance of U-HCR and to reduce the loss function value. This loss value reduction can be possible with optimizers by using CNN. In both online and offline datasets, proposed model showed promising results by maintaining the accuracies with 90.28% for SGD, 96.97% for RMS-P and 93.57% for ADAM respectively.

Design and Implementation of Online Web-based Survey System (온라인 웹기반 설문 분석 시스템의 설계 및 구현)

  • Hong, Ki-Cheon
    • Journal of The Korean Association of Information Education
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    • v.6 no.3
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    • pp.256-265
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    • 2002
  • The online Web-based survey systems have much more merits than offline ones in terms of time and efficiency. In this reasons I design and implement online web-based survey system with functions of information retrieval, statistical operation, SPSS code generation, and survey administration. There are two main purposes in design. One is to automate most steps of surveying. This can provide efficiency to researchers. Another is to be able to automatically generate code for SPSS or SAS. This system has not been fully implemented yet. But we can expect the reduction of research time and manpower.

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