• 기독교교육논총
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• 제63권
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• pp.255-281
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• 2020

코로나 19로 인해 온라인 학습으로 대표되는 학습 방법의 변화가 보편화 되고 있는 지금 본 연구는 온라인 학습자의 자기주도학습능력, 교수자-학습자 상호작용 및 학습자-학습자 상호작용, 수업만족도의 관계를 구조적으로 탐색하고자 하였다. 연구결과 고등학생과 대학생 집단 모두 온라인 학습자의 자기주도학습능력은 학습자-학습자 상호작용을 증가시켰으며, 또한 높아진 학습자-학습자 상호작용은 수업만족도를 증가시켰다. 변인 간의 잠재평균비교분석을 통해 대학생과 고등학생 집단 간 변인들의 통계적 유의미한 평균 차이를 확인할 수 없었지만, 다집단 분석을 통해 고등학생의 경우 자기주도학습능력이 수업만족도와 교수자-학습자 상호작용에 직접적인 영향을 주지 않았고, 대학생의 경우 모두 유의미한 영향을 주었음을 확인할 수 있었다. 온라인 학습의 수업만족도 향상을 위한 자기주도학습능력과 학습자-학습자 상호작용의 중요성을 바탕으로 본 연구의 시사점 및 후속 연구를 위한 제안점을 논의하였다.

• 경영정보학연구
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• 제15권1호
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• pp.69-89
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• 2013

소비자들은 온라인 커뮤니티에서 정보공유 및 상호작용을 통해 자신의 경험을 자유롭게 게시하고 있으며, 이러한 메시지들은 구매에 있어서 중요한 영향력을 발휘하고 있다. 본 연구는 온라인 커뮤니티의 참여도를 유발할 수 있는 커뮤니티 특성요인과 커뮤니티에서 이루어지는 구매행동과의 관계를 알아보기 위해 실시되었다. 온라인 커뮤니티에서 구성원들이 적극적인 참여를 유발할 수 있는 커뮤니티 특성을 크게 커뮤니티 지원과 관계지원 두 차원으로 나누고, 보상, 외적 규범, 상호작용, 동류의식을 독립변수로, 참여를 매개변수로 하여 공동구매 의도에 어떠한 영향을 미치는지 알아보았다. 그리고 이를 한국과 중국에서 데이터를 수집하여 온라인 커뮤니티에서 한국과 중국 소비자들의 행동을 분석하고자 하였다. 온라인 커뮤니티 이용자 524명을 대상으로 설문조사를 실시하여 구조방정식 모델링을 사용하여 수립된 가설들을 검증하였다. 지각된 외적 규범이 높을수록 참여에 부정적인 영향을 미친것으로 되었다. 반면에 보상, 상호작용, 동류의식이 모두 참여에 긍정적인 영향을 미친 것으로 나타났다. 온라인 커뮤니티의 참여수준이 높을수록 공동구매의도에 긍정적인 영향을 미친 것으로 검증되었다. 또한 보상과 외적규범이 참여 미치는 영향이 한국에서는 유의했으나 중국에서는 유의하지 않게 나타났다. 이러한 결과들을 토대로 온라인 커뮤니티의 구축하는 데에 있어서 여러 가지 시사점을 제시하였다.

• Journal of Smart Tourism
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• 제2권4호
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• pp.35-43
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• 2022

Tourism businesses use chat services to provide immediate customer support and to help users navigate within a website, but there are more outcomes of this interaction that should be examined. The current study aimed to discover if the online travel chat service quality and information value of the online travel chat service lead to user satisfaction with the service and visit intention to a recommended destination by Korea Tourism Organization's 1330 Live Chat. The results indicate that information value (functional and innovation) and online travel chat service quality (reliability, assurance, and security) lead to satisfaction with the live chat service and visit intention to a recommended destination. The results can benefit practitioners who want to expand and improve their customer service interaction and recommendations, and to scholars who study the relationship between customer services in tourism recommendation and sales context.

• International Journal of Contents
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• 제15권4호
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• pp.89-96
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• 2019

This study examines the impact of online collaborative English language learning to enhance learner motivation and classroom engagement in university English instruction. The role of learner motivation and classroom engagement has gained much attention under the premises of current constructivist framework of English as a foreign language education. To promote learner motivation and classroom interaction in English instruction, participants in this study engaged in integrative English learning activities through online group collaboration and peer-tutoring. They exchanged productive peer response and shared their learning experiences throughout the integrative English learning activities. Digital technology played an integral role in motivating the learning process of the participants. Data for this study were gathered through an online questionnaire survey and semi-structured interviews. The data were analyzed based on the ARCS motivational model of instructional design to identify the motivational aspects of integrative English learning activities. This study reveals that participants of this study regarded online collaborative English learning activities as the positive and motivating learning experience. The online collaborative English reading instruction had positive effect on improving EFL university students' learning performance. Participants of this study also identified affective and metacognitive benefits of online collaborative EFL learning activities for learner motivation and classroom engagement. This study reveals that the social networking platform in online group collaboration played a crucial role for the participants in understanding the integration of online group collaboration as the positive and effective language learning strategy. This study may have implications in suggesting the effective instructional design for promoting learner motivation and classroom interaction in EFL education.

• 한국프랜차이즈경영연구
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• 제9권2호
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• pp.31-38
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• 2018

Purpose - In recent years, many companies include franchises have acquire customers by making an online stores and they are carrying out permission marketing activities with e-mail and SMS. Permission marketing requires voluntary customer approval for receiving commercial messages such as cross-selling and upselling. Therefore, it is necessary for the business to induce the customer's acceptance. The purpose of this study is to examine which type of different messages can affect higher in consumer persuasion. Thus, we investigated the impact of descriptive norm message on intention of reception in an online store context, and its interaction with chronic regulatory focus. Research design, data, and methodology - This study hypothesized that the descriptive norm message would affect positive influences to consumers' intension of reception. Specially, this study inquired into whether the interaction effect between descriptive norm and regulatory focus. To verify the hypothesis, we conducted 2 × 2 between-subject factorial design with message type (general message and descriptive norm message) and regulatory focus(promotion focus and prevention focus) as independent variables. Participants of the experiment were assigned to one of 2 kind experimental situations randomly according to characteristics of message type. A total of 131 participants (descriptive norm message: 65, general message: 66) responded for this study. The data were analyzed using frequency analysis, exploratory factor analysis, and two-way ANOVA. Result - The results of the study are as follows. First, we found main effects of the descriptive norm message. The intention of reception were significantly higher in the descriptive norm message rather than general message as in previous researches. Second, interaction effect between the descriptive norm message and regulatory focus was significant. The prevention focus (vs. promotion focus) were hight in a positive behavior intention when the descriptive norm message was given. Conclusions - This study verifies the main effect and interaction effect of descriptive norm message and regulatory focus on the consumers' intention of reception in permission marketing, and persuasive message in the online store context. The results of this study will provide various advantages to companies that want to establish long lasting relationship with customers by carrying out permission marketing in the future.

• 정보교육학회논문지
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• 제26권3호
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• pp.167-174
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• 2022

등교수업과 온라인 수업을 병행하는 블렌디드 러닝에서 온라인 수업의 단방향성과 상호작용의 단절이 학력격차를 심화하는 원인으로 지목되고 있다. 본 연구는 위드 코로나 시대에 온라인 수업의 효과를 높이기 위한 블렌디드 러닝 모델을 개발하기 위하여 교사, 학생, 학부모 교육 공동체를 대상으로 표적 집단 인터뷰를 통하여 온라인에서 교사와 학생, 학생과 학생 간의 상호작용을 높이기 위하여 돌봄 요소를 고려한 EduCare 모델을 제안하였다. 제안된 블렌디드 EduCare 모델에 대하여 전문가 타당성 검토를 거친 6가지 수업 운영 모형을 제안하였다. 온라인 돌봄요소를 고려함으로써 상호작용을 극대화할 뿐만 아니라 학습 실재감, 심리적 안녕감, 사회적 실재감을 높일 수 있으며, 궁극적으로 온라인 학습효과를 증진시킬 것이다.

• 한국IT서비스학회지
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• 제12권4호
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• pp.381-397
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• 2013

User enjoyment is a key factor to understand online and mobile game users' behaviors. This study aims to understand the differences between mobile and online games, and the differences between Korean and Chinese game users in terms of the perceived importance of user enjoyment elements. To use AHP (Analytic Hierarchical Process), we decompose user enjoyment into sub-elements; sensory enjoyment, content enjoyment, enjoyment of the achievement, and enjoyment of interaction. Though the empirical study and independent t-test, we can find that there are the differences in the perceived importance of user enjoyment elements between Korean and Chinese game players, and between mobile and online games. Chinese users more stress on enjoyment of interaction and Korean users more emphasize on enjoyment of the achievement.

• 한국경영과학회지
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• 제36권3호
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• pp.1-26
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• 2011

As brand is increasingly important as a competitive source and information and communication technology based on Internet is rapidly advanced, many companies have paid attention to online brand community that is expected to help strengthen the customer's awareness on their products and services. This study suggests four factors-interaction, purpose, playfulness, reward-that facilitate online brand community commitment, and examines the effect of online brand community commitment on brand loyalty from the perspective of social identity theory. For this purpose, 243 sample data were collected from three online brand community sites and the proposed research model was empirically tested using LISREL 8.7 based on structural equation model. In conclusion, this study proposed theoretical and practical implications along with its limitations and future studies.

• Educational Technology International
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• 제22권1호
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• pp.57-85
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• 2021

The purpose of this study was to identify learners' perception of teaching activities in online classes that were forcibly switched due to COVID-19, and to compare and analyze differences in importance and performance of online teaching activities according to the level of self-directed learning in university students. To address these goals, 31 university students who took courses operated as online classes at university participated in this study, and the collected data were analyzed according to IPA procedures and methods. As a result, for online teaching activities, class attendance check and encouragement, clarity of class objectives, the ability to deliver the content of learning, and the ability of the instructor to deliver lectures were identified as factors to be constantly emphasized. Depending on the level of self-directed learning, there were significant differences between importance and performance in high level learners' interaction strategy with instructor, interaction strategy with learner, and timely provision of instructor's feedback. On the other hand, there was no significant difference between the importance and performance of online teaching activities for learners with a low level of self-directed learning. Based on these research results, several implications for the design of effective online teaching activities in future university education were proposed.

• 한국의류산업학회지
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• 제8권3호
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• pp.286-294
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• 2006

The purpose of this study was to identify the effect of marketing activities to apparel brand community on interaction of the community. Subjects of 317 members for 9 selected apparel communities responded the questionnaire in the home-page or in the attached file. Data were analyzed by exploratory factor analysis, one-way ANOVA, scheffe-test. The results were as follows: Significant differences among three community groups classified based on the levels of interactions(interaction of company to members and interaction among members) were found in several types of marketing activities(award to activities, added services, conveyance of community's purpose and acceptance of negative responses) to apparel brand community. These types of marketing activities were operated in communities with high level interactions higher than in communities with low level interactions. Therefore, marketers need to operate these types of community marketing activities to increase interactions which can contribute members' satisfaction of interest, transaction and relationship needs through apparel brand online community.