• 대한가정학회지
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• 제40권1호
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• pp.99-112
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• 2002

The purpose of this study was to examine characteristics of online consumer groups by information seeking type and to identify the variables influencing consumers'purchase intention of internet fashion product shopping by consumer groups. A questionnaire was administered to 456 adults who had purchasing experience at fashion outline shopping mall. SPSS 9.0 package was used for data analysis. Factor analysis, ${\chi}^2$-test, t-test, frequency, percentage, one-way ANOVA and stepwise regression analysis were utilized. The online store attribute dimensions of fashion online shopping main were tangibility, variety, marketing promotion, responsiveness, reputation, price and convenience. The online store attributes had directly different influences in the purchase intention of Internet fashion product shopping by online consumer groups. Outline information seeking type who had higher variety and reputation perceptions had more positively affected on the purchase intention of internet fashion product shopping. Offline information seeking type who had higher tangibility and variety perceptions had significantly positive influence on the purchase intention of it. Combination(online+offline) information seeking type who had higher price and responsiveness perceptions had positive impact on purchase intention of it.

• 한국의류학회지
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• 제38권3호
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• pp.321-333
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• 2014

This study grouped on/offline browsing consumer types according to on/offline browsing consumer behavior and investigated the differences in shopping orientation, impulse buying, and fashion goods expenditure ratio in on/offline markets based on on/offline browsing types. Data were obtained from 379 consumers aged 10 to 40 in Daejeon Korea. The data were analyzed using factor analysis, cluster analysis and ANOVA. The result were as following. First, respondents were classified into four group by on/offline browsing behavior (high offline browsing group, low on/offline browsing group, high on/offline browsing group, and high online browsing group). Second, there were significant differences among groups in the shopping orientation (except for efficient shopping orientation). Third, groups showed differences in impulse buying and fashion goods expenditure ratio in on/offline markets. This information will benefit marketers in the use of multichannel consumer strategies.

• 한국콘텐츠학회논문지
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• 제16권5호
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• pp.428-439
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• 2016

최근 온라인 상거래에서는 오프라인 상에서 어느 정도 이름이 알려진 쇼핑몰이 온라인 채널까지 동시에 운영하는 것이 보편화되어 있다. 이와 같은 멀티채널 상거래 상황에서 사용자의 온라인 상거래 지속사용의도를 분석하기 위해서는 오프라인 채널에서 발생된 신뢰가 온라인 구매행동에 미치는 영향을 분석할 필요가 있으며, 또한 온라인 채널에 대한 불확실성이 고려된 연구가 필요하다. 한편, 개인들이 가지고 있는 부정 감정은 멀티채널 상황 하에서 사용자 행위에 다양한 조절효과를 미치는 것으로 파악되지만, 이러한 개인의 부정감정이 충분히 반영된 연구가 부족한 상황이다. 본 연구에서는 멀티채널상황에서 오프라인 신뢰, 불확실성, 전환비용, 그리고 개인의 부정감정이 사용자 온라인 상거래 지속사용의도에 미치는 영향을 실증적으로 분석하였다. 406부의 설문지를 분석한 결과 만족과 전환비용, 그리고 개인의 부정감정이 온라인 쇼핑몰에서의 구매경험자들의 지속구매의도에 매우 유의한 영향을 미치는 요인으로 입증되었다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.382-387
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• 2007

Since the emergence of Internet service, the revenue from e-commerce has been exponentially growing. Especially, the consumption by men in online retailers is distinctively different from that in traditional bricks-and-mortar retailers. Facing these interesting phenomena, researchers as well as businesses have begun to pay attention to e-commerce and online consumers. However, research on consumer behaviors in the online channel has not made a careful investigation into gender behavioral differences in the online channel. Therefore, we provide a profound understanding of gender differences in online shopping behavior compared to those in offline shopping behaviors. Through our findings from this research, we draw researchers' attention to consumer behavior in the online channel, gender differences in online shopping. Also, we suggest practical implications to online marketers using data collected from one of the major online retailers.

• 융합경영연구
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• 제11권1호
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• pp.21-30
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• 2023

Purpose: As one of the ongoing studies on the distribution industry, the purpose of this study is to identify the research trends on online shopping so far to propose not only the development of online shopping companies but also the possibility of coexistence between online and offline retailers and the development of the distribution industry. Research design, data and methodology: In this study, the English abstracts of 645 papers on online shopping registered in scienceON were obtained. For the analysis through BERTopic and LDA using Python 3.7 and identifying which topics were interesting to researchers. Results: As a result of word frequency analysis and co-occurrence analysis, it was found that studies related to online shopping were frequently conducted on factors such as products, services, and shopping malls. As a result of BERTopic, five topics such as 'service quality' and 'sales strategy' were derived, and as a result of LDA, three topics including 'purchase experience' were derived. It was confirmed that 'Customer Recommendation' and 'Fashion Mall' showed relatively high interest, and 'Sales Strategy' showed relatively low interest. Conclusions: It was suggested that more diverse studies related to the online shopping mall platform, sales content, and usage influencing factors are needed to develop the online shopping industry.

• 한국유통학회지:유통연구
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• 제14권1호
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• pp.45-65
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• 2009

정보통신기기의 발달과 생활환경의 변화는 소비자의 구매유형을 다양화 시키는 역할을 하였다. 소비자의 구매유형에 따른 시장점유율의 변화는 관련 기업 뿐 아니라 정책 관계자들에 있어서도 매우 주요한 이슈로 떠오르고 있다. 본 연구는 2007년 설문조사 결과를 이용하여, 이중생잔모형을 고려한 다중로짓모형 분석과 구매형태별 시장점유율을 예측하였다. 시장규모 및 점유율에 대한 예측이 다양한 관련 주체의 경제적 효율성 및 형평성의 실현에 있어 중요한 사안임을 감안한다면, 본 연구의 결과 및 연구의의는 다음의 세 가지로 요약될 수 있다. 첫째, 소비자의 구매유형의 선택 형태는 생잔효과(Cohort Effect)를 고려하여야 한다. 연령대별 선호 구매형태 및 충성도가 다르며 또한 생잔효과를 감안한 시장점유율은 매우 유동적일 것으로 판단된다. 둘째, 기존의 온라인의 구매형태의 감소는 빠른 속도로 온라인 구매형태로 이전할 것이며, 동일 온라인 구매형태에 있어서도 온라인, 인터넷, TV 홈쇼핑 및 기타 간의 시장 분할도 2013년 경 안정된 비율을 유지할 것이다. 셋째, 시간의 경과에 따른 연령별 생잔효과의 분석에서 현재의 연령대가 차후 연령으로 진행하더라도 구매방법을 획기적으로 바꾸기보다는 현재의 소비행태를 비슷하게 유지하는 효과가 있는 것으로 판단되며, 이는 나이를 먹는 것(Aging)에도 일종의 사슬효과(Chain Effect)가 있는 것으로 해석할 수 있다. 본 연구는 구매형태를 고려한 시장점유율을 분석할 수 있는 방법론을 적용하였다는 측면과 생잔효과를 고려한 다양한 관련 주체들의 활동에 시사점을 줄 수 있다는 의의를 가진다.

• Asia pacific journal of information systems
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• 제13권4호
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• pp.73-96
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• 2003

Shopping is a work and fun for a consumer. Retailers satisfy social and physiological needs through various experiences as well as economic and rational. Do offer online shopping malls fun and hedonic experiences that offline retailers do? This study applied the hedonic-experiential value relating to the consumption dimension of fun and excitement to online shopping. Especially, a model of online hedonic-experiential value, consisted of its antecedents and consequences, was developed and identified through a survey(n=436). As the result, graphic & multi-media, site structure & design, customer services, payment, individualization, product assortment & display, interactivity, dynamic pricing factors influence online hedonic-experiential value. Also, online hedonic-experiential value significantly related to revisiting, purchasing, and word-of mouth intention of the shopping site. The implications for online retailer are discussed and further research is suggested.

• 한국IT서비스학회지
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• 제12권1호
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• pp.201-213
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• 2013

The use of online shopping mall has been increasing rapidly, which reflects the convenience and economic benefits associated with its usage. As with traditional offline businesses, internet businesses have to manage customer relations to provide better services in order to ensure their business sustainability. In this regard, identifying the influencing factors to reuse intention of online shopping mall is very important. In this paper, we aim to examine the effects of perceived and individual variables on intention to reuse in the context of online shopping mall. In order to analyze the antecedents, we selected perceived and individual factors such as shopping enjoyment, concentration, perceived variety and maximizing tendency. For empirical analysis, we surveyed real users of online shopping mall. As a result, all antecedents showed significant influence on intention to reuse except perceived variety and among the variables the concentration has top standardized coefficient. In addition, perceived variety has significant effect on shopping enjoyment but not on concentration. Maximizing tendency is related to shopping enjoyment and concentration significantly. The results of this research can be useful guidelines for online shopping mall providers.

• 한국IT서비스학회지
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• 제15권4호
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• pp.125-151
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• 2016

In recent years, O2O (Online to Offline) services get a lot of attention to improve the trust in online shopping and minimize the inconvenience and the cost burden in offline shopping as the number of consumers, who do not show concern about the purchase platform like online or offline, increases. Even though the services have been getting the spotlight as a strong business platform for next generation commerce, there have been only a few studies on the O2O services. The purpose of this research is to investigate the factors which affect the consumer's intention to use location-based O2O services. The study is based on VAM (Value-based Adoption Model) which is able to analyze those factors from the aspects of benefit and sacrifice. We used the partial least squares (PLS) method for empirical analysis, and the result shows that contextual offers, instant connectivity, webrooming and economic efficiency, which fall under the benefit, affect perceived value positively while annoyance and face consciousness, which fall under the sacrifice, do not affect perceived value significantly. In addition, contextual offers and instant connectivity affect trust positively. Location accuracy, which falls under the benefit of location-based O2O service, do not significantly affect perceived value and trust while security risk affects trust and use intention negatively. It appears that trust affects perceived value and use intention positively.

• 한국항만경제학회지
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• 제35권1호
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• pp.39-56
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• 2019

본 연구에서는 우리나라 소매업태의 경영성과에 대한 문제를 다룬다. TV홈쇼핑과 온라인쇼핑을 대표적 사업으로 구성된 무점포통신판매 업태는 2000년대 10년 동안 매우 빠르게 성장하였다. 2010년대의 대략 6년 동안은 온라인쇼핑 사업 모델의 다양화와 경쟁심화 그리고 오프라인쇼핑 소매업의 진입에 의한 경쟁의 확산이 가속화 되었다. 이 같은 2001~2016년의 분석기간 동안에 무점포통신판매업은 오프라인쇼핑 소매업의 비교 업태(백화점, 종합소매업, 일반소매업)보다도 높은 경영성과를 보여주었음을 통계적으로 검정하였다. 성장성과 활동성의 일부 경영성과 지표의 유의미한 차이는 소매업태의 자본구조와 운영구조에 의해 예상되는 점이라고 볼 수 있었다. 특히 무점포통신판매업의 업태를 구성하는 사업체는 다양한 판매 매체와 이질적 사업 모델을 가진다는 점에서 영업이익률과 재고회전율의 지표에 대한 연구 결과의 의미와 향후 경영성과 관리에 대한 추가적 논의 점을 제시하였다.