• 유통과학연구
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• 제21권3호
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• pp.83-92
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• 2023

Purpose: An omnichannel strategy creates a consistent brand image and customer experience across all channels, making it easier for customers to interact with a business and share information. This research aimed to investigated the relationship between consumers' information-sharing intention and their omnichannel experiences. Research design, data, and methodology: Through an online survey conducted in Vietnam, the study obtained 915 responses. The study used Partial Least Square Structural Equation Modeling (PLS-SEM) to analyze research data and confirm proposed research hypotheses. Results: Research results indicated that information-sharing intention is affected by both online and offline customer experience, and at the same time, the study also confirmed that omnichannel's three characteristics (integration, individualization, interaction) positively impact on customer experience. Conclusions: From the research result, businesses may boost consumer trust and loyalty with the help of an omnichannel approach, which in turn increases customers' propensity to provide personally identifying information to the firm. One way to do this is to facilitate information exchange by delivering customized and relevant offers. Furthermore, companies show consumers the benefit of providing their data by utilizing it to enhance the customer experience.

• International Journal of Computer Science & Network Security
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• 제24권1호
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• pp.187-195
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• 2024

This is an extended paper explaining the role of E-learning and quality development in the current situation. Amid Covid:19, E-Learning has achieved a new miles stone in imparting education and all levels of institutions have transformed their learning platform from face to face to virtual learning. In this scenario E-Learning is facing two major challenges, first to ensure the ability of computer systems or software to exchange and make use of information on virtual platform (interoperability) and secondly, developing quality learning through e-Learning. To impart learning and teaching (L&T) through E-learning, Middle East University (MEU) has adopted Learning Management Services (LMS) through Blackboard. The university has three types of L&T methods; full online, Blended and Supportive. This research studies the concept, scope and dimensions of interoperability (InT) of E-Learning in MEU then the connection and interdependence between with quality development. In this paper we have described the support and the importance of finest standards and specifications for the objectives of InT of E-Learning and quality development in MEU. The research is based principally on secondary data observed from MEU E-Learning deanship. Also sample of 20 E-Learning experts at MEU were given closed ended as well as semi closed questionnaires for evaluating the assurance of InT of E-Learning and quality development. These experts are mainly certified online facilitators and admin staff. Results provide the verification of application and presence of InT of E-Learning and assured the quality development process in MEU.

• 품질경영학회지
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• 제39권2호
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• pp.217-233
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• 2011

This paper introduces service failure management on internet shopping environment. The purpose of this study is to find and improve service failure modes at the time of customer's complaint thereby reducing that. To achieve this purpose, this study combines the Service Blueprint which describes the online shopping process and FMEA which finds each encounter of service failures and proposes how to recover them. First of all this study generates internet shopping process using Service Blueprint then matches customer's purchase decision making process and company's service provide process. After this process customer complaint types in real purchasing process are fell in according to their occurrence and more frequently occurred complaint is more risky. Finally 6 Risk Priority Numbers(unfair exchange/return policies, slow response/poor customer service support, purchase arrived later than promised/deliverly service dissatisfaction, dissatisfaction short period to take back/exchange/cancels order, A/S or handle defective item) are extracted and suggest their improvement.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.61-67
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• 2021

The covid-19 pandemic scenario caused the most extensive economic shocks the world has experienced in decades. Maintaining financial performance and economic stability is essential during the pandemic period. In these conditions, where movement is severely restricted, media consumption is considered to be increasing. The social media platform is one of the media online used by the public as a source of information and also expressing their sentiment, including individual investors in the capital market as social media users. Twitter is one of the social media microblogging platforms used by individual investors to share their opinion and get information. This study aims to determine whether microblogging sentiment investors can predict the capital market during pandemics. To analyze microblogging sentiment investors, we classified sentiment using the phyton text mining algorithm and Naïve Bayesian text classification into level positive, negative, and neutral from November 2019 to November 2020. This study was on 68 listed companies on the Indonesia stock exchange. A Vector Autoregression and Impulse Response is applied to capture short and long-term impacts along with a causal relationship. We found that microblogging sentiment investor has a significant impact on stock returns and volatility and vice-versa. Also, the response due to shocks is convergent, and microblogging investors in Indonesia are categorized as a "news-watcher" investor.

• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.23-33
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• 2021

The main objective of this research is to examine the effect of organizational culture, environmental uncertainty, and manager's personnel value on environmental disclosure through the environmental organizational structure of manufacturing companies on the Indonesia Stock Exchange. This research uses the structuration and contingency theory. The sample in this study focused on the level of heads or managers or directors of manufacturing companies listed on the Indonesia Stock Exchange. The research data was obtained through an online questionnaire distributed to heads or managers. The total sample of this study is 161 manufacturing companies. The data comprising of 64 respondents was completed and can be processed. Empirical testing used Structural Equation Modeling (SEM) through Partial Least Square (PLS). The result shows that environmental uncertainty and management personnel value have a positive effect on the environmental organizational structure, as well as the environmental organizational structure has a positive effect on the environmental disclosure. However, organizational culture has no effect on the environmental organizational structure. This research can provide benefits for manufacturing companies. The limitation include the low level of response from the respondents. Also the results cannot be generalized due to its specific focus on the manufacturing companies.

• 패션비즈니스
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• 제26권6호
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• pp.14-31
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• 2022

Worn by both males and females the kimono is the national dress of Japan. Previous research highlights that this national dress is fading from tradition and evolves to develop with the times and fashion trends. This research aims to investigate what a kimono represents both historically and currently within Western society. The idea of the kimono being more than a national dress representing Japan, the main three themes researched will be (1) Shape (2) Narrative (3) Journey from East to West. Based on both primary and secondary sources this research indicates that there is a strong relationship between the universal increase of kimono wearers in Eastern and Western societies from history through to present day. Primary research is utilised in the form of two types of interviews. Primary outcomes bring a personal perspective to how and why kimono is worn nowadays within Europe. Secondary sources include online lectures held by kimono specialists as well as subject relevant books. From the 19th century where the Dutch were the only European country to trade with Japan, an exchange of fabrics took place which later led to the exchange of: fit, fashion and pattern (primarily within Western womenswear fashion.) This distinct garment never gets discontinued and evolves with social demands within society today.

• 통상정보연구
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• 제18권2호
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• pp.27-51
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• 2016

본 연구의 목적은 우리나라 B2C 전자상거래 촉진요인과 온라인쇼핑시장 및 해외직접구매와의 상관관계를 분석함으로써 물류기업들의 물류운영전략 수립에 시사점을 제공하는데 있다. 본 연구는 문헌연구를 통하여 B2C 전자상거래 촉진요인을 도출하고, 전자상거래 촉진요인과 국내 온라인쇼핑 및 해외직접구매와의 인과관계를 실증 분석함으로써 B2C 전자상거래 시대 우리나라 택배서비스기업들의 과제 및 성공적 물류운영전략을 제안하고 있다. 본 연구에서는 B2C 전자상거래 촉진요인들이 국내 온라인쇼핑거래액 및 해외직접수입 실적에 미치는 영향을 파악하기 위해 두 가지 ARDL 모형을 설정하였다. 모형의 분석결과, 신용카드 이용건수, 가구당 처분가능소득, 환율, 실질GDP, 정보통신 부문 설비투자, 초고속인터넷가입자수, 인터넷 프로토콜 IPV4 보유수, 15세 이상 인구 등의 변수가 종속변수에 영향을 미치는 것으로 나타났다. 향후 온라인 모바일 기술 및 국민들의 경제수준이 고양됨에 따라 B2C 전자상거래 기업 및 물류기업들은 최적의 택배 물류서비스 수행을 위한 고도의 전략적 접근이 필요한 시점이다.

• 디지털융복합연구
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• 제16권9호
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• pp.133-145
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• 2018

본 연구는 온라인 중고거래 플랫폼에 블록체인 기술을 활용할 필요성 및 가능성에 대해 검토하였다. 현재의 온라인 중고거래는 플랫폼에서 안전거래 시스템을 운영하고 있으나 상대적으로 높은 수수료율로 인해 활성화하는데 어려움이 있다. 또한 플랫폼에서 악의적인 의도로 판매/구매 행위를 했던 사람에 대한 정보를 얻기가 어렵다는 한계가 있다. 이로 인해 직거래와 같은 높은 거래비용을 지불하는 방식이 주로 이용된다. 본 연구는 블록체인 기술의 특징을 활용하여 온라인 중고거래 시장에서 문제가 되고 있는 개인정보 보호, 정보의 왜곡/누락, 사기 행위 등의 문제를 해소 혹은 완화할 수 있는 플랫폼 구축 방안을 논의하였다. 제안한 플랫폼에서는 블록체인 기술의 종류 및 특징들을 적절히 반영함으로써 거래 진행 과정에서 발생 가능한 주요 사기행위 및 개인정보 보호 문제 등을 해결할 수 있을 것으로 판단된다. 향후 연구에서는 본 연구에서 제안한 플랫폼을 적용하기 위한 법제도 및 기술 개발 방안에 대해 논의하고자 한다.

• 한국콘텐츠학회논문지
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• 제19권10호
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• pp.45-58
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• 2019

현재 우리나라에서는 현대인들의 일상이 갈수록 각박해져가고 있어 성인들이 어릴 적 감성으로 돌아가 온라인에서 여러 가지 문화들을 접하게 되면서 몇 년 전부터 일명 키덜트 세대가 등장해 현재 장난감 수집 취미를 가지고 있는 사람들이 많이 존재하고 있다. 하지만 현재 온라인상에서 개인 간의 장난감 거래를 위한 정형화된 시스템이 존재하지 않아 메이저 포털 사이트의 카페를 이용하고 있어 전문적인 지식 습득과 상호 간의 정보 공유가 어렵고 장난감 거래를 하면서 보안이나 사기 피해에 노출되고 있어 이를 개선하는 연구가 필요하다. 따라서 본 논문에서는 웹 기반 장난감 거래 시스템을 설계하고 구현한다. 본 논문에서는 현재 상용화되고 있는 다양한 거래 및 중개 시스템들의 장단점을 분석하여 장난감 수집을 취미를 가지고 있는 많은 이용자들에게 전문적인 장난감 지식과 정보 교류의 기회를 제공할 수 있는 중개 시스템을 설계하고 구현했다. 제안하는 시스템은 보안, 인터페이스, 회원의 신뢰성 등의 부분에서 시스템적으로 기존 시스템을 개선했다. 제안하는 시스템을 통해 안전하고 편리한 거래 환경을 통하여 장난감 시장 활성화에 큰 도움이 될 것이다.

• 한국콘텐츠학회논문지
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• 제18권11호
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• pp.135-145
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• 2018

온라인 커뮤니티에서는 사용자들이 댓글을 이용하여 다양한 주제에 대한 의견과 감정을 교환한다. 댓글을 통한 의사소통은 신속하고 편리하지만 때로는 이러한 무게감이 덜한 특성이 사용자로 하여금 무례하고 공격적인 언사를 쉽게 행하도록 만들어 분쟁을 쉽게 유발하기도 한다. 따라서 이러한 분쟁을 미리 예측하고 대응하기 위하여 사용자들의 특성을 미리 파악하고 분류하는 작업이 중요하다. 본 논문에서는 이러한 사용자의 특성이 해당 사용자들이 참여한 발제글을 나타내는 댓글트리의 구조적인 특징에 나타난다는 가정을 바탕으로 댓글트리 구조를 서술하기 위한 여러 가지 정량적인 지표를 제안한다. 제안하는 정량 지표들의 분포를 통하여 발제글 작성자 및 댓글 작성자에 따른 지표의 분포를 살펴보고, 추가적으로 관리자에 의하여 경고를 받은 사용자들을 분류하는 실험을 통하여 제안하는 구조적 지표의 효과성을 보인다.