• Title/Summary/Keyword: Online shopping Mall

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Understanding Consumer Perceptions of Luxury Vintage Fashion

  • Tungyun Liu;Sijun Sung;Heeju Chae
    • Asia-Pacific Journal of Business
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    • v.14 no.1
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    • pp.41-57
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    • 2023
  • Purpose - The purpose of this study is to research how the different types of experiences affect consumer's recognition in terms of luxury vintage fashion products, and what kinds of value consumer can achieve. Design/methodology/approach - The study is based on the means-end chain (MEC) approach for an in-depth understanding of consumers' recognition systems through conducting the laddering interview technique. Above all, the research conducted a pilot test to gain attributes of consumer experiences about luxury vintage fashion products from Korean and Taiwanese. Findings - It is found that not only by actual purchase, experience without purchasing also can lead to consumers' self-fulfilment and self-accomplishment, which filled the lack of relevant literature in the luxury vintage industry. In addition, the study sorted out the channels that consumers approach LVF products, which provide a classification reference for future research related to the luxury vintage consumer. Research implications or originality - As consumers can gain a lot kind of value through LVF products, luxury brands can attract consumers by using vintage as a market strategy. For luxury marketers, by running LVF shopping mall online or opening LVF stores, not only allow consumers' attach with LVF products but also can further lead to the purchase behaviors. In addition, consumers who are interested in LVF are those who are aware of the authenticity, uniqueness, and rarity of the brand. Due the fact, these consumers may be interested in the topic of sustainability.

Construction of a Digitally Represented Person by Personal Data: A Multidimensional Framework from an Inforg Perspective

  • Jinyoung Min;HanByeol Stella Choi;Chanhee Kwak;Junyeong Lee
    • Asia pacific journal of information systems
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    • v.34 no.1
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    • pp.292-320
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    • 2024
  • The amount of data a related to a person is so substantial that it appears that a digital version of them can be built thereon. They are usually handled as personal information, and the attempts made to understand personal information have led to bundling and unbundling of various data, yielding numerous fragmented categories of personal information. Therefore, we attempt to construct a generalizable lens for a deeper understanding of person-related data. We develop a theoretical framework that provides a fundamental method to understand these data as an entity of a digitally represented person based on literature review as well as the concepts of inforg and infosphere. The proposed framework suggests person-related data consist of three informational inforg dimensions that can preserve the archetype of a person, form, content, and interaction. Subsequently, the framework is examined and tested through several analyses in two different contexts: social media and online shopping mall. This framework demonstrates the suggested dimensions are interrelated with certain patterns, the prominent dimension can determine the data characteristics, and the dimensional composition of data types can imply the characteristics of the digitally represented person in certain contexts.

An Analysis of Success Factors in Internet Shopping Malls (인터넷 쇼핑몰구축의 성공요인에 대한 분석)

  • 진영배;권영식
    • Journal of the Korea Computer Industry Society
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    • v.2 no.12
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    • pp.1495-1504
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    • 2001
  • The main purpose of this research is to show Internet shopping mall the strategic way with the analysis of success factors in Internet shopping malls. To achieve the above purpose, the success factors and variables were defined by the survey of the reference. Sample malls for the research un selected of shopping malls registered in yahoo, Lycos, Empas and Hanmir regardless of their type and class, and did an online-survey of their operation. From the above method, the following results are deduced. First, there are five factors in the success of Internet shopping malls: the effectiveness of customer management the effectiveness of marketing. the competitiveness of product-sales, the convenience of use, the credibility of product. Second, the effectiveness of marketing is positively related to the number of member, visitors, and sales. Third, the credibility of product is negatively related to the number of member, visitors, and sales. At the end, the number of member and visitor are positively related to sales. This result could provide the managers with highly relevant managerial issues. The implication of the study are discussed and futher research directions are proposed.

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Designing Intelligent Agent System for Purchase Decision Making in Retail Electronic Commerce (전자상거래에서의 소비자 구매의사결정을 지원하는 지능형 에이전트 시스템의 설계)

  • Chu Seok Chin;Hong June S.
    • Journal of Intelligence and Information Systems
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    • v.10 no.2
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    • pp.147-163
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    • 2004
  • For the purchase of a cheaper product on the Internet, many customers have been trying to search online shopping mall sites and visit comparison-pricing shops that compare prices and other criteria of the product. Others have been participating into online auction markets or group-buying markets. However, a lot of online shopping malls, auction markets, and group-buying markets provide the same product with different prices. Since these marketplaces have different price settlement mechanism, it is very difficult for the customers to determine marketplace to purchase, considering different kinds of marketplaces at the same time. To overcome such limitations, decision rules and solution procedures for purchase decision making are necessary, which can cover multiple marketplaces simultaneously. For this purpose, purchase decision making in each market must be conducted to maximize customer's utility, and conflicts with other marketplaces must be resolved. Therefore, we have developed the rules and methods that can negotiate cooperatively the purchase decision making in several marketplaces, and designed an architecture of Intelligent Buyer Agent and a message structure to support the idea.

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Formulating Strategies from Consumer Opinion Analysis on AI Kids Phone using Text Mining (AI 키즈폰의 소비자리뷰 분석을 통한 제품개선 전략에 대한 연구)

  • Kim, Dohun;Cha, Kyungjin
    • The Journal of Society for e-Business Studies
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    • v.24 no.2
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    • pp.71-89
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    • 2019
  • In order to come up with satisfying product and improvement, firms use traditional marketing research methods to obtain consumers' opinions and further try to reflect them. Recently, gathering data from consumer communication platforms like internet and SNS has become popular methods. Meanwhile, with the development of information technology, mobile companies are launching new digital products for children to protect them from harmful content and provide them with necessary functions and information. Among these digital products, Kids Phone, which is a wearable device with safe functions that enable parents to learn childern's location. Kids phone is relatively cheaper and simpler than smartphone but it is noted that there are several problems such as some useless functions and frequent breakdowns. This study analyzes the reviews of Kids phones from domestic mobile companies, identifies the characteristics, strengths and weaknesses of the products, proposes improvement methods strategies for devices and services through SNS consumer analysis. In order to do that customer review data from online shopping malls was gathered and was further analyzed through text mining methods such as TF/IDF, Sentiment Analysis, and network analysis. Customer review data was gathered through crawling Online shopping Mall and Naver Blog/$Caf\acute{e}$. Data analysis and visualization was done using 'R', 'Textom', and 'Python'. Such analysis allowed us to figure out main issues and recent trends regarding kids phones and to suggest possible service improvement strategies based on sentiment analysis.

A Behavioral Study of Cyworld Mini Homepage Users' Fashion Consciousness and Their Online Clothing Purchase Patterns in Relation to the Level of Self-disclosure (싸이월드 미니홈피 사용자의 자기노출 정도에 따른 패션 의식 및 온라인 의복 구매행동 연구)

  • Kim, Yeon-Ji;Kim, Chil-Soon
    • The Research Journal of the Costume Culture
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    • v.18 no.5
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    • pp.991-1002
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    • 2010
  • Nowadays, personal media is a new tool for communication as digital cameras and mobile phones are developing rapidly. We are concerned over Cyworld users who could have different personal characteristics which will influence on buying patterns in on line shopping behaviors. The purpose of this research was to observe fashion attitudes and purchase behavior of Cyworld mini homepage users, for establishing marketing strategies by understanding consumers. For this study, one line survey was used for 500 male and female subjects who are 20 to 40 years old. Only reliable 441 questionnaires were used for analysis. The SPSS program was used for frequency, K-means cluster, t test, and chi-square test. A total of 441 respondents were clustered on the basis of 8 item self-disclosure scale, using the K-means procedures. The results indicated that respondents were clustered into two segments; 267 respondents(active attitude towards self-disclosure) and 164 ones(not active). We examined fashion attitudes in mini home page and buying behavior by self-disclosed variable. Those who are involved actively in self expression and self-disclosure considered more fashion style and trend. The major motivates of web surfing was finding a good design, and good price. High self-disclosure group tends to search many shopping mall for right design and low self disclosure group tends to search them for the right price. High self-disclosure group tend to shop the fashion products more, while low self disclosure group tend to purchase books more through the internet. We realized that active group in self-disclosure purchased their clothing accidently when they visit Cyworld.

An Empirical Study on Factors Affecting Price Sensitivity and Choice of Internet Bookstores (인터넷 서점유형의 선택에 영향을 미치는 요인에 관한 탐색적 연구)

  • Oh, Jeong-Eun;Lee, Seung-Chang;Lee, Ho-Geun
    • Information Systems Review
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    • v.4 no.2
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    • pp.133-153
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    • 2002
  • Internet lowers the search cost to acquire information about products and sellers price information. Because consumers can easily compare prices among different Internet retailers, the price competition among merchants in Internet has been intensified. For online retailers, it is important to differentiate their sites from competitors based upon services rather than prices. This study investigates which factors influence on consumers price sensitivity in Internet book markets and examines whether consumers price sensitivity has any effect on the type of preferred Internet bookstore (hybrid or pure online book stores). Survey is conducted to empirically investigate the relationship among the various consumer attitudes and price sensitivity. The result shows that price search and price importance have effect on the choice of Internet bookstore. Consumers with higher price sensitivity preferred to purchase books from pure Internet bookstores rather than hybrid (click-and-mortar) bookstores. This study provides an exploratory framework that tries to understand consumer behavior about price sensitivity that might provide some marketing implications to lessen the price competition of Internet retailers.

A Study on the Improvement Direction through the Analysis of the Legal System and Current Process of KONEPS (국가종합전자조달시스템의 제도 및 프로세스 고찰을 통한 개선 방향 연구)

  • Kim, Sang-Min;Lee, Hyun-Soo
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.23-35
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    • 2017
  • Since the beginning of 2002, KONEPS(Korea ON-line E-Procurement System) which is known with GePS(Government e-Procurement Service), has become a significant role in Korea public procurement service. This paper focuses on the amendments of the related laws and the practical improvement of inconveniences and inefficiencies in user's' position during the use of KONEPS. We analyzed the case of government procurement by major countries, the detailed process and function of KONEPS, and confirmed the revised procurement laws since the commencement of KONEPS. When a user of KONEPS makes an online purchase at the g2b shopping mall to purchase procurement goods, we analyzed focused on the inconvenience of option selection, user feedback after purchasing, unification of the purchase procedure, compared with general online shopping purchase. This paper suggests practical ways to improve the inconveniences and inefficiencies that arise in the process of procurement and use from KONEPS. It is necessary to study on the construction contracts and the empirical studies based on the questionnaire on the functions of procurement law and research model for the cases used in this study in the future.

A Study on the Web GUI Design Guidelines for the Ease of Using T-shirt Customization (티셔츠 커스터마이징 사용편의성을 위한 웹 GUI 디자인 가이드라인 연구)

  • Lee, Saem;Jeong, Je-Yoon;Nam, Won-Suk
    • Journal of the Korea Convergence Society
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    • v.12 no.4
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    • pp.105-112
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    • 2021
  • Unlike conventional online shopping malls that handle simple product sales, customization services have to be provided with a user-centered and smooth customizable work environment because of differences that buyers have to customize themselves. To study the ease of use of T-shirt customization web GUI, three websites that provide T-shirt customization services were selected to analyze the current status of T-shirt customization websites. Through prior research, we establish the evaluation principle as consistency and clarity, operability, feedback, coping with errors, sharing and ease of search. Based on this, the T-shirt customization web GUI design guidelines were drafted and three delphi surveys were conducted on GUI-related experts to prove the validity of the web GUI guidelines evaluation items that are effective in customizing T-shirts. This study is expected to contribute to increasing the production and usability of the T-shirt customization web and to be used as an effective reference for customization web GUI design.

A Study on Increasing the Efficiency of Image Search Using Image Attribute in the area of content-Based Image Retrieval (내용기반 이미지 검색에 있어 이미지 속성정보를 활용한 검색 효율성 향상)

  • Mo, Yeong-Il;Lee, Cheol-Gyu
    • Journal of the Korea Society for Simulation
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    • v.18 no.2
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    • pp.39-48
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    • 2009
  • This study reviews the limit of image search by considering on the image search methods related to content-based image retrieval and suggests a user interface for more efficient content-based image retrieval and the ways to utilize image properties. For now, most studies on image search are being performed focusing on content-based image retrieval; they try to search based on the image's colors, texture, shapes, and the overall form of the image. However, the results are not satisfactory because there are various technological limits. Accordingly, this study suggests a new retrieval system which adapts content-based image retrieval and the conventional keyword search method. This is about a way to attribute properties to images using texts and a fast way to search images by expressing the attribute of images as keywords and utilizing them to search images. Also, the study focuses on a simulation for a user interface to make query language on the Internet and a search for clothes in an online shopping mall as an application of the retrieval system based on image attribute. This study will contribute to adding a new purchase pattern in online shopping malls and to the development of the area of similar image search.