• The Bulletin of The Korean Astronomical Society
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• v.45 no.1
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• pp.57.1-57.1
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• 2020

The pandemic of COVID-19 has made it difficult to gather participants in offline astronomical programs since March, 2020. For this reason Gwacheon National Science Museum has developed online programs of the partial solar eclipse and the Asteroid Day event in June, the celebration for launching Mars 2020 in July and Perseids in August. In this poster, we present how to plan each of them and research on methods that deliver astronomical contents to viewers effectively. In addition, we introduce preparing a couple of online programs in the rest of this year.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.2
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• pp.171-182
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• 2006

The purpose of this study was to business cases of setting up a shopping mall for Hanbok and other successful marketing cases were investigated to seek easy ways of establishing a internet shopping mall and to provide information on the structure of e-market and online shopping malls. In our country, online market has overtaken offline one, and the former has made sustained progress. Many domestic Hanbok manufacturers set up their homepages as part of efforts for online marketing or P.R. However, online shopping malls are run just by a small number of companies, and traditional Hanbok manufacturers are in worst situations. To be steadily competitive enough to keep on attracting customers, they should try to make their way through e-market from diverse angels. The purpose of this study was to delve into the establishment of an online shopping mall for Hanbok products and relevant marketing in an attempt to lay the groundwork for solidifying the position of Hanbok products in apparel e-market.

• Asia pacific journal of information systems
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• v.16 no.3
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• pp.67-93
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• 2006

Some consumers prefer online and others prefer offline. What makes them prefer online or offline? There has been a lack of theoretical development to adequately explain consumers' channel switching behavior between traditional physical stores and new virtual stores. Through consumers' purchase decision processes, this study examined the reasons why consumers changed channels depending on purchase process stages. Consumer's purchase decision process could be divided into three stages: pre-purchase stage, purchase stage, and post-purchase stage. We used the intention of channel selection as a surrogate dependent variable of channel selection. And some constructs, that is, channel function, channel benefits, customer relationship benefits, and perceived behavioral control, were selected as independent variables. In buying look-and-feel products, it was identified that consumers preferred virtual stores to physical stores at pre-purchase stage. To put it concretely, all constructs except channel benefits were more influenced to consumers at virtual stores. This result implied that information searching function, which is a main function at pre-purchase stage, was better supported by virtual stores than physical stores. In purchase stage, consumers preferred physical stores to virtual stores. Specially, all constructs influenced much more to consumers at physical stores. This result implied that although escrow service and trusted third parties were introduced, consumers felt that financial risk, performance risk, social risk, etc. still remained highly online. Finally, consumers did not prefer any channel at post-purchase stage. But three independent variables, i.e. channel function, channel benefits, and customer relationship benefits, were significantly preferred at physical stores rather than virtual stores at post-purchase stage. So we concluded that physical stores were a little more preferred to virtual stores at post-purchase stage. Through this study, it was identified that most consumers might switch channels according to purchase process stages. So, first of all, sales representatives should decide that what benefits should be given them through virtual stores at the pre-purchase stage and through physical stores at the purchase and post-purchase stages, and then devise collaborative channel strategies.

• Journal of Korean Society for Quality Management
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• v.52 no.1
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• pp.23-42
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• 2024

Purpose: This study aims to investigate the impact of two types of information quality, which are platform-oriented information quality and customer-oriented information quality, on customers' decision-making processes in the Online to offline (O2O) platform environment. Grounded in the product brokering efficiency model, which encompasses screening cost, evaluation cost, and decision quality, a model framework was developed. Furthermore, this study explores how these decision-making processes affect customer loyalty. Methods: Given that food delivery apps are the most widely used O2O service in Korea, this study targeted users of these apps for data analysis. We conducted hypothesis testing through a purposive sampling methodology focusing on food delivery app users. A Partial Least Squares Structural Equation Modeling analysis was conducted to analyze the data. The data collection occurred via an online survey from October to December 2021, with a total of 212 respondents participating. Results: The results of this study revealed the significant role of information quality in helping customers' decision processes while using food delivery apps. Specifically, it was found that platform-oriented information positively influences decision quality, while customer-oriented information significantly affects both the reduction of evaluation cost and the enhancement of decision quality. Additionally, the study indicated that lower evaluation costs and higher decision quality lead to increased platform loyalty. However, a reduction in screening cost did not have a significant impact on platform loyalty. Conclusion: While previous studies have overlooked the existence of two sides, service provider and user, in a platform, this research holds significance in its analysis of how information quality impacts loyalty by utilizing the two kinds of information quality. Practitioners can enhance customer loyalty to the platform by enriching customer-oriented information, thereby reducing customers' evaluation costs and encouraging more loyal usage of the platform.

• Journal of the Korean Society of Child Welfare
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• no.56
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• pp.195-220
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• 2016

The purpose of this study was to compare between two-parent and single-parent families the relationship between perceived parental monitoring/affection and adolescent offline/online delinquency. we analyzed 1,812 cases of high school students (1,628 cases of two-parent families and 184 cases of single-parent families) using the $4^{th}$-and $5^{th}$-year data from the 'Korean Children and Youth Panel Survey'. We used structural equation modeling to understand the correlation between variables, and conducted multi-group analysis to confirm the distinction between family structures. The results of the study were as follows. First, perceived parental monitoring influenced offline adolescent delinquency only among two parent families, while perceived parental affection did not influence either family type. Second, perceived parental affection influenced online adolescent delinquency only among single-parent families, and the path also had a greater negative effect than two-parent families. In the case of perceived parental monitoring, it did not influence online adolescent delinquency regardless of family type, but the path had a greater negative effect on two-parent families than single-parent families. Based on these results-, more concrete social-welfare practical and political implications about adolescent delinquency proposed.

• Journal of Distribution Science
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• v.19 no.1
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• pp.75-87
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• 2021

Purpose: The objective of this research is to identify the core aspects of persuasive factors influencing consumer's experiential value towards using Augmented Reality (AR) try-on feature while shopping cosmetic products online. The conceptual framework of this study is adopted and integrated from the theoretical study on how narrative experience, media richness, and presence affect the formation of experiential value in the augmented reality interactive technology (ARIT) process. Research design, data and methodology: The sample (n = 550) were collected from online and offline questionnaires by using stratified random sampling and purposive sampling methods. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to analyze the data to confirm goodness-of-fit of the model and hypothesis testing. Results: The results indicated that media richness induced higher experiential value (consumer ROI, playfulness, service excellence and aesthetics), followed by narrative experience and presence towards using AR try-on feature. Conclusions: Consumer's experiential value towards using AR try-on feature when shopping cosmetic products online rely on media richness, narrative experience and presence respectively. Therefore, marketing practitioners are recommended to develop the feature design and content to be more useful, authentic, user-friendly and entertaining to better connect and provide confidence to consumers when shopping cosmetics online.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.295-297
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• 2021

In this study, the difference in resilience was analyzed based on the results of the microprocessor class for the group who temporarily conducted online learning due to COVID-19 and made a cross-school course. As a result of the study, the resilience value in online learning was found to be less than 150 in 12, 150 to less than 180 in 33, and 180 or more in 10. On the other hand, the resilience value in offline learning was found to be less than 150, 8 people, 150 or more, 180, 30, 180 or more, 17. Therefore, in subjects that teach hardware and software at the same time, such as a microprocessor, it is necessary to proceed with offline learning that can establish a laboratory learning environment, and when proceeding with online learning unavoidably due to COVID-19, the theory is the same as other theoretical subjects. Content should be focused on.

• Journal of Digital Contents Society
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• v.16 no.3
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• pp.407-415
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• 2015

Offline English Zone refers to a physical environment in which the learners can check the results while they practice speaking and listening in English, and look up the vocabulary and information on their own. However, offline English zone is inevitably dependent on limited and artificial environment and its operation is greatly limited in having to provide an environment in which the students can spontaneously experience role play in an artificial space set in a small-scale English village consisting of shopping, restaurant, and hospital zones. The purpose of this study is to analyze the problems of the environmental restrictions in educational methodology utilizing offline English zone programs. Moreover, based on the ubiquitous concept. It is to provide a strategy for utilizing online English zone programs which utilize multimedia tools, wireless internet, and SNS.

• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.247-253
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• 2021

There are various programming errors that occur in the course of programming practice for beginners in computer programming. At this time, since it is difficult for learners to recognize errors by themselves, they correct program errors through the instructor's feedback. However, as students learn programming techniques in an online learning environment due to the COVID-19 pandemic, there is a limit to interaction between the students and the instructor in comparison with offline classes, so it is necessary for learners to develop their own ability to solve programming errors by themselves. Therefore, in this study, error cases in online programming classes using the Python language are analyzed and an online programming education method that can improve learners' ability to correct programming errors is proposed based on the analysis results.

• Journal of the Korean Society of Costume
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• v.67 no.2
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• pp.131-146
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• 2017

The aim of this study is to investigate the operating characteristics of fashion start-up companies and the characteristics of their founders. For this purpose, this study surveyed fashion start-up companies via online survey in May 2015, and analyzed the data from one hundred companies. The results are as follows. First, for the characteristics of the founders, female founders constituted 65.0% and male founders 35.0%. At the time of establishment, founders aged 26-35 constituted 77.0%. Founders with less than five years of work experience made up about 80%. 82.1% of the founders participated in domestic and foreign exhibitions/fairs. 41.0% of the founders were awarded fashion contest and competition awards, and 33.3% of the founders were supported by rising designer support projects. Second, for the operating characteristics of the start-up companies, clothing at 78.0% was the most popular entrepreneurial item, and the majority targeted the age 20-30 group. 78.0% of the companies had less than 40 production styles per season, and all the enterprises had less than 5 employees. 59.0% of the companies had export experience. Exports to China, Hong Kong, and Japan accounted for 67.4% of all exports. Major distribution channels were mainly select shops(offline select shops 79.8%, online select shops 62.8%). The main methods of promotion were fashion media articles/interviews, product sponsorship, and SNS. The most preferred distribution channel was becoming a part of online/offline select shops(92.6%). Viral marketing(84.4%), star marketing and costume sponsorship(66.7%) were the most preferred method of promotion. The most preferred way to enter foreign markets was to participate in domestic and foreign exhibitions/fairs/trade shows. This study provides basic data necessary for future founders preparing to launch fashion start-up companies. It also aids fashion start-up companies in developing more advanced business operation strategies.