• Educational Technology International
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• 제12권1호
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• pp.125-145
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• 2011

Facilitating critical thinking is important for students' cognitive growth and knowledge acquisition. This study examines the dimensions of tutors' roles in facilitating the critical thinking required for problem solving in online discussions. The research procedures include identifying the research problems related to critical thinking skills; synthesizing theories and perspectives on critical thinking skills; and analyzing, validating, and determining tutors' roles. Using the results of this study, problem solving processes are divided into four phases: analyzing, judging, inferencing, and meta-cognitively evaluating. Tutors' roles in online problem solving can be categorized into four domains: cognitive, social, managerial, and technical. Tutors' roles in each domain are specifically analyzed, and the strengths, weaknesses, and improvements in tutors' facilitation of critical thinking for online problem solving are evaluated.

• 벤처창업연구
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• 제18권6호
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• pp.117-132
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• 2023

최근 COVID-19 확산과 함께 온라인 쇼핑 시장의 규모가 지속적으로 증가하여 다양한 온라인 거래 플랫폼이 시장에 등장함에 따라 많은 소상공인이 플랫폼에 입점하고 있다. 이처럼 최근 소상공인의 플랫폼 활용이 크게 늘어나면서 적정 수수료에 대한 이슈가 제기됨에 따라 플랫폼 활용과 수수료에 대한 사회적 논의의 필요성이 제기된다. 현재 수수료에 대한 논의는 대부분 부정적인 측면에서 특정 사례 중심으로 이루어지고 있으며 플랫폼의 활용 가치와 수수료를 종합적으로 고려한 체계적인 논의는 부족한 실정이다. 따라서 본 연구는 플랫폼 서비스 활용 가치와 수수료 비용을 함께 고려하여 플랫폼 수수료에 대한 체계적이고 종합적인 이해를 목적으로 한다. 이를 위해 플랫폼 서비스별 경제적 가치를 추산하여 세부적으로 분석하였다. 온라인 플랫폼 사용이 활발한 배달 서비스, 이커머스 두 업계를 선정하고 판매자가 플랫폼 서비스를 이용함으로써 발생하는 기대수익 변화에 주목하였고, 판매자의 플랫폼 입점 여부, 서비스 이용 여부 등 시나리오별로 추산한 매출과 비용을 기반으로 기대수익을 비교분석하였다. 연구 결과, 플랫폼 입점과 플랫폼 서비스 활용은 매출 상승과 비용 절감을 가능하게 하며, 이는 판매자의 기대수익에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구를 통해 플랫폼 수수료를 플랫폼 서비스 이용과 이에 따른 가치 획득에 대한 사용료 관점으로 이해하고 이를 기반으로 플랫폼 서비스와 수수료의 경제적 가치를 추산하여 플랫폼 서비스 활용 가치와 비용을 종합적이고 체계적인 논의로 확대하고자 한다.

• Asia pacific journal of information systems
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• 제25권4호
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• pp.763-783
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• 2015

Online customer reviews (i.e., electronic word-of-mouth) has gained considerable interest over the past years. However, a knowledge gap exists in explaining the mechanisms among the factors that determine the product sales in online retailing environment. To fill the gap, this study adopts a principal-agent perspective to investigate the effect of customer reviews and customer incentives on product sales in online retail stores. Two customer review factors (i.e., average review ratings and the number of reviews) and two customer incentive factors (i.e., price discounts and special shipping offers) are used to predict product sales in regression analysis. The sales ranking data collected from the video game titles at Amazon.com are used to analyze the direct effects of the four factors and the interaction effects between customer review and customer incentive factors to product sales. Result reveals that most relationships exist as hypothesized. The findings support both the direct and interaction effects of customer reviews and incentive factors on product sales. Based on the findings, discussions are provided with regard to the academic and practical contributions.

• Journal of Contemporary Eastern Asia
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• 제20권2호
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• pp.1-18
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• 2021

This study investigates the influence of social network services (SNS) and political podcasts on youth participation in candlelight rallies leading up to the impeachment of the Korean president. It also examines the effect of SNS and podcasts on online participation through SNSs. It was found that engaging in political discussions with friends or parents and news media use, including TV and Internet newspapers, exerted a major positive influence on participation in the rallies. However, SNS had a negative influence, while podcasts did not have a significant effect. On the other hand, SNS and podcasts had a positive influence on online participation. The results of structural equation modeling showed that SNS and podcasts affected SNS participation in the mediation of political discussion and political efficacy.

• 한국의류학회지
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• 제39권5호
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• pp.703-713
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• 2015

Consumers' psychological demands for e-tail shopping have increased as websites have become one of the most dominant retail outlets for various fashion products. The lack of realistic social stimuli in virtual contexts (websites) has been a major limitation for many online shoppers. Prior research has focused on the viable role of technology to improve positive social factors in e-tailing; however, this study tests the role of tone in text in fashion e-tail sites on consumers' trust and choice confidence. We conducted a self-administered online survey with 309 individuals from the U.S.. The results indicated positive effects of casual tone in text-based content of a fashion e-tail site on trust and confidence. Trust also has a significant positive effect on confidence. Both trust and confidence improved purchase intention. Given the high price of employing an avatar or simulated salesperson online, using tone in text to increase positive social effect on shoppers can be a positive alternative when managers plan e-tail strategies contributing to consumers' positive shopping experience online. Discussions and study limitations are provided.

• 산업경영시스템학회지
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• 제45권2호
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• pp.56-64
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• 2022

Many studies have suggested that e-commerce value creation potential depends on four interdependent factors Lock-In, Complementarity, Efficiency, and Novelty. In order to survive in the recent fierce competition, companies have also secured e-Trust that strengthens long-term business relationships by reducing consumer uncertainty. This study, while analyzing the value creation factors (Lock-in, Complementarity, Efficiency, Novelty, e-Trust) of recent e-commerce (online shopping mall) companies from the point of view of purchase intention, customer value (Functional value, Emotional value, Social value) We present an academic proposition that can also examine the mediating effect of value). First, through previous studies on value-based strategy and value creation in e-commerce, various discussions on the theoretical background necessary for effective value-based strategy establishment and strategy execution of e-commerce (online shopping mall) companies were reviewed. Second, it provides academic discussion and practical implications by presenting academic propositions on the value creation factors of e-commerce (online shopping mall) companies, purchase intentions, and customer value, and confirming the basis through empirical analysis.

• 디지털융복합연구
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• 제14권10호
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• pp.25-32
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• 2016

본 연구는 화상 온라인 하브루타 토론을 통한 사회과 의사소통능력에 미치는 영향을 살펴보았다. 이를 위하여 초등학교 5학년 학생과 협력학교 학생들 간의 비교 연구를 통해서 살펴보았다. 연구결과 첫째, 화상 회의 장비 및 스마트 기기를 활용한 화상 온라인 수업은 학생들의 수업 흥미 및 참여도를 향상시킨다. 둘째, 하브루타 토론 방법은 학생들이 상호 질문과 토론의 과정을 통해 지식을 스스로 습득하고 내면화 시키며, 발표 및 토론 참여도 향상에 도움이 된다. 셋째, 화상 온라인 수업을 위해 새로운 수업안의 구안 및 교육과정 재구성이 필요하며, 협력 교사간 충분한 준비와 토론과정을 거쳐 수업안을 작성한 후 수업을 전개해야하며, 수업 연구일지 작성 등의 자기 수업 반성의 과정은 화상 온라인 협력 수업의 질을 높이는데 긍정적인 영향을 미친다. 넷째, SNS를 활용한 토론 활동은 보조적인 활동으로 활용하는 것이 좋으며, 형성평가를 할 때는 두 교사가 각자 자기 교실의 학생들의 성취도를 확인하는 것이 좋다. 화상 협력학습을 할 수 있는 기자재를 확대 보급하여 화상 온라인 협동 학습을 할 수 있는 학교가 많이 생길 필요가 있다. 화상 온라인 수업의 효과를 극대화하기 위한 다양한 연구 및 교사 연수가 필요하다. 소인수 학급 학생들과 대도시 학급 학생들이 자유롭게 협력학습을 할 수 있는 서버를 교육청에서 마련할 필요가 있다.

• Preventive Nutrition and Food Science
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• 제11권4호
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• pp.305-310
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• 2006

The Web is an important source of information for health care consumers, and the resources they find on the Web have a direct affect on their health outcomes. Despite the enormous benefits of online health care, the quality of health information on the Internet is an area of increasing concern. Therefore, there's a need to develop quality assessment tools that can filter out poor quality online health information. The purpose of this study is to explore the critical attributes for assessing website quality and for developing quality assessment measurements. We completed three focus group discussions with 24 participants that were administered by a moderator and based on specifically focused group questions. The results suggest that the most important quality criteria, as identified by the respondents, were related to issues of credibility and accuracy. To determine the credibility of Internet health information, the respondents stated one must consider the following: the information source, disclosure of the author's or organization's credentials/qualifications, disclosure of ownership and the updating of the content. For the accuracy of content, elements such as a statement of purpose, evidence-based information, relevance and completeness should be considered. Interactivity, accessibility, and design were additional quality criteria.

• Asian Journal of Business Environment
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• 제5권4호
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• pp.37-46
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• 2015

Purpose - The present study examines interrelationships among antecedent factors defining consumer behavior in selecting online shopping websites. Research design, data, and methodology - The study identified factors from existing literature and used Interpretive Structural Modeling (ISM) to propose a conceptual approach to explain consumer website selection behavior. Through extensive discussions among industry and academia experts, qualitative assessment of the relationship between various factors was determined. Results - According to the model, eight congregating factors do not converge directly for website selection, rather, they operate following a hierarchy of influence. The ISM and MICMAC analysis reveal that information on a website and website aesthetics play key roles in influencing website selection. However, convenience and the value proposition also play very significant roles. Conclusions - The study's findings can help the e-commerce industry, especially online retailers. The findings can be used to enhance e-retailer ability to attract, communicate, engage, achieve, monitor, and evaluate web traffic and design appropriate strategies. The study's prime contribution is the application of Interpretative Structural Modeling (ISM) to the field of website selection.

• 식품보건융합연구
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• 제10권4호
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• pp.9-19
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• 2024

This qualitative study explores the impact of online food delivery platform attributes on customer satisfaction and repurchase intentions. Employing a phenomenological approach, we conducted in-depth interviews and focus group discussions with 15 participants to gain rich insights into user experiences. Thematic analysis revealed key factors influencing satisfaction and loyalty: service quality dimensions (efficiency, reliability, fulfillment, privacy), expectation disconfirmation, perceived usefulness and ease of use, multi-level customer value, relationship quality, electronic word-of-mouth, value co-creation, and phased loyalty formation. Our findings extend customer behavior theory in digital platforms, offering a comprehensive framework for understanding the complex mechanisms underlying user satisfaction and repurchase decisions. The study provides valuable implications for platform operators, highlighting the importance of exceeding customer expectations, enhancing user experience, building trust, leveraging user-generated content, and fostering co-creation processes. Methodologically, we demonstrate the efficacy of qualitative approaches in uncovering nuanced insights in digital service contexts. While acknowledging limitations in generalizability, this research establishes a solid foundation for future investigations into the rapidly evolving domain of online food delivery services. The integrated theoretical approach offers a robust model for analyzing customer behavior in emerging digital service environments, contributing significantly to both academic understanding and practical application in the field of digital service provision and platform management.