• 융합경영연구
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• 제11권1호
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• pp.1-12
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• 2023

Purpose: This study identified the effects of the three types of consumer interactions on the utilitarian and hedonic values experienced by community members, their degree of participation, and brand loyalty. In addition, the mediating effect of virtual interactivity between the interactions that occur within the online brand community and the value experienced by community members was also identified. Research design, data and methodology: An online survey was distributed, and the data gathered was analyzed using structural equations modeling. Results: Test results showed that product-information interaction has a positive effect on utilitarian value and interpersonal interaction has a positive effect on hedonic value. Human-computer interaction was found to have a negative effect on hedonic value and no significant effect on utilitarian value. Furthermore, it was revealed that among the three types of interactions, virtual interactivity had a mediating effect only in the relationship between human-computer interaction and hedonic value. Moreover, utilitarian values experienced by community members affected their level of participation which ultimately enhances brand loyalty. Hedonic value did not affect their level of participation within the online brand community. Conclusions: When marketers establish online brand community strategies, they must place elements that can directly help the use of brands and products.

• 복식문화연구
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• 제26권2호
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• pp.172-187
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• 2018

For the past decade, the convenience of sharing information online has improved drastically with the development of smart devices and social media. Such changes have contributed to regarding online word-of-mouth (WOM) as one of the most important consumer information sources. Therefore, the purpose of this study is to examine online WOM effects (acceptance/redelivery intention) with the two-way interaction effects of fashion involvement and the market maven. The empirical study consisted of an offline survey that collected data from 341 respondents and analyzed the data by factor analysis, independent t-test, and two-way ANOVA with SPSS 20.0, producing the following results. First, the market maven effect was found to differ significantly based on the level of fashion involvement, and is also higher when fashion involvement is high. Second, fashion involvement primarily affected online WOM acceptance, while the market maven significantly affected redelivery intention. Moreover, fashion involvement and market maven had relevant two-way interaction with both of the online WOM effects. Third, market maven had measurable effects on WOM redelivery types (objective/subjective) and directions (positive/negative/ neutral), whereas fashion involvement did not have any primary effects on them. However, fashion involvement and market maven had two-way interaction effects on the positive and negative direction of WOM redelivery. Based on these findings, the study suggests the importance of investigating and understanding the complicated online WOM behaviors of consumers, specifically from both managerial and theoretical perspectives.

• 한국수학교육학회지시리즈C:초등수학교육
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• 제25권1호
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• pp.19-41
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• 2022

팬데믹으로 인해 초등교육 현장에서 온라인 수업은 보편적인 교수·학습 방법으로 자리매김하였고, 온라인 환경의 특성 및 교과 특수성을 반영해 온라인 수업을 설계하고 실행하는 것이 초등교사들에게 필수 역량이 되었다. 온라인 수학 수업의 질적 개선은 교사들이 온라인 수업에서 실제로 어떤 어려움을 겪고 있는지를 살펴보는 것으로부터 출발할 수 있고, 본 연구는 상호작용 측면에서 초등교사들이 인식하고 실행하는 정도를 조사하여 그들의 교육요구도를 확인하였다. 연구 결과, 초등학교에서 온라인 수학 수업의 설계를 위해 학습자-학습내용 상호작용과 학습자-학습자 상호작용에 관한 교육이 필요한 것으로 나타났고, 상호작용의 세부 항목별 교육요구도를 확인할 수 있었다. 더 나아가, 초등교사의 생애단계에 따라 상호작용 유형에 대한 교육요구도에 차이가 있음을 발견하였다. 이러한 결과를 바탕으로 초등교사들의 온라인 수학 수업에서 상호작용에 관한 설계 전략과 그들의 교육요구도를 반영한 교사교육의 시사점을 제안하였다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.280-284
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• 2003

Most of Online Shopping Mall takes Business-Customer interaction through E-mails and bulletin boards. Especially bulletin boards provide Business-Customer interaction and also Customer-Customer interaction. This paper, by experiment, aims to identify how to deal negative messages in Online Shopping Malls to increase customer trust and loyalty when negative messages show up the bulletin board. Types of dealing negative message were classified (1)Leaving, (2)Deleting, (3)Proper Responding, and the experiment resulted in (1)Leaving decrease customer trust and loyalty, (2)Deleting and (3)Proper Responding increase customer trust and loyalty. But (2)Deleting appeared to have more influence on customer trust and loyalty than (3)Proper Responding. Based on this result, to increase customer trust and loyalty, Online Shopping Mall should correspond to negative messages immediately. And it is necessary that control of negative messages adequately, because effects of negative information appear bigger than effects of interactions.

• 대한가정학회지
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• 제45권3호
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• pp.87-96
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• 2007

In order to efficiently improve teaching and learning methods of the department of Early Childhood Education in cyber universities, this research analysed and assessed the problems of the current situation of lectures of the department of early childhood education. Firstly, this research examined the characteristics of cyber-education and the lecturer's role in it. Secondly, the types and status of management of online-lectures were investigated. Finally, the student management and the variety of interaction taking place online were examined. The plan to vitalize the cyber-education of early childhood education that was suggested in this study was mainly focused on developing excellent educational contents and continual research of cyber-education's method of teaching and learning. Then for the activation of online interaction, technological support and teaching strategies are needed to activate online interaction.

• 한국임상약학회지
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• 제23권2호
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• pp.129-136
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• 2013

Objectives: Among many new drugs that are under investigation with intent to treat cancer, oral kinase inhibitors are proven to be effective in numerous clinical trials and easy to administer. Due to these advantages the use of oral kinase inhibitors is increasing. Oral kinase inhibitors are metabolized by CYP450 which can result either increase of adverse effect or decrease of drug effect by drug interaction when used concurrently with other agents. In this research, the medication records of patients on oral kinase inhibitors from Oct. 2010 to Nov. 2011 were reviewed to investigate potential drug interactions. Methods: From Oct. 2010 to Nov. 2011, cancer patients in Inha University Hospital who took oral kinase inhibitors more than once were included. The patients' medication records were reviewed to list out concurrent medications that have interaction potential with oral kinase inhibitors, the frequency of concurrent use, and the severity of interaction result using Micromedex$^{(R)}$ and Lexicomp-online$^{(R)}$ as references. Results: As a result, 90 cases of drug with interaction potential were prescribed by Micromedex$^{(R)}$ and 179 cases by Lexicomp-online$^{(R)}$ data. In case of severity, 33.3% by Micromedex$^{(R)}$ and 26.3% by Lexicomp-online$^{(R)}$ were categorized as Major and 65.6% by Micromedex$^{(R)}$ and 72.6% by Lexicomp-online$^{(R)}$ as Moderate. The number of adverse events was 92 cases which 58.7% were on skin and 19.6% on Gastro-intestinal tract. Conclusions: Considerable number of drug with interaction potential was used though each oral kinase inhibitors showed differences in extent. Hence there exists the risk of drug interaction in patients taking oral kinase inhibitors with other drugs.

• Asia pacific journal of information systems
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• 제25권4호
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• pp.763-783
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• 2015

Online customer reviews (i.e., electronic word-of-mouth) has gained considerable interest over the past years. However, a knowledge gap exists in explaining the mechanisms among the factors that determine the product sales in online retailing environment. To fill the gap, this study adopts a principal-agent perspective to investigate the effect of customer reviews and customer incentives on product sales in online retail stores. Two customer review factors (i.e., average review ratings and the number of reviews) and two customer incentive factors (i.e., price discounts and special shipping offers) are used to predict product sales in regression analysis. The sales ranking data collected from the video game titles at Amazon.com are used to analyze the direct effects of the four factors and the interaction effects between customer review and customer incentive factors to product sales. Result reveals that most relationships exist as hypothesized. The findings support both the direct and interaction effects of customer reviews and incentive factors on product sales. Based on the findings, discussions are provided with regard to the academic and practical contributions.

• 공학교육연구
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• 제25권1호
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• pp.22-32
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• 2022

The purpose of this study is to design and operate non-face-to-face online practice class in engineering education, and to explore students' perceptions and effectiveness of them. To this end, after developing and implementing a strategy for non-face-to-face online practice activities in the 'Introduction to Electric Circuits and Lab' course, the questionnaire responses of 47 learners were analyzed, and the group differences were investigated using Kruskal-Wallis test. As a result, it was found that students' perceptions of non-face-to-face online practice class were positive in terms of learning effect, learning convenience, interaction, and satisfaction. The group difference according to the face-to-face/non-face-to-face preference method was found to be higher in the group that preferred non-face-to-face class in terms of learning convenience, interaction and satisfaction. As for the group difference according to the number of questions and answers of the learners, the group who answered the question showed a higher awareness of the learning convenience and interaction than the group that did not. In addition, implications for designing a learning environment for non-face-to-face online practice classes were presented.

• 한국콘텐츠학회논문지
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• 제20권8호
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• pp.513-521
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• 2020

온라인 공익프로젝트 '앤트 프레스트'는 2016년 8월부터 운영이 시작되었고, 사막화지역에 1억 이상의 나무를 심었으며, 공익활동을 현재까지 지속되고 있다. 온라인은 통신망이 발달하여 생성된 산물이며, 이를 바탕으로 진행된 공익 프로젝트도 전통적인 공익활동과 달리 공익사업의 투신보다 공익지원정신을 더 중요시하고 있다. 이에 따라 본 연구는 온라인 공익을 지지하는 사용자와 온라인 공익진행과정의 상호작용관계를 파악하여 사용자가 지속적으로 온라인 공익을 지지하는 핵심요소를 도출하는데 목적이 있고, 핵심요소를 도출하기 위하여 연구를 4 단계로 진행하였다. 첫째, 온라인 공익에 관한 선행연구를 검토하여 온라인 공익의 특징을 파악한다. 둘째, 앤트 프레스트의 공익 성격에 대해 판단하고, 프로젝트 진행과정을 조사한다. 셋째, 앤트 프레스트의 이용률을 검토하고, 이용자의 속성에 대해 분류한다. 넷째, 인터뷰 조사를 실시하여 온라인 공익프로젝트와 사용자의 상호작용관계를 연출한다. 그 결과, 온라인 공익프로젝트는 사용자, 운영자, 협조자로 인하여 공익과정을 완성하며, 사이버 공간에서 에너지 수집하는 과정과 현실의 공익행위 완성을 연결시키는 중요한 요소가 참여도이며, 참여도로 인하여 사용자가 공익 프로젝트를 지속하는 결론을 도출하였다.

• 무역학회지
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• 제47권3호
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• pp.93-110
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• 2022

This study aims to develop online convention service quality and examine the effect of online convention service quality on re-participation intention in the same convention and other types of online conventions. Based on an extensive literature review, the study chose five main factors of online convention service quality: human service, program service, platform service, platform aesthetics, and interaction. A total of 284 data were collected from online convention participants from July 26 to August 6, 2021. For the hypotheses test, multiple regression analysis was used. As a result, interaction and program service quality had positive effects on re-participation intention in the same convention, but except for platform aesthetic, all factors positively affected re-participation intention in other types of online conventions. This study also found that online service quality factors are more helpful in predicting the intention of re-participation in other types of online conventions rather than re-participation in the same convention. Based on the results, theoretical and practical implications were discussed